{"id":670,"date":"2019-10-29T18:18:00","date_gmt":"2019-10-29T17:18:00","guid":{"rendered":"http:\/\/scented-shelf.com\/parfimerija-sava-beograd\/"},"modified":"2025-05-12T11:01:31","modified_gmt":"2025-05-12T09:01:31","slug":"parfimerija-sava-beograd","status":"publish","type":"post","link":"https:\/\/mirisna.com\/hr\/parfimerija-sava-beograd\/","title":{"rendered":"Parfumerija &#8220;Sava&#8221; (1954.) &#8211; dragulj beogradske parfemske povijesti"},"content":{"rendered":"\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-drop-cap\">Zahvaljuju\u0107i parfemskoj kolegici&nbsp;<strong>Tatjani Pe\u0161ut,<\/strong>&nbsp;moje otkrivanje parfemskog Beograda obuhvatilo je i najstariju beogradsku zanatsku parfumeriju&nbsp;<strong>&#8220;Sava&#8221;<\/strong>, koja u ulici Kralja Petra na broju 75 djeluje&nbsp;&nbsp;punih 65 godina, od 20. kolovoza 1954.&nbsp;<\/p>\n\n\n\n<p>Otkri\u0107e pravog kulturnog blaga i posjet obiteljskoj parfimeriji&nbsp; koju vlasnici,&nbsp;<strong>Nenad&nbsp;<\/strong>i&nbsp;<strong>Angelina<\/strong>&nbsp;<strong>Jovanov<\/strong>&nbsp;\u010duvaju u obliku kakvom je otvorena sredinom pro\u0161log stolje\u0107a, ostavio me duboko impresioniranom, zadivljenom, tiho sjetnom i neizmjerno zahvalnom na uvidu u parfemsku pro\u0161lost Beograda.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1063\" height=\"1400\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_115425-01-1063x1400.jpeg\" alt=\"\" class=\"wp-image-93191\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_115425-01-1063x1400.jpeg 1063w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_115425-01-228x300.jpeg 228w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_115425-01-768x1011.jpeg 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_115425-01-1166x1536.jpeg 1166w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_115425-01-scaled.jpeg 1400w\" sizes=\"auto, (max-width: 1063px) 100vw, 1063px\" \/><\/figure>\n<\/div>\n\n\n<p>U trenutku kada smo zavirile kroz izlog radnje koja danas ganutljivo prkosi vremenu, maleni prostor&nbsp; bio je krcat posjetiteljima i kupcima, dijelom turistima. Unato\u010d gu\u017evi, srda\u010dni i otvoreni vlasnici odvojili su dio subotnjeg jutra kako bi mi u pri\u010di o parfemskoj pro\u0161losti i sada\u0161njosti ispri\u010dali i svoju obiteljsku povijest.&nbsp;<\/p>\n\n\n\n<p>Pri\u010du koju je gospodin Jovanov ispri\u010dao dijelom sam nadopunila njegovim iskazom u dokumentarnom filmu<em>Plodovi ma\u0161te: Miris se\u0107anja.&nbsp;<\/em>Budu\u0107i da ovaj&nbsp;kra\u0107i dokumentarni film doista prenosi&nbsp;duh i osobnost vlasnika parfimerije &#8220;Sava&#8221; to\u010dno onako kako sam ga ja do\u017eivjela i bez ve\u0107ih razlika u na\u010dinu pripovijedanja,&nbsp; preuzete dijelove unutar svog teksta donosim&nbsp;<em>u kurzivu<\/em>&nbsp;i preporu\u010dam gledanje. Link je&nbsp;<strong><a href=\"https:\/\/www.youtube.com\/watch?v=-A63ePVdIns\" target=\"_blank\" rel=\"noopener\">ovdje<\/a>.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"917\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_122501-01-1400x917.jpeg\" alt=\"\" class=\"wp-image-93249\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_122501-01-1400x917.jpeg 1400w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_122501-01-300x197.jpeg 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_122501-01-768x503.jpeg 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_122501-01-1536x1006.jpeg 1536w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_122501-01-2048x1342.jpeg 2048w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><figcaption class=\"wp-element-caption\"><strong>Angelina<\/strong> i <strong>Nenad Jovanov<\/strong>. vlasnici parfumerije <em>Sava.