Pitti Fragranze 2022, a jubilee 20th edition, made me rethink the concepts of authenticity in the light of change. Maybe more than in previous years, I see Pitti Fragranze as the fortress of artistic perfumery, absolutely relevant and irreplaceable, especially in times of big changes.
PERFUMES AND COLLECTIONS
The newly launched Uermi’s Solaro Collection is a beautiful example that a concept of the summer collection can be smart and emotionally engaging when presented with sensibility and sophistication.
INSIGHTS AND ARTICLES
Esxence 2022 in a hot summery Milano was themed “Through the Mirror” – about brands and perfumes, but also multi-bubbled reality and the reverse logic, once I crossed through the mirror.