{"id":56010,"date":"2022-01-22T16:29:00","date_gmt":"2022-01-22T15:29:00","guid":{"rendered":"https:\/\/mirisna.com\/?p=56010"},"modified":"2025-03-24T15:25:26","modified_gmt":"2025-03-24T14:25:26","slug":"vodic-najava","status":"publish","type":"post","link":"https:\/\/mirisna.com\/hr\/vodic-najava\/","title":{"rendered":"Vodi\u010d za brendove &#8220;SIGURNO do svog parfema&#8221; je vani!"},"content":{"rendered":"\n<p>Tijekom pro\u0161lih godina sam se konzultirala, istra\u017eivala i uspore\u0111ivala podjednako dobre i lo\u0161e prakse i radila kostur, a sada je vrijeme za objavu: prvih 15-ak poglavlja vodi\u010da za brendove <a href=\"https:\/\/mirisna.com\/hr\/sigurno-do-svog-parfema-vodic\/\"><strong>Sigurno do svog parfema<\/strong> <\/a> je vani!<\/p>\n\n\n\n<p>Krenulo je s op\u0107enitim preporukama ispod dijelova Hrvatske parfemske pri\u010de, namijenjenim onima koji \u017eele na tr\u017ei\u0161te staviti parfem pod imenom ili znakom svog trgova\u010dkog dru\u0161tva. <\/p>\n\n\n\n<p>U me\u0111uvremenu nisam prestala mirisati parfeme, ali su konzultacije i pisanje vodi\u010da uzeli danak u broju objavljenih recenzija. \u010citatelji, mahom oni koji su pisali Mirisnoj i ostajali uskra\u0107eni za odgovor &#8220;<em>Je li sigurno da ja&#8230;.<\/em>?&#8221; \u0107e procijeniti je li se isplatilo. <\/p>\n\n\n\n<p>Vodi\u010d pisala razmi\u0161ljaju\u0107i kako bih i za\u0161to postupala ja, da sam vlasnik trgova\u010dkog dru\u0161tva ili obrta koji u Hrvatskoj ili drugdje daje proizvesti ili kupuje svoj parfem i \u017eelim to raditi vjerodostojno, po\u0161teno prema budu\u0107im kupcima i sigurno po svoje vlastito poslovanje.<\/p>\n\n\n\n<p>Struktura vodi\u010da vo\u0111ena je slijedom koraka koje poduzima investitor,  uskla\u0111ena s normom ISO 22716 <em>Dobra proizvo\u0111a\u010dka praksa &#8211; kozmetika<\/em>, a  pojedini koraci i detaljno obja\u0161njavaju funkciju i zahtjeve iz kozmeti\u010dke regulative.<\/p>\n\n\n\n<p>Ako se pitate &#8220;<em>je li sigurno&#8230;<\/em>&#8220;, objavljeno je i poglavlje <em> <\/em><strong><a href=\"https:\/\/mirisna.com\/hr\/vodic-za-brendove\/provjera-proizvodaca-parfema\/\">Provjera proizvo\u0111a\u010da parfema<\/a><\/strong>, koje pru\u017ea pregled alata i postupaka koji stoje na raspolaganju svim klijentima i:<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading56010_a4200c-26, .wp-block-kadence-advancedheading.kt-adv-heading56010_a4200c-26[data-kb-block=\"kb-adv-heading56010_a4200c-26\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:center;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading56010_a4200c-26 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56010_a4200c-26[data-kb-block=\"kb-adv-heading56010_a4200c-26\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56010_a4200c-26 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56010_a4200c-26[data-kb-block=\"kb-adv-heading56010_a4200c-26\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading56010_a4200c-26, .wp-block-kadence-advancedheading.kt-adv-heading56010_a4200c-26[data-kb-block=\"kb-adv-heading56010_a4200c-26\"]{text-align:left!important;}}<\/style>\n<h5 class=\"kt-adv-heading56010_a4200c-26 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading56010_a4200c-26\">Da, sigurno je &#8211; <em>ako se za to pobrinete.<\/em><\/h5>\n\n\n\n<p>Vodi\u010d u obliku zasebnih tekstova prate <strong>parfemski pojmovi <\/strong>&#8211; kratka i povezana obja\u0161njenja pojmova vezanih uz  parfem kao kozmeti\u010dki proizvod te uz regulativu, proizvodnju i stavljanje parfema na tr\u017ei\u0161te te <strong>korisni linkovi<\/strong> na propise i stru\u010dne smjernice. <\/p>\n\n\n\n<p>Uz uvod, za \u010ditanje su otvorena poglavlja koja se odnose na propise i pregled tr\u017ei\u0161ta, jer su va\u017ena i kupcima parfema, i brendovima koji su prije svojih kupaca i sami kupci\/klijenti, ali i &#8220;proizvo\u0111a\u010dima&#8221; koji <a href=\"https:\/\/mirisna.com\/hr\/vodic-za-brendove\/tvrdnje-o-parfemima\/\" data-type=\"vodic-za-brendove\" data-id=\"76985\"><strong>tvrdnjama<\/strong><\/a> koje iznose  svjedo\u010de kako &#8211;  <em>da budem osobito nje\u017ena<\/em> &#8211; ne \u010ditaju s razumijevanjem ono \u0161to bi trebali.