Pitti Fragranze 2024

The 22 edition, 13 to 15 September 2024

The Spanish brand WOHA Parfums is a true example of artistic excellence. Although this edition of Pitti Fragranze showcased a significant number of new brands, this year I deliberately made a very narrow selection. There is also a comment why.
Iva Mirisna

< 1 min.

17/09/2024

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PERFUMES

Although this edition of Pitti Fragranze showcased many new brands, I deliberately made a very narrow selection. I also comment on why.

However, the Spanish brand WOHA Parfums is a true example of artistic excellence.

  • WOHA PARFUMS

    Alejandro Ponsá, 2024.

    The brand introduced the concept of “liquid architecture,” or the metamorphosis of architecture into fragrance, with great respect for the specificities of artistic perfumery.

    Woha Parfums
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  • From Pitti Fragranze 2024 stands

    PSX 20250509 234412
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  • What matters is inside

    The first contact with a brand new brand sometimes achingly shows the importance of sensibility for scents, passion for such a specific business, and knowledge.

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FROM THE PROGRAM

  • The Sound of Fragrance – the olfactive instalation

    Noise in red by Cristiano Canali, silence in blue by Sonia Constant

    The olfactive instalation explored the creative connections and implications between scents and music. For the occasion, two fragrances have been crafted by maître parfumeurs: the Silence Fragrance, by Sonia Constant of Givaudan and the Noise Fragrance, by Cristiano Canali of Mane.

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