{"id":76818,"date":"2021-01-03T08:16:00","date_gmt":"2021-01-03T07:16:00","guid":{"rendered":"https:\/\/mirisna.com\/?post_type=vodic-za-brendove&#038;p=76818"},"modified":"2025-08-06T21:55:56","modified_gmt":"2025-08-06T19:55:56","slug":"dodane-vrijednosti-parfema","status":"publish","type":"vodic","link":"https:\/\/mirisna.com\/hr\/vodic\/dodane-vrijednosti-parfema\/","title":{"rendered":"Dodane vrijednosti parfema"},"content":{"rendered":"<style>.wp-block-kadence-advancedheading.kt-adv-heading76818_3ddfa7-d8, .wp-block-kadence-advancedheading.kt-adv-heading76818_3ddfa7-d8[data-kb-block=\"kb-adv-heading76818_3ddfa7-d8\"]{margin-top:var(--global-kb-spacing-xl, 4rem);margin-bottom:var(--global-kb-spacing-sm, 1.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading76818_3ddfa7-d8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading76818_3ddfa7-d8[data-kb-block=\"kb-adv-heading76818_3ddfa7-d8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading76818_3ddfa7-d8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading76818_3ddfa7-d8[data-kb-block=\"kb-adv-heading76818_3ddfa7-d8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading76818_3ddfa7-d8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading76818_3ddfa7-d8\">Brend<\/h2>\n\n\n\n<p>Svi parfemi na tr\u017ei\u0161tu iza sebe imaju&nbsp;<em>minimalno jednu&nbsp;<\/em>dodanu vrijednost \u2013 ime brenda ili robne marke.<\/p>\n\n\n\n<p>Ime brenda je najistaknutija dodana vrijednost svakog parfema.<\/p>\n\n\n\n<p>Budu\u0107i da dodana vrijednost imena brenda\/robne marke proizlazi iz povjerenja kupaca u omjer cijene i kvalitete parfema, dijelu kupaca \u0107e&nbsp;<em>miris parfema<\/em>, ako se radi o&nbsp;<em>brendu kojem vjeruju<\/em>, biti dovoljan razlog za odluku o kupnji, neovisno njegovoj cijeni.<\/p>\n\n\n\n<p>U najni\u017eem i navi\u0161em segmentu tr\u017ei\u0161ta, ime brenda je odlu\u010duju\u0107 faktor za kupnju: primjer su parfemi dijela ekskluzivnih brendova, ali parfemi na policama trgova\u010dkih lanaca, koji se bez istaknutih dodanih vrijednosti prodaju pod markama samih trgovina\/lanaca po bagatelnim cijenama.<\/p>\n\n\n\n<p>Posljednje pokazuje da je za usp\u0161je\u0161nu prodaju parfema dovoljno da je brend prethodno jasno oblikovao o\u010dekivanja ciljane skupine kupaca i stekao njihovo povjerenje na na\u010din da ih ne mo\u017ee iznevjeriti niti ako im ponudi parfem bez drugih dodanih vrijednosti.<\/p>\n\n\n\n<p>Zbog vrijednosti koje neka imena brendova predstavljaju, neovisno o segmentu tr\u017ei\u0161ta kojem pripadaju i plate\u017enoj mo\u0107i ciljane skupine kupaca, dio kupaca parfema odlu\u010dit \u0107e se i na kupnju naslijepo, bez testiranja i poznavanja mirisa.<\/p>\n\n\n\n<p>Me\u0111utim, parfem mo\u017ee biti tr\u017ei\u0161no prepoznat i financijski uspje\u0161an i kada iza\u0111e na tr\u017ei\u0161te bez poznatog imena brenda iza sebe.<\/p>\n\n\n\n<p>Primjer toga su potpuno novi brendovi \u010diji prvi parfemi su, zahvaljuju\u0107i ostalim pa\u017eljivo osmi\u0161ljenim i dizajniranim dodanim vrijednostima, bili i prepoznati i tr\u017ei\u0161no uspje\u0161ni.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading76818_21deef-64, .wp-block-kadence-advancedheading.kt-adv-heading76818_21deef-64[data-kb-block=\"kb-adv-heading76818_21deef-64\"]{margin-top:var(--global-kb-spacing-xl, 4rem);margin-bottom:var(--global-kb-spacing-sm, 1.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading76818_21deef-64 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading76818_21deef-64[data-kb-block=\"kb-adv-heading76818_21deef-64\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading76818_21deef-64 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading76818_21deef-64[data-kb-block=\"kb-adv-heading76818_21deef-64\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading76818_21deef-64 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading76818_21deef-64\">DODANE VRIJEDNOSTI PARFEMA (PROIZVODA)<\/h2>\n\n\n\n<p>Premda je to\u010dno da je parfem proizvod kao i svaki drugi, definitivno je specifi\u010dan i jedinstven:<\/p>\n\n\n\n<p>U odnosu na sve ostale kozmeti\u010dke proizvode, parfem nema nikakvu drugu kozmeti\u010dku funkciju, osim prijenosa mirisa na povr\u0161inu tijela.<\/p>\n\n\n\n<p>Da bi parfem ispunio svrhu zbog koje je proizveden, treba&nbsp;<em>samo mirisati<\/em>&nbsp;<em>i<\/em>&nbsp;<em>ne radi ni\u0161ta drugo<\/em>.<\/p>\n\n\n<style>.kadence-column76818_e3d662-1b > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xl, 4rem);padding-right:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-xl, 4rem);}.kadence-column76818_e3d662-1b > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:0px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:0px solid var(--global-palette7, #EDF2F7);}.kadence-column76818_e3d662-1b > .kt-inside-inner-col,.kadence-column76818_e3d662-1b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column76818_e3d662-1b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column76818_e3d662-1b > .kt-inside-inner-col{flex-direction:column;}.kadence-column76818_e3d662-1b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column76818_e3d662-1b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column76818_e3d662-1b{position:relative;}.kadence-column76818_e3d662-1b, .kt-inside-inner-col > .kadence-column76818_e3d662-1b:not(.specificity){margin-top:var(--global-kb-spacing-xl, 4rem);margin-bottom:var(--global-kb-spacing-xl, 4rem);}@media all and (max-width: 1024px){.kadence-column76818_e3d662-1b > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:0px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:0px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column76818_e3d662-1b > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-md, 2rem);border-top:1px solid var(--global-palette7, #EDF2F7);border-right:0px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:0px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}.kadence-column76818_e3d662-1b, .kt-inside-inner-col > .kadence-column76818_e3d662-1b:not(.specificity){margin-top:var(--global-kb-spacing-lg, 3rem);margin-bottom:var(--global-kb-spacing-lg, 3rem);}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column76818_e3d662-1b\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading76818_205c15-2e, .wp-block-kadence-advancedheading.kt-adv-heading76818_205c15-2e[data-kb-block=\"kb-adv-heading76818_205c15-2e\"]{font-size:1.5rem;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading76818_205c15-2e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading76818_205c15-2e[data-kb-block=\"kb-adv-heading76818_205c15-2e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading76818_205c15-2e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading76818_205c15-2e[data-kb-block=\"kb-adv-heading76818_205c15-2e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading76818_205c15-2e, .wp-block-kadence-advancedheading.kt-adv-heading76818_205c15-2e[data-kb-block=\"kb-adv-heading76818_205c15-2e\"]{font-size:1.3rem;}}<\/style>\n<p class=\"kt-adv-heading76818_205c15-2e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading76818_205c15-2e\">Jedina vrijednost koju parfem posjeduje sam po sebi je -dizajn mirisa, odnosno razvoj mirisa kroz vrijeme, od nano\u0161enja parfema pa sve dok ne ishlapi s mjesta na koje je nanesen.