{"id":176211,"date":"2024-07-11T21:46:08","date_gmt":"2024-07-11T19:46:08","guid":{"rendered":"https:\/\/mirisna.com\/?p=176211"},"modified":"2025-05-05T11:25:04","modified_gmt":"2025-05-05T09:25:04","slug":"bernard-arnault-lvmh-bitka-za-hermes","status":"publish","type":"post","link":"https:\/\/mirisna.com\/hr\/bernard-arnault-lvmh-bitka-za-hermes\/","title":{"rendered":"Sukob vrijednosti &#8211; rat za Herm\u00e8s"},"content":{"rendered":"\n<p>&#8211; Ako \u017eeli\u0161 zavesti lijepu \u017eenu, ne krene\u0161 tako \u0161to ju siluje\u0161 s le\u0111a. &#8211; izjavio je 7. o\u017eujka 2011., u jeku LVMH-ovog poku\u0161aja neprijateljskog preuzimanja Hermesa, <strong>Patrick Thomas<\/strong>, tada Herm\u00e8sov CEO, a njegova izjava o postupku <em>Vuka u ka\u0161miru<\/em> postala je legendarna.<sup class=\"modern-footnotes-footnote \" data-mfn=\"1\" data-mfn-post-scope=\"00000000000018500000000000000000_176211\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_176211-1\">1<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_176211-1\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"1\">MILLINGAN, L. (2010.)<em> &#8220;Herm\u00e8s: No love lost&#8221;<\/em>. <strong>British Vogue, 7.3.2011.<\/strong> Link: <a href=\"https:\/\/www.vogue.co.uk\/article\/hermes-ceo-patrick-thomas-on-lvmh-bernard-arnault-rape\" target=\"_blank\" rel=\"noopener\">https:\/\/www.vogue.co.uk\/article\/hermes-ceo-patrick-thomas-on-lvmh-bernard-arnault-rape<\/a> (4.7.2024.)<br><br>TFL (2017.)<em> &#8220;Herm\u00e8s vs. LVMH: A Timeline of the Legal Drama&#8221;.<\/em> <strong>The Fashion Law, 14.7.2017. <\/strong>Link: <a href=\"https:\/\/www.thefashionlaw.com\/hermes-vs-lvmh-a-timeline-of-the-drama\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.thefashionlaw.com\/hermes-vs-lvmh-a-timeline-of-the-drama\/<\/a> (2.7.2024.)<br><br>ADAMS, S. (2014.) <em>&#8220;Inside Herm\u00e8s: Luxury&#8217;s Secret Empire Forbes&#8221;<\/em>. <strong>Forbes, 20.8.2014. <\/strong>Link: <a href=\"https:\/\/www.forbes.com\/sites\/susanadams\/2014\/08\/20\/inside-hermes-luxury-secret-empire\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.forbes.com\/sites\/susanadams\/2014\/08\/20\/inside-hermes-luxury-secret-empire\/<\/a> (3.7.2024.)<\/span><\/p>\n\n\n\n<p>Rat za Herm\u00e8s trajao je pune 4 godine, od 2010. do 2014. Iako je Herm\u00e8s bio financijski znatno slabiji, iz tog rata iza\u0161ao je kao pobjednik i &#8211; ja\u010di nego ikad.<sup class=\"modern-footnotes-footnote \" data-mfn=\"2\" data-mfn-post-scope=\"00000000000018500000000000000000_176211\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_176211-2\">2<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_176211-2\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"2\">Uz izvore navedene u prethodnoj bilje\u0161ci, koristila sam i:<br><br>ALDERMAN, L.<em>&#8220;Off the Catwalk, the Battle for Herm\u00e8s&#8221;. <\/em><strong>The New York Times, 5.3.2011. <\/strong>Link: <a href=\"https:\/\/www.nytimes.com\/2011\/03\/06\/business\/06luxury.html \" target=\"_blank\" rel=\"noopener\">https:\/\/www.nytimes.com\/2011\/03\/06\/business\/06luxury.html <\/a>(5.7.2024.)<br><br>JOLLY, D. (2013.) &#8220;LVMH-Herm\u00e8s Dispute at a Boil&#8221; The New York Times, 29.3.2013. Link:  <a href=\"https:\/\/www.nytimes.com\/2013\/05\/30\/business\/global\/lvmh-hermes-dispute-at-a-boil.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.nytimes.com\/2013\/05\/30\/business\/global\/lvmh-hermes-dispute-at-a-boil.html<\/a> (29.5.2024.).  <br><br>JOLLY, D. (2013.)<em> &#8220;LVMH-Herm\u00e8s Dispute at a Boil&#8221; <\/em><strong>The New York Times, 29.5.2013. <\/strong>Link: <a href=\"https:\/\/www.nytimes.com\/2013\/05\/30\/business\/global\/lvmh-hermes-dispute-at-a-boil.html \" target=\"_blank\" rel=\"noopener\">https:\/\/www.nytimes.com\/2013\/05\/30\/business\/global\/lvmh-hermes-dispute-at-a-boil.html <\/a>(29.6.2024.) <br><br>JOLLY, D. (2013.)<em> &#8220;French Regulator Fines LVMH for Herm\u00e8s Stake&#8221;<\/em> The New York Times, 1.7.2013. Link: <a href=\"https:\/\/www.nytimes.com\/2013\/07\/02\/business\/global\/02iht-lvmh02.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.nytimes.com\/2013\/07\/02\/business\/global\/02iht-lvmh02.html<\/a> (29.6.2013.)<br><br>JOLLY, D. (2014.) <em>&#8220;LVMH Boss and Herm\u00e8s Family in Pact&#8221;<\/em> <strong>The New York Times, 3.9.2014.<\/strong> Link: <a href=\"https:\/\/www.nytimes.com\/2014\/09\/04\/business\/international\/lvmh-and-hermes-strike-deal-to-end-shareholder-dispute.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.nytimes.com\/2014\/09\/04\/business\/international\/lvmh-and-hermes-strike-deal-to-end-shareholder-dispute.html<\/a> (29.6.2024.)<br><br>DENIS, P. (2014.)<em> &#8220;La bataille du luxe a pris fin entre Herm\u00e8s et LVMH&#8221;<\/em>. <strong>Capital, 3.9.2014.<\/strong> Link:  <a href=\"https:\/\/www.capital.fr\/entreprises-marches\/la-bataille-du-luxe-a-pris-fin-entre-hermes-et-lvmh-959161\" target=\"_blank\" rel=\"noopener\">https:\/\/www.capital.fr\/entreprises-marches\/la-bataille-du-luxe-a-pris-fin-entre-hermes-et-lvmh-959161<\/a> (1.7.2024.)<br><br>TFR (2020.) <em>&#8220;LMVH vs. Herm\u00e8s: A decade of dispute over ownership.&#8221;<\/em> <strong>The Finery Report (TFR), 4.12.2020. <\/strong>Link:<a href=\" https:\/\/tfr.news\/news\/2020\/11\/30\/what-went-down-between-lmvh-and-hermes\"> https:\/\/tfr.news\/news\/2020\/11\/30\/what-went-down-between-lmvh-and-hermes<\/a> (28.6.2024.)<br><br>THE PR ADVISOR(2020.). <em>&#8220;Clash of the French Titans: The Herm\u00e8s Family vs LVMH&#8221;<\/em>. <strong>The PR Advisor, 30.11.2020. <\/strong>Link: <a href=\"https:\/\/thepradvisor.com\/the-hermes-family-and-lvmh-battle\/\" target=\"_blank\" rel=\"noopener\">https:\/\/thepradvisor.com\/the-hermes-family-and-lvmh-battle\/<\/a> (28.6.2024).<br><br>BACQE, R., SCHNEIDER, V.(2022.). <em>&#8220;Herm\u00e8s, the family that united against LVMH&#8217;s &#8216;Wolf in Cashmere'&#8221;<\/em> <strong>Le Monde<\/strong>, <strong>1.8.2022.<\/strong> Link: <a href=\"https:\/\/www.lemonde.fr\/en\/summer-reads\/article\/2022\/08\/01\/hermes-the-family-that-united-against-lvmh-s-wolf-in-cashmere_5992158_183.html \" target=\"_blank\" rel=\"noopener\">https:\/\/www.lemonde.fr\/en\/summer-reads\/article\/2022\/08\/01\/hermes-the-family-that-united-against-lvmh-s-wolf-in-cashmere_5992158_183.html <\/a>(2.7.2024.)<br>Ovaj \u010dlanak sumira informacije iz slu\u010daja koji je le monde detaljno pratio. Dokumenti iz istraga regulatornih tijela koji su procurili u javnost objavljivao je upravo Le Monde.<br><br>BUSINES INSIDER(2023.). &#8220;<em>Inside the rise of Bernard Arnault, world\u2019s richest man: the LVMH billionaire owns luxury brands Louis Vuitton and Dior, was a friend to Steve Jobs and Karl Lagerfeld, and is a rival to Fran\u00e7ois Pinault&#8221;.<\/em> <strong>Business Insider, 28.4.2023.<\/strong> Link: <a href=\"https:\/\/www.scmp.com\/magazines\/style\/celebrity\/article\/3218585\/inside-rise-bernard-arnault-worlds-richest-man-lvmh-billionaire-owns-luxury-brands-louis-vuitton-and\" target=\"_blank\" rel=\"noopener\">https:\/\/www.scmp.com\/magazines\/style\/celebrity\/article\/3218585\/inside-rise-bernard-arnault-worlds-richest-man-lvmh-billionaire-owns-luxury-brands-louis-vuitton-and<\/a> (3.7.2024.)<\/span><\/p>\n\n\n<style>.wp-block-kadence-image.kb-image176211_08fd77-18:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-md, 2rem);}<\/style>\n<div class=\"wp-block-kadence-image kb-image176211_08fd77-18\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/JP-LUXURY-3-jumbo.webp\" alt=\"\" class=\"kb-img wp-image-176270\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/JP-LUXURY-3-jumbo.webp 1024w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/JP-LUXURY-3-jumbo-300x200.webp 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/JP-LUXURY-3-jumbo-768x512.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>U jeku poku\u0161aja neprijateljskog preuzimanja, Patrick Thomas je osigirao gladak prijenost upravljanja komapnijom sa starijih na mla\u0111e \u010dlanove obitelji. izvor: <a href=\"https:\/\/www.nytimes.com\/2011\/03\/06\/business\/06luxury.html\" target=\"_blank\" rel=\"noopener\">The New York Timmes<\/a><\/figcaption><\/figure><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading176211_ef97ed-8b, .wp-block-kadence-advancedheading.kt-adv-heading176211_ef97ed-8b[data-kb-block=\"kb-adv-heading176211_ef97ed-8b\"]{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading176211_ef97ed-8b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading176211_ef97ed-8b[data-kb-block=\"kb-adv-heading176211_ef97ed-8b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading176211_ef97ed-8b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading176211_ef97ed-8b[data-kb-block=\"kb-adv-heading176211_ef97ed-8b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading176211_ef97ed-8b, .wp-block-kadence-advancedheading.kt-adv-heading176211_ef97ed-8b[data-kb-block=\"kb-adv-heading176211_ef97ed-8b\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading176211_ef97ed-8b, .wp-block-kadence-advancedheading.kt-adv-heading176211_ef97ed-8b[data-kb-block=\"kb-adv-heading176211_ef97ed-8b\"]{text-align:left!important;}}<\/style>\n<h2 class=\"kt-adv-heading176211_ef97ed-8b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading176211_ef97ed-8b\">Iznimka koja potvr\u0111uje Arnaultovo pravilo<\/h2>\n\n\n\n<p>Sve do danas, Herm\u00e8s predstavlja iznimku od Arnaultovog pravila da na globalnom tr\u017ei\u0161tu luksuzom mogu opstati i prosperirati samo kompanije koje su udru\u017eene u ve\u0107e grupe. Herm\u00e8s je &#8220;strate\u0161ku sinergiju&#8221; razvijao unutar svog brenda<sup class=\"modern-footnotes-footnote \" data-mfn=\"3\" data-mfn-post-scope=\"00000000000018500000000000000000_176211\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_176211-3\">3<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_176211-3\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"3\">Vidi poglavlje: &#8220;Pod LVMH-ovim ki\u0161obranom&#8221;. <br><em>&#8220;Mislim da bi generalni trend za te nezavisne kompanije bio da se integriraju u mo\u0107ne grupe. Uvijek \u0107e postojati iznimke koje potvr\u0111uju pravilo, ali meni se trend \u010dini o\u010dit iz financijskih i drugih razloga.&#8221;<\/em>, izjavio je Arnault 1989. za ameri\u010dki institutional investor:<br><br>INSTITUTIONAL INVESTOR (1989.) \u201c<em>Bernatd Arnault of LVMH \u2013 Luxurious takeovers\u201d<\/em>.&nbsp;<strong>Institutional Investor, studeni 1989.<\/strong>&nbsp;Str. 55-56.<\/span>.<\/p>\n\n\n\n<p>Dugoro\u010dna strategija obitelji bila je i ostala zadr\u017eati Herm\u00e8s u vlasni\u0161tvu obitelji te pritom o\u010duvati stare obiteljske vrijednosti.<\/p>\n\n\n\n<p>Herm\u00e8s nije podredio pojam luksuz koji su generacijama gradili i njegovlali pripadnici obitelji novim definicijama uspjeha niti slijedio trendove zahvaljuju\u0107i kojima je LVMH maksimizirao profit svojih brendova:<\/p>\n\n\n\n<p>Proizvodnja je i dalje u potpunosti smje\u0161tena u Francuskoj, a majstori se godinama \u0161koluju unutar ku\u0107e. Herm\u00e8sova politika ja\u010danja tr\u017ei\u0161ne pozicije zadr\u017eala je artisanski pristup proizvodnji i nije podlegla zamkama masovne produkcije: simboli brenda &#8211; poput Kelly i Birkin torbi se i dalje proizvode ru\u010dno, a liste \u010dekanja su duge.<\/p>\n\n\n\n<p>U odnosu na LVMH-ov marketing, Hermesov je diskretan &#8211; nigdje ne\u0107ete ugledati otisnutu ili emitiranu reklamu, jumbo plakat ili spot, a Herm\u00e8s se ne oslanja niti na promociju svojih proizvoda putem javnih osoba i celebritya.<\/p>\n\n\n\n<p>&#8211; Postoji dio na\u0161eg svijeta koji igra na obilje, na blje\u0161tavilo i glamur, a postoji i drugi dio, koji je koncentriran na profinjenost, i u osnovi stvaranje objekata ljepote. Herm\u00e8s se ubraja u potonje i to \u017eeli ostati. &#8211; objasnio je Thomas. &#8211; Ne \u017eelimo biti dio financijskog svijeta koji uni\u0161tava tvrtke i tretira ljude kao da su roba ili sirovina. Ne radi se o financijskoj borbi, jer bismo je izgubili. Radi se o kulturnoj.<sup class=\"modern-footnotes-footnote \" data-mfn=\"4\" data-mfn-post-scope=\"00000000000018500000000000000000_176211\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_176211-4\">4<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_176211-4\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"4\">The New York Times, 5.3.2011. <\/span><\/p>\n\n\n\n<p>U 2010., kada je krenuo rat, \u010dlanovi obitelji samo su se treballi podsjetiti sudbine obitelji Vuitton, \u010dije je obiteljsko blago prilikom Arnaultovog preuzimanja LVMH-a, pre\u0161lo pod upravu, a onda i u vlasni\u0161tvo \u010dovjeka \u010diji je sustav vrijednosti bio posve druga\u010diji.<\/p>\n\n\n\n<p>&#8211; Mi nismo ljudi koji printaju na\u0161 logo na plasti\u010dne vre\u0107ice. &#8211; izjavio je Le Mondeu \u010dlan obitelji Hermes, aludiraju\u0107i na sudbinu Louisa Vuittona, brenda na \u010dije je poslovne rezultate Arnault posebno ponosan.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading176211_53d0d4-e0, .wp-block-kadence-advancedheading.kt-adv-heading176211_53d0d4-e0[data-kb-block=\"kb-adv-heading176211_53d0d4-e0\"]{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading176211_53d0d4-e0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading176211_53d0d4-e0[data-kb-block=\"kb-adv-heading176211_53d0d4-e0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading176211_53d0d4-e0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading176211_53d0d4-e0[data-kb-block=\"kb-adv-heading176211_53d0d4-e0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading176211_53d0d4-e0, .wp-block-kadence-advancedheading.kt-adv-heading176211_53d0d4-e0[data-kb-block=\"kb-adv-heading176211_53d0d4-e0\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading176211_53d0d4-e0, .wp-block-kadence-advancedheading.kt-adv-heading176211_53d0d4-e0[data-kb-block=\"kb-adv-heading176211_53d0d4-e0\"]{text-align:left!important;}}<\/style>\n<h2 class=\"kt-adv-heading176211_53d0d4-e0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading176211_53d0d4-e0\"><em>&#8220;Mon ami&#8230;&#8221;<\/em> &#8211; napad iz zasjede, u najranjivijem trenutku<\/h2>\n\n\n\n<p>Herm\u00e8s je u obiteljskom vlasni\u0161tvu od osnutka 1837., a danas ju vodi \u0161esta i sedma generacija obitelji Herm\u00e8s, koju \u010dine tri ogranka potomaka Thierryja Herm\u00e8sa &#8211; obitelj Dumas, obitelj Puech i obitelj Guerrand.<\/p>\n\n\n<style>.wp-block-kadence-image.kb-image176211_6f3167-45:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-md, 2rem);}.kb-image176211_6f3167-45 img.kb-img, .kb-image176211_6f3167-45 .kb-img img{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);}@media all and (max-width: 1024px){.kb-image176211_6f3167-45 img.kb-img, .kb-image176211_6f3167-45 .kb-img img{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);}}@media all and (max-width: 767px){.kb-image176211_6f3167-45 img.kb-img, .kb-image176211_6f3167-45 .kb-img img{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);}}<\/style>\n<div class=\"wp-block-kadence-image kb-image176211_6f3167-45\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/1718645984.webp\" alt=\"\" class=\"kb-img wp-image-174870\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/1718645984.webp 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/1718645984-225x300.webp 225w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption>Izvor:<a href=\"https:\/\/www.forbes.com\/sites\/susanadams\/2014\/08\/20\/inside-hermes-luxury-secret-empire\/\" target=\"_blank\" rel=\"noopener\"> Forbes<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>Kako se ispostavilo, Bernard Arnault krenuo je u dugo i pa\u017eljivo pripremanu akciju preuzimanja 2010., pet mjeseci nakon smrti Jean-Louis Dumasa, mitskog patrijarha koji je tijekom \u010detvrt stolje\u0107a globalizirao tvrtku i doveo je doveo ju sam vrh luksuznih brendova.<\/p>\n\n\n<style>.wp-block-kadence-image.kb-image176211_4fd4d7-d7:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-md, 2rem);}<\/style>\n<div class=\"wp-block-kadence-image kb-image176211_4fd4d7-d7\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"997\" height=\"1400\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/5a4bc6f_1657529928232-gettyimages-541450731-997x1400.jpg\" alt=\"\" class=\"kb-img wp-image-176368\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/5a4bc6f_1657529928232-gettyimages-541450731-997x1400.jpg 997w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/5a4bc6f_1657529928232-gettyimages-541450731-214x300.jpg 214w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/5a4bc6f_1657529928232-gettyimages-541450731-768x1079.jpg 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/5a4bc6f_1657529928232-gettyimages-541450731-1093x1536.jpg 1093w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/5a4bc6f_1657529928232-gettyimages-541450731.jpg 1260w\" sizes=\"auto, (max-width: 997px) 100vw, 997px\" \/><figcaption>Jean-Louis Dumas, glava Hermesa, 2000. Izvor: <a href=\"https:\/\/www.lemonde.fr\/en\/summer-reads\/article\/2022\/08\/01\/hermes-the-family-that-united-against-lvmh-s-wolf-in-cashmere_5992158_183.html\" target=\"_blank\" rel=\"noopener\">Le Monde.<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>Obiteljska kompanija je u tom trenutku bila najranjivija: po prvi puta u 173 godine postojanja i \u0161est generacija, na njezinom \u010delu na\u0161la se osoba koja nije bila \u010dlan obitelji.<\/p>\n\n\n\n<p>\u010cetiri godine ranije, Jean-Louis Dumas je obolio od Parkinsonove bolesti i prepustio je vo\u0111enje kompanije svom odanom suradniku &#8211; Patricku Thomasu. No, prije smrti, unato\u010d inzistiranju i obitelji i samog Thomasa<sup class=\"modern-footnotes-footnote \" data-mfn=\"5\" data-mfn-post-scope=\"00000000000018500000000000000000_176211\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_176211-5\">5<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_176211-5\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"5\">Le Monde, 1.8.2022.<\/span>, nije odabrao svog nasljednika i novog obiteljskog \u010delnika kompanije.<\/p>\n\n\n\n<p>Patrick Thomas nastavio je voditi kompaniju kao CEO, ali sada bez zale\u0111a izabranog patrijarha. Na\u010delno, od 2005. je me\u0111u obiteljiima je postojao konsenzus da je <strong>Axel Dumas,<\/strong> Jean-Louiseov ne\u0107ak, najkompetentniji da stane na \u010delo kompanije, ali on je u trenutku smrti bio odsutan &#8211;  nastavljao je \u0161kolovanje na Harvardu.<\/p>\n\n\n\n<p>Axel je tako\u0111er pripadao ogranku Dumas, \u010diji su pripadnici oduvijek vodili Hermes.<\/p>\n\n\n\n<p>Ro\u0111en je 1970., bio je diplomirani pravnik, diplomirao je i politi\u010dke znanosti i filozofiju, a u Paribasu u Pekingu i New Yorku stekao je i me\u0111unarodno poslovno iskustvo. Njegova majka Mich\u00e8le bila je jedna od rijetkih \u017eena iz obitelji koja je obavljala visoku du\u017enost zamjenice glavnog direktora Herm\u00e8sa,  Alex je od malih nogu bio je odgajan u duhu Herm\u00e8sa i provodio djetinjstvo u Hermesovim radionicama.<\/p>\n\n\n\n<p>Za budu\u0107nost kompanije osobito je bilo va\u017eno i da je odrastao s Jean-Louisovim sinom <strong>Pierre-Alexisom Dumasom<\/strong>, danas kreativnim direktorom Herm\u00e8sa, a dvojica ro\u0111aka su se po rije\u010dima Patricka Thomasa &#8220;slagala su se kao bra\u0107a koja se vole&#8221;.<\/p>\n\n\n\n<p>Unato\u010d patrijarhovom upornom odga\u0111anju izbora nasljednika, Thomas je Axela postupno postavljao na izvr\u0161ne pozicije u tvrtki: na \u010delo odjela nakita (2006.), a zatim i ko\u017ene galanterije (2008.), nakon \u010dega je oti\u0161ao na studij biznisa na Harvardu, gdje ga je zatekla patrijarhova smrt.<\/p>\n\n\n\n<p>Jean-Louis Dumas umro je u 1. svibnja, a u subotu 23. listopada 2010. <strong>Bertrand Puech<\/strong>, tada vode\u0107i predstavnik obitelji i najve\u0107i dioni\u010dar primio je telefonski poziv:<\/p>\n\n\n\n<p>&#8211; Dragi prijatelju, ovdje Bernard Arnault. Evo, spremam ti se javiti da sam stekao 17% tvoje kompanije. Drago mi je \u0161to sada mo\u017eemo biti partneri. &#8211; rekao je Arnault, a Bertrand Puech je od \u0161oka ostao bez daha.<sup class=\"modern-footnotes-footnote \" data-mfn=\"6\" data-mfn-post-scope=\"00000000000018500000000000000000_176211\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_176211-6\">6<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_176211-6\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"6\">Le Monde, 1.8.2022.<\/span><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading176211_1009b8-8f, .wp-block-kadence-advancedheading.kt-adv-heading176211_1009b8-8f[data-kb-block=\"kb-adv-heading176211_1009b8-8f\"]{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading176211_1009b8-8f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading176211_1009b8-8f[data-kb-block=\"kb-adv-heading176211_1009b8-8f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading176211_1009b8-8f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading176211_1009b8-8f[data-kb-block=\"kb-adv-heading176211_1009b8-8f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading176211_1009b8-8f, .wp-block-kadence-advancedheading.kt-adv-heading176211_1009b8-8f[data-kb-block=\"kb-adv-heading176211_1009b8-8f\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading176211_1009b8-8f, .wp-block-kadence-advancedheading.kt-adv-heading176211_1009b8-8f[data-kb-block=\"kb-adv-heading176211_1009b8-8f\"]{text-align:left!important;}}<\/style>\n<h2 class=\"kt-adv-heading176211_1009b8-8f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading176211_1009b8-8f\">Plan &#8220;Merkur&#8221;<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading176211_d870a0-b9, .wp-block-kadence-advancedheading.kt-adv-heading176211_d870a0-b9[data-kb-block=\"kb-adv-heading176211_d870a0-b9\"]{padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading176211_d870a0-b9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading176211_d870a0-b9[data-kb-block=\"kb-adv-heading176211_d870a0-b9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading176211_d870a0-b9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading176211_d870a0-b9[data-kb-block=\"kb-adv-heading176211_d870a0-b9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading176211_d870a0-b9, .wp-block-kadence-advancedheading.kt-adv-heading176211_d870a0-b9[data-kb-block=\"kb-adv-heading176211_d870a0-b9\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading176211_d870a0-b9, .wp-block-kadence-advancedheading.kt-adv-heading176211_d870a0-b9[data-kb-block=\"kb-adv-heading176211_d870a0-b9\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading176211_d870a0-b9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading176211_d870a0-b9\">Slu\u017ebene istraga regulatora francuskog tr\u017ei\u0161ta dionicama (2010.-2013.), a potom i <a data-kb-tooltip-content=\"U sljede\u0107im nastavcima.\" class=\"kb-tooltips\">velika afera o vezama LVMH-a s pripadnicima francuske tajne slu\u017ebe (2016.), <\/a>potvrdili su da se radilo o dugo planiranom neprijateljskom preuzimanju:<\/p>\n\n\n\n<p>Plan za preuzimanje Hermesa krenuo je jo\u0161 2002. i zvao se<em> Mercury<\/em>. Drugim rije\u010dima, Arnault je u osvajanje kompanije nazvane po gr\u010dkom glasniku bogova i za\u0161titniku trgovaca i trgovine (Hermo\/Hermes) i\u0161ao s planom nazvanim po njegovoj rimskoj kopiji (Merkur).<\/p>\n\n\n\n<p>U 1993., u sklopu restrukturiranja kompanije, Herm\u00e8s je odlu\u010dio plasirati 25% svojih dionica u javnu ponudu na burzi, \u010dime je  Jean-Louis Dumas \u017eelio omogu\u0107iti  \u010dlanovima obitelji koji su \u017eeljeli prodati svoje dionice da to naprave po tr\u017ei\u0161nim cijenama.<br>Ispostavilo se da je obitelj podcijenila posljedice djelomi\u010dnog otvaranja javnim investitorima.<\/p>\n\n\n\n<p>Po\u010dev\u0161i 2002., LVMH je preko podru\u017enica smje\u0161tenih u poreznim oazama &#8211; Luxemburgu, Panami i ameