Perfumes and collections
Quick highlights and announcements
Quick highlights and announcements
Hakuna Matata by 27_87
Rodrigo Flores-Roux, 2025
The founder of 27_87 Romy Kowalevski, grabbed the attention with a single message: “Bananas are taking the stage – vanilla is over!” and presented a memorable fruity-floral-amber: Hakuna Matata is a blend of banana and white florals, supported by musk over radiant and warm amber-vanilla base.
Quick highlights and announcements
Tonka Latte by Parfums Dusitta
Pissara Umavijani, 2025.
Pissara Umavijani launches Tonka Latte. I smelled it on Esxence 2025: the fragrance is “easy like the Sunday morning,” creating a feeling of simple but profound warmth and ultimately celebrating finding happiness in life’s small pleasures. New eau de parfum will be available in April.
Croatia / Perfumes / Quick highlights and announcements
Éveìlleur – European brand with Croatian signature
“If something comes easy, then it is not that important.”
Dajana Jukić, the brand’s owner and creative director, has broken the ice right where it is the thickest. Croatia now truly has a brand whose perfumes are signed by the crème de la crème of perfumers—Olivier Cresp and Nathalie Lorson—and the fragrances are produced at the very heart of the perfume industry, DSM-Firmenich.
Editorial / Quick highlights and announcements
Pitti Fragranze 2024 – brand new brands
The Spanish brand WOHA Parfums is a true example of artistic excellence. Although this edition of Pitti Fragranze showcased a significant number of new brands, this year I deliberately made a very narrow selection. There is also a comment why.
Quick highlights and announcements
Rosae Virtus collection
Davide Dalla Libera, 2023.
Rosae Virtus is a brand-new Italian brand, launched on the first day of Esxence, and founded by Davide Dalla Libera, the botanist and the creator of the perfumes. The “Rosae Virtus” brand was born from the activities of the Novaspina farm, which produces and sells roses and irises of its own selection throughout Europe.
