{"id":21502,"date":"2020-11-13T13:59:38","date_gmt":"2020-11-13T12:59:38","guid":{"rendered":"https:\/\/mirisna.com\/?p=21502"},"modified":"2025-05-14T15:05:00","modified_gmt":"2025-05-14T13:05:00","slug":"odsmrdi-svijet-and-fragrance-simon-constantine","status":"publish","type":"post","link":"https:\/\/mirisna.com\/hr\/odsmrdi-svijet-and-fragrance-simon-constantine\/","title":{"rendered":"\u00e5nd fragrance kolekcija"},"content":{"rendered":"<style>.wp-block-kadence-advancedheading.kt-adv-heading_6990de-0c, .wp-block-kadence-advancedheading.kt-adv-heading_6990de-0c[data-kb-block=\"kb-adv-heading_6990de-0c\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:center;font-style:normal;text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading_6990de-0c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_6990de-0c[data-kb-block=\"kb-adv-heading_6990de-0c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_6990de-0c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_6990de-0c[data-kb-block=\"kb-adv-heading_6990de-0c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_6990de-0c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_6990de-0c\">Odsmrdi svijet!<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has--font-size\">&#8220;<em>Sjeban je. Sebi\u010dan. Pati. Pohlepan je. <\/em><\/p>\n\n\n\n<p class=\"has--font-size\"><em>Sve je to na\u0161a krivnja.<\/em><\/p>\n\n\n\n<p style=\"font-size:16px\"><em>S<\/em>toga, <\/p>\n\n\n\n<p class=\"has--font-size\">Da <em>ga izlije\u010dimo. Da ga za\u0161titimo. Da ga obnovimo. Da ga volimo. <em>Da napravimo svoj mali dio.<\/em> Radi se samo o parfemu.<\/em><\/p>\n\n\n\n<p style=\"font-size:16px\"><em>Ali,<\/em><\/p>\n\n\n\n<p class=\"has--font-size\"><em>ne\u0161to posti\u017eemo time.<\/em><\/p>\n\n\n\n<p class=\"has--font-size\">Jasno?<\/p>\n\n\n\n<p class=\"has--font-size\">Odsmrdimo svijet.<em>&#8220;<\/em><\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_8d0306-c8, .wp-block-kadence-advancedheading.kt-adv-heading_8d0306-c8[data-kb-block=\"kb-adv-heading_8d0306-c8\"]{margin-top:-8px;text-align:right;font-size:20px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_8d0306-c8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_8d0306-c8[data-kb-block=\"kb-adv-heading_8d0306-c8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_8d0306-c8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_8d0306-c8[data-kb-block=\"kb-adv-heading_8d0306-c8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading_8d0306-c8 wp-block-kadence-advancedheading has-theme-palette-6-color has-text-color\" data-kb-block=\"kb-adv-heading_8d0306-c8\"><em><strong> <\/strong><\/em><\/h5>\n\n\n\n<p><em>&#8220;Unstink the world!&#8221; \/ &#8220;Odsmrdi svijet!&#8221;,<\/em> sna\u017ena je poruka nove britanske parfemske ku\u0107e<a href=\"https:\/\/andfragrance.com\/\" target=\"_blank\" rel=\"noopener\"><strong> \u00e5nd fragrance<\/strong><\/a><strong> Simona Constantinea<\/strong>, koja je u svibnju ove godine predstavila prvu kolekciju od 5 parfema: <em>S\u00e5nd<\/em>, <em>B\u00e5re<\/em>, <em>Fr\u00e5nk<\/em>, <em>Be\u00e5n<\/em> i <em>M\u00e5d.<\/em> <\/p>\n\n\n\n<p>Radi se o svjetonazorskoj poruci koja proizlazi iz proaktivne ideje o odr\u017eivom, ekolo\u0161kom i socijalno osjetljivom parfumerstvu i ra\u010duna na svijest da na\u0161 svijet &#8211; ne samo kada se radi o parfemima &#8211; zasmr\u0111ujemo ili odsmr\u0111ujemo svojim svakodnevnim izborima, svojim usvojenim navikama ili \u010distom inercijom, svojim konformizmom, ili nepropitivanjem posljedica naizgled neva\u017enih izbora.<\/p>\n\n\n\n<p>Sa sna\u017enim sloganom &#8211;<em> &#8220;Odsmrdi svijet!&#8221;<\/em> &#8211; And i Simon Constantine su osobne izbore parfema prenijeli s podru\u010dja estetike na podru\u010dje etike: na pitanje osobne odgovornosti pri odabiru parfema.