“Let’s talk perfume” round table – Sultan Pasha, Elena Cvjetković and the visitors
The round table highlights, and the real, magical soul of niche emerged from sharing, smelling, telling and being listened to
The Art Niche Expo 2025 round table, moderated by Elena Cvjetković, featured Sultan Pasha and the audience itself, and wasn’t just another presentation of the new brand or just a meet-up with the renowned perfumer. It exposed the different facets of niche perfumery to its human and delicate core, and touched on topics vital to its future, such as authenticity, collaboration, and speaking up.
Timisoara vibes – Art Niche Expo 2025
A glimpse to Art Niche Expo 2025
The first Eastern European exhibition dedicated to the world of international artistic, independent and niche perfumery was a success.
Flavius Calaj of Calaj Perfumes, the organiser of Art Niche Expo 2025, rocked the cradle of love and showcased an exciting and thoughtful approach to the whole experience of a perfume event.
A must visit – Exhibition “A Journey Through the History of Perfume. The Storp Collection”
Palazzo Mocenigo, Venice, 21 May – 30 November 2025
The display features over 500 historical perfume bottles, and and the seven fragrances faithfully reconstructed by Givaudan perfumers Gaël Montero, Calice Becker, and Nisrine Bouazzaoui Grillié, using original recipes.
The centerpiece of the exhibition is the Storp Collection, one of the most important private collections of perfume bottles in the world – on public display for the first time in its entirety.
EC Magazine – Perfume Culture isn’t the problem. The Industry is.
Author: Huyla / original content by Elevated Classics Magazine, published on 15.5.2025.
“We don’t need less interest in perfume—we need more intelligent interest.
Because let’s be clear: perfume culture isn’t stinking up the room. The corporations are. (…)
That means cutting through the noise, calling out what’s lazy, and standing up for the people who actually care about what they’re making.”
Art Niche Expo 2025 in Timișoara, 30 – 31 May 2025.
The first Eastern European exhibition dedicated to the world of international artistic, independent and niche perfumery
By bringing together perfume brands from all over the world, Art Niche Expo delivers a chance to discover and explore exquisite perfumes and gather meaningful insights into artistic and indie perfumery. The event is designed to cater to both business professionals and the perfume enthusiasts, featuring a diverse program.
Meet the brands and special guests!
Series by Essencional – SOVIET PERFUME
Author: Karen Marin. The original content published by ESSENCIONAL.
The series presents the history of Russian perfumery in three chapters: The first two deal with fragrances in imperial Russia, the pioneers of the Russian perfumery and the development of perfume entrepreneurship before the Revolution. The last presents the transformation of perfumery and the perception of perfume in the Soviet era.
XI. Art And Olfaction Awards (2025.)
The winners and the finalists
The Institute for Art and Olfaction announced the 11th Art and Olfaction Awards finalists in juried categories on April 11, 2025. The winners in all categories were announced on May 29 at a ceremony in Los Angeles.
Bertrand Duchafour – L’Enthropiste, the new brand and the interview
Author: Sophie Normand / original content by PREMUIM BEAUTY NEWS published on 19.12.2022.
After a 40-year career, the man who elevated niche perfumery, unveils a brand that stands as a manifesto, celebrating “the mystery of life rooted in chaos,” from the fragrance itself to the packaging and even the retail space. The brand, a true crowning achievement for the perfumer, fully reveals his artistic dimension.
The current moment stripped naked and turned to a show
Who fuckin’ cares, right?
Esxence 2025 reflected the struggle to stand out: much like a plethora of perfumes, Esxence was too much, too loud, and sadly, above all, much the same.
“How to stand out?” – the masters of controversial marketing answer the hottest question
The panel discussion on Esxence 2025: “How to position your brand for maximum attention from press, influencers, journalists and retailers?”
The question remains unanswered, as it should be, because there is no universal solution that fits every brand.
However, Etienne de Swardt (Etat Libre d’Orange) and Jun Lim (Borntostandout), the masters of controversial marketing, gave the most illuminating talks on standing out in a highly competitive and overcrowded perfume market.
Bergamotto di Reggio Calabria
Materials, cultivation, production
Sensory Journey into the Olfactory Treasure of Made in Italy – a project by Accademia del Profumo, presented on Esxence 2025
In the review mirror: The 1920 – L’Osmotheqe exhibition
On Esxence 2025 L’Osmotheque presented a selection of 15 perfumes from the Roaring Twenties
23/02/2025
ESXENCE 2025 – Mastering a dream
A foremost show
Esxence 2025 became a foremost show. There is a nice dose of good perfumery here and there, but within the pavilion – God help the quiet and the small.
NEZ – Oakmoss: an exemplary case of IFRA’s role
Author: Jessica Mignot / original content by NEZ published on 19.12.2022.
Certain iconic ingredients had to receive use restrictions – by IFRA Standards, government regulations or both – such as oakmoss. What problems do this ingredients poses? How has it been regulated? Matthias Vey, IFRA Vice President of Scientific Affairs, looks at the history of their IFRA Standards.
What matters is inside
The first contact with a brand new brand sometimes achingly shows the importance of sensibility for scents, passion for such a specific business, and knowledge.
Pitti Fragranze 2024
The 22 edition, 13 to 15 September 2024
The Spanish brand WOHA Parfums is a true example of artistic excellence. Although this edition of Pitti Fragranze showcased a significant number of new brands, this year I deliberately made a very narrow selection. There is also a comment why.
Pitti Fragranze 2024.
The 22nd edition of Pitti Fragranze, the exhibition dedicated to the world of international artistic perfumery, returns at the Stazione Leopolda in Florence from 13 to 15 September.
More reliable, less filtered perfumery information for fragrance writers
The international initiative the Ethical Code of Perfumery, which brings together perfumers, brands, distributors and perfume writers, has published a contact point for the media and writers, which aims to contribute to truthful and verified public information.
X. Art And Olfaction Awards 2024.
The winners and the finalists
Meet the10th AOL Awards 2024 winners and finalists.
16/09/2023
Pitti Fragranze 2023
Firenze – Stazione Leopolda, 15. – 17. September 2023.
The theme of this edition, “Perception Reinvented”, investigates a different way of perceiving the world of perfume.