The Art Niche Expo 2025 round table, moderated by Elena Cvjetković, featured Sultan Pasha and the audience itself, and wasn’t just another presentation of the new brand or just a meet-up with the renowned perfumer. It exposed the different facets of niche perfumery to its human and delicate core, and touched on topics vital to its future, such as authenticity, collaboration, and speaking up.
The first Eastern European exhibition dedicated to the world of international artistic, independent and niche perfumery was a success.
Flavius Calaj of Calaj Perfumes, the organiser of Art Niche Expo 2025, rocked the cradle of love and showcased an exciting and thoughtful approach to the whole experience of a perfume event.
The display features over 500 historical perfume bottles, and and the seven fragrances faithfully reconstructed by Givaudan perfumers Gaël Montero, Calice Becker, and Nisrine Bouazzaoui Grillié, using original recipes.
The centerpiece of the exhibition is the Storp Collection, one of the most important private collections of perfume bottles in the world – on public display for the first time in its entirety.
Dajana Jukić, the brand’s owner and creative director, has broken the ice right where it is the thickest. Croatia now truly has a brand whose perfumes are signed by the crème de la crème of perfumers—Olivier Cresp and Nathalie Lorson—and the fragrances are produced at the very heart of the perfume industry, DSM-Firmenich.
