“How to stand out?” – the masters of controversial marketing answer the hottest question
The panel discussion on Esxence 2025: “How to position your brand for maximum attention from press, influencers, journalists and retailers?”
The question remains unanswered, as it should be, because there is no universal solution that fits every brand.
However, Etienne de Swardt (Etat Libre d’Orange) and Jun Lim (Borntostandout), the masters of controversial marketing, gave the most illuminating talks on standing out in a highly competitive and overcrowded perfume market.
From the Esxence 2025 stands
Cristiano Cavagna, Dusita, Frassai, Francesca Bianchi, Source Adage, Free Yourself, Coreterno, Eau de Boujees, Vallense, Blackcliff, Sarah Baker, Hiram Green, Borntostandout, Fugazzi, Double Dragon, Emil Elise, ELDO, Filippo Sorcinelli