WOHA PARFUMS
Alejandro Ponsá, 2024.
The brand introduced the concept of “liquid architecture,” or the metamorphosis of architecture into fragrance, with great respect for the specificities of artistic perfumery.
Pitti Fragranze 2024
The 22 edition, 13 to 15 September 2024
The Spanish brand WOHA Parfums is a true example of artistic excellence. Although this edition of Pitti Fragranze showcased a significant number of new brands, this year I deliberately made a very narrow selection. There is also a comment why.