{"id":226752,"date":"2023-04-06T15:51:09","date_gmt":"2023-04-06T13:51:09","guid":{"rendered":"https:\/\/mirisna.com\/?p=226752"},"modified":"2025-05-11T10:37:26","modified_gmt":"2025-05-11T08:37:26","slug":"in-love-with-patchouli-history-and-trends-of-an-iconic-raw-material","status":"publish","type":"post","link":"https:\/\/mirisna.com\/hr\/in-love-with-patchouli-history-and-trends-of-an-iconic-raw-material\/","title":{"rendered":"In love with patchouli &#8211; history and trends of an iconic raw material"},"content":{"rendered":"\n<p>&#8220;<em>All things patchouli<\/em>&#8221; is a condensed version of Givaudan&#8217;s presentation, which was held by <strong>Eugenie Briot<\/strong>, Givaudan&#8217;s Perfumery school programme manager and historian, and Arnaud Guggenbuhl, the head of Global marketing, insight &amp; image fine fragrances.<\/p>\n\n\n<style>.kb-image226752_f8bd98-4e .kb-image-has-overlay:after{opacity:0.3;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.kb-image226752_f8bd98-4e img.kb-img, .kb-image226752_f8bd98-4e .kb-img img{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}<\/style>\n<div class=\"wp-block-kadence-image kb-image226752_f8bd98-4e\"><figure class=\"aligncenter size-medium_large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"487\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2023\/04\/20230331_161924-01-768x487.jpeg\" alt=\"\" class=\"kb-img wp-image-100232\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2023\/04\/20230331_161924-01-768x487.jpeg 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/04\/20230331_161924-01-300x190.jpeg 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/04\/20230331_161924-01-1400x887.jpeg 1400w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/04\/20230331_161924-01-1536x973.jpeg 1536w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/04\/20230331_161924-01-2048x1298.jpeg 2048w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>Eugenie Briot&#8217;s presentation explained the plant&#8217;s origin, its historical names, and its traditional use before patchouli was recognised by the West and imported into Europe (the 1830s).<\/p>\n\n\n<style>.kb-image226752_49eef9-ad .kb-image-has-overlay:after{opacity:0.3;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.kb-image226752_49eef9-ad img.kb-img, .kb-image226752_49eef9-ad .kb-img img{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}<\/style>\n<div class=\"wp-block-kadence-image kb-image226752_49eef9-ad\"><figure class=\"aligncenter size-medium_large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"557\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2023\/04\/20230331_154402-02-768x557.jpeg\" alt=\"\" class=\"kb-img wp-image-100240\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2023\/04\/20230331_154402-02-768x557.jpeg 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/04\/20230331_154402-02-300x217.jpeg 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/04\/20230331_154402-02-1400x1015.jpeg 1400w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/04\/20230331_154402-02-1536x1113.jpeg 1536w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/04\/20230331_154402-02.jpeg 1932w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>I found the historical and cultural explanation of the &#8220;cheap\/fine&#8221; ambivalency in the perception of the note fascinating. It started in the middle of the 19th century, had another peak in the 1970s in the hippie movement, and persists today.<\/p>\n\n\n<style>.kb-image226752_8dcf7f-87 .kb-image-has-overlay:after{opacity:0.3;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.kb-image226752_8dcf7f-87 img.kb-img, .kb-image226752_8dcf7f-87 .kb-img img{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}<\/style>\n<div class=\"wp-block-kadence-image kb-image226752_8dcf7f-87\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"528\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2023\/04\/20230331_155319-01-768x528.jpeg\" alt=\"\" class=\"kb-img wp-image-100242\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2023\/04\/20230331_155319-01-768x528.jpeg 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/04\/20230331_155319-01-300x206.jpeg 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/04\/20230331_155319-01-1400x962.jpeg 1400w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/04\/20230331_155319-01-1536x1055.jpeg 1536w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/04\/20230331_155319-01.jpeg 2038w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>Arnaud Guggenbuhl presented the modern applications of patchouli materials in various fragrance sections, and we got the chance to smell the two materials: patchouli oil from Indonesia and akigalawood.<\/p>\n\n\n\n<p>The &#8220;<em>All things patchouli<\/em>&#8221; presentation was informative and enriching in both parts.<\/p>\n\n\n\n<p>You can watch the presentation <a href=\"https:\/\/youtu.be\/ab3JnV9KE40\" target=\"_blank\" rel=\"noopener\"><strong>here<\/strong><\/a>:<\/p>\n\n\n<style>.kadence-column226752_0b60dc-7a > .kt-inside-inner-col,.kadence-column226752_0b60dc-7a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column226752_0b60dc-7a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column226752_0b60dc-7a > .kt-inside-inner-col{flex-direction:column;}.kadence-column226752_0b60dc-7a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column226752_0b60dc-7a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column226752_0b60dc-7a{position:relative;}.kadence-column226752_0b60dc-7a, .kt-inside-inner-col > .kadence-column226752_0b60dc-7a:not(.specificity){margin-top:var(--global-kb-spacing-lg, 3rem);margin-bottom:var(--global-kb-spacing-lg, 3rem);}@media all and (max-width: 1024px){.kadence-column226752_0b60dc-7a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column226752_0b60dc-7a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column226752_0b60dc-7a\"><div class=\"kt-inside-inner-col\">        \n        <div class=\"embedpress-gutenberg-wrapper source-provider-Youtube aligncenter clear   ep-content-protection-disabled inline\" id=\"d655efff-a3f3-45bb-9bba-09919597ec8d\" data-embed-type=\"Youtube \">\n            <div class=\"wp-block-embed__wrapper