The international initiative the Ethical Code of Perfumery, which brings together perfumers, brands, distributors and perfume writers, has published a contact point for the media and writers, which aims to contribute to truthful and verified public information.
Pitti Fragranze 2022, a jubilee 20th edition, made me rethink the concepts of authenticity in the light of change. Maybe more than in previous years, I see Pitti Fragranze as the fortress of artistic perfumery, absolutely relevant and irreplaceable, especially in times of big changes.