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading76818_b409e8-c9, .wp-block-kadence-advancedheading.kt-adv-heading76818_b409e8-c9[data-kb-block=\"kb-adv-heading76818_b409e8-c9\"]{font-size:1.5rem;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading76818_b409e8-c9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading76818_b409e8-c9[data-kb-block=\"kb-adv-heading76818_b409e8-c9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading76818_b409e8-c9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading76818_b409e8-c9[data-kb-block=\"kb-adv-heading76818_b409e8-c9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading76818_b409e8-c9, .wp-block-kadence-advancedheading.kt-adv-heading76818_b409e8-c9[data-kb-block=\"kb-adv-heading76818_b409e8-c9\"]{font-size:1.3rem;}}<\/style>\n<p class=\"kt-adv-heading76818_b409e8-c9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading76818_b409e8-c9\">Brend stoga o mirisu svog parfema ne treba tvrditi ni\u0161ta. Dovoljno je da na tr\u017ei\u0161te stavi propisno ozna\u010den parfem.<\/p>\n<\/div><\/div>\n\n\n\n<p>Me\u0111utim, kako bi parfem mogao uspje\u0161no konkurirati sli\u010dnim parfemima drugih brendova, ili, u odnosu na tr\u017ei\u0161nu poziciju brenda, opravdati vi\u0161u prodajnu cijenu, dodane vrijednosti su neophodne.<\/p>\n\n\n\n<p>Dodane vrijednosti najjednostavnije je definirati pomo\u0107u pitanja: <em>&#8220;\u017eelim li&#8230;?&#8221;<\/em> i\/ili <em>&#8220;je li mi va\u017eno?&#8221;, <\/em>imaju\u0107i u vidu ciljanu skupinu kupaca, jer \u0107e ih i kupci postaviti sebi, kada odlu\u010duju o kupnji parfema va\u0161eg brenda, umjesto drugog.<\/p>\n\n\n\n<p>Evo na\u010delnih pitanja na koja su odgovori jednostavno &#8220;DA&#8221; ili &#8220;NE&#8221;, a iz svakog od njih proizlaze odluke koje \u0107ete donositi u planiranju i ugovaranju investicije.<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items76818_a78337-e7:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items76818_a78337-e7 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:var(--global-kb-spacing-md, 2rem);margin-right:0px;margin-bottom:var(--global-kb-spacing-lg, 3rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items76818_a78337-e7 ul.kt-svg-icon-list{grid-row-gap:25px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items76818_a78337-e7 .kb-svg-icon-wrap{font-size:12px;color:var(--global-palette2, #2B6CB0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items76818_a78337-e7 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items76818_a78337-e7 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items76818_a78337-e7 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-76818_b99bc4-09 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-76818_b99bc4-09\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_stop kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M0 0v6h6v-6h-6z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">\u017delim li da moj parfem, osim imena i znaka mog brenda, ponudi kupcima i dodane vrijednosti?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-76818_d27a8e-3c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-76818_d27a8e-3c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_stop kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M0 0v6h6v-6h-6z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">\u017delim li da miris u mom parfemu bude potpisan i imenom kreatora mirisa \/ parfumera?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-76818_2a6338-30 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-76818_2a6338-30\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_stop kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M0 0v6h6v-6h-6z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">\u017delim li u opis parfema uklju\u010diti i podatke o to\u010dno odre\u0111enim  <a href=\"https:\/\/mirisna.com\/hr\/pojmovi\/parfemski-materijal-sirovina\/\" data-type=\"pojmovi\" data-id=\"81453\">materijalima<\/a>? <\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-76818_d34ce1-78 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-76818_d34ce1-78\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_stop kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M0 0v6h6v-6h-6z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Planiram li parfem reklamirati tvrdnjom da nije testiran na \u017eivotinjama?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-76818_4c7ceb-f3 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-76818_4c7ceb-f3\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_stop kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M0 0v6h6v-6h-6z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Je li mi va\u017eno da je parfem uskla\u0111en sa specifi\u010dnim vrijednostima, kao \u0161to su ekolo\u0161ki odr\u017eiva proizvodnja <em>i socijalna osjetljivost<\/em>  i na koji na\u010din \u0107e parfem prezentirati takve vrijednosti?<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.kadence-column76818_882ed1-a4 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xl, 4rem);padding-right:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-xl, 4rem);}.kadence-column76818_882ed1-a4 > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:0px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:0px solid var(--global-palette7, #EDF2F7);}.kadence-column76818_882ed1-a4 > .kt-inside-inner-col,.kadence-column76818_882ed1-a4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column76818_882ed1-a4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column76818_882ed1-a4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column76818_882ed1-a4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column76818_882ed1-a4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column76818_882ed1-a4{position:relative;}.kadence-column76818_882ed1-a4, .kt-inside-inner-col > .kadence-column76818_882ed1-a4:not(.specificity){margin-top:var(--global-kb-spacing-xl, 4rem);margin-bottom:var(--global-kb-spacing-xl, 4rem);}@media all and (max-width: 1024px){.kadence-column76818_882ed1-a4 > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:0px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:0px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column76818_882ed1-a4 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-md, 2rem);border-top:1px solid var(--global-palette7, #EDF2F7);border-right:0px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:0px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}.kadence-column76818_882ed1-a4, .kt-inside-inner-col > .kadence-column76818_882ed1-a4:not(.specificity){margin-top:var(--global-kb-spacing-lg, 3rem);margin-bottom:var(--global-kb-spacing-lg, 3rem);}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column76818_882ed1-a4\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading76818_d8e1de-d2, .wp-block-kadence-advancedheading.kt-adv-heading76818_d8e1de-d2[data-kb-block=\"kb-adv-heading76818_d8e1de-d2\"]{font-size:1.5rem;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading76818_d8e1de-d2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading76818_d8e1de-d2[data-kb-block=\"kb-adv-heading76818_d8e1de-d2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading76818_d8e1de-d2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading76818_d8e1de-d2[data-kb-block=\"kb-adv-heading76818_d8e1de-d2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading76818_d8e1de-d2, .wp-block-kadence-advancedheading.kt-adv-heading76818_d8e1de-d2[data-kb-block=\"kb-adv-heading76818_d8e1de-d2\"]{font-size:1.3rem;}}<\/style>\n<p class=\"kt-adv-heading76818_d8e1de-d2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading76818_d8e1de-d2\">U svim slu\u010dajevima kada ne planirate samo isporu\u010diti svoj parfem na police trgovina, investicija nu\u017eno podrazumijeva financijsko ulaganje u dodane vrijednosti na temelju kojih \u0107ete reklamirati i prodavati parfem.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading76818_e4ea59-98, .wp-block-kadence-advancedheading.kt-adv-heading76818_e4ea59-98[data-kb-block=\"kb-adv-heading76818_e4ea59-98\"]{font-size:1.5rem;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading76818_e4ea59-98 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading76818_e4ea59-98[data-kb-block=\"kb-adv-heading76818_e4ea59-98\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading76818_e4ea59-98 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading76818_e4ea59-98[data-kb-block=\"kb-adv-heading76818_e4ea59-98\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading76818_e4ea59-98, .wp-block-kadence-advancedheading.kt-adv-heading76818_e4ea59-98[data-kb-block=\"kb-adv-heading76818_e4ea59-98\"]{font-size:1.3rem;}}<\/style>\n<p class=\"kt-adv-heading76818_e4ea59-98 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading76818_e4ea59-98\">Predstavljene dodane vrijednosti podlo\u017ene su provjeri kupaca, jer kada brend odlu\u010di predstaviti neku dodanu vrijednost, du\u017ean ju je, na tra\u017eenje, potkrijepiti dokazom.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column76818_755524-a9 > .kt-inside-inner-col{display:flex;}.kadence-column76818_755524-a9 > .kt-inside-inner-col,.kadence-column76818_755524-a9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column76818_755524-a9 > .kt-inside-inner-col{row-gap:var(--global-kb-gap-sm, 1rem);column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column76818_755524-a9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column76818_755524-a9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column76818_755524-a9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column76818_755524-a9{position:relative;}.kadence-column76818_755524-a9, .kt-inside-inner-col > .kadence-column76818_755524-a9:not(.specificity){margin-top:var(--global-kb-spacing-lg, 3rem);margin-bottom:var(--global-kb-spacing-lg, 3rem);}@media all and (max-width: 1024px){.kadence-column76818_755524-a9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column76818_755524-a9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column76818_755524-a9, .kt-inside-inner-col > .kadence-column76818_755524-a9:not(.specificity){margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-md, 2rem);}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column76818_755524-a9 kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.kt-post-loop76818_c90d7c-96 .kadence-post-image{padding-top:0px;padding-right:30px;padding-bottom:10px;padding-left:0px;}.kt-post-loop76818_c90d7c-96 .kt-post-grid-wrap{gap:15px 30px;}.kt-post-loop76818_c90d7c-96 .kt-blocks-post-grid-item{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:3px solid var(--global-palette2, #2B6CB0);overflow:hidden;}.kt-post-loop76818_c90d7c-96 .kt-blocks-post-grid-item .kt-blocks-post-grid-item-inner{text-align:left;}.kt-post-loop76818_c90d7c-96 .kt-blocks-post-grid-item header{padding-top:5px;padding-right:0px;padding-bottom:10px;padding-left:15px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-post-loop76818_c90d7c-96 .kt-blocks-post-grid-item .kt-blocks-above-categories{color:var(--global-palette3, #1A202C);font-size:12px;line-height:20px;font-family:BODY;font-weight:500;font-style:normal;text-transform:uppercase;}.kt-post-loop76818_c90d7c-96 .kt-blocks-post-grid-item .kt-blocks-above-categories a{color:var(--global-palette3, #1A202C);}.kt-post-loop76818_c90d7c-96 .kt-blocks-post-grid-item .kt-blocks-above-categories a:hover{color:var(--global-palette3, #1A202C);}.kt-post-loop76818_c90d7c-96 .kt-blocks-post-grid-item .entry-title{color:var(--global-palette2, #2B6CB0);padding-top:5px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:17px;line-height:1rem;letter-spacing:0px;font-family:HEADING;font-weight:400;font-style:normal;}.kt-post-loop76818_c90d7c-96 .entry-content{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:14px;line-height:24px;}.kt-post-loop76818_c90d7c-96 .kt-blocks-post-footer{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:12px;line-height:20px;text-transform:uppercase;}.kt-post-loop76818_c90d7c-96 .entry-content:after{height:0px;}.kt-post-loop76818_c90d7c-96 .kb-filter-item{border-top-width:0px;border-right-width:0px;border-bottom-width:2px;border-left-width:0px;padding-top:5px;padding-right:8px;padding-bottom:5px;padding-left:8px;margin-top:0px;margin-right:10px;margin-bottom:0px;margin-left:0px;}@media all and (max-width: 1024px){.kt-post-loop76818_c90d7c-96 .kt-blocks-post-grid-item{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:3px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.kt-post-loop76818_c90d7c-96 .kt-blocks-post-grid-item{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:3px solid var(--global-palette2, #2B6CB0);}.kt-post-loop76818_c90d7c-96 .kt-blocks-post-grid-item .entry-title{font-size:15px;}}<\/style><div class=\"wp-block-kadence-postgrid kt-blocks-post-loop-block alignnone kt-post-loop76818_c90d7c-96 kt-post-grid-layout-grid \"><div class=\"kt-post-grid-layout-grid-wrap kt-post-grid-wrap\" data-columns-xxl=\"2\" data-columns-xl=\"2\" data-columns-md=\"2\" data-columns-sm=\"2\" data-columns-xs=\"2\" data-columns-ss=\"2\"data-item-selector=\".kt-post-masonry-item\" aria-label=\"Post Carousel\"><article class=\"kt-blocks-post-grid-item post-76985 vodic type-vodic status-publish format-standard has-post-thumbnail hentry category-vodic topic-regulativa\"><div class=\"kt-blocks-post-grid-item-inner-wrap kt-feat-image-align-none kt-feat-image-mobile-align-side\"><div class=\"kt-blocks-post-grid-item-inner\"><header><h3 class=\"entry-title\"><a href=\"https:\/\/mirisna.com\/hr\/vodic\/tvrdnje-o-parfemima\/\">Tvrdnje o parfemu<\/a><\/h3><div class=\"kt-blocks-post-top-meta\"><\/div><\/header><div class=\"entry-content\"><\/div><footer class=\"kt-blocks-post-footer\"><div class=\"kt-blocks-post-footer-left\"><\/div><div class=\"kt-blocks-post-footer-right\"><\/div><\/footer><\/div><\/div><\/article><article class=\"kt-blocks-post-grid-item post-77277 vodic type-vodic status-publish format-standard has-post-thumbnail hentry category-vodic topic-regulativa\"><div class=\"kt-blocks-post-grid-item-inner-wrap kt-feat-image-align-none kt-feat-image-mobile-align-side\"><div class=\"kt-blocks-post-grid-item-inner\"><header><h3 class=\"entry-title\"><a href=\"https:\/\/mirisna.com\/hr\/vodic\/javni-podaci-o-parfemu\/\">Javni podaci o parfemu<\/a><\/h3><div class=\"kt-blocks-post-top-meta\"><\/div><\/header><div class=\"entry-content\"><\/div><footer class=\"kt-blocks-post-footer\"><div class=\"kt-blocks-post-footer-left\"><\/div><div class=\"kt-blocks-post-footer-right\"><\/div><\/footer><\/div><\/div><\/article><\/div><\/div><!-- .wp-block-kadence-postgrid --><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading76818_4c8cc1-e2, .wp-block-kadence-advancedheading.kt-adv-heading76818_4c8cc1-e2[data-kb-block=\"kb-adv-heading76818_4c8cc1-e2\"]{margin-top:var(--global-kb-spacing-xl, 4rem);margin-bottom:var(--global-kb-spacing-sm, 1.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading76818_4c8cc1-e2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading76818_4c8cc1-e2[data-kb-block=\"kb-adv-heading76818_4c8cc1-e2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading76818_4c8cc1-e2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading76818_4c8cc1-e2[data-kb-block=\"kb-adv-heading76818_4c8cc1-e2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading76818_4c8cc1-e2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading76818_4c8cc1-e2\">DODANE VRIJEDNOSTI MIRISA<\/h2>\n\n\n\n<p>Dodana vrijednost koju parfemu donosi njegova glavna komponenta &#8211; miris &#8211; su ime laboratorija koji ga je proizveo miris, ime kreatora mirisa, odnosno parfumera koji potpisuje njegovu formulu te materijali upotrijebljeni u proizvodnji mirisa i parfema. <\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading76818_b87f39-0b, .wp-block-kadence-advancedheading.kt-adv-heading76818_b87f39-0b[data-kb-block=\"kb-adv-heading76818_b87f39-0b\"]{padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading76818_b87f39-0b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading76818_b87f39-0b[data-kb-block=\"kb-adv-heading76818_b87f39-0b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading76818_b87f39-0b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading76818_b87f39-0b[data-kb-block=\"kb-adv-heading76818_b87f39-0b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading76818_b87f39-0b, .wp-block-kadence-advancedheading.kt-adv-heading76818_b87f39-0b[data-kb-block=\"kb-adv-heading76818_b87f39-0b\"]{text-align:left!important;}}<\/style>\n<h3 class=\"kt-adv-heading76818_b87f39-0b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading76818_b87f39-0b\">Ime proizvo\u0111a\u010da mirisa<\/h3>\n\n\n\n<p>U sektoru proizvodnje mirisa je ime proizvo\u0111a\u010da mirisa iznimno va\u017ena dodana vrijednost.<\/p>\n\n\n\n<p>Jednako kao i u slu\u010daju brendova, postoje laboratoriji koji proizvode mirise s dodanim vrijednostima, zbog \u010dega u\u017eivaju tr\u017ei\u0161ni ugled, ali i oni drugi.<\/p>\n\n\n<style>.kadence-column76818_bb8593-10 > .kt-inside-inner-col{display:flex;}.kadence-column76818_bb8593-10 > .kt-inside-inner-col,.kadence-column76818_bb8593-10 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column76818_bb8593-10 > .kt-inside-inner-col{row-gap:var(--global-kb-gap-sm, 1rem);column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column76818_bb8593-10 > .kt-inside-inner-col{flex-direction:column;}.kadence-column76818_bb8593-10 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column76818_bb8593-10 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column76818_bb8593-10{position:relative;}.kadence-column76818_bb8593-10, .kt-inside-inner-col > .kadence-column76818_bb8593-10:not(.specificity){margin-top:var(--global-kb-spacing-lg, 3rem);margin-bottom:var(--global-kb-spacing-lg, 3rem);}@media all and (max-width: 1024px){.kadence-column76818_bb8593-10 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column76818_bb8593-10 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column76818_bb8593-10, .kt-inside-inner-col > .kadence-column76818_bb8593-10:not(.specificity){margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-md, 2rem);}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column76818_bb8593-10 kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.kt-post-loop76818_b60992-c3 .kadence-post-image{padding-top:0px;padding-right:30px;padding-bottom:10px;padding-left:0px;}.kt-post-loop76818_b60992-c3 .kt-post-grid-wrap{gap:15px 30px;}.kt-post-loop76818_b60992-c3 .kt-blocks-post-grid-item{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:3px solid var(--global-palette2, #2B6CB0);overflow:hidden;}.kt-post-loop76818_b60992-c3 .kt-blocks-post-grid-item .kt-blocks-post-grid-item-inner{text-align:left;}.kt-post-loop76818_b60992-c3 .kt-blocks-post-grid-item header{padding-top:5px;padding-right:0px;padding-bottom:10px;padding-left:15px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-post-loop76818_b60992-c3 .kt-blocks-post-grid-item .kt-blocks-above-categories{color:var(--global-palette3, #1A202C);font-size:12px;line-height:20px;font-family:BODY;font-weight:500;font-style:normal;text-transform:uppercase;}.kt-post-loop76818_b60992-c3 .kt-blocks-post-grid-item .kt-blocks-above-categories a{color:var(--global-palette3, #1A202C);}.kt-post-loop76818_b60992-c3 .kt-blocks-post-grid-item .kt-blocks-above-categories a:hover{color:var(--global-palette3, #1A202C);}.kt-post-loop76818_b60992-c3 .kt-blocks-post-grid-item .entry-title{color:var(--global-palette2, #2B6CB0);padding-top:5px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:17px;line-height:1rem;letter-spacing:0px;font-family:HEADING;font-weight:400;font-style:normal;}.kt-post-loop76818_b60992-c3 .entry-content{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:14px;line-height:24px;}.kt-post-loop76818_b60992-c3 .kt-blocks-post-footer{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:12px;line-height:20px;text-transform:uppercase;}.kt-post-loop76818_b60992-c3 .entry-content:after{height:0px;}.kt-post-loop76818_b60992-c3 .kb-filter-item{border-top-width:0px;border-right-width:0px;border-bottom-width:2px;border-left-width:0px;padding-top:5px;padding-right:8px;padding-bottom:5px;padding-left:8px;margin-top:0px;margin-right:10px;margin-bottom:0px;margin-left:0px;}@media all and (max-width: 1024px){.kt-post-loop76818_b60992-c3 .kt-blocks-post-grid-item{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:3px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.kt-post-loop76818_b60992-c3 .kt-blocks-post-grid-item{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:3px solid var(--global-palette2, #2B6CB0);}.kt-post-loop76818_b60992-c3 .kt-blocks-post-grid-item .entry-title{font-size:15px;}}<\/style><div class=\"wp-block-kadence-postgrid kt-blocks-post-loop-block alignnone kt-post-loop76818_b60992-c3 kt-post-grid-layout-grid \"><div class=\"kt-post-grid-layout-grid-wrap kt-post-grid-wrap\" data-columns-xxl=\"2\" data-columns-xl=\"2\" data-columns-md=\"2\" data-columns-sm=\"2\" data-columns-xs=\"2\" data-columns-ss=\"2\"data-item-selector=\".kt-post-masonry-item\" aria-label=\"Post Carousel\"><article class=\"kt-blocks-post-grid-item post-236395 vodic type-vodic status-publish format-standard has-post-thumbnail hentry category-vodic topic-industrija-i-trziste\"><div class=\"kt-blocks-post-grid-item-inner-wrap kt-feat-image-align-none kt-feat-image-mobile-align-side\"><div class=\"kt-blocks-post-grid-item-inner\"><header><h3 class=\"entry-title\"><a href=\"https:\/\/mirisna.com\/hr\/vodic\/parfemska-industrija\/\">Parfemska industrija<\/a><\/h3><div class=\"kt-blocks-post-top-meta\"><\/div><\/header><div class=\"entry-content\"><\/div><footer class=\"kt-blocks-post-footer\"><div class=\"kt-blocks-post-footer-left\"><\/div><div class=\"kt-blocks-post-footer-right\"><\/div><\/footer><\/div><\/div><\/article><article class=\"kt-blocks-post-grid-item post-236405 vodic type-vodic status-publish format-standard has-post-thumbnail hentry category-vodic topic-industrija-i-trziste\"><div class=\"kt-blocks-post-grid-item-inner-wrap kt-feat-image-align-none kt-feat-image-mobile-align-side\"><div class=\"kt-blocks-post-grid-item-inner\"><header><h3 class=\"entry-title\"><a href=\"https:\/\/mirisna.com\/hr\/vodic\/proizvodaci-mirisa-s-dodanim-vrijednostima\/\">Proizvo\u0111a\u010di mirisa s dodanim vrijednostima<\/a><\/h3><div class=\"kt-blocks-post-top-meta\"><\/div><\/header><div class=\"entry-content\"><\/div><footer class=\"kt-blocks-post-footer\"><div class=\"kt-blocks-post-footer-left\"><\/div><div class=\"kt-blocks-post-footer-right\"><\/div><\/footer><\/div><\/div><\/article><article class=\"kt-blocks-post-grid-item post-236407 vodic type-vodic status-publish format-standard has-post-thumbnail hentry category-vodic topic-industrija-i-trziste\"><div class=\"kt-blocks-post-grid-item-inner-wrap kt-feat-image-align-none kt-feat-image-mobile-align-side\"><div class=\"kt-blocks-post-grid-item-inner\"><header><h3 class=\"entry-title\"><a href=\"https:\/\/mirisna.com\/hr\/vodic\/low-cost-proizvodaci-mirisa\/\">Proizvo\u0111a\u010di low-cost mirisa<\/a><\/h3><div class=\"kt-blocks-post-top-meta\"><\/div><\/header><div class=\"entry-content\"><\/div><footer class=\"kt-blocks-post-footer\"><div class=\"kt-blocks-post-footer-left\"><\/div><div class=\"kt-blocks-post-footer-right\"><\/div><\/footer><\/div><\/div><\/article><\/div><\/div><!-- .wp-block-kadence-postgrid --><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading76818_72baac-2b, .wp-block-kadence-advancedheading.kt-adv-heading76818_72baac-2b[data-kb-block=\"kb-adv-heading76818_72baac-2b\"]{padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading76818_72baac-2b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading76818_72baac-2b[data-kb-block=\"kb-adv-heading76818_72baac-2b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading76818_72baac-2b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading76818_72baac-2b[data-kb-block=\"kb-adv-heading76818_72baac-2b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading76818_72baac-2b, .wp-block-kadence-advancedheading.kt-adv-heading76818_72baac-2b[data-kb-block=\"kb-adv-heading76818_72baac-2b\"]{text-align:left!important;}}<\/style>\n<h3 class=\"kt-adv-heading76818_72baac-2b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading76818_72baac-2b\">Ime kreatora mirisa (parfumera)<\/h3>\n\n\n\n<p>U pravilu, ime parfumera\/kreatora mirisa  predstavlja dodanu vrijednost, <em>ako<\/em> se radi o imenu koje je cijenjeno na temelju javno vrednovanih stru\u010dnih postignu\u0107a ili na temelju komercijalnog uspjeha formula koje potpisuje. <\/p>\n\n\n\n<p>Budu\u0107i da su kreatori\/parfumeri poslovno vezani uz laboratorije koji proizvode njihove mirise, dodana vrijednost koju donosi ime parfumera naj\u010de\u0161\u0107e je izravno povezana s imenom laboratorija s kojim parfumer sura\u0111uje ili u kojem radi.<\/p>\n\n\n\n<p>Me\u0111utim, parfemska formula (miris parfema) mo\u017ee biti i nepotpisana, a da to nema utjecaj na uspje\u0161nost va\u0161e investicije.<\/p>\n\n\n<style>.kadence-column76818_cc7344-6c > .kt-inside-inner-col{display:flex;}.kadence-column76818_cc7344-6c > .kt-inside-inner-col,.kadence-column76818_cc7344-6c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column76818_cc7344-6c > .kt-inside-inner-col{row-gap:var(--global-kb-gap-sm, 1rem);column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column76818_cc7344-6c > .kt-inside-inner-col{flex-direction:column;}.kadence-column76818_cc7344-6c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column76818_cc7344-6c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column76818_cc7344-6c{position:relative;}.kadence-column76818_cc7344-6c, .kt-inside-inner-col > .kadence-column76818_cc7344-6c:not(.specificity){margin-top:var(--global-kb-spacing-lg, 3rem);margin-bottom:var(--global-kb-spacing-lg, 3rem);}@media all and (max-width: 1024px){.kadence-column76818_cc7344-6c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column76818_cc7344-6c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column76818_cc7344-6c, .kt-inside-inner-col > .kadence-column76818_cc7344-6c:not(.specificity){margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-md, 2rem);}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column76818_cc7344-6c kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.kt-post-loop76818_0f743a-a4 .kadence-post-image{padding-top:0px;padding-right:30px;padding-bottom:10px;padding-left:0px;}.kt-post-loop76818_0f743a-a4 .kt-post-grid-wrap{gap:15px 30px;}.kt-post-loop76818_0f743a-a4 .kt-blocks-post-grid-item{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:3px solid var(--global-palette2, #2B6CB0);overflow:hidden;}.kt-post-loop76818_0f743a-a4 .kt-blocks-post-grid-item .kt-blocks-post-grid-item-inner{text-align:left;}.kt-post-loop76818_0f743a-a4 .kt-blocks-post-grid-item header{padding-top:5px;padding-right:0px;padding-bottom:10px;padding-left:15px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-post-loop76818_0f743a-a4 .kt-blocks-post-grid-item .kt-blocks-above-categories{color:var(--global-palette3, #1A202C);font-size:12px;line-height:20px;font-family:BODY;font-weight:500;font-style:normal;text-transform:uppercase;}.kt-post-loop76818_0f743a-a4 .kt-blocks-post-grid-item .kt-blocks-above-categories a{color:var(--global-palette3, #1A202C);}.kt-post-loop76818_0f743a-a4 .kt-blocks-post-grid-item .kt-blocks-above-categories a:hover{color:var(--global-palette3, #1A202C);}.kt-post-loop76818_0f743a-a4 .kt-blocks-post-grid-item .entry-title{color:var(--global-palette2, #2B6CB0);padding-top:5px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:17px;line-height:1rem;letter-spacing:0px;font-family:HEADING;font-weight:400;font-style:normal;}.kt-post-loop76818_0f743a-a4 .entry-content{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:14px;line-height:24px;}.kt-post-loop76818_0f743a-a4 .kt-blocks-post-footer{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:12px;line-height:20px;text-transform:uppercase;}.kt-post-loop76818_0f743a-a4 .entry-content:after{height:0px;}.kt-post-loop76818_0f743a-a4 .kb-filter-item{border-top-width:0px;border-right-width:0px;border-bottom-width:2px;border-left-width:0px;padding-top:5px;padding-right:8px;padding-bottom:5px;padding-left:8px;margin-top:0px;margin-right:10px;margin-bottom:0px;margin-left:0px;}@media all and (max-width: 1024px){.kt-post-loop76818_0f743a-a4 .kt-blocks-post-grid-item{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:3px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.kt-post-loop76818_0f743a-a4 .kt-blocks-post-grid-item{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:3px solid var(--global-palette2, #2B6CB0);}.kt-post-loop76818_0f743a-a4 .kt-blocks-post-grid-item .entry-title{font-size:15px;}}<\/style><div class=\"wp-block-kadence-postgrid kt-blocks-post-loop-block alignnone kt-post-loop76818_0f743a-a4 kt-post-grid-layout-grid \"><div class=\"kt-post-grid-layout-grid-wrap kt-post-grid-wrap\" data-columns-xxl=\"2\" data-columns-xl=\"2\" data-columns-md=\"2\" data-columns-sm=\"2\" data-columns-xs=\"2\" data-columns-ss=\"2\"data-item-selector=\".kt-post-masonry-item\" aria-label=\"Post Carousel\"><article class=\"kt-blocks-post-grid-item post-86921 pojmovi type-pojmovi status-publish hentry category-parfemski-pojmovi topic-parfem-proizvod topic-parfumeri\"><div class=\"kt-blocks-post-grid-item-inner-wrap kt-feat-image-align-none kt-feat-image-mobile-align-side\"><div class=\"kt-blocks-post-grid-item-inner\"><header><div class=\"kt-blocks-above-categories\"><a href=\"https:\/\/mirisna.com\/hr\/parfemski-pojmovi\/\">PARFEMSKI POJMOVI<\/a><\/div><h3 class=\"entry-title\"><a href=\"https:\/\/mirisna.com\/hr\/pojmovi\/kreator-mirisa-parfumer\/\">Parfumer &#8211; kreator mirisa<\/a><\/h3><div class=\"kt-blocks-post-top-meta\"><\/div><\/header><div class=\"entry-content\"><\/div><footer class=\"kt-blocks-post-footer\"><div class=\"kt-blocks-post-footer-left\"><\/div><div class=\"kt-blocks-post-footer-right\"><\/div><\/footer><\/div><\/div><\/article><article class=\"kt-blocks-post-grid-item post-115465 pojmovi type-pojmovi status-publish hentry category-parfemski-pojmovi topic-sastojci\"><div class=\"kt-blocks-post-grid-item-inner-wrap kt-feat-image-align-none kt-feat-image-mobile-align-side\"><div class=\"kt-blocks-post-grid-item-inner\"><header><div class=\"kt-blocks-above-categories\"><a href=\"https:\/\/mirisna.com\/hr\/parfemski-pojmovi\/\">PARFEMSKI POJMOVI<\/a><\/div><h3 class=\"entry-title\"><a href=\"https:\/\/mirisna.com\/hr\/pojmovi\/miris-glavni-sastojak-parfema\/\">Miris (sastojak)<\/a><\/h3><div class=\"kt-blocks-post-top-meta\"><\/div><\/header><div class=\"entry-content\"><\/div><footer class=\"kt-blocks-post-footer\"><div class=\"kt-blocks-post-footer-left\"><\/div><div class=\"kt-blocks-post-footer-right\"><\/div><\/footer><\/div><\/div><\/article><article class=\"kt-blocks-post-grid-item post-84016 pojmovi type-pojmovi status-publish hentry category-parfemski-pojmovi topic-parfem-proizvod\"><div class=\"kt-blocks-post-grid-item-inner-wrap kt-feat-image-align-none kt-feat-image-mobile-align-side\"><div class=\"kt-blocks-post-grid-item-inner\"><header><div class=\"kt-blocks-above-categories\"><a href=\"https:\/\/mirisna.com\/hr\/parfemski-pojmovi\/\">PARFEMSKI POJMOVI<\/a><\/div><h3 class=\"entry-title\"><a href=\"https:\/\/mirisna.com\/hr\/pojmovi\/formula-formulacija\/\">Formula (formulacija)<\/a><\/h3><div class=\"kt-blocks-post-top-meta\"><\/div><\/header><div class=\"entry-content\"><\/div><footer class=\"kt-blocks-post-footer\"><div class=\"kt-blocks-post-footer-left\"><\/div><div class=\"kt-blocks-post-footer-right\"><\/div><\/footer><\/div><\/div><\/article><\/div><\/div><!-- .wp-block-kadence-postgrid --><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading76818_19121b-6e, .wp-block-kadence-advancedheading.kt-adv-heading76818_19121b-6e[data-kb-block=\"kb-adv-heading76818_19121b-6e\"]{padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading76818_19121b-6e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading76818_19121b-6e[data-kb-block=\"kb-adv-heading76818_19121b-6e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading76818_19121b-6e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading76818_19121b-6e[data-kb-block=\"kb-adv-heading76818_19121b-6e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading76818_19121b-6e, .wp-block-kadence-advancedheading.kt-adv-heading76818_19121b-6e[data-kb-block=\"kb-adv-heading76818_19121b-6e\"]{text-align:left!important;}}<\/style>\n<h3 class=\"kt-adv-heading76818_19121b-6e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading76818_19121b-6e\">Materijali <\/h3>\n\n\n\n<p>Pod pojmom <a href=\"https:\/\/mirisna.com\/hr\/pojmovi\/parfemski-materijal-sirovina\/\" data-type=\"pojmovi\" data-id=\"81453\"><strong>materijala<\/strong> <\/a> od kojih je proizveden miris objedinjen je \u010ditav skup razli\u010ditih dodanih vrijednosti.<\/p>\n\n\n\n<p>Parfem mo\u017eete predstaviti na tr\u017ei\u0161tu dodanom vrijedno\u0161\u0107u koju donosi poriijeklo, vrsta, na\u010din uzgoja i prerade  i\/ili kvaliteta pojedinih materijala. <\/p>\n\n\n\n<p>Kvalitetu prirodnih materijala jam\u010di ime prera\u0111iva\u010da\/laboratorija pri kojem je preradom prirodne sirovine dobiven parfemski materijal, a kvalitetu sintetiziranih materijala uvijek jam\u010di ime laboratorija pri kojem materijal sintetiziran (proizveden).<\/p>\n\n\n<style>.kadence-column76818_b60128-c6 > .kt-inside-inner-col{display:flex;}.kadence-column76818_b60128-c6 > .kt-inside-inner-col,.kadence-column76818_b60128-c6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column76818_b60128-c6 > .kt-inside-inner-col{row-gap:var(--global-kb-gap-sm, 1rem);column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column76818_b60128-c6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column76818_b60128-c6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column76818_b60128-c6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column76818_b60128-c6{position:relative;}.kadence-column76818_b60128-c6, .kt-inside-inner-col > .kadence-column76818_b60128-c6:not(.specificity){margin-top:var(--global-kb-spacing-lg, 3rem);margin-bottom:var(--global-kb-spacing-lg, 3rem);}@media all and (max-width: 1024px){.kadence-column76818_b60128-c6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column76818_b60128-c6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column76818_b60128-c6, .kt-inside-inner-col > .kadence-column76818_b60128-c6:not(.specificity){margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-md, 2rem);}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column76818_b60128-c6 kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.kt-post-loop76818_06db6f-a8 .kadence-post-image{padding-top:0px;padding-right:30px;padding-bottom:10px;padding-left:0px;}.kt-post-loop76818_06db6f-a8 .kt-post-grid-wrap{gap:15px 30px;}.kt-post-loop76818_06db6f-a8 .kt-blocks-post-grid-item{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:3px solid var(--global-palette2, #2B6CB0);overflow:hidden;}.kt-post-loop76818_06db6f-a8 .kt-blocks-post-grid-item .kt-blocks-post-grid-item-inner{text-align:left;}.kt-post-loop76818_06db6f-a8 .kt-blocks-post-grid-item header{padding-top:5px;padding-right:0px;padding-bottom:10px;padding-left:15px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-post-loop76818_06db6f-a8 .kt-blocks-post-grid-item .kt-blocks-above-categories{color:var(--global-palette3, #1A202C);font-size:12px;line-height:20px;font-family:BODY;font-weight:500;font-style:normal;text-transform:uppercase;}.kt-post-loop76818_06db6f-a8 .kt-blocks-post-grid-item .kt-blocks-above-categories a{color:var(--global-palette3, #1A202C);}.kt-post-loop76818_06db6f-a8 .kt-blocks-post-grid-item .kt-blocks-above-categories a:hover{color:var(--global-palette3, #1A202C);}.kt-post-loop76818_06db6f-a8 .kt-blocks-post-grid-item .entry-title{color:var(--global-palette2, #2B6CB0);padding-top:5px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:17px;line-height:1rem;letter-spacing:0px;font-family:HEADING;font-weight:400;font-style:normal;}.kt-post-loop76818_06db6f-a8 .entry-content{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:14px;line-height:24px;}.kt-post-loop76818_06db6f-a8 .kt-blocks-post-footer{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:12px;line-height:20px;text-transform:uppercase;}.kt-post-loop76818_06db6f-a8 .entry-content:after{height:0px;}.kt-post-loop76818_06db6f-a8 .kb-filter-item{border-top-width:0px;border-right-width:0px;border-bottom-width:2px;border-left-width:0px;padding-top:5px;padding-right:8px;padding-bottom:5px;padding-left:8px;margin-top:0px;margin-right:10px;margin-bottom:0px;margin-left:0px;}@media all and (max-width: 1024px){.kt-post-loop76818_06db6f-a8 .kt-blocks-post-grid-item{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:3px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.kt-post-loop76818_06db6f-a8 .kt-blocks-post-grid-item{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:3px solid var(--global-palette2, #2B6CB0);}.kt-post-loop76818_06db6f-a8 .kt-blocks-post-grid-item .entry-title{font-size:15px;}}<\/style><div class=\"wp-block-kadence-postgrid kt-blocks-post-loop-block alignnone kt-post-loop76818_06db6f-a8 kt-post-grid-layout-grid \"><div class=\"kt-post-grid-layout-grid-wrap kt-post-grid-wrap\" data-columns-xxl=\"2\" data-columns-xl=\"2\" data-columns-md=\"2\" data-columns-sm=\"2\" data-columns-xs=\"2\" data-columns-ss=\"2\"data-item-selector=\".kt-post-masonry-item\" aria-label=\"Post Carousel\"><article class=\"kt-blocks-post-grid-item post-81453 pojmovi type-pojmovi status-publish hentry category-parfemski-pojmovi topic-sastojci\"><div class=\"kt-blocks-post-grid-item-inner-wrap kt-feat-image-align-none kt-feat-image-mobile-align-side\"><div class=\"kt-blocks-post-grid-item-inner\"><header><div class=\"kt-blocks-above-categories\"><a href=\"https:\/\/mirisna.com\/hr\/parfemski-pojmovi\/\">PARFEMSKI POJMOVI<\/a><\/div><h3 class=\"entry-title\"><a href=\"https:\/\/mirisna.com\/hr\/pojmovi\/parfemski-materijal-sirovina\/\">Materijali (sirovine)<\/a><\/h3><div class=\"kt-blocks-post-top-meta\"><\/div><\/header><div class=\"entry-content\"><\/div><footer class=\"kt-blocks-post-footer\"><div class=\"kt-blocks-post-footer-left\"><\/div><div class=\"kt-blocks-post-footer-right\"><\/div><\/footer><\/div><\/div><\/article><\/div><\/div><!-- .wp-block-kadence-postgrid --><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading76818_47ce9f-5d, .wp-block-kadence-advancedheading.kt-adv-heading76818_47ce9f-5d[data-kb-block=\"kb-adv-heading76818_47ce9f-5d\"]{margin-top:var(--global-kb-spacing-xl, 4rem);margin-bottom:var(--global-kb-spacing-sm, 1.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading76818_47ce9f-5d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading76818_47ce9f-5d[data-kb-block=\"kb-adv-heading76818_47ce9f-5d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading76818_47ce9f-5d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading76818_47ce9f-5d[data-kb-block=\"kb-adv-heading76818_47ce9f-5d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading76818_47ce9f-5d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading76818_47ce9f-5d\">Dodane vrijednost gotovog proizvoda (parfema)<\/h2>\n\n\n\n<p>Dodane vrijednosti koje mo\u017ee imati gotov proizvod vezane su ili uz ostale sastojke parfema, ili uz njegovu ambala\u017eu.<\/p>\n\n\n<style>.kadence-column76818_6e2e45-f0 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kadence-column76818_6e2e45-f0 > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);}.kadence-column76818_6e2e45-f0 > .kt-inside-inner-col,.kadence-column76818_6e2e45-f0 > .kt-inside-inner-col:before{border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;}.kadence-column76818_6e2e45-f0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column76818_6e2e45-f0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column76818_6e2e45-f0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column76818_6e2e45-f0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column76818_6e2e45-f0{position:relative;}.kadence-column76818_6e2e45-f0, .kt-inside-inner-col > .kadence-column76818_6e2e45-f0:not(.specificity){margin-top:var(--global-kb-spacing-xl, 4rem);}@media all and (max-width: 1024px){.kadence-column76818_6e2e45-f0 > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column76818_6e2e45-f0 > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column76818_6e2e45-f0\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading76818_aa1e75-6d, .wp-block-kadence-advancedheading.kt-adv-heading76818_aa1e75-6d[data-kb-block=\"kb-adv-heading76818_aa1e75-6d\"]{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading76818_aa1e75-6d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading76818_aa1e75-6d[data-kb-block=\"kb-adv-heading76818_aa1e75-6d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading76818_aa1e75-6d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading76818_aa1e75-6d[data-kb-block=\"kb-adv-heading76818_aa1e75-6d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading76818_aa1e75-6d, .wp-block-kadence-advancedheading.kt-adv-heading76818_aa1e75-6d[data-kb-block=\"kb-adv-heading76818_aa1e75-6d\"]{text-align:left!important;}}<\/style>\n<h2 class=\"kt-adv-heading76818_aa1e75-6d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading76818_aa1e75-6d\">Standard navo\u0111enja podataka o parfemu<\/h2>\n\n\n\n<p>Profesionalni standard i sastavni dio eti\u010dne prakse identificira svaki parfem pomo\u0107u sljede\u0107ih podataka:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items76818_6a0fe0-a8:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items76818_6a0fe0-a8 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:var(--global-kb-spacing-md, 2rem);margin-right:0px;margin-bottom:var(--global-kb-spacing-lg, 3rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items76818_6a0fe0-a8 ul.kt-svg-icon-list{grid-row-gap:25px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items76818_6a0fe0-a8 .kb-svg-icon-wrap{font-size:12px;color:var(--global-palette2, #2B6CB0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items76818_6a0fe0-a8 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items76818_6a0fe0-a8 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items76818_6a0fe0-a8 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-76818_6e1a48-99 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-76818_6e1a48-99\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_stop kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M0 0v6h6v-6h-6z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Naziv parfema<\/strong><\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-76818_c9ac9c-cb .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-76818_c9ac9c-cb\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_stop kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M0 0v6h6v-6h-6z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Naziv brenda<\/strong> (investitora \/ nositelja licence)<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-76818_d213f1-49 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-76818_d213f1-49\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_stop kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M0 0v6h6v-6h-6z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Naziv proizvo\u0111a\u010da mirisa\/glavnog sastojak parfema<\/strong> (laboratorija)<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-76818_bd72ee-71 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-76818_bd72ee-71\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_stop kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M0 0v6h6v-6h-6z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Ime parfumera &#8211; kreatora mirisa<\/strong> (imena, ako se radi o timu) <br>U slu\u010daju da parfem nije potpisan, autorstvo se pripisuje laboratoriju koji je proizveo miris.<br><\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.wp-block-kadence-image.kb-image76818_8842b7-9b:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-lg, 3rem);margin-bottom:var(--global-kb-spacing-lg, 3rem);}<\/style>\n<div class=\"wp-block-kadence-image kb-image76818_8842b7-9b\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"746\" height=\"444\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2021\/07\/198545341_4233439996702126_2407060514997175771_n-e1625583591998.jpg\" alt=\"\" class=\"kb-img wp-image-41207\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2021\/07\/198545341_4233439996702126_2407060514997175771_n-e1625583591998.jpg 746w, https:\/\/mirisna.com\/wp-content\/uploads\/2021\/07\/198545341_4233439996702126_2407060514997175771_n-e1625583591998-300x179.jpg 300w\" sizes=\"auto, (max-width: 746px) 100vw, 746px\" \/><figcaption>S dodjele najva\u017enije nagrade parfemske industrije u svijetu: The Fragrance Fondatioun Awards 2021. &#8211; kategorija <em>Perfume Extraordinaire<\/em> (&#8220;Parfemski Oscar&#8221;). <br>Punu listu nominiranih i dobitnika u svim kategorijama  mo\u017eete pogledati ovdje, a dobitnike svih prethodnih godina ovdje, uklju\u010duju\u0107i i imena parfumera\/kreatora formula ovdje. <\/figcaption><\/figure><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dodane vrijednosti privla\u010de kupce, pozicioniraju parfem u odnosu na parfeme drugih brendova i opravdavaju njegovu cijenu. \u010cetiri temeljne dodane vrijednosti svakog parfema. <\/p>\n","protected":false},"author":1,"featured_media":198299,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[3113],"topic":[3912],"class_list":["post-76818","vodic","type-vodic","status-publish","format-standard","has-post-thumbnail","hentry","category-vodic","topic-parfem-proizvod"],"acf":{"show_related_posts":false,"related-post_1":"","related-post_2":"","related-post_3":"","related-post_4":"","related-post_5":"","related-post_6":"","related-post_7":"","related-post_8":"","related-post_9":"","related-post_10":""},"taxonomy_info":{"category":[{"value":3113,"label":"Vodi\u010d"}],"topic":[{"value":3912,"label":"Parfem 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