Bertrand Duchafour – L’Enthropiste, novi brend i intervju
Author: Sophie Normand / original content by PREMUIM BEAUTY NEWS published on 19.12.2022.
Nakon 40-godišnje karijere i ključne uloge u profiliranju i razvoju nišnog parfumerstva, Berrnard Duchafour predstavio je svoj parfemski brend – L’Enthropiste. Pročitajte intervju.
“How to stand out?” – the masters of controversial marketing answer the hottest question
The panel discussion on Esxence 2025: “How to position your brand for maximum attention from press, influencers, journalists and retailers?”
The question remains unanswered, as it should be, because there is no universal solution that fits every brand.
However, Etienne de Swardt (Etat Libre d’Orange) and Jun Lim (Borntostandout), the masters of controversial marketing, gave the most illuminating talks on standing out in a highly competitive and overcrowded perfume market.
Frédéric Malle odlazi iz svog brenda
WWD prenosi priopćenje Frédérica Mallea, koji s krajem lipnja ove godine odlazi iz svog istoimenog brenda. EDP Frédéric Malle, pod kapom kompanije Estée Lauder od 2015, nastavlja bez svog kreativnog direktora i osnivača.
X COLLECTION by NISHANE
Mert Güzel and Murat Katran celebrate 10 the birthday of Nishane with the X Collection, which includes five most loved perfumes, reinterpreted: Ani X, Fan Your Flames X, Hacivat X, Hundred Silent Ways X and Woolong Cha X.
The balance, smoothness, and richness of the Nishane’s originals stayed intact; the “old” olfactive profiles remained fully preserved and are unmistakably recognisable to those who know them. However, each new interpretation presents a lighter, airier, and brighter character.
The X in the collection’s name stands for the Roman number 10, but after smelling all the perfumes, I feel that it may as well stand for “X-factor.”
10 years of that, and excellence is the reason for the deep respect.
I like the transparent and slightly floral Wolong Cha X even more than the initial creation, which I love.
Zbogom, Le Parfum Elie Saab!
Još jedna promjena vlasništva, koja utječe na ono što volimo. Nakon što je u proljeće ili ljeto prošle godine prodao licencu za obuću, Elie Saab je pred nekoliko dana prodao i licencu na postojeće parfeme, ali i sve buduće kreacije pod imenom ovog brenda. Licencu je kupila grupa Beyond Beauty,…