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"590\" height=\"383\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2020\/11\/Screenshot_20201113-101454-01.jpeg\" alt=\"\" class=\"wp-image-21543\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2020\/11\/Screenshot_20201113-101454-01.jpeg 590w, https:\/\/mirisna.com\/wp-content\/uploads\/2020\/11\/Screenshot_20201113-101454-01-300x195.jpeg 300w\" sizes=\"auto, (max-width: 590px) 100vw, 590px\" \/><figcaption class=\"wp-element-caption\">&#8220;&#8221;Sve je to na\u0161a krivnja&#8221; &#8211; isje\u010dak iz spota u zaglavlju slu\u017ebene stranice <em>\u00e5nd fragrance,<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Miri\u0161u\u0107i parfeme s ruke i \u010ditaju\u0107i doista opse\u017enu knji\u017eicu, otisnutu na glatkom, sjajnom i debelom papiru solidne grama\u017ee, odvagivala sam vlastitu spremnost da &#8211; u ime <em>&#8220;ekosustava u parfemskoj bo\u010dici&#8221;<\/em> i ekonomske podr\u0161ke malim lokalnim zajednicama uzgajiva\u010da u zemljama Tre\u0107eg svijeta, ali i u ime &#8220;<em>izazova 40 bilijuna dolara te\u0161koj parfemskoj industriji<\/em>&#8221; &#8211; \u017ertvujem ne\u0161to parfemske estetike koju sam usvojila podjednako zahvaljuju\u0107i parfemskim kreacijama stvorenim u okrilju europske industrijske parfemske tradicije, koliko i zahvaljuju\u0107i onima proiza\u0161lim iz niche i artisan manufaktura koje njeguju vrijednosti transparentnosti i eti\u010dnosti.<\/p>\n\n\n\n<p>Sve se &#8211; barem meni &#8211; svodi na ovo: <\/p>\n\n\n\n<p>Da bih svijet odsmrdila <em>parfemom<\/em>, nije mi dovoljno <em>ne smrdjeti<\/em> &#8211; trebam <em>mirisati stvarno dobro<\/em>, jer kada se radi o parfemima &#8211; isklju\u010divo eti\u010dki imperativ i poziv na odgovornost nisu dovoljno. <\/p>\n\n\n\n<p>Parfemi su tu da bismo <em>i<\/em> mirisali lijepo, <em>i<\/em> osje\u0107ali se dobro.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"593\" height=\"402\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2020\/11\/Screenshot_20201113-120900-01.jpeg\" alt=\"\" class=\"wp-image-21546\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2020\/11\/Screenshot_20201113-120900-01.jpeg 593w, https:\/\/mirisna.com\/wp-content\/uploads\/2020\/11\/Screenshot_20201113-120900-01-300x203.jpeg 300w\" sizes=\"auto, (max-width: 593px) 100vw, 593px\" \/><\/figure>\n<\/div>\n\n\n<p>Andovi parfemi izra\u0111eni su od najfinijih prirodnih sastojaka isklju\u010divo biljnog porijekla, proizvedenih na tradicionalan, ekolo\u0161ki odr\u017eiv na\u010din i nabavljenih bez posrednika, izravno u lokalnim zajednicama: <\/p>\n\n\n\n<p>U sredi\u0161tu kompozicije<em> <a href=\"https:\/\/andfragrance.com\/products\/sand\" target=\"_blank\" rel=\"noopener\">S\u00e5nd<\/a>a<\/em> je esencija australske sandalovine, dobivene iz nanesenog, a ne posje\u010denog drva sandalovine na aborid\u017einskim podru\u010djima, <em><a href=\"https:\/\/andfragrance.com\/products\/bare\" target=\"_blank\" rel=\"noopener\">B\u00e5re<\/a><\/em> je odre\u0111en idejom iza esencije cedra iz <a href=\"https:\/\/en.wikipedia.org\/wiki\/Great_Bear_Rainforest\" target=\"_blank\" rel=\"noopener\"><em>Great Bare Rainforrest<\/em>,<\/a> ekosustava pod dr\u017eavnom za\u0161titom Kanade, u srcu <em><a href=\"https:\/\/andfragrance.com\/products\/frank\" target=\"_blank\" rel=\"noopener\">Fr\u00e5nk<\/a><\/em>a nalazi se smola &#8211; tamjan (franckinese), izravno nabavljen od tradicionalnih proizvo\u0111a\u010da u malenoj i ekonomski ugro\u017eenoj &nbsp;Marda Moge zajednici. <em><a href=\"https:\/\/andfragrance.com\/products\/bean-fragrance\" target=\"_blank\" rel=\"noopener\">Be\u00e5n<\/a><\/em> nosi tonka, a sjemenke iz imena parfema ubrao je Kayapo, narod iz ugro\u017eene amazonske pra\u0161ume. Uz madagaskarsku vaniliju <a href=\"https:\/\/andfragrance.com\/products\/mad\" target=\"_blank\" rel=\"noopener\"><em>M\u00e5d<\/em>u <\/a> stoji jasno preuzeta obaveza kao \u0107e Constantineov \u00e5nd pomagati siroma\u0161nim zajednicama, \u010diji prosperitet tradicionalno ovisi o prodaji ove mahunarke, a koje su danas osobito pogo\u0111ene prekomjernnom eksploatacijom i, posljedi\u010dno, deforestacijom.