ITALY, FLORENCE
Pitti Fragranze 2024
The 22 edition, 13 to 15 September 2024
The Spanish brand WOHA Parfums is a true example of artistic excellence. Although this edition of Pitti Fragranze showcased a significant number of new brands, this year I deliberately made a very narrow selection. There is also a comment why.
16/09/2023
Pitti Fragranze 2023
Firenze – Stazione Leopolda, 15. – 17. September 2023.
The theme of this edition, “Perception Reinvented”, investigates a different way of perceiving the world of perfume.
15/09/2023
Pitti Fragranze – Stazione Leopolda: 2021 – 2023
Stazione Leopolda, Florence: the setup, the atmosphere and the decor.
22/09/2022
Pitti Fragranze 2022
Sensing Authenticity, Change and the Rose
Pitti Fragranze 2022, a jubilee 20th edition, made me rethink the concepts of authenticity in the light of change. Maybe more than in previous years, I see Pitti Fragranze as the fortress of artistic perfumery, absolutely relevant and irreplaceable, especially in times of big changes.
23/09/2021
PITTI FRAGRANZE 2021.
XIX. edition
In the very core of Pittti Fragranze 2021 are the people of perfumes and the magic blend of the known, the expected, and a surprise.