<\/em><\/figcaption><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_663c54-c1, .wp-block-kadence-advancedheading.kt-adv-heading_663c54-c1[data-kb-block=\"kb-adv-heading_663c54-c1\"]{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-md, 2rem);text-align:center;font-style:normal;text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading_663c54-c1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_663c54-c1[data-kb-block=\"kb-adv-heading_663c54-c1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_663c54-c1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_663c54-c1[data-kb-block=\"kb-adv-heading_663c54-c1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_663c54-c1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_663c54-c1\">Vremenoplov kroz parfemsku i obiteljsku povijest<\/h2>\n\n\n\n<p>Obiteljska, parfemska i zanatska pri\u010da se\u017ee u godine po zavr\u0161etku Prvog svjetskog rata, kada je Francuska, kao ratni saveznik, preuzimala brigu o brojnoj ratnoj siro\u010dadi te im u Francuskoj omogu\u0107avala \u0161kolovanje, njegu, a nekad i usvajanje.&nbsp;<\/p>\n\n\n\n<p><em>&#8211; Jedan od njih,&nbsp;<strong>Milenovi\u0107 Dragomir<\/strong>&nbsp;zvan&nbsp;<strong>Drago\u0161<\/strong>, tako je zavr\u0161io u Grasseu. Kako je imao prirodni talenat, postao je jedan od &#8221;noseva&#8221; i radio kao parfumer u Francuskoj do sredine 1930-ih godina. &#8211; zapo\u010dinje svoju pri\u010du Nenad Jovanov. &#8211; U drugoj polovini 1930-ih godina, ta\u010dnije 1938, Drago\u0161 se iz Francuske vratio u Beograd, a tada ga upoznaje moj stric. Kako se i moj stric zarazio francuskom tradicijom parfema, zajedno s mojim djedom zapo\u010dinje posao. Povezali su se sa rafinerijama za nabavku eteri\u010dnih ulja i radili dobro.<\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/scented-shelf.com\/wp-content\/uploads\/2020\/02\/Parfimerija-Durdevak-danas-Sava.jpg\" alt=\"Parfimerija-\u0110ur\u0111evak-danas-Sava\" class=\"wp-image-1922\" width=\"384\" height=\"368\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2020\/02\/Parfimerija-Durdevak-danas-Sava.jpg 384w, https:\/\/mirisna.com\/wp-content\/uploads\/2020\/02\/Parfimerija-Durdevak-danas-Sava-300x288.jpg 300w\" sizes=\"auto, (max-width: 384px) 100vw, 384px\" \/><figcaption class=\"wp-element-caption\"><em>\u0110urevak<\/em>,&nbsp;<br>prva radnja Jovanovih na Topli\u010dinom vencu br. 3, po\u010detkom 1940-ih godina.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Prva radnja Jovanovih, &#8220;\u0110ur\u0111evak&#8221;, pre\u017eivjela je i Drugi svjetski rat i postojala sve do 1948. godine.<\/p>\n\n\n\n<p><em>&#8211; U godinama posle Drugog svetskog rata mlada revolucionarna vlast je zastupala ideju da mo\u017eda ne treba da postoje privatne radnje i jednostavno je nekim dekretom zabranila postojanje privatne prakse. To je i\u0161lo sukcesivno, a izme\u0111u 1945. i 1950. godine u Srbiji je zatvoreno oko 30-ak hiljada samostalnih zanatskih radnji raznih delatnosti. Uslovno re\u010deno preko no\u0107i, imate egzistenciju, a onda odjednom nemate. &#8211; sje\u0107a se Nenad Jovanov, dodaju\u0107i kako su stric i strina nakon nacionalizacije napustili Jugoslaviju i odselili u Pariz. &#8211; No, moj otac bio je vrlo radan, borben, radio je zbilja sve i sva\u0161ta do maja meseca 1954., kada su ti isti ljudi rekli: &#8220;Pa mogu se imati samostalne zanatske radnje!&#8221; No, kako je lokal ve\u0107 bio zauzet od strane jednog kroja\u010da, moj otac je na\u0161ao ovaj lokal, sami su ga renovirali i od 20. avgusta 1954. je administrativno za\u017eiveo.&nbsp; &nbsp;<\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1012\" height=\"1400\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_115241-01-1012x1400.jpeg\" alt=\"\" class=\"wp-image-93253\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_115241-01-1012x1400.jpeg 1012w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_115241-01-217x300.jpeg 217w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_115241-01-768x1062.jpeg 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_115241-01-1110x1536.jpeg 1110w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_115241-01-scaled.jpeg 1400w\" sizes=\"auto, (max-width: 1012px) 100vw, 1012px\" \/><figcaption class=\"wp-element-caption\"><strong>Leposava<\/strong>&nbsp;i&nbsp;<strong>Dragoljub Jovanov<\/strong>, 1950-e godine<br>Nenadovi roditelji na pragu ove radnja&nbsp;<em>Sava<\/em>, na dana\u0161njoj lokaciji u nekada\u0161njoj Ulici 7. jula.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Gospodin Jovanov potvr\u0111uje mi ono \u0161to sam s divljenjem uo\u010dila na prvi pogled: prema o\u010devoj i maj\u010dinoj, a kasnije i njegovoj \u017eelji, parfimerija &#8220;Sava&#8221; je gotovo u potpunosti neizmijenjena u odnosiu na godinu njezina otvaranja.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/scented-shelf.com\/wp-content\/uploads\/2020\/02\/Parfimjerija-Sava-prvi-natpis.jpg\" alt=\"Parfimerija-Sava-prvi-natpis\" class=\"wp-image-1924\" width=\"550\" height=\"381\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2020\/02\/Parfimjerija-Sava-prvi-natpis.jpg 550w, https:\/\/mirisna.com\/wp-content\/uploads\/2020\/02\/Parfimjerija-Sava-prvi-natpis-300x208.jpg 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&#8211; Sva moja prva se\u0107anja vezana su na parfimeriju, jer moji roditelji, po\u010dev\u0161i iz zbilja nule, danono\u0107no su provodili vreme ovde rade\u0107i, a kako nisu imali gde sa mnom, ja sam provodio isto vreme sa njima ovde. Mi smo samo spavali kod ku\u0107e. &#8211;&nbsp;<\/em>sje\u0107a se Jovanov, dodaju\u0107i kako je postupno uz oca u\u010dio zanat i usvajao ljubav prema proizvodnji parfema i kozmetike.<em>&nbsp;&#8211; Otac je uspevao da postigne da ja to ne ose\u0107am kao obavezu, ve\u0107 kao ne\u0161to normalno, a za \u0161to sam bio uslovno re\u010deno i nagra\u0111en pokojim slatki\u0161em ili kartom za bioskop.<\/em><\/p>\n\n\n\n<p><em>&#8211; Za\u0161to da ne, to je ne\u0161to najprirodnije, ne\u0161to lepo, ne\u0161to dobro i kreativno&#8230; &#8211;<\/em>&nbsp;opisuje Jovanov svoju odluku da nastavi obiteljski posao.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_d1c1f6-78, .wp-block-kadence-advancedheading.kt-adv-heading_d1c1f6-78[data-kb-block=\"kb-adv-heading_d1c1f6-78\"]{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-md, 2rem);text-align:center;font-style:normal;text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading_d1c1f6-78 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_d1c1f6-78[data-kb-block=\"kb-adv-heading_d1c1f6-78\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_d1c1f6-78 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_d1c1f6-78[data-kb-block=\"kb-adv-heading_d1c1f6-78\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_d1c1f6-78 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_d1c1f6-78\">Obiteljski i parfemski muzej<\/h2>\n\n\n\n<p>Uz obiteljske fotografije, stare reklame te izreske iz novina, u izlogu te po vitrinama i brojnim policama izlo\u017eene su bo\u010dice parfema iz 1950-ih i 1960-ih godina pro\u0161log stolje\u0107a, ali i kutijice kozmetike koju Jovanovi vi\u0161e ne proizvode.<\/p>\n\n\n\n<p>Okre\u0107u\u0107i se oko svoje osi u pravom malom parfemskom i obiteljskom muzeju imala sam osje\u0107aj kako, gdje god da usmjerim svoj objektiv, ne mogu proma\u0161iti uslikati djeli\u0107 svijeta kojeg vi\u0161e nema:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_115224-01-1400x921.jpeg\" alt=\"\" class=\"wp-image-93193\" width=\"385\" height=\"253\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_115224-01-1400x921.jpeg 1400w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_115224-01-300x197.jpeg 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_115224-01-768x505.jpeg 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_115224-01-1536x1010.jpeg 1536w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_115224-01-2048x1347.jpeg 2048w\" sizes=\"auto, (max-width: 385px) 100vw, 385px\" \/><figcaption class=\"wp-element-caption\"><em>Izlog.