ep-video-responsive\">\n                <div id=\"ep-gutenberg-content-c8b9a6632409d6820e0f8059c011e42e\" class=\"ep-gutenberg-content\">\n                    <div >\n                        <div class=\"ep-embed-content-wraper preset-default insta-grid ep-google-photos-carousel\"\n                                                                                                                >\n\n                            <div class=\"ose-youtube ose-uid-eb6c936a0f6f3544771fd18d50d9fe6e ose-embedpress-responsive\" style=\"width:600px; height:800px; max-height:800px; max-width:100%; display:inline-block;\"><iframe allowfullscreen title=\"In Love with Patchouli - History and trends of an iconic raw material\" width=\"600\" height=\"800\" src=\"https:\/\/www.youtube.com\/embed\/ab3JnV9KE40?feature=oembed&#038;end=true&#038;start=true&#038;playsinline=1&#038;controls=2&#038;iv_load_policy=1&#038;fs=1&#038;rel=1&#038;autoplay=0&#038;color=red&#038;modestbranding=0&#038;cc_load_policy=0\" frameborder=\"0\" allow=\"accelerometer; encrypted-media;accelerometer;autoplay;clipboard-write;gyroscope;picture-in-picture clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" loading=lazy title=\"In love with patchouli &#8211; history and trends of an iconic raw material\"><\/iframe><\/div>                        <\/div>\n\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div><\/div>\n\n\n\n<p>Still, I wish Givaudan had opened the door to its patchouli materials a bit more <a href=\"https:\/\/mirisna.com\/raw-by-mane-rose-reinventing-iconics\/\" data-type=\"post\" data-id=\"79551\">and enriched our olfactive experience with a slightly wider palette<\/a> of patchouli materials.<\/p>\n\n\n<style>.kb-image226752_549204-b3 .kb-image-has-overlay:after{opacity:0.3;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.kb-image226752_549204-b3 img.kb-img, .kb-image226752_549204-b3 .kb-img img{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}<\/style>\n<div class=\"wp-block-kadence-image kb-image226752_549204-b3\"><figure class=\"aligncenter size-large kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-land43\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"535\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2023\/04\/20230331_162315-01-768x535.jpeg\" alt=\"\" class=\"kb-img wp-image-100230\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2023\/04\/20230331_162315-01-768x535.jpeg 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/04\/20230331_162315-01-300x209.jpeg 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/04\/20230331_162315-01-1400x976.jpeg 1400w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/04\/20230331_162315-01-1536x1071.jpeg 1536w, https:\/\/mirisna.com\/wp-content\/uploads\/2023\/04\/20230331_162315-01.jpeg 2008w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The &#8220;All things patchouli&#8221; presentation was informative and enriching. Still, I wish Givaudan had opened the door to its patchouli materials a bit more and enriched our olfactive experience with a slightly wider palette of patchouli materials.<\/p>\n","protected":false},"author":1,"featured_media":100264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[3174],"tags":[],"kreator":[3684],"topic":[3722,3726],"brand":[],"parfemska_grupa":[],"note":[3690],"organization":[3755],"osobe":[3686],"serijal":[],"class_list":["post-226752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-perfume-history-and-culture","kreator-veronique-nyberg","topic-esxence-2023","topic-perfume-materials","note-patchouli","organization-givaudan-2","osobe-arnaud-guggenbuhl"],"acf":{"show_related_posts":false,"related-post_1":null,"related-post_2":null,"related-post_3":null,"related-post_4":null,"related-post_5":null,"related-post_6":null,"related-post_7":null,"related-post_8":null,"related-post_9":null,"related-post_10":null},"taxonomy_info":{"category":[{"value":3174,"label":"Perfume culture"}],"kreator":[{"value":3684,"label":"Veronique Nyberg"}],"topic":[{"value":3722,"label":"Esxence 2023"},{"value":3726,"label":"Perfume materials"}],"note":[{"value":3690,"label":"Patchouli"}],"organization":[{"value":3755,"label":"Givaudan"}],"osobe":[{"value":3686,"label":"Arnaud Guggenbuhl"}]},"featured_image_src_large":["https:\/\/mirisna.com\/wp-content\/uploads\/2023\/04\/20230331_153409-01-01-1400x926.jpeg",1360,900,true],"author_info":{"display_name":"Iva Mirisna","author_link":"https:\/\/mirisna.com\/hr\/author\/miradmin\/"},"comment_info":0,"category_info":[{"term_id":3174,"name":"Perfume culture","slug":"perfume-history-and-culture","term_group":0,"term_taxonomy_id":3174,"taxonomy":"category","description":"","parent":2981,"count":14,"filter":"raw","term_order":"0","cat_ID":3174,"category_count":14,"category_description":"","cat_name":"Perfume culture","category_nicename":"perfume-history-and-culture","category_parent":2981}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/posts\/226752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/comments?post=226752"}],"version-history":[{"count":0,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/posts\/226752\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/media\/100264"}],"wp:attachment":[{"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/media?parent=226752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/categories?post=226752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/tags?post=226752"},{"taxonomy":"kreator","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/kreator?post=226752"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/topic?post=226752"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/brand?post=226752"},{"taxonomy":"parfemska_grupa","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/parfemska_grupa?post=226752"},{"taxonomy":"note","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/note?post=226752"},{"taxonomy":"organization","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/organization?post=226752"},{"taxonomy":"osobe","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/osobe?post=226752"},{"taxonomy":"serijal","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/serijal?post=226752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}