{"id":227338,"date":"2024-09-24T22:26:00","date_gmt":"2024-09-24T20:26:00","guid":{"rendered":"https:\/\/mirisna.com\/?p=227338"},"modified":"2025-05-10T19:39:35","modified_gmt":"2025-05-10T17:39:35","slug":"what-matters-is-inside","status":"publish","type":"post","link":"https:\/\/mirisna.com\/hr\/what-matters-is-inside\/","title":{"rendered":"What matters is inside"},"content":{"rendered":"<style>.wp-block-kadence-advancedheading.kt-adv-heading191158_af763e-7f, .wp-block-kadence-advancedheading.kt-adv-heading191158_af763e-7f[data-kb-block=\"kb-adv-heading191158_af763e-7f\"]{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading191158_af763e-7f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading191158_af763e-7f[data-kb-block=\"kb-adv-heading191158_af763e-7f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading191158_af763e-7f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading191158_af763e-7f[data-kb-block=\"kb-adv-heading191158_af763e-7f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading191158_af763e-7f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading191158_af763e-7f\">The role of the creative director is critical and very demanding<\/h2>\n\n\n\n<p>It may not be redundant to stress that a project becomes a perfume brand IF it presents a characteristic personality and values that we associate with the fragrance in the bottle.<\/p>\n\n\n\n<p>No matter how eagerly I try, I often fail to connect the idea or story with what I smell.<br><br>Consequently, perfumes from different brands smell &#8211; let&#8217;s put it mildly &#8211; <em>very alike<\/em>.<br><br>Sensibility for scents, ideas, and love is the key essences that infuse creations with depth and significance.<br><br>Without these elements, even the most technically perfect product might lack a genuine connection with its audience.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading191158_5bc590-4e, .wp-block-kadence-advancedheading.kt-adv-heading191158_5bc590-4e[data-kb-block=\"kb-adv-heading191158_5bc590-4e\"]{margin-top:var(--global-kb-spacing-xl, 4rem);margin-bottom:var(--global-kb-spacing-sm, 1.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading191158_5bc590-4e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading191158_5bc590-4e[data-kb-block=\"kb-adv-heading191158_5bc590-4e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading191158_5bc590-4e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading191158_5bc590-4e[data-kb-block=\"kb-adv-heading191158_5bc590-4e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading191158_5bc590-4e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading191158_5bc590-4e\">It&#8217;s nice when the brand wants us to explore the fragrance in the bottle<\/h2>\n\n\n\n<p>The creative director and owner of a brand new brand that launched a collection of 15 perfumes in heavy and expensive bottles can only repeat what is already written on his website.<br><br> Nevertheless, he did not remember them. Instead, he read the notes from the counter. <br><br>After an extensive description of the bottles, caps and boxes, he says: &#8220;We are young, so we don&#8217;t have samples.&#8221;<br>I guess he expects me to remember the compositions of his perfumes once I return home&nbsp;<em>after smelling about a hundred other perfumes in three days.<\/em><\/p>\n\n\n\n<p>With the charming smile of a merchant, he offered me an illustrated catalogue, about 20 pages on glossy, heavy paper, instead of a sample.<\/p>\n\n\n\n<p><em>Yeah<\/em>, I got the message.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading191158_dde185-5e, .wp-block-kadence-advancedheading.kt-adv-heading191158_dde185-5e[data-kb-block=\"kb-adv-heading191158_dde185-5e\"]{margin-top:var(--global-kb-spacing-xl, 4rem);margin-bottom:var(--global-kb-spacing-sm, 1.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading191158_dde185-5e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading191158_dde185-5e[data-kb-block=\"kb-adv-heading191158_dde185-5e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading191158_dde185-5e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading191158_dde185-5e[data-kb-block=\"kb-adv-heading191158_dde185-5e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading191158_dde185-5e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading191158_dde185-5e\">&#8220;I am the perfumer&#8221; <\/h2>\n\n\n\n<p>Meaningful relations are grown out of  trust and understanding:<br><br>Honestly, I am glad that you are a perfumer.<br><br>But, being a perfumer, it isn&#8217;t<em> such a big deal<\/em> if a perfumer struggles to answer the simple question: &#8220;Where\/who compounded the fragrance?&#8221;, or: &#8220;Who actually wrote the formula?&#8221;<br><br>One of the frequent answers is: &#8220;A big factory from Grasse.&#8221; <em>Unnamed<\/em>, of course.<br><br>Or briefly and sharply:&nbsp;<em>&#8220;They are made in France&#8221;<\/em>, so maybe I might not dare to ask another question.<br><br>Once again, the role of the creative director is vital. Be that.<br><br>Or, you can be an entrepreneur\u2014the owner or investor, proud of choosing the right people, including the perfumer, to invent the concept, design and produce the perfume, and finally present it.<br><br>And the Oscar goes to: &#8220;Everywhere across Europe and the US.&#8221;<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading191158_827f0d-70, .wp-block-kadence-advancedheading.kt-adv-heading191158_827f0d-70[data-kb-block=\"kb-adv-heading191158_827f0d-70\"]{margin-top:var(--global-kb-spacing-xl, 4rem);margin-bottom:var(--global-kb-spacing-sm, 1.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading191158_827f0d-70 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading191158_827f0d-70[data-kb-block=\"kb-adv-heading191158_827f0d-70\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading191158_827f0d-70 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading191158_827f0d-70[data-kb-block=\"kb-adv-heading191158_827f0d-70\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading191158_827f0d-70 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading191158_827f0d-70\">Respect other noses<\/h2>\n\n\n\n<p>The respect for other people&#8217;s noses marks the beginning of what may become a beautiful friendship.<br><br>A few brand representatives sprayed the blotter right in front of my face, about 20 centimetres from my nose.<br>This is not how it should be done.<em> Never, and not even then.<\/em><br><br>Also, I was quite impressed by another brand representative, who delivered me a sprayed blotters almost with the speed of cruopier.<br>That is also not how it should be done. <em>Pritty please.<\/em><br><br>I&#8217;ll draw the line right here.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The first contact with a brand new brand sometimes achingly shows the importance of sensibility for scents, passion for such a specific business, and knowledge.<\/p>\n","protected":false},"author":1,"featured_media":190381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[3177],"tags":[],"kreator":[],"topic":[3720],"brand":[],"parfemska_grupa":[],"note":[],"organization":[],"osobe":[],"serijal":[],"class_list":["post-227338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorial","topic-pitti-fragranze-2024"],"acf":{"show_related_posts":false,"related-post_1":null,"related-post_2":null,"related-post_3":null,"related-post_4":null,"related-post_5":null,"related-post_6":null,"related-post_7":null,"related-post_8":null,"related-post_9":null,"related-post_10":null},"taxonomy_info":{"category":[{"value":3177,"label":"Opinions"}],"topic":[{"value":3720,"label":"Pitti 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