Pitti Fragranze 2022, a jubilee 20th edition, made me rethink the concepts of authenticity in the light of change. Maybe more than in previous years, I see Pitti Fragranze as the fortress of artistic perfumery, absolutely relevant and irreplaceable, especially in times of big changes.
PERFUMES AND COLLECTIONS
Il sole dentro, L’Isola che non c’è, Dove l’aqua è piú blu, and Dillo alla luna show that a concept of the summer collection can be smart and emotionally engaging when presented with sensibility and sophistication.
INSIGHTS AND ARTICLES
Esxence 2022 in a hot summery Milano was themed “Through the Mirror” – about brands and perfumes, but also multi-bubbled reality and the reverse logic, once I crossed through the mirror.