{"id":205183,"date":"2024-11-19T08:38:14","date_gmt":"2024-11-19T07:38:14","guid":{"rendered":"https:\/\/mirisna.com\/?p=205183"},"modified":"2024-11-15T20:00:46","modified_gmt":"2024-11-15T19:00:46","slug":"eveilleur-svjetski-brend-s-hrvatskim-potpisom","status":"publish","type":"post","link":"https:\/\/mirisna.com\/hr\/eveilleur-svjetski-brend-s-hrvatskim-potpisom\/","title":{"rendered":"\u00c9ve\u00eclleur &#8211; europski brend s hrvatskim potpisom"},"content":{"rendered":"\n<p>Krajem ovog ljeta na francusko i hrvatsko tr\u017ei\u0161te paralelno je stupio novi, hrvatski parfemski brend &#8211; \u00c9ve\u00eclleur.  Iza brenda kao vlasnica i kreativna direktorica stoji <strong>Dajana Juki\u0107<\/strong>, odnosno njezino trgova\u010dko dru\u0161tvo La Libellule d.o.o. iz Metkovi\u0107a.<\/p>\n\n\n\n<p>\u00c9ve\u00eclleur je predstavio malenu, ali pa\u017eljivo razvijanu kolekciju od tri zanimljiva i vrlo razli\u010dita parfema:<em> I am<\/em>, <em>Not Innocent<\/em> i <em>Dscvr me<\/em>.<\/p>\n\n\n\n<p><em>I am<\/em>, koji je prezentiran u bijeloj bo\u010dici, kreirala je Nathalie Lorson, a rumeni <em>Not Innocent<\/em> i tirkizno-plavi <em>Dscvr me<\/em> potpisuje Olivier Cresp.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium_large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"548\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/11\/grupna_bijela_pozadina-768x548.webp\" alt=\"\u00c9ve\u00eclleur\" class=\"wp-image-205526\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/11\/grupna_bijela_pozadina-768x548.webp 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/11\/grupna_bijela_pozadina-300x214.webp 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/11\/grupna_bijela_pozadina.webp 1000w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">Foto: \u00c9ve\u00eclleur, web stranica.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Glas da se u Hrvatskoj ispod radara i tiho pokre\u0107e stvarno dobra parfemska pri\u010da do\u0161ao je do mene prije dvije godine, u Milanu tijekom Exsencea. <br>Vijest me dirnula dublje nego \u0161to sam, zapravo, o\u010dekivala:<br><em>Kona\u010dno<\/em>, pomislila sam.<\/p>\n\n\n\n<p>Hrvatska sada doista ima brend \u010dije parfeme potpisuju cr\u00e8me de la cr\u00e8me parfumeri, a mirisi su proizvedeni u samom srcu parfemske industrije, DSM-Firmenichu.<\/p>\n\n\n\n<p>Dajana je <em>probila led<\/em> ,<em> i to ba\u0161 tamo gdje je najdeblji<\/em>.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.fragrancefoundation.fr\/2024\/07\/plein-soleil\/\" target=\"_blank\" rel=\"noopener\">Fragrance Foundation France<\/a> &#8211; iza koje stoji francuska parfemska industrija &#8211; predstavila je parfem malog i mladog hrvatskog brenda bok uz bok poznatim imenima parfemskog niche segmenta: Killianu i Nicolai.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium_large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"538\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/11\/dajana_2000x1400_CB-768x538.webp\" alt=\"\" class=\"wp-image-205229\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/11\/dajana_2000x1400_CB-768x538.webp 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/11\/dajana_2000x1400_CB-300x210.webp 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/11\/dajana_2000x1400_CB.webp 1000w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">Dajana Juki\u0107,  vlasnica i kreativna direktorica \u00c9ve\u00eclleur. Foto: <a href=\"https:\/\/eveilleurparfums.com\/pages\/brand\" target=\"_blank\" rel=\"noopener\">\u00c9ve\u00eclleur<\/a>.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>S Dajanom sam razgovarala ljetos, tijekom finalne faze priprema za launch. Do\u010dekala me koli\u010dina susretljivosti i otvorenosti kakvu sam susretala isklju\u010divo izvan Hrvatske.  <\/p>\n\n\n\n<p>Imaju\u0107i na umu da Olivier Cresp i Nathalie Lorson &#8211; ikone modernog parfumerstva u zadnjih 30-ak godina &#8211; rade na brojnim velikim projektima i nije ih lako anga\u017eirati,  za malen i novi brend iz (parfemski) no-name Hrvatske to je svakako bio velik izazov.