<\/p>\n\n\n\n<p>Kako biste pristupili detaljnim sadr\u017eajima s podru\u010dja ugovaranja i proizvodne dokumentacije, potrebno se registrirati. <\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading56010_6d65b6-ba, .wp-block-kadence-advancedheading.kt-adv-heading56010_6d65b6-ba[data-kb-block=\"kb-adv-heading56010_6d65b6-ba\"]{padding-top:var(--global-kb-spacing-lg, 3rem);text-align:center;font-weight:400;font-style:normal;font-family:'HEADING Bold';}.wp-block-kadence-advancedheading.kt-adv-heading56010_6d65b6-ba mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56010_6d65b6-ba[data-kb-block=\"kb-adv-heading56010_6d65b6-ba\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56010_6d65b6-ba img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56010_6d65b6-ba[data-kb-block=\"kb-adv-heading56010_6d65b6-ba\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading56010_6d65b6-ba[data-kb-block=\"kb-adv-heading56010_6d65b6-ba\"] a, a.kb-advanced-heading-link.kt-adv-heading-link56010_6d65b6-ba{text-decoration:none;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading56010_6d65b6-ba, .wp-block-kadence-advancedheading.kt-adv-heading56010_6d65b6-ba[data-kb-block=\"kb-adv-heading56010_6d65b6-ba\"]{padding-top:var(--global-kb-spacing-sm, 1.5rem);}}<\/style>\n<a href=\"https:\/\/mirisna.com\/hr\/sigurno-do-svog-parfema-vodic-kroz-investiciju-u-parfem\/\" class=\"kb-advanced-heading-link kt-adv-heading-link56010_6d65b6-ba hls-none\"><h3 class=\"kt-adv-heading56010_6d65b6-ba wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading56010_6d65b6-ba\">Ugodno \u010ditanje!<\/h3><\/a>\n\n\n<style>.kadence-column56010_3b9114-5c > .kt-inside-inner-col,.kadence-column56010_3b9114-5c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56010_3b9114-5c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56010_3b9114-5c > .kt-inside-inner-col{flex-direction:column;}.kadence-column56010_3b9114-5c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56010_3b9114-5c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56010_3b9114-5c{position:relative;}.kadence-column56010_3b9114-5c, .kt-inside-inner-col > .kadence-column56010_3b9114-5c:not(.specificity){margin-top:var(--global-kb-spacing-lg, 3rem);}@media all and (max-width: 1024px){.kadence-column56010_3b9114-5c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56010_3b9114-5c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56010_3b9114-5c\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-greenshift-blocks-swiper gs-swiper gspb_slider-id-gsbp-ab0c4ef\" style=\"position:relative\"><div class=\"gs-swiper-init\" data-slidesperview=\"3\" data-slidesperviewmd=\"3\" data-slidesperviewsm=\"1\" data-slidesperviewxs=\"1\" data-slidespergroup=\"1\" data-slidespergroupsm=\"1\" data-slidespergroupxs=\"2\" data-spacebetween=\"20\" data-spacebetweenmd=\"20\" data-spacebetweensm=\"10\" data-spacebetweenxs=\"10\" data-speed=\"400\" data-loop=\"true\" data-vertical=\"false\" data-verticalheight=\"500px\" data-autoheight=\"false\" data-grabcursor=\"false\" data-freemode=\"false\" data-centered=\"true\" data-autoplay=\"true\" data-autodelay=\"4016\" data-effect=\"\" data-coverflowshadow=\"false\"><div class=\"\"><div class=\"\">\n\n\n<style>.kadence-column56010_b35ca5-c0 > .kt-inside-inner-col{display:flex;}.kadence-column56010_b35ca5-c0 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);}.kadence-column56010_b35ca5-c0 > .kt-inside-inner-col,.kadence-column56010_b35ca5-c0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56010_b35ca5-c0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56010_b35ca5-c0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column56010_b35ca5-c0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column56010_b35ca5-c0{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56010_b35ca5-c0{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56010_b35ca5-c0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column56010_b35ca5-c0 > .kt-inside-inner-col{background-color:#ffffff;}.kadence-column56010_b35ca5-c0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56010_b35ca5-c0{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column56010_b35ca5-c0{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56010_b35ca5-c0{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56010_b35ca5-c0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column56010_b35ca5-c0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > 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parfema. 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