Pitti Fragranze 2022, a jubilee 20th edition, made me rethink the concepts of authenticity in the light of change. Maybe more than in previous years, I see Pitti Fragranze as the fortress of artistic perfumery, absolutely relevant and irreplaceable, especially in times of big changes.
From 17 to 19 September Stazione Leopolda in Florence will host the return of Pitti Fragranze. After last year’s exibition was skipped due to epidemic, Florence will again host the world of the artistic perfumery and offer the excitement of smelling new fragrances and exploring new fragrance houses, learning new…