<\/p>\n\n\n<style>.kadence-column205183_1dd52f-57 > .kt-inside-inner-col{display:flex;}.kadence-column205183_1dd52f-57 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xl, 4rem);padding-right:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-xxl, 5rem);}.kadence-column205183_1dd52f-57 > .kt-inside-inner-col{border-top:1px solid var(--global-palette6, #718096);border-right:0px solid transparent;border-bottom:1px solid var(--global-palette6, #718096);border-left:0px solid 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.wp-block-kadence-column.kadence-column205183_1dd52f-57{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column205183_1dd52f-57 > .kt-inside-inner-col{align-items:flex-start;}.kadence-column205183_1dd52f-57 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column205183_1dd52f-57{position:relative;}.kadence-column205183_1dd52f-57, .kt-inside-inner-col > .kadence-column205183_1dd52f-57:not(.specificity){margin-top:var(--global-kb-spacing-xl, 4rem);margin-bottom:var(--global-kb-spacing-xl, 4rem);}@media all and (max-width: 1024px){.kadence-column205183_1dd52f-57 > .kt-inside-inner-col{border-top:1px solid var(--global-palette6, #718096);border-right:0px solid transparent;border-bottom:1px solid var(--global-palette6, #718096);border-left:0px solid transparent;flex-direction:row;flex-wrap:wrap;align-items:flex-start;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column205183_1dd52f-57{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column205183_1dd52f-57{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column205183_1dd52f-57 > .kt-inside-inner-col{align-items:flex-start;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column205183_1dd52f-57 > .kt-inside-inner-col > *, .kadence-column205183_1dd52f-57 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column205183_1dd52f-57 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column205183_1dd52f-57 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column205183_1dd52f-57 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-md, 2rem);border-top:1px solid var(--global-palette6, #718096);border-right:0px solid transparent;border-bottom:1px solid var(--global-palette6, #718096);border-left:0px solid transparent;flex-direction:row;flex-wrap:wrap;justify-content:flex-start;}.kt-row-column-wrap > .kadence-column205183_1dd52f-57{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column205183_1dd52f-57{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column205183_1dd52f-57 > .kt-inside-inner-col{align-items:flex-start;}.kadence-column205183_1dd52f-57 > .kt-inside-inner-col > *, .kadence-column205183_1dd52f-57 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column205183_1dd52f-57 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column205183_1dd52f-57 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column205183_1dd52f-57 kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading205183_ad7f41-93, .wp-block-kadence-advancedheading.kt-adv-heading205183_ad7f41-93[data-kb-block=\"kb-adv-heading205183_ad7f41-93\"]{text-align:left;font-size:30px;line-height:1.2em;font-weight:500;font-style:normal;font-family:BODY;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading205183_ad7f41-93 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading205183_ad7f41-93[data-kb-block=\"kb-adv-heading205183_ad7f41-93\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading205183_ad7f41-93 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading205183_ad7f41-93[data-kb-block=\"kb-adv-heading205183_ad7f41-93\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading205183_ad7f41-93, .wp-block-kadence-advancedheading.kt-adv-heading205183_ad7f41-93[data-kb-block=\"kb-adv-heading205183_ad7f41-93\"]{font-size:26px;text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading205183_ad7f41-93, .wp-block-kadence-advancedheading.kt-adv-heading205183_ad7f41-93[data-kb-block=\"kb-adv-heading205183_ad7f41-93\"]{font-size:21px;line-height:1.2em;text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading205183_ad7f41-93 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading205183_ad7f41-93\"><br>&#8220;Ako nam je ne\u0161to lako &#8211; onda nije toliko va\u017eno.&#8221;, rekla mi je Dajana u jednom od razgovora.<br><br><\/p>\n<\/div><\/div>\n\n\n\n<p>Iako mi se sva tri parfema svidjela te zavre\u0111uju predstavljanje, s \u010dlankom sam odlu\u010dila solidno pri\u010dekati, dok novi brend ne predstavi web stranicu, ali i kako bih promatrala prve post-launch nastupe, koji su tako\u0111er va\u017eni.<\/p>\n\n\n\n<p>\u00c9ve\u00eclleur se odlu\u010dio za me\u0111unarodni soft launch &#8211; parfemi su prvo predstavljeni u Francuskoj, a zatim i u Hrvatskoj.<br><br>Kolekcija je uvr\u0161tena i u me\u0111unarodne parfemske baze ( Fragranticu i Profumino), parfemi su globalno dostupni online, putem <a href=\"https:\/\/eveilleurparfums.com\/\" target=\"_blank\" rel=\"noopener\">web stranice brenda<\/a>, te putem pari\u0161ke<a href=\"https:\/\/univereparfumerie.com\/products\/dscvr-me?pr_prod_strat=jac&amp;pr_rec_id=c3a3bdfd8&amp;pr_rec_pid=9694635032903&amp;pr_ref_pid=9694420009287&amp;pr_seq=uniform\" target=\"_blank\" rel=\"noopener\"> Univere parfumerie<\/a>.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading205183_ffcf5e-61, .wp-block-kadence-advancedheading.kt-adv-heading205183_ffcf5e-61[data-kb-block=\"kb-adv-heading205183_ffcf5e-61\"]{margin-top:var(--global-kb-spacing-xxl, 5rem);margin-bottom:var(--global-kb-spacing-sm, 1.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading205183_ffcf5e-61 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading205183_ffcf5e-61[data-kb-block=\"kb-adv-heading205183_ffcf5e-61\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading205183_ffcf5e-61 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading205183_ffcf5e-61[data-kb-block=\"kb-adv-heading205183_ffcf5e-61\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading205183_ffcf5e-61 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading205183_ffcf5e-61\">Za\u0161to je  \u00c9ve\u00eclleur &#8211; dobra pri\u010da?<\/h2>\n\n\n\n<p>Francuski mediji (<a href=\"https:\/\/www.gala.fr\/beaute\/tendances_beaute\/cette-nouvelle-marque-de-parfums-tres-originale-met-la-croatie-en-bouteille_551256\" target=\"_blank\" rel=\"noopener\">Gala<\/a>, <a href=\"https:\/\/fr.fashionnetwork.com\/news\/Eveilleur-naissance-d-une-maison-de-parfum-croate,1662796.html\" target=\"_blank\" rel=\"noopener\">The  Fashion Network<\/a>, <a href=\"https:\/\/www.stylist.fr\/6-nouveaux-parfums-aux-notes-feminines-et-puissantes-qui-aident-a-avoir-confiance-en-soi,321835.asp\" target=\"_blank\" rel=\"noopener\">Stylist<\/a>, <a href=\"https:\/\/www.kleo-beaute.com\/2024\/10\/eveilleur-parfum.html?m=1\" target=\"_blank\" rel=\"noopener\">Kleo<\/a>, <a href=\"https:\/\/www.luxsure.fr\/2024\/10\/13\/eveilleur-renaissance-olfactive-dalmatie\/\" target=\"_blank\" rel=\"noopener\">Luxure<\/a>) ljetos su opse\u017eno popratili hrvatsko predstavljanje parfema. Iz hrvatske<a href=\"https:\/\/www.gloria.hr\/gl\/glow\/ljepota\/i-hrvatska-ima-svog-aduta-na-sceni-artistickih-parfema-a-za-to-je-zasluzna-profesorica-iz-metkovica-15496417\" target=\"_blank\" rel=\"noopener\"> Glorije<\/a>, \u0161ira javnost saznala je da Dajana \u017eivi u Metkovi\u0107u, da je po struci profesorica te da je njezin suprug biv\u0161i rukometa\u0161.<\/p>\n\n\n\n<p>Me\u0111utim, ja Dajanu prvo i iznad svega vidim kao <em>Lady Love , <\/em>odnosno kao dugogodi\u0161nju aktivnu \u010dlanicu me\u0111unarodne parfemske zajednice, s jasno definiranim ukusom i dugogodi\u0161njim iskustvom mirisanja i razmjena mirisnih iskustava.<\/p>\n\n\n\n<p>Dajana tako\u0111er detaljno poznaje rukopise svojih parfumera, \u0161to je u startu preduvjet kvalitetne kreativne direkcije.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium_large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1057\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/11\/Screenshot_20240713_155425_Instagram-768x1057.jpg\" alt=\"\" class=\"wp-image-205197\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/11\/Screenshot_20240713_155425_Instagram-768x1057.jpg 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/11\/Screenshot_20240713_155425_Instagram-218x300.jpg 218w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/11\/Screenshot_20240713_155425_Instagram-1017x1400.jpg 1017w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/11\/Screenshot_20240713_155425_Instagram.jpg 1080w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">Dajana Juki\u0107, vlasnica i kreativna direktorica sa suradnicom Alicom Pancer, dizajnericom \u00c9ve\u00eclleur bo\u010dica i Olivierom Crespom na pari\u0161koj promociji brenda u srpnju 2023. Foto: Patricia Thouanel, IG.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Ni\u0161ta manje nije va\u017ean nije niti pristup: <\/p>\n\n\n\n<p>Dobru parfemsku pri\u010du Dajana je krenula graditi od samih mirisnih profila i karaktera parfema, a na \u0161to se prirodno nadovezalo sve ostalo, poput dizajnerskih i copyright rje\u0161enja.<br>Nije bilo <em>obrnuto, <\/em> kako danas u pravilu kre\u0107e zana\u010dajan broj project-brendova.<\/p>\n\n\n\n<p>K tome, \u010dini mi se va\u017ena i informacija da su kompozicije parfema razvijane &#8220;from the scratch&#8221;. <br>Ma koliko se marketing brendova trudio uvjeriti nas da je to uvijek tako &#8211; <em>nije<\/em>. <br>Kreacija mirisa &#8220;od nule&#8221; znatno je rje\u0111a i od modificiranja predkreiranih formula.<\/p>\n\n\n\n<p>Put od ideje do parfema trajao je dvije godine. <\/p>\n\n\n\n<p>U procesu, Oliver Cresp je okusio <em>ro\u017eatu<\/em>, polazi\u0161nu inspiraciju za gurmanski profil crvenog <em>Not  Innocent<\/em>: <br>Delikatna i autohtona ro\u017eata je na Dajaninom krilu odletjela u Pariz, a sve kako bi kreator Angela stekao mirisno-okusno iskustvo koje \u0107e njegove modove (radne uzorke mirisa u razvoju) pribli\u017eiti onome \u0161to je Dajana zamislila.<\/p>\n\n\n\n<p>Nathalie Lorson &#8211; samozatajna parfumerka i voljena profesorica na <a href=\"https:\/\/mirisna.com\/hr\/gdje-se-skolovati-za-parfumera-nez-clanak\/\">ESP (\u00c9cole sup\u00e9rieure du parfum)<\/a> kreirala je bijeli <em>I am<\/em> . Unutar njezinog opusa, otvoreno ekstrovertni, cvjetni karakteri nisu \u010desti, pa je statment stav, kakav ima <em>I am<\/em>, svakako zasluga kreativne direkcije.<\/p>\n\n\n\n<p>Tirkizan <em>Dscvr me<\/em> izgra\u0111en je oko absoluta smilja, koje je, u kompozicijskim smislu, zahtjevan materijal. <br>&#8220;<em>Smilje je materijal s kojim je te\u0161ko raditi, jer je vertikalno&#8221;, <\/em>prenijela mi je Dajana Crespovu opasku. <br>Me\u0111utim, iz jasne vizije stvoreno je smilje kakvo jo\u0161 nisam pomirisala.<\/p>\n\n\n\n<p><em>&#8220;Najoriginalniji &#8220;<\/em>, &#8220;<em>\u010cudo od Oliviera Crespa u Firmenichu<\/em>&#8220;, stoji u pregledu parfema koji donose &#8220;sunce u bo\u010dici&#8221;, objavljenom na stranicama TFF France. Dscvr me miri\u0161e kao otvoren poziv na na\u0161u obalu, jer miri\u0161e autenti\u010dno doma\u0107e mediteranski, do sr\u017ei.<br><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading205183_e8b802-94, .wp-block-kadence-advancedheading.kt-adv-heading205183_e8b802-94[data-kb-block=\"kb-adv-heading205183_e8b802-94\"]{margin-top:var(--global-kb-spacing-xxl, 5rem);margin-bottom:var(--global-kb-spacing-sm, 1.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading205183_e8b802-94 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading205183_e8b802-94[data-kb-block=\"kb-adv-heading205183_e8b802-94\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading205183_e8b802-94 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading205183_e8b802-94[data-kb-block=\"kb-adv-heading205183_e8b802-94\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading205183_e8b802-94 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading205183_e8b802-94\">\u00c9ve\u00eclleur &#8211; pri\u010da<\/h2>\n\n\n\n<p>Brend uvijek ima pri\u010du &#8211; \u010dak i kad ka\u017ee da ju nema. \u00c9ve\u00eclleur prenosi univerzalinu, svijetlu i optimisti\u010dnu poruku:<\/p>\n\n\n\n<p>Eve\u00eclleur (na francuskome i &#8220;buditelj&#8221;) je <em>vilinski konjic <\/em>ili <em>vretence <\/em>&#8211; dobro\u0107udan kukac-leta\u010d s prelijepim krilima u \u010ditavom rasponu duginih boja. <\/p>\n\n\n\n<p>U brojnim kulturama, vilinski konjic (dragonfly) predstavlja vezu s dimenzijama duha i onostranog te simbolizira pozitivne promjene i samoostvarenje koje proizlazi iz unutra\u0161nje snage i otvorenosti prema budu\u0107nosti. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium_large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"530\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/11\/Screenshot_20241118_143302_Chrome-768x530.jpg\" alt=\"\" class=\"wp-image-205548\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/11\/Screenshot_20241118_143302_Chrome-768x530.jpg 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/11\/Screenshot_20241118_143302_Chrome-300x207.jpg 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/11\/Screenshot_20241118_143302_Chrome.jpg 1079w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">Vretenac \/ \u00c9ve\u00eclleur &#8211; logo na \u010depu bo\u010dice. Foto: brend.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Koncept koju je predstavio \u00c9ve\u00eclleur mo\u017ee izgledati kao &#8220;patchwork&#8221; raznovrsnih ideja, no niti boja na krilima vretenca nije fiksirana, ve\u0107 se prelijeva u duginom spektru.<\/p>\n\n\n\n<p>Kroz ideje na kojima su izgra\u0111eni mirisi  parfema (morski zrak pro\u017eet svje\u017ee procvjetali smiljem, ro\u017eata, kraljevski bogat bo\u017eur) te fotografije i tekstove na web stranici, \u00c9ve\u00eclleur je predstavio motive i vrijednosti izrasle iz doma\u0107eg, dalmatinskog tla i kulture.<\/p>\n\n\n\n<p>No, sama imena parfema nisu ni u kakvoj izravnoj vezi s tako postavljenim kontekstom. Nazivi parfema ne zaokru\u017euju pri\u010du, ve\u0107 ju &#8211; otvaraju i sele na podru\u010dje osobnog i duhovnog, uz mrvicu enkripti\u010dne provokativnosti.<br>Posljednje osobito dolazi do izra\u017eaja kada se imena iz triptiha spoje u re\u010denicu: &#8220;Dscvr me&#8221;, &#8220;I am&#8221;, &#8220;Not Innocent&#8221;.<\/p>\n\n\n\n<p>Pomalo patchwork koncept funkcira dobro i autenti\u010dno upravo zahvaljuju\u0107i Dajaninoj osobnosti.  No, kada s radi o kvaliteti pafema i njihovoj opremi, Evellieur i njegov simbol nisu mogli biti promi\u0161ljenije predstavljeni:<\/p>\n\n\n\n<p>Dio boja s vretencovih krila Dajana je fiksirala u mirisima i prevela u boje na bo\u010dicama: <\/p>\n\n\n\n<p>Tirkizno plava je boja koja se zadr\u017eava iza zatvorenih o\u010diju nakon pogleda u more i nebo dok u zraku miri\u0161emo mje\u0161avinu smilja i soli.<\/p>\n\n\n\n<p>Delikatna rumena iz <em>Not innocent  <\/em>je boja latica onih ru\u017ea koje nisu zapravo ni crvene ni roze ni duboko naran\u010daste, ve\u0107 su &#8211; sve sve to odjednom. Je li to rumenilo znak nevinosti, ili &#8211; njezina gubitka?<\/p>\n\n\n\n<p>Navi\u0161e me, ipak, odu\u0161evio odabir ne-boje, bijele, za statement parfem. No, u bijelu mo\u017eemo upisati \u0161to god \u017eelimo &#8211; prazna je poput statmenta &#8220;I am&#8221;. Statement pridajemo mi sami i &#8211; miris koji nosimo. <em>Boja je u nama, koju god da odaberemo. <\/em><br><br>Mladom hrvatskom brendu \u010diji parfemi i po kriterijima koji nisu isklju\u010divo lokalni zaslu\u017euju pa\u017enju od srca \u017eelim svaki uspjeh.<\/p>\n\n\n\n<p>Na kraju (ili, zapravo, na po\u010detku), \u010dini mi se da bi organski dio ove stvarno dobre parfemske pri\u010de bila i bo\u010dica sa znakom vretenca u ruci iskusnih, dobro upu\u0107enih i selektivnih vlasnika hrvatskih ni\u0161nih parfumerija, a takvih u Hrvatskoj nema puno. Jer: <em>&#8220;Ako nam je ne\u0161to lako &#8211; onda nije toliko va\u017eno<\/em>.&#8221;<\/p>\n\n\n\n<p>Dajana je <em>probila led.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dajana Juki\u0107, vlasnica i kreativna direktorica brenda, probila je led i to ba\u0161 tamo gdje je najdeblji. Hrvatska sada doista ima brend \u010dije parfeme potpisuju cr\u00e8me de la cr\u00e8me parfumeri &#8211; Olivier Cresp i Nathalie Lorson &#8211; a mirisi su proizvedeni u samom srcu parfemske industrije, DSM-Firmenichu. <\/p>\n","protected":false},"author":1,"featured_media":205551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1666,1665],"tags":[],"kreator":[2494,2679],"topic":[3904],"brand":[3128],"parfemska_grupa":[],"note":[],"organization":[],"osobe":[],"serijal":[],"class_list":["post-205183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-parfemi","category-hrvatska","kreator-nathalie-lorson-hr","kreator-oliver-cresp","topic-nova-izdanja","brand-eveilleur"],"acf":{"show_related_posts":false,"related-post_1":"","related-post_2":"","related-post_3":"","related-post_4":"","related-post_5":"","related-post_6":"","related-post_7":"","related-post_8":"","related-post_9":"","related-post_10":""},"taxonomy_info":{"category":[{"value":1666,"label":"Parfemi"},{"value":1665,"label":"Hrvatska"}],"kreator":[{"value":2494,"label":"Nathalie Lorson"},{"value":2679,"label":"Olivier Cresp"}],"topic":[{"value":3904,"label":"Nova izdanja"}],"brand":[{"value":3128,"label":"\u00c9ve\u00eclleur"}]},"featured_image_src_large":["https:\/\/mirisna.com\/wp-content\/uploads\/2024\/11\/PSX_20241118_161342-1400x875.jpg",1360,850,true],"author_info":{"display_name":"Iva Mirisna","author_link":"https:\/\/mirisna.com\/hr\/author\/miradmin\/"},"comment_info":0,"category_info":[{"term_id":1666,"name":"Parfemi","slug":"parfemi","term_group":0,"term_taxonomy_id":1666,"taxonomy":"category","description":"Recenzije parfema, naglasci i nova izdanja","parent":0,"count":113,"filter":"raw","term_order":"0","cat_ID":1666,"category_count":113,"category_description":"Recenzije parfema, naglasci i nova izdanja","cat_name":"Parfemi","category_nicename":"parfemi","category_parent":0},{"term_id":1665,"name":"Hrvatska","slug":"hrvatska","term_group":0,"term_taxonomy_id":1665,"taxonomy":"category","description":"Hrvatski brendovi i proizvo\u0111a\u010di na doma\u0107em tr\u017ei\u0161tu","parent":0,"count":16,"filter":"raw","term_order":"0","cat_ID":1665,"category_count":16,"category_description":"Hrvatski brendovi i proizvo\u0111a\u010di na doma\u0107em tr\u017ei\u0161tu","cat_name":"Hrvatska","category_nicename":"hrvatska","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/posts\/205183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/comments?post=205183"}],"version-history":[{"count":0,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/posts\/205183\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/media\/205551"}],"wp:attachment":[{"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/media?parent=205183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/categories?post=205183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/tags?post=205183"},{"taxonomy":"kreator","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/kreator?post=205183"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/topic?post=205183"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/brand?post=205183"},{"taxonomy":"parfemska_grupa","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/parfemska_grupa?post=205183"},{"taxonomy":"note","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/note?post=205183"},{"taxonomy":"organization","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/organization?post=205183"},{"taxonomy":"osobe","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/osobe?post=205183"},{"taxonomy":"serijal","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/serijal?post=205183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}