<\/p>\n\n\n\n<p>Andovi parfemi <em>doista jesu<\/em> najpraviji test beskompromisne i socijalno anga\u017eirane ljubavi prema manufakturnom all-natural parfumerstvu. <\/p>\n\n\n\n<p>No, u kontekstu ciljano zastra\u0161uju\u0107ih, ali i katastrofalno istinitih poruka iz \u00e5ndovog spota, parfemi Simona Constaninea, prethodno parfumera <em>Lusha <\/em>\/ <em>Gorilla Perfumes<\/em>, su i mirisni lakmus papir za osobnu procjenu va\u017enosti omjera etike i estetike u parfemu koji odabiremo, a mo\u017eda i, na kraju, parfemski test osobnog praga gri\u017enje savjesti.  <\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\">Osvrt je napisan nakon vi\u0161ekratnih cjelodnevnih no\u0161enja parfema iz discovery boxa, koje je ljubazno na razmatranje poslao <em>\u00e5nd<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kolekciju \u010dine 4 parfema: S\u00e5nd, B\u00e5re, Fr\u00e5nk, Be\u00e5n i M\u00e5d, a sa sna\u017enim sloganom \u2013 \u201cOdsmrdi svijet!\u201d \u2013 Simon Constantine je pitanje osobnog izbora parfema prenio s podru\u010dja estetike na podru\u010dje etike.<\/p>\n","protected":false},"author":1,"featured_media":25362,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"","_kad_post_feature":"default","_kad_post_feature_position":"behind","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1666],"tags":[],"kreator":[2750],"topic":[],"brand":[],"parfemska_grupa":[2024,2023,2014],"note":[],"organization":[],"osobe":[],"serijal":[],"class_list":["post-21502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-parfemi","kreator-simon-constantine","parfemska_grupa-aromaticni","parfemska_grupa-drveni","parfemska_grupa-ambreni-orijentalni"],"acf":{"show_related_posts":false,"related-post_1":null,"related-post_2":null,"related-post_3":null,"related-post_4":null,"related-post_5":null,"related-post_6":null,"related-post_7":null,"related-post_8":null,"related-post_9":null,"related-post_10":null},"taxonomy_info":{"category":[{"value":1666,"label":"Parfemi"}],"kreator":[{"value":2750,"label":"Simon Constantine"}],"parfemska_grupa":[{"value":2024,"label":"Aromati\u010dno"},{"value":2023,"label":"Drveno"},{"value":2014,"label":"Orijentalni"}]},"featured_image_src_large":["https:\/\/mirisna.com\/wp-content\/uploads\/2021\/01\/IMG_20201113_000404-01-01-1400x906.jpeg",1360,880,true],"author_info":{"display_name":"Iva Mirisna","author_link":"https:\/\/mirisna.com\/hr\/author\/miradmin\/"},"comment_info":0,"category_info":[{"term_id":1666,"name":"Parfemi","slug":"parfemi","term_group":0,"term_taxonomy_id":1666,"taxonomy":"category","description":"Recenzije parfema, naglasci i nova izdanja","parent":0,"count":113,"filter":"raw","term_order":"0","cat_ID":1666,"category_count":113,"category_description":"Recenzije parfema, naglasci i nova izdanja","cat_name":"Parfemi","category_nicename":"parfemi","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/posts\/21502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/comments?post=21502"}],"version-history":[{"count":0,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/posts\/21502\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/media\/25362"}],"wp:attachment":[{"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/media?parent=21502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/categories?post=21502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/tags?post=21502"},{"taxonomy":"kreator","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/kreator?post=21502"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/topic?post=21502"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/brand?post=21502"},{"taxonomy":"parfemska_grupa","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/parfemska_grupa?post=21502"},{"taxonomy":"note","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/note?post=21502"},{"taxonomy":"organization","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/organization?post=21502"},{"taxonomy":"osobe","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/osobe?post=21502"},{"taxonomy":"serijal","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/serijal?post=21502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}