“How to stand out?” – the masters of controversial marketing answer the hottest question
The panel discussion on Esxence 2025: “How to position your brand for maximum attention from press, influencers, journalists and retailers?”
The question remains unanswered, as it should be, because there is no universal solution that fits every brand.
However, Etienne de Swardt (Etat Libre d’Orange) and Jun Lim (Borntostandout), the masters of controversial marketing, gave the most illuminating talks on standing out in a highly competitive and overcrowded perfume market.
From the Esxence 2025 stands
Cristiano Cavagna, Dusita, Frassai, Francesca Bianchi, Source Adage, Free Yourself, Coreterno, Eau de Boujees, Vallense, Blackcliff, Sarah Baker, Hiram Green, Borntostandout, Fugazzi, Double Dragon, Emil Elise, ELDO, Filippo Sorcinelli
Exit the King by Etat Libre d’Orange
Ralf Schwieger, Cecille Matton, 2020.
22/07/2020
Fils de Dieu by Etat Libre d’Orange
Ralf Schwieger, 2012.
Fils de Dieu by Etat Libre d’Orange (Ralf Schweiger, 2012.) is one of my favourite summer fragrances.Balsamic, citrusy, aromatic, warm, slightly savoury, coconutty. The bottle is almost empty, and I am still enjoying it as much as I did in the summer of 2013.
Fils de Dieu by Etat Libre d’Orange (Ralf Schweiger, 2012.) is one of my favourite summer fragrances.
Balsamic, citrusy, aromatic, warm, slightly savoury, coconutty.
The bottle is almost empty, and I am still enjoying it as much as I did in the summer of 2013.
- Amber
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- Aromatic
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- Citrusy
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- Salty
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- Soft amber
500 years and Spice must flow – Etat Libre d’Orange’s roses from 2019.
Cecille Matton, Mathilde Bijaoui
From 2006., when first Etat Libre d’Orange perfumes were launched, until 2019., ELDO presented only one rose-centred perfume: striking Rossy de Palma Eau de Protection. But in just finished 2019. Etienne de Swardt – bang! – launched three roses: 500 years, Spice Must Flow and Experimentum Crucis.