KV by Kateryna Vel’menko
Amelie Burgois, Camille Chemardin, Elia Chice, Patrice Revillard, Antonio Alessandria, 2024.
< 1 min.
09/17/2024
Kateryna is a kind and lively communicator, skillfully steering the conversation from the brand’s story to the perfumes themselves.
The fragrances are created by several perfumers: Flair, namely Amelie Burgois, Camille Chemardin, and Elia Chice, as well as Patrice Revillard and Antonio Alessandria. Kateryna Vel’menko herself signs 4 perfumes.
The names of the perfumes bring a fresh, playful, and clear mix of general and popular references from everyday conversation: One Mojito for the Road, Chilly Candi Crush, El Badia, Amore Dolce Amaro, Laconic. Less is More, Not A Morning Person, Good Mood Is Loading, Isicle Popsicle, She is Glowing, A Bit Hazelnutty, Silent Serenity.
Somewhere along the conversation with Kateryna I felt the authentic overlap:
The names of the perfumes truly reflect Kateryna’s communication style.
From a quick sniff of the large collection, I got the impression that the perfumes also communicate in a playful yet uncomplicated way.
But — beyond that — they are also smart.
I look forward to testing the perfumes outside the hustle and bustle of the fair.
