WOHA PARFUMS

WOHA is an acronym for World Of Holistic Architecture, and WOHA Parfums is a brand founded by an architectural studio from Alicante.

The brand introduced the concept of “liquid architecture,” or the metamorphosis of architecture into fragrance, with great respect for the specificities of artistic perfumery.

The author of the concept is the owner of the WOHA studio, Antonio Maciá, and the three presented perfumes are signed by Spanish perfumer Alejandro Ponsá.

The brand plans to introduce 10 perfumes in limited editions, each tied to one of the studio’s architectural projects. At Pitti Fragrance, the first three were exhibited – Calahorra, Los ojos de tu piel, and a prototype of the third fragrance, expected to be released in a year.

Calahora

The perfume Calahorra is inspired by the project of a café within a vertical garden, which was also presented with a model.

It is a compact, woody-aromatic composition of pronounced depth, where the dominant earthy-woody layer is paired with balsamic notes and dynamically and richly intertwined with contrasting cool-fresh, sweet, and citrus elements.

I was captivated by the perfume that is yet to be released:

Los ojos de tu piel

Los ojos de tu piel is a warm and (again) very rounded and deep perfume in which crystal-clear fresh aromatics immerse into a vibrant and warm musky base.

The name of the perfume translates to: The eyes of your skin.

WOHA conveys the very essence of the idea of liquid architecture, as the vital fusion of the philosophical and the technical, the two inseparable parts that form the core identity of both architecture and perfumery.

The holistic approach is present down to the finest detail: both perfumes come in differently designed 30-millilitre bottles and are also offered in a uniquely constructed roll-on.

Bravo.