Leading by the nose – perfumers speak out on education, diversity & creativity
A panel with Alexandre Helwani, Hiram Green, Veronique Nyberg and Alex Lie. Moderator: Karen Marin.
< 1 min.
04/05/2023
The panel addressed the diversity of the professional paths and practices of the perfumers, presenting their different educational backgrounds and their working environments that are, if put side by side, utterly juxtaposed:
On the one side of the table, on the right of the moderator, Karen Marin, sat the two self-taught perfumers: Alexandre Helwani and Hiram Green, and on the left sat the two perfumers from MANE: Veronique Nyberg and Alex Lie. As the panel went along, the dichotomy that was obvious at first glance became iridescent and multi-dimensional.
The panel covered many topics that fully deserve to be elaborated on separately: the perfumers’ education, the professional choices they made, the dynamics and challenges of their working environments, and their average working days.
We got a chance to smell the perfume each perfumer created and chose to present, and we listened to the reasons for their choices, which, to the point, worked as their self-profiling. I am very grateful for that.
Alex Lie’s and Hiram Green’s smile
Hyde by Hiram Green, *** by Alexandre Helwani, Long Lasting by Alex Lie of Mane, and Le vie di Milano for Trussardi by Veronique Nyberg of Mane.
After a full hour of observing the expressions and reactions of the panellists and listening to what they wanted to say, I couldn’t agree more with what was highlighted in the introduction:
Two strong emotions rise above all their differences, strongly connecting them: passion, which acts as the creative drive, and patience, which acts as the personal anchor.
It has been almost a week since I sat and listened to Alexandre Helwani, Hiram Green, Veronique Nyberg, and Alex Lie, and I still think about their gestures and words.
The full video of the excellent panel, which deserves a separate article – don’t miss it:
