{"id":114879,"date":"2021-01-02T01:00:49","date_gmt":"2021-01-02T00:00:49","guid":{"rendered":"https:\/\/mirisna.com\/?post_type=vodic-za-brendove&#038;p=114879"},"modified":"2025-08-06T22:34:12","modified_gmt":"2025-08-06T20:34:12","slug":"parfem-kao-proizvod","status":"publish","type":"vodic","link":"https:\/\/mirisna.com\/hr\/vodic\/parfem-kao-proizvod\/","title":{"rendered":"Parfem kao proizvod"},"content":{"rendered":"\n<p>Prilikom kontakata s ugovornim proizvo\u0111a\u010dima parfema koji u komunikaciji s klijentima koriste razli\u010dite marketin\u0161ke strategije namijenjene razli\u010ditim profilima klijenata, vitalno je va\u017eno ne smetnuti s uma dvije osnovne \u010dinjenice:<\/p>\n\n\n<style>.kadence-column114879_11afe3-a2 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xl, 4rem);padding-right:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-xl, 4rem);}.kadence-column114879_11afe3-a2 > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:0px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:0px solid var(--global-palette7, #EDF2F7);}.kadence-column114879_11afe3-a2 > .kt-inside-inner-col,.kadence-column114879_11afe3-a2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column114879_11afe3-a2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column114879_11afe3-a2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column114879_11afe3-a2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column114879_11afe3-a2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column114879_11afe3-a2{position:relative;}.kadence-column114879_11afe3-a2, .kt-inside-inner-col > .kadence-column114879_11afe3-a2:not(.specificity){margin-top:var(--global-kb-spacing-xl, 4rem);margin-bottom:var(--global-kb-spacing-xl, 4rem);}@media all and (max-width: 1024px){.kadence-column114879_11afe3-a2 > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:0px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:0px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column114879_11afe3-a2 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-md, 2rem);border-top:1px solid var(--global-palette7, #EDF2F7);border-right:0px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:0px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column114879_11afe3-a2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading114879_58b969-c7, .wp-block-kadence-advancedheading.kt-adv-heading114879_58b969-c7[data-kb-block=\"kb-adv-heading114879_58b969-c7\"]{font-size:1.5rem;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading114879_58b969-c7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading114879_58b969-c7[data-kb-block=\"kb-adv-heading114879_58b969-c7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading114879_58b969-c7 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading114879_58b969-c7[data-kb-block=\"kb-adv-heading114879_58b969-c7\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading114879_58b969-c7, .wp-block-kadence-advancedheading.kt-adv-heading114879_58b969-c7[data-kb-block=\"kb-adv-heading114879_58b969-c7\"]{font-size:1.3rem;}}<\/style>\n<p class=\"kt-adv-heading114879_58b969-c7 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading114879_58b969-c7\">1.  Parfem je proizvod kao i svaki drugi.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading114879_129c81-e0, .wp-block-kadence-advancedheading.kt-adv-heading114879_129c81-e0[data-kb-block=\"kb-adv-heading114879_129c81-e0\"]{font-size:1.5rem;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading114879_129c81-e0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading114879_129c81-e0[data-kb-block=\"kb-adv-heading114879_129c81-e0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading114879_129c81-e0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading114879_129c81-e0[data-kb-block=\"kb-adv-heading114879_129c81-e0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading114879_129c81-e0, .wp-block-kadence-advancedheading.kt-adv-heading114879_129c81-e0[data-kb-block=\"kb-adv-heading114879_129c81-e0\"]{font-size:1.3rem;}}<\/style>\n<p class=\"kt-adv-heading114879_129c81-e0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading114879_129c81-e0\">2. Razlike izme\u0111u tvrtki koje na EU tr\u017ei\u0161tu nastupaju kao ugovorni proizvo\u0111a\u010di parfema su <em>ogromne.<\/em><\/p>\n<\/div><\/div>\n\n\n\n<p>U odnosu na druge kozmeti\u010dke proizvode, parfem ima sna\u017ean karakter: njegov glavni sastojak &#8211; <em>miris<\/em> &#8211; djeluje kao mo\u0107na primadona, sama na zasjenjenoj pozornici, u trenu kada njezin sola\u017e obasja blistav snop svjetla. <\/p>\n\n\n<style>.kadence-column114879_31a74a-60 > .kt-inside-inner-col,.kadence-column114879_31a74a-60 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column114879_31a74a-60 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column114879_31a74a-60 > .kt-inside-inner-col{flex-direction:column;}.kadence-column114879_31a74a-60 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column114879_31a74a-60 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column114879_31a74a-60{position:relative;}.kadence-column114879_31a74a-60, .kt-inside-inner-col > .kadence-column114879_31a74a-60:not(.specificity){margin-top:var(--global-kb-spacing-lg, 3rem);margin-bottom:var(--global-kb-spacing-lg, 3rem);}@media all and (max-width: 1024px){.kadence-column114879_31a74a-60 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column114879_31a74a-60 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column114879_31a74a-60, .kt-inside-inner-col > .kadence-column114879_31a74a-60:not(.specificity){margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-md, 2rem);}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column114879_31a74a-60\"><div class=\"kt-inside-inner-col\"><style>.kt-post-loop114879_86a525-ab .kadence-post-image{padding-top:0px;padding-right:30px;padding-bottom:10px;padding-left:0px;}.kt-post-loop114879_86a525-ab .kt-post-grid-wrap{gap:15px 25px;}.kt-post-loop114879_86a525-ab .kt-blocks-post-grid-item{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:3px solid var(--global-palette2, #2B6CB0);overflow:hidden;}.kt-post-loop114879_86a525-ab .kt-blocks-post-grid-item .kt-blocks-post-grid-item-inner{text-align:left;}.kt-post-loop114879_86a525-ab .kt-blocks-post-grid-item header{padding-top:5px;padding-right:0px;padding-bottom:10px;padding-left:15px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-post-loop114879_86a525-ab .kt-blocks-post-grid-item .kt-blocks-above-categories{color:var(--global-palette3, #1A202C);font-size:12px;line-height:20px;font-family:BODY;font-weight:500;font-style:normal;text-transform:uppercase;}.kt-post-loop114879_86a525-ab .kt-blocks-post-grid-item .kt-blocks-above-categories a{color:var(--global-palette3, #1A202C);}.kt-post-loop114879_86a525-ab .kt-blocks-post-grid-item .kt-blocks-above-categories a:hover{color:var(--global-palette3, #1A202C);}.kt-post-loop114879_86a525-ab .kt-blocks-post-grid-item .entry-title{color:var(--global-palette2, #2B6CB0);padding-top:5px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:17px;line-height:1rem;letter-spacing:0px;font-family:HEADING;font-weight:400;font-style:normal;}.kt-post-loop114879_86a525-ab .entry-content{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:14px;line-height:24px;}.kt-post-loop114879_86a525-ab .kt-blocks-post-footer{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:12px;line-height:20px;text-transform:uppercase;}.kt-post-loop114879_86a525-ab .entry-content:after{height:0px;}.kt-post-loop114879_86a525-ab .kb-filter-item{border-top-width:0px;border-right-width:0px;border-bottom-width:2px;border-left-width:0px;padding-top:5px;padding-right:8px;padding-bottom:5px;padding-left:8px;margin-top:0px;margin-right:10px;margin-bottom:0px;margin-left:0px;}@media all and (max-width: 1024px){.kt-post-loop114879_86a525-ab .kt-blocks-post-grid-item{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:3px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.kt-post-loop114879_86a525-ab .kt-blocks-post-grid-item{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:3px solid var(--global-palette2, #2B6CB0);}.kt-post-loop114879_86a525-ab .kt-blocks-post-grid-item .entry-title{font-size:15px;}}<\/style><div class=\"wp-block-kadence-postgrid kt-blocks-post-loop-block alignnone kt-post-loop114879_86a525-ab kt-post-grid-layout-grid \"><div class=\"kt-post-grid-layout-grid-wrap kt-post-grid-wrap\" data-columns-xxl=\"2\" data-columns-xl=\"2\" data-columns-md=\"2\" data-columns-sm=\"2\" data-columns-xs=\"2\" data-columns-ss=\"2\"data-item-selector=\".kt-post-masonry-item\" aria-label=\"Post Carousel\"><article class=\"kt-blocks-post-grid-item post-84467 pojmovi type-pojmovi status-publish hentry category-parfemski-pojmovi topic-parfem-proizvod\"><div class=\"kt-blocks-post-grid-item-inner-wrap kt-feat-image-align-none kt-feat-image-mobile-align-side\"><div class=\"kt-blocks-post-grid-item-inner\"><header><div class=\"kt-blocks-above-categories\"><a href=\"https:\/\/mirisna.com\/hr\/parfemski-pojmovi\/\">PARFEMSKI POJMOVI<\/a><\/div><h3 class=\"entry-title\"><a href=\"https:\/\/mirisna.com\/hr\/pojmovi\/parfem\/\">Parfem<\/a><\/h3><div class=\"kt-blocks-post-top-meta\"><\/div><\/header><div class=\"entry-content\"><\/div><footer class=\"kt-blocks-post-footer\"><div class=\"kt-blocks-post-footer-left\"><\/div><div class=\"kt-blocks-post-footer-right\"><\/div><\/footer><\/div><\/div><\/article><\/div><\/div><!-- .wp-block-kadence-postgrid --><\/div><\/div>\n\n\n\n<p>Marketin\u0161ke strategije dijela proizvo\u0111a\u010da parfema oslanjaju se i na \u010dinjenicu da je miris <em>jedino osjetilo koje ne mo\u017eemo kontrolirati bez da prestanemo disati<\/em>  i da zbog anatomije ljudskog mozga mirisni poticaj izravno aktivira na\u0161a upam\u0107ena iskustva i emotivna stanja. <\/p>\n\n\n\n<p>Mirisi nas \u010dine sugestibilnijima i podlo\u017enijima na rije\u010di koje ih prate:<\/p>\n\n\n\n<p>Iako je na svjetskoj razini vi\u0161e od 70% mirisa u parfemima proizvedeno u istim tvrtkama\/laboratorijima kao i mirisi koji se nalaze u drugim kozmeti\u010dkim proizvodima, a zna\u010dajan dio njih je tako\u0111er proizveden iz <em>istih sastojaka <\/em>kao i mirisi koji se nalaze u dezodoransima, vodicama nakon brijanja, ali i osvje\u017eiva\u010dima prostora ili omek\u0161iva\u010dima (samo se formule mirisa razlikuju), parfeme okru\u017euje (ne uvijek opravdana) aura financijske mo\u0107i i uspjeha i\/ili ekskluzivnosti.<\/p>\n\n\n\n<p>Zbog toga se klijentima koji imaju samo iskustva ljubitelja parfema nije te\u0161ko zanijeti i do\u017eivjeti prate\u0107e pri\u010de o skupocjenim i kvalitetnim sastojcima ili o ideji i kreaciji mirisne kompozicije koja mo\u017ee postati <em>njihov parfem<\/em> uvjerljivijima nego \u0161to po\u010desto jesu.<\/p>\n\n\n<style>.kadence-column114879_aa17d1-2f > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-xl, 4rem);}.kadence-column114879_aa17d1-2f > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);}.kadence-column114879_aa17d1-2f > .kt-inside-inner-col,.kadence-column114879_aa17d1-2f > .kt-inside-inner-col:before{border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;}.kadence-column114879_aa17d1-2f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column114879_aa17d1-2f > .kt-inside-inner-col{flex-direction:column;}.kadence-column114879_aa17d1-2f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column114879_aa17d1-2f > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);}.kadence-column114879_aa17d1-2f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column114879_aa17d1-2f{position:relative;}.kadence-column114879_aa17d1-2f, .kt-inside-inner-col > .kadence-column114879_aa17d1-2f:not(.specificity){margin-top:var(--global-kb-spacing-lg, 3rem);margin-bottom:var(--global-kb-spacing-xl, 4rem);}@media all and (max-width: 1024px){.kadence-column114879_aa17d1-2f > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column114879_aa17d1-2f > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}.kadence-column114879_aa17d1-2f, .kt-inside-inner-col > .kadence-column114879_aa17d1-2f:not(.specificity){margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-lg, 3rem);}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column114879_aa17d1-2f\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading114879_13af29-53, .wp-block-kadence-advancedheading.kt-adv-heading114879_13af29-53[data-kb-block=\"kb-adv-heading114879_13af29-53\"]{padding-bottom:0px;margin-bottom:0px;font-weight:400;font-style:normal;font-family:HEADING;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading114879_13af29-53 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading114879_13af29-53[data-kb-block=\"kb-adv-heading114879_13af29-53\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading114879_13af29-53 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading114879_13af29-53[data-kb-block=\"kb-adv-heading114879_13af29-53\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading114879_13af29-53, .wp-block-kadence-advancedheading.kt-adv-heading114879_13af29-53[data-kb-block=\"kb-adv-heading114879_13af29-53\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading114879_13af29-53, .wp-block-kadence-advancedheading.kt-adv-heading114879_13af29-53[data-kb-block=\"kb-adv-heading114879_13af29-53\"]{text-align:left!important;}}<\/style>\n<h3 class=\"kt-adv-heading114879_13af29-53 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading114879_13af29-53\">PRIMJER<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading114879_b7dcfa-ca, .wp-block-kadence-advancedheading.kt-adv-heading114879_b7dcfa-ca[data-kb-block=\"kb-adv-heading114879_b7dcfa-ca\"]{padding-top:0px;padding-bottom:var(--global-kb-spacing-lg, 3rem);margin-top:0px;text-align:left;line-height:1.2em;font-weight:400;font-style:normal;font-family:HEADING;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading114879_b7dcfa-ca mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading114879_b7dcfa-ca[data-kb-block=\"kb-adv-heading114879_b7dcfa-ca\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading114879_b7dcfa-ca img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading114879_b7dcfa-ca[data-kb-block=\"kb-adv-heading114879_b7dcfa-ca\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading114879_b7dcfa-ca, .wp-block-kadence-advancedheading.kt-adv-heading114879_b7dcfa-ca[data-kb-block=\"kb-adv-heading114879_b7dcfa-ca\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading114879_b7dcfa-ca, .wp-block-kadence-advancedheading.kt-adv-heading114879_b7dcfa-ca[data-kb-block=\"kb-adv-heading114879_b7dcfa-ca\"]{text-align:left!important;}}<\/style>\n<div class=\"kt-adv-heading114879_b7dcfa-ca wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading114879_b7dcfa-ca\">s naslovnice slu\u017ebene web stranice hrvatske tvrtke koja se bavi ugovornom proizvodnjom parfema:<\/div>\n\n\n\n<p>Re\u010denica koja privla\u010di neiskusne klijente idejom o financijskoj mo\u0107i nalazi se odmah ispod loga ugovornog proizvo\u0111a\u010da parfema i <em>nije istinita:<\/em><\/p>\n\n\n<style>.kb-image114879_5ead1f-31.kb-image-is-ratio-size, .kb-image114879_5ead1f-31 .kb-image-is-ratio-size{max-width:450px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image114879_5ead1f-31.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image114879_5ead1f-31 .kb-image-is-ratio-size{align-self:unset;}.kb-image114879_5ead1f-31 figure{max-width:450px;}.kb-image114879_5ead1f-31 .image-is-svg, .kb-image114879_5ead1f-31 .image-is-svg img{width:100%;}.kb-image114879_5ead1f-31 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image114879_5ead1f-31\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"957\" height=\"891\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2021\/01\/Screenshot_20230804_202357_Chrome-01-1.jpeg\" alt=\"\" class=\"kb-img wp-image-234417\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2021\/01\/Screenshot_20230804_202357_Chrome-01-1.jpeg 957w, https:\/\/mirisna.com\/wp-content\/uploads\/2021\/01\/Screenshot_20230804_202357_Chrome-01-1-300x279.jpeg 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2021\/01\/Screenshot_20230804_202357_Chrome-01-1-768x715.jpeg 768w\" sizes=\"auto, (max-width: 957px) 100vw, 957px\" \/><\/figure><\/div>\n\n\n\n<p><em>Prvo,<\/em>&nbsp;ako anga\u017eitate bilo koji laboratorij \/proizvo\u0111a\u010da da vam proizvede parfem, ne\u0107ete postati&nbsp;<em>dio industrije \u2013<\/em>&nbsp;postat \u0107ete <em>klijent<\/em> od kojeg ugovorni proizvo\u0111a\u010d \u017eivi. <\/p>\n\n\n\n<p>Ili zornije: ako kupite ili date proizvesti svoj parfem bit \u0107ete <em>dio industrije<\/em> to\u010dno isto koliko \u0107e kupac va\u0161eg parfema biti <em>dio va\u0161e tvrtke<\/em> jednom kad kupi taj parfem i on postane <em>njegov.<\/em><\/p>\n\n\n\n<p><em>Drugo<\/em>, europsko tr\u017ei\u0161te na kojem nastupaju brendovi je u zadnjih 10-ak godina&nbsp;<em>mala bara prepuna krokodila<\/em> koji znaju da vi\u0161e uop\u0107e nije niti komplicirano niti skupo proizvesti parfem, ve\u0107 ga je te\u0161ko <em>prodati.<\/em> <\/p>\n\n\n\n<p>Zato, ako ste pri prvom \u010ditanju re\u010denice pomislili da <em>samo brojka <\/em>ispred &#8220;milijarda dolara&#8221; nije to\u010dna i niste <em>odmah<\/em> uo\u010dili da je <em>osnovna postavka<\/em> u re\u010denici koja slu\u017ei kao mamac za klijente neistinita, imajte na umu da \u0107ete plivati me\u0111u krokodilima koji imaju vi\u0161e znanja i iskustva od onog koje je potrebno da se uo\u010di banalna manipulacija.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column114879_721a29-e8 > .kt-inside-inner-col{display:flex;}.kadence-column114879_721a29-e8 > .kt-inside-inner-col,.kadence-column114879_721a29-e8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column114879_721a29-e8 > .kt-inside-inner-col{row-gap:var(--global-kb-gap-sm, 1rem);column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column114879_721a29-e8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column114879_721a29-e8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column114879_721a29-e8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column114879_721a29-e8{position:relative;}.kadence-column114879_721a29-e8, .kt-inside-inner-col > .kadence-column114879_721a29-e8:not(.specificity){margin-top:var(--global-kb-spacing-lg, 3rem);margin-bottom:var(--global-kb-spacing-lg, 3rem);}@media all and (max-width: 1024px){.kadence-column114879_721a29-e8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column114879_721a29-e8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column114879_721a29-e8, .kt-inside-inner-col > .kadence-column114879_721a29-e8:not(.specificity){margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-md, 2rem);}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column114879_721a29-e8 kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.kt-post-loop114879_a1f350-d5 .kadence-post-image{padding-top:0px;padding-right:30px;padding-bottom:10px;padding-left:0px;}.kt-post-loop114879_a1f350-d5 .kt-post-grid-wrap{gap:15px 30px;}.kt-post-loop114879_a1f350-d5 .kt-blocks-post-grid-item{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:3px solid var(--global-palette2, #2B6CB0);overflow:hidden;}.kt-post-loop114879_a1f350-d5 .kt-blocks-post-grid-item .kt-blocks-post-grid-item-inner{text-align:left;}.kt-post-loop114879_a1f350-d5 .kt-blocks-post-grid-item header{padding-top:5px;padding-right:0px;padding-bottom:10px;padding-left:15px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-post-loop114879_a1f350-d5 .kt-blocks-post-grid-item .kt-blocks-above-categories{color:var(--global-palette3, #1A202C);font-size:12px;line-height:20px;font-family:BODY;font-weight:500;font-style:normal;text-transform:uppercase;}.kt-post-loop114879_a1f350-d5 .kt-blocks-post-grid-item .kt-blocks-above-categories a{color:var(--global-palette3, #1A202C);}.kt-post-loop114879_a1f350-d5 .kt-blocks-post-grid-item .kt-blocks-above-categories a:hover{color:var(--global-palette3, #1A202C);}.kt-post-loop114879_a1f350-d5 .kt-blocks-post-grid-item .entry-title{color:var(--global-palette2, #2B6CB0);padding-top:5px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:17px;line-height:1rem;letter-spacing:0px;font-family:HEADING;font-weight:400;font-style:normal;}.kt-post-loop114879_a1f350-d5 .entry-content{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:14px;line-height:24px;}.kt-post-loop114879_a1f350-d5 .kt-blocks-post-footer{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:12px;line-height:20px;text-transform:uppercase;}.kt-post-loop114879_a1f350-d5 .entry-content:after{height:0px;}.kt-post-loop114879_a1f350-d5 .kb-filter-item{border-top-width:0px;border-right-width:0px;border-bottom-width:2px;border-left-width:0px;padding-top:5px;padding-right:8px;padding-bottom:5px;padding-left:8px;margin-top:0px;margin-right:10px;margin-bottom:0px;margin-left:0px;}@media all and (max-width: 1024px){.kt-post-loop114879_a1f350-d5 .kt-blocks-post-grid-item{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:3px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.kt-post-loop114879_a1f350-d5 .kt-blocks-post-grid-item{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:3px solid var(--global-palette2, #2B6CB0);}.kt-post-loop114879_a1f350-d5 .kt-blocks-post-grid-item .entry-title{font-size:15px;}}<\/style><div class=\"wp-block-kadence-postgrid kt-blocks-post-loop-block alignnone kt-post-loop114879_a1f350-d5 kt-post-grid-layout-grid \"><div class=\"kt-post-grid-layout-grid-wrap kt-post-grid-wrap\" data-columns-xxl=\"2\" data-columns-xl=\"2\" data-columns-md=\"2\" data-columns-sm=\"2\" data-columns-xs=\"2\" data-columns-ss=\"2\"data-item-selector=\".kt-post-masonry-item\" aria-label=\"Post Carousel\"><article class=\"kt-blocks-post-grid-item post-76829 vodic type-vodic status-publish format-standard has-post-thumbnail hentry category-vodic topic-dobra-proizvodacka-praksa\"><div class=\"kt-blocks-post-grid-item-inner-wrap kt-feat-image-align-none kt-feat-image-mobile-align-side\"><div class=\"kt-blocks-post-grid-item-inner\"><header><h3 class=\"entry-title\"><a href=\"https:\/\/mirisna.com\/hr\/vodic\/investitor-u-parfem-uloga-i-obaveze\/\">Uloga investitora<\/a><\/h3><div class=\"kt-blocks-post-top-meta\"><\/div><\/header><div class=\"entry-content\"><\/div><footer class=\"kt-blocks-post-footer\"><div class=\"kt-blocks-post-footer-left\"><\/div><div class=\"kt-blocks-post-footer-right\"><\/div><\/footer><\/div><\/div><\/article><article class=\"kt-blocks-post-grid-item post-236395 vodic type-vodic status-publish format-standard has-post-thumbnail hentry category-vodic topic-industrija-i-trziste\"><div class=\"kt-blocks-post-grid-item-inner-wrap kt-feat-image-align-none kt-feat-image-mobile-align-side\"><div class=\"kt-blocks-post-grid-item-inner\"><header><h3 class=\"entry-title\"><a href=\"https:\/\/mirisna.com\/hr\/vodic\/parfemska-industrija\/\">Parfemska industrija<\/a><\/h3><div class=\"kt-blocks-post-top-meta\"><\/div><\/header><div class=\"entry-content\"><\/div><footer class=\"kt-blocks-post-footer\"><div class=\"kt-blocks-post-footer-left\"><\/div><div class=\"kt-blocks-post-footer-right\"><\/div><\/footer><\/div><\/div><\/article><\/div><\/div><!-- .wp-block-kadence-postgrid --><\/div><\/div>\n\n\n\n<p>Zato je va\u017eno usvojiti \u010dinjenicu da je parfem <em>prvo proizvod, a tek onda iskustvo<\/em>, te ne izgubiti iz vida:<\/p>\n\n\n<style>.kadence-column114879_8864ba-6f > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xl, 4rem);padding-right:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-xl, 4rem);}.kadence-column114879_8864ba-6f > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:0px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:0px solid var(--global-palette7, #EDF2F7);}.kadence-column114879_8864ba-6f > .kt-inside-inner-col,.kadence-column114879_8864ba-6f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column114879_8864ba-6f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column114879_8864ba-6f > .kt-inside-inner-col{flex-direction:column;}.kadence-column114879_8864ba-6f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column114879_8864ba-6f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column114879_8864ba-6f{position:relative;}.kadence-column114879_8864ba-6f, .kt-inside-inner-col > .kadence-column114879_8864ba-6f:not(.specificity){margin-top:var(--global-kb-spacing-xl, 4rem);margin-bottom:var(--global-kb-spacing-xl, 4rem);}@media all and (max-width: 1024px){.kadence-column114879_8864ba-6f > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:0px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:0px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column114879_8864ba-6f > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-md, 2rem);border-top:1px solid var(--global-palette7, #EDF2F7);border-right:0px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:0px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column114879_8864ba-6f\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading114879_442974-bc, .wp-block-kadence-advancedheading.kt-adv-heading114879_442974-bc[data-kb-block=\"kb-adv-heading114879_442974-bc\"]{font-size:1.5rem;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading114879_442974-bc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading114879_442974-bc[data-kb-block=\"kb-adv-heading114879_442974-bc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading114879_442974-bc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading114879_442974-bc[data-kb-block=\"kb-adv-heading114879_442974-bc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading114879_442974-bc, .wp-block-kadence-advancedheading.kt-adv-heading114879_442974-bc[data-kb-block=\"kb-adv-heading114879_442974-bc\"]{font-size:1.3rem;}}<\/style>\n<p class=\"kt-adv-heading114879_442974-bc wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading114879_442974-bc\">Parfem je gotov kozmeti\u010dki proizvod namijenjen kupcima.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading114879_dc3886-02, .wp-block-kadence-advancedheading.kt-adv-heading114879_dc3886-02[data-kb-block=\"kb-adv-heading114879_dc3886-02\"]{font-size:1.5rem;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading114879_dc3886-02 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading114879_dc3886-02[data-kb-block=\"kb-adv-heading114879_dc3886-02\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading114879_dc3886-02 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading114879_dc3886-02[data-kb-block=\"kb-adv-heading114879_dc3886-02\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading114879_dc3886-02, .wp-block-kadence-advancedheading.kt-adv-heading114879_dc3886-02[data-kb-block=\"kb-adv-heading114879_dc3886-02\"]{font-size:1.3rem;}}<\/style>\n<p class=\"kt-adv-heading114879_dc3886-02 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading114879_dc3886-02\">U proizvodnji parfema sudjeluje lanac razli\u010ditih proizvo\u0111a\u010da, a ugovorni proizvo\u0111a\u010d parfema je posljednji u proizvodnom lancu.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading114879_323d81-18, .wp-block-kadence-advancedheading.kt-adv-heading114879_323d81-18[data-kb-block=\"kb-adv-heading114879_323d81-18\"]{font-size:1.5rem;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading114879_323d81-18 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading114879_323d81-18[data-kb-block=\"kb-adv-heading114879_323d81-18\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading114879_323d81-18 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading114879_323d81-18[data-kb-block=\"kb-adv-heading114879_323d81-18\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading114879_323d81-18, .wp-block-kadence-advancedheading.kt-adv-heading114879_323d81-18[data-kb-block=\"kb-adv-heading114879_323d81-18\"]{font-size:1.3rem;}}<\/style>\n<p class=\"kt-adv-heading114879_323d81-18 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading114879_323d81-18\">S obzirom da razlike izme\u0111u tvrtki koje sve nastupaju na tr\u017ei\u0161tu kao <em>ugovorni proizvo\u0111a\u010di<\/em> parfema mogu biti <em>ogromne<\/em>, a da ih kona\u010dna proizvodna cijena parfema ne odra\u017eava uvijek na adekvatan na\u010din, proizvodni lanac parfema je potrebno istra\u017eiti. <\/p>\n<\/div><\/div>\n\n\n\n<p>Neki proizvo\u0111a\u010di koji nude uslugu proizvodnje parfema ujedno sami proizvode i mirise.<\/p>\n\n\n\n<p>Neki nabavljaju ve\u0107 proizvedene mirise od drugih proizvo\u0111a\u010da, a zatim se bave proizvodnjom parfema za sebe i\/ili druge.<\/p>\n\n\n\n<p>Neki proizvo\u0111a\u010di se, za sebe ili svoje klijente, bave samo rastakanjem parfema u bo\u010dice, jer proizvodnju parfema u rinfuznom stanju podugovaraju sa svojim podizvo\u0111a\u010dem. <\/p>\n\n\n\n<p>Neki proizvo\u010da\u010di koji nude uslugu proizvodnje parfema podugovaraju kupnju ve\u0107 gotovih kozmeti\u010dkih proizvoda &#8211; parfema koje je i proizveo i rasto\u010dio u bo\u010dice njihov podizvo\u0111a\u010d &#8211; a zatim na bo\u010dice (samo) lijepe etikete i stavljaju ih u brendirane kutije.<\/p>\n\n\n\n<p>Iako su razlike izme\u0111u poslovnih subjekata koji na tr\u017ei\u0161tu nastupaju kao proizvo\u0111a\u010di parfema doista ogromne,  jednom kada je parfem stavljen na tr\u017ei\u0161te sve se svode na isto:<\/p>\n\n\n\n<p> <em>Kao investitor i vlasnik brenda &#8211; vi ste proizvo\u0111a\u010d. <\/em><\/p>\n\n\n<style>.kadence-column114879_e52324-6a > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xl, 4rem);padding-right:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-lg, 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.kadence-column114879_e52324-6a:not(.specificity){margin-top:var(--global-kb-spacing-xl, 4rem);margin-bottom:var(--global-kb-spacing-xl, 4rem);}@media all and (max-width: 1024px){.kadence-column114879_e52324-6a > .kt-inside-inner-col{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:0px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:0px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column114879_e52324-6a > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-md, 2rem);border-top:1px solid var(--global-palette7, #EDF2F7);border-right:0px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:0px solid var(--global-palette7, #EDF2F7);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column114879_e52324-6a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading114879_ab67ba-d9, .wp-block-kadence-advancedheading.kt-adv-heading114879_ab67ba-d9[data-kb-block=\"kb-adv-heading114879_ab67ba-d9\"]{font-size:1.5rem;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading114879_ab67ba-d9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading114879_ab67ba-d9[data-kb-block=\"kb-adv-heading114879_ab67ba-d9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading114879_ab67ba-d9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading114879_ab67ba-d9[data-kb-block=\"kb-adv-heading114879_ab67ba-d9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading114879_ab67ba-d9, .wp-block-kadence-advancedheading.kt-adv-heading114879_ab67ba-d9[data-kb-block=\"kb-adv-heading114879_ab67ba-d9\"]{font-size:1.3rem;}}<\/style>\n<p class=\"kt-adv-heading114879_ab67ba-d9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading114879_ab67ba-d9\">I vi i va\u0161 ugovorni proizvo\u0111a\u010d<em> bavite se<\/em> <em>istom djelatno\u0161\u0107u<\/em> i registrirani ste isto &#8211; pod NKD \u0161ifrom djelatnosti <a href=\"https:\/\/web.dzs.hr\/App\/NKD_Browser\/assets\/docs\/NKD_2007_struktura.pdf\" target=\"_blank\" rel=\"noopener\">20.42. &#8211; proizvodnja parfema i toaletno-kozmeti\u010dkih preparata.<\/a><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading114879_7795e5-80, .wp-block-kadence-advancedheading.kt-adv-heading114879_7795e5-80[data-kb-block=\"kb-adv-heading114879_7795e5-80\"]{font-size:1.5rem;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading114879_7795e5-80 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading114879_7795e5-80[data-kb-block=\"kb-adv-heading114879_7795e5-80\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading114879_7795e5-80 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading114879_7795e5-80[data-kb-block=\"kb-adv-heading114879_7795e5-80\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading114879_7795e5-80, .wp-block-kadence-advancedheading.kt-adv-heading114879_7795e5-80[data-kb-block=\"kb-adv-heading114879_7795e5-80\"]{font-size:1.3rem;}}<\/style>\n<p class=\"kt-adv-heading114879_7795e5-80 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading114879_7795e5-80\">Razlikuje vas <em>proizvo\u0111a\u010dka praksa<\/em>, odnosno<strong> <\/strong><em>uvjeti i opseg poslova <\/em>u okviru (iste) djelatnosti.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column114879_14e172-46 > .kt-inside-inner-col{display:flex;}.kadence-column114879_14e172-46 > .kt-inside-inner-col,.kadence-column114879_14e172-46 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column114879_14e172-46 > .kt-inside-inner-col{row-gap:var(--global-kb-gap-sm, 1rem);column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column114879_14e172-46 > .kt-inside-inner-col{flex-direction:column;}.kadence-column114879_14e172-46 > 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class=\"kt-inside-inner-col\"><style>.kt-post-loop114879_53fbb8-0a .kadence-post-image{padding-top:0px;padding-right:30px;padding-bottom:10px;padding-left:0px;}.kt-post-loop114879_53fbb8-0a .kt-post-grid-wrap{gap:15px 30px;}.kt-post-loop114879_53fbb8-0a .kt-blocks-post-grid-item{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:3px solid var(--global-palette2, #2B6CB0);overflow:hidden;}.kt-post-loop114879_53fbb8-0a .kt-blocks-post-grid-item .kt-blocks-post-grid-item-inner{text-align:left;}.kt-post-loop114879_53fbb8-0a .kt-blocks-post-grid-item header{padding-top:5px;padding-right:0px;padding-bottom:10px;padding-left:15px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-post-loop114879_53fbb8-0a .kt-blocks-post-grid-item .kt-blocks-above-categories{color:var(--global-palette3, #1A202C);font-size:12px;line-height:20px;font-family:BODY;font-weight:500;font-style:normal;text-transform:uppercase;}.kt-post-loop114879_53fbb8-0a 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.kt-blocks-post-footer{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:12px;line-height:20px;text-transform:uppercase;}.kt-post-loop114879_53fbb8-0a .entry-content:after{height:0px;}.kt-post-loop114879_53fbb8-0a .kb-filter-item{border-top-width:0px;border-right-width:0px;border-bottom-width:2px;border-left-width:0px;padding-top:5px;padding-right:8px;padding-bottom:5px;padding-left:8px;margin-top:0px;margin-right:10px;margin-bottom:0px;margin-left:0px;}@media all and (max-width: 1024px){.kt-post-loop114879_53fbb8-0a .kt-blocks-post-grid-item{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:3px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.kt-post-loop114879_53fbb8-0a .kt-blocks-post-grid-item{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:3px solid var(--global-palette2, #2B6CB0);}.kt-post-loop114879_53fbb8-0a .kt-blocks-post-grid-item .entry-title{font-size:15px;}}<\/style><div class=\"wp-block-kadence-postgrid kt-blocks-post-loop-block alignnone kt-post-loop114879_53fbb8-0a kt-post-grid-layout-grid \"><div class=\"kt-post-grid-layout-grid-wrap kt-post-grid-wrap\" data-columns-xxl=\"2\" data-columns-xl=\"2\" data-columns-md=\"2\" data-columns-sm=\"2\" data-columns-xs=\"1\" data-columns-ss=\"1\"data-item-selector=\".kt-post-masonry-item\" aria-label=\"Post Carousel\"><article class=\"kt-blocks-post-grid-item post-148223 vodic type-vodic status-publish format-standard has-post-thumbnail hentry category-vodic topic-regulativa\"><div class=\"kt-blocks-post-grid-item-inner-wrap kt-feat-image-align-none kt-feat-image-mobile-align-side\"><div class=\"kt-blocks-post-grid-item-inner\"><header><div class=\"kt-blocks-above-categories\"><a href=\"https:\/\/mirisna.com\/hr\/vodic\/\">Vodi\u010d<\/a><\/div><h3 class=\"entry-title\"><a href=\"https:\/\/mirisna.com\/hr\/vodic\/proizvodac-distributer-uvoznik\/\">Poslovanje kozmeti\u010dkim proizvodima &#8211; proizvo\u0111a\u010d, uvoznik, distributer<\/a><\/h3><div class=\"kt-blocks-post-top-meta\"><\/div><\/header><div class=\"entry-content\"><\/div><footer class=\"kt-blocks-post-footer\"><div class=\"kt-blocks-post-footer-left\"><\/div><div class=\"kt-blocks-post-footer-right\"><\/div><\/footer><\/div><\/div><\/article><article class=\"kt-blocks-post-grid-item post-84080 vodic type-vodic status-publish format-standard has-post-thumbnail hentry category-vodic topic-industrija-i-trziste\"><div class=\"kt-blocks-post-grid-item-inner-wrap kt-feat-image-align-none kt-feat-image-mobile-align-side\"><div class=\"kt-blocks-post-grid-item-inner\"><header><div class=\"kt-blocks-above-categories\"><a href=\"https:\/\/mirisna.com\/hr\/vodic\/\">Vodi\u010d<\/a><\/div><h3 class=\"entry-title\"><a href=\"https:\/\/mirisna.com\/hr\/vodic\/uvid-u-sektor-proizvodnje-parfema\/\">Uvid u sektor proizvodnje parfema<\/a><\/h3><div class=\"kt-blocks-post-top-meta\"><\/div><\/header><div class=\"entry-content\"><\/div><footer class=\"kt-blocks-post-footer\"><div class=\"kt-blocks-post-footer-left\"><\/div><div class=\"kt-blocks-post-footer-right\"><\/div><\/footer><\/div><\/div><\/article><article class=\"kt-blocks-post-grid-item post-76968 vodic type-vodic status-publish format-standard has-post-thumbnail hentry category-vodic topic-regulativa\"><div class=\"kt-blocks-post-grid-item-inner-wrap kt-feat-image-align-none kt-feat-image-mobile-align-side\"><div class=\"kt-blocks-post-grid-item-inner\"><header><div class=\"kt-blocks-above-categories\"><a href=\"https:\/\/mirisna.com\/hr\/vodic\/\">Vodi\u010d<\/a><\/div><h3 class=\"entry-title\"><a href=\"https:\/\/mirisna.com\/hr\/vodic\/odgovorna-osoba-za-kozmeticki-proizvod\/\">Tko je odgovorna osoba za parfem na tr\u017ei\u0161tu?<\/a><\/h3><div class=\"kt-blocks-post-top-meta\"><\/div><\/header><div class=\"entry-content\"><\/div><footer class=\"kt-blocks-post-footer\"><div class=\"kt-blocks-post-footer-left\"><\/div><div class=\"kt-blocks-post-footer-right\"><\/div><\/footer><\/div><\/div><\/article><article class=\"kt-blocks-post-grid-item post-148588 vodic type-vodic status-publish format-standard has-post-thumbnail hentry category-vodic topic-regulativa\"><div class=\"kt-blocks-post-grid-item-inner-wrap kt-feat-image-align-none kt-feat-image-mobile-align-side\"><div class=\"kt-blocks-post-grid-item-inner\"><header><div class=\"kt-blocks-above-categories\"><a href=\"https:\/\/mirisna.com\/hr\/vodic\/\">Vodi\u010d<\/a><\/div><h3 class=\"entry-title\"><a href=\"https:\/\/mirisna.com\/hr\/vodic\/obaveze-odgovornih-osoba\/\">Obaveze odgovornih osoba<\/a><\/h3><div class=\"kt-blocks-post-top-meta\"><\/div><\/header><div class=\"entry-content\"><\/div><footer class=\"kt-blocks-post-footer\"><div class=\"kt-blocks-post-footer-left\"><\/div><div class=\"kt-blocks-post-footer-right\"><\/div><\/footer><\/div><\/div><\/article><\/div><\/div><!-- .wp-block-kadence-postgrid --><\/div><\/div>\n\n\n\n<p>Zato je investiciji u proizvodnju parfema nu\u017eno pristupiti<strong> <\/strong><em>dobro obavije\u0161ten i s razumnom dozom opreza, <\/em>kako biste mogli <em>prezentirati svoju i vjerodostojnu pri\u010du.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dvije poslovne \u010dinjenice o parfemu i proizvodnji parfema koje je bitno usvojiti prije kretanja u investiciju proizvodnje ili kupnje parfema.<\/p>\n","protected":false},"author":1,"featured_media":198319,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[3113],"topic":[3912],"class_list":["post-114879","vodic","type-vodic","status-publish","format-standard","has-post-thumbnail","hentry","category-vodic","topic-parfem-proizvod"],"acf":{"show_related_posts":false,"related-post_1":"","related-post_2":"","related-post_3":"","related-post_4":"","related-post_5":"","related-post_6":"","related-post_7":"","related-post_8":"","related-post_9":"","related-post_10":""},"taxonomy_info":{"category":[{"value":3113,"label":"Vodi\u010d"}],"topic":[{"value":3912,"label":"Parfem 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