<\/em><br>Primjeri ambala\u017ee &#8211; parfemskih bo\u010dica i kozmeti\u010dkih kutijica &#8211; iz 1950-ih i 1960-ih godina pro\u0161log stolje\u0107a.<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1048\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_122609-01-1400x1048.jpeg\" alt=\"\" class=\"wp-image-93215\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_122609-01-1400x1048.jpeg 1400w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_122609-01-300x225.jpeg 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_122609-01-768x575.jpeg 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_122609-01-1536x1150.jpeg 1536w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_122609-01-2048x1534.jpeg 1869w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_122609-01-scaled.jpeg 1870w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><figcaption class=\"wp-element-caption\">Jovanovi su nekad proizvodili kreme i pudere i ulja za kosu.<br>Posebno mjesto u izlogu zauzima bo\u010dica njihovog parfema&nbsp;<em>&#8220;Beogradska no\u0107&#8221;<\/em>.&nbsp;<br>U vitrini ispod pulta, uz izreske iz novina, izlo\u017eena je i stara pisa\u0107a ma\u0161ina&nbsp;<br>koju je Nenadov otac dobio tijekom Drugog svjetskog rata&nbsp;<br>od njema\u010dkog oficira, u zamjenu za parfem.<\/figcaption><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_9bc5ba-d5, .wp-block-kadence-advancedheading.kt-adv-heading_9bc5ba-d5[data-kb-block=\"kb-adv-heading_9bc5ba-d5\"]{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:0px;text-align:center;font-style:normal;text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading_9bc5ba-d5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_9bc5ba-d5[data-kb-block=\"kb-adv-heading_9bc5ba-d5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_9bc5ba-d5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_9bc5ba-d5[data-kb-block=\"kb-adv-heading_9bc5ba-d5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_9bc5ba-d5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_9bc5ba-d5\">O proizvodnji nekad i danas<\/h2>\n\n\n\n<p>Izlo\u017eena ambala\u017ea je i uvod u pri\u010du koja govori o kraju sjajnog doba kada su u Beogradu, uz &#8220;Savu&#8221; djelovale jo\u0161 22 parfemske zanatske radnje.<\/p>\n\n\n\n<p><em>&#8211; Bila je tradicija da se u augustu mesecu, kada je najmanje posla, zatvori radnja na tri nedelje i da se to vreme iskoristi za nabavku sirovina i ambala\u017ee i ujedno vi\u0111enje sa stricem i strinom, koji su posle nacionalizacije 1948. odselili \u017eiveti u Pariz. Svaki taj put nam je doneo ne\u0161to novo u ime znanja.<\/em><\/p>\n\n\n\n<p>Jovanovi isti\u010du kako nikada nisu radili kompromis s kvalitetom sirovina te su ih oduvijek nabavljali kod vrhunskih francuskih proizvo\u0111a\u010da.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.kb-image_10b866-15 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image_10b866-15 size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"918\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_121612-01-1400x918.jpeg\" alt=\"\" class=\"kb-img wp-image-93227\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_121612-01-1400x918.jpeg 1400w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_121612-01-300x197.jpeg 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_121612-01-768x504.jpeg 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_121612-01-1536x1008.jpeg 1536w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_121612-01-2048x1344.jpeg 2048w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Dok se Nenad bavio kupcima, du\u017enost doma\u0107ina preuzela je gospo\u0111a Angelina, usmjeriv\u0161i razgovor prema na\u010dinu na koji njihova radnja uspijeva opstati, unato\u010d posve izmijenjenim proizvodnim i tr\u017ei\u0161nim okolnostima.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"906\" height=\"1400\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_121820-01-906x1400.jpeg\" alt=\"\" class=\"wp-image-93247\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_121820-01-906x1400.jpeg 906w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_121820-01-194x300.jpeg 194w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_121820-01-768x1187.jpeg 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_121820-01-994x1536.jpeg 994w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_121820-01-1325x2048.jpeg 1325w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_121820-01-scaled.jpeg 1400w\" sizes=\"auto, (max-width: 906px) 100vw, 906px\" \/><figcaption class=\"wp-element-caption\">&#8211; Bilo je lak\u0161e dok nas je bilo vi\u0161e&#8230; &#8211; nadovezuje se Angelina.<br><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Gospo\u0111a Angelina ispri\u010dala nam je se kako su s kolegama parfumerima razmjenjivali sirovine ili ih zajedni\u010dki kupovali pa dijelili, kako bi nabave svima bile isplative, a poslovanje odr\u017eivo. Odumiranju zanatskog parfumerstva zna\u010dajno su pridonjele i promjene u pakiranjima sirovina, koje su se nekada prodavale u pakiranjima od pola kile ili kilu, dok danas pakiranja uglavnom dolaze u pakiranjima i do pet kilograma koja ne pogoduju na\u010dinu na koji posluju male zanatske radnje.<\/p>\n\n\n\n<p>Upravo ova promjena dovela je do zamiranja zanatskog parfumerstva u Beogradu, a od 23 beogradske parfumerije, pre\u017eivjela je jedino Sava.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"861\" height=\"1400\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_120537-01-861x1400.jpeg\" alt=\"\" class=\"wp-image-93241\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_120537-01-861x1400.jpeg 861w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_120537-01-184x300.jpeg 184w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_120537-01-768x1249.jpeg 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_120537-01-944x1536.jpeg 944w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_120537-01-1259x2048.jpeg 1259w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_120537-01-scaled.jpeg 1400w\" sizes=\"auto, (max-width: 861px) 100vw, 861px\" \/><figcaption class=\"wp-element-caption\">&#8211; Vi\u0161e ne idemo u individualne nabavke, jer obim posla to ne opravdava. Uspevamo da preguramo sa zate\u010denim materijalima, a ostale sirovine i eteri\u010dna ulja kupujemo preko uvoznika koji napla\u0107uju vi\u0161e. No, kad uop\u0161te do\u0111ete do sirovina za proizvodnju, ka\u017eete: &#8220;Dobro je da uop\u0161te mogu da kupim&#8230;&#8221;<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Oboje Jovanova osvrnulo se na skroman opseg proizvodnje, nagla\u0161avaju\u0107i da opstaju zahvaljuju\u0107i&nbsp; tradiciji, dobrom glasu, kvaliteti i pouzdanosti po kojoj se odvajaju iz ostale ponude parfema na tr\u017ei\u0161tu te pristupa\u010dnim cijenama.<\/p>\n\n\n\n<p>&#8211; Danas marketing i pakiranja najvi\u0161e utje\u010du na cijenu &#8211; govori Angelina, dodaju\u0107i da poslovanje na rubu isplativosti kojim dopunjuju nevisoke zanatske penzije zahvaljuju skromnoj ambala\u017ei, dobrom glasu koji zamjenjuje investiranje u marketing i niskoj cijeni u odnosu na dizajnerske parfeme.<\/p>\n\n\n\n<p>Oboje Jovanova s ponosom isti\u010de kako uz dugogodi\u0161nje kupce imaju i niz novih, mladih kupaca koji se vra\u0107aju, a i turisti rado navra\u0107aju u njihovu radnju.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_98f739-dd, .wp-block-kadence-advancedheading.kt-adv-heading_98f739-dd[data-kb-block=\"kb-adv-heading_98f739-dd\"]{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-md, 2rem);text-align:center;font-style:normal;text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading_98f739-dd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_98f739-dd[data-kb-block=\"kb-adv-heading_98f739-dd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_98f739-dd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_98f739-dd[data-kb-block=\"kb-adv-heading_98f739-dd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_98f739-dd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_98f739-dd\">Zanat i ljubav za pultom<\/h2>\n\n\n\n<p>Tijekom na\u0161eg boravka u radnju je navratila skupina mladih Koreanki i imala sam priliku promatrati kako ih gospodin Nenad zainteresirano propituje \u0161to vole, a \u0161to ne, potom starom pumpicom izravno iz bo\u010dica na njihove nadlaktice nanosi parfeme izbora, ostavljaju\u0107i ih da miri\u0161u, a onda ih upu\u0107uje iz radnje u \u0161etnju.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.kb-image_d718ad-35 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image_d718ad-35\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"1400\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_121217-01-940x1400.jpeg\" alt=\"\" class=\"kb-img wp-image-93245\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_121217-01-940x1400.jpeg 940w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_121217-01-202x300.jpeg 202w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_121217-01-768x1143.jpeg 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_121217-01-1032x1536.jpeg 1032w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_121217-01-1376x2048.jpeg 1376w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_121217-01-scaled.jpeg 1400w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Jovanov ka\u017ee da nikada pri jednom testiranju ne nudi vi\u0161e od 4 mirisa, jer nos nakon prevelikog broja senzacija gubi osjetljivost te nikad ne prodaje parfem odmah, ve\u0107 \u0161alje kupce da pro\u0161e\u0107u i puste da se parfem stopi s njihovom ko\u017eom.<\/p>\n\n\n\n<p>&#8211; Ka\u017eem im da se vrate ako \u017eele&#8230; &#8211; govori stari parfumer.<\/p>\n\n\n\n<p>Na isti na\u010din pristupio je Tatjani i meni, upitav\u0161i nas \u0161to volimo i \u0161to bismo \u017eeljele probati.<\/p>\n\n\n\n<p>Tatjana je odabrala kompoziciju u \u010dijem je sastavu vetiver, a ja sam se odlu\u010dila testirati ru\u017eu, jer me uvijek kada se susretnem s novom ku\u0107om, brendom ili parfumerom, zanima pristup kraljici cvije\u0107a s bezbroj lica.&nbsp;<\/p>\n\n\n\n<p>Nestrupljiva pomirisati prvu od dvije ru\u017eine kompozicije, zagnjurila sam svoj nos u podlakticu i odmah &#8211; uz blagi jauk &#8211; dobila ozbiljno upozorenje:<\/p>\n\n\n\n<p>&#8211; Jao&#8230; a vi jo\u0161 pi\u0161ete o parfemima! Pa pri\u010dekajte, nemojte tako odmah nosom&#8230; &#8211; blago, ali ozbiljno je prokomentirao gospodin Nenad, upozoravaju\u0107i da \u0107emo i nas dvije morati pro\u0161etati te pri\u010dekati da se parfem stopi s nama prije nego \u0161to oblikujemo svoj sud.<\/p>\n\n\n<style>.kb-image_737c12-56 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image_737c12-56\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_120821-01-1400x788.jpeg\" alt=\"\" class=\"kb-img wp-image-93225\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_120821-01-1400x788.jpeg 1400w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_120821-01-300x169.jpeg 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_120821-01-768x432.jpeg 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_120821-01-1536x864.jpeg 1536w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_120821-01-2048x1152.jpeg 2048w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><figcaption>Na parfemskom pultu: niz velikih i antikvarnih parfemskih bo\u010dica s parfemima&nbsp;<br>i pisa\u0107a ma\u0161ina s trakom samoljepljivih etiketa.<\/figcaption><\/figure><\/div>\n\n\n\n<p>&#8211; Moji parfemi nemaju imena. &#8211; govori gospodin Jovanov. &#8211; Kada se kupac odlu\u010di \u0161to voli, parfem ulijevam u bo\u010dicu, na koju lijepim etiketu s brojem kompozicije.&nbsp;<\/p>\n\n\n\n<p>Moja nje\u017ena, blago pudrasta ru\u017ea u zeleno-proljetnoj i mo\u0161usnoj kompoziciji mirisala je satima.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_9991b5-a9, .wp-block-kadence-advancedheading.kt-adv-heading_9991b5-a9[data-kb-block=\"kb-adv-heading_9991b5-a9\"]{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-md, 2rem);text-align:center;font-style:normal;text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading_9991b5-a9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_9991b5-a9[data-kb-block=\"kb-adv-heading_9991b5-a9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_9991b5-a9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_9991b5-a9[data-kb-block=\"kb-adv-heading_9991b5-a9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_9991b5-a9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_9991b5-a9\">&#8220;Do posljednjeg daha&#8221;<\/h2>\n\n\n\n<p>Iako rade, Jovanovi su u penziji. Oklijevam ove divne, predane sedamdesetogodi\u0161njake pitati za budu\u0107nost posljednje zanatske beogradske parfumerije, jer osje\u0107am da u ovom vremenu i ovakvom svijetu ne mogu \u010duti puno dobrog o nastavku starog obiteljskog zanata.<\/p>\n\n\n\n<p>Gospodin Nenad progovorio&nbsp;je o tome u dokumentarcu:<\/p>\n\n\n\n<p>&#8211;&nbsp;&nbsp;<em>Ukoliko se ne\u0161to ne promeni, na \u017ealost nema svrhe. \u0160ta obi\u010dno svojim mladima \u017eelite? Ne\u0161to najbolje mogu\u0107e, ne\u0161to najlep\u0161e mogu\u0107e, a ne ne\u0161to, koliko god bilo lepo, koliko god ljubav bila jaka&#8230; u ponedeljak moramo u samoposlugu, na po\u0161tu da platimo ra\u010dune, i tako dalje. Jedno je ljubav, a jedno ekonomska opravdanost baviti se takvim poslom u takvim i takvim uslovima&#8230;&nbsp;<\/em><\/p>\n\n\n\n<p>Isto mi ponavlja gospo\u0111a Angelina:&nbsp;<\/p>\n\n\n\n<p>&#8211; Stari smo i oboje ne stojimo dobro sa zdravljem. Djeca su odbarala drugi put, a unu\u010di\u0107i su premaleni. Parfimerija \u0107e raditi dokle nam zdravlje bude dopu\u0161talo. Neke dane je te\u0161ko, ali ovde je najbolje. Otvorimo radnju i radimo \u0161to volimo, umesto da se bezveze sva\u0111amo kod ku\u0107e&#8230; &#8211; sa smije\u0161kom govori gospo\u0111a Angelina.<\/p>\n\n\n\n<p>Slu\u0161aju\u0107i ju, jasno sam osjetila knedlicu u grlu i drhtaj u grudima.<\/p>\n\n\n\n<p>Okre\u0107u\u0107i se oko sebe jo\u0161 jednom prije izlaska, iz dubine srca po\u017eeljela sam vlasnicima posljednje beogradske zanatske parfumerije dobro zdravlje i jo\u0161 puno zadovoljstva.&nbsp;<\/p>\n\n\n\n<p>Ovakvi susreti, i kada su parfemski &#8211; i kada nisu, ne zaboravljaju se nikad.<\/p>\n\n\n\n<p>Nenad i Angelina Jovanov pru\u017eili su mi parfemsko iskustvo koje \u0107u do\u017eivotno pamtiti s divljenjem, toplom sjetom i dubokom zahvalno\u0161\u0107u na poklonjenom vremenu.<\/p>\n\n\n\n<p>I zato, kada svratite u Beograd, ne propustite posjetiti radnju s du\u0161om i duhom, parfemski muzej, povijesni dragulj i malo kulturno blago.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"916\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_121650-01-1400x916.jpeg\" alt=\"\" class=\"wp-image-93235\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_121650-01-1400x916.jpeg 1400w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_121650-01-300x196.jpeg 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_121650-01-768x503.jpeg 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_121650-01-1536x1005.jpeg 1536w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/01\/IMG_20191026_121650-01-2048x1340.jpeg 2048w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><figcaption class=\"wp-element-caption\">Hvala ti, Tatjana.<\/figcaption><\/figure>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zahvaljuju\u0107i parfemskoj kolegici&nbsp;Tatjani Pe\u0161ut,&nbsp;moje otkrivanje parfemskog Beograda obuhvatilo je i najstariju beogradsku zanatsku parfumeriju&nbsp;&#8220;Sava&#8221;, koja u ulici Kralja Petra na broju 75 djeluje&nbsp;&nbsp;punih 65 godina, od 20. kolovoza 1954.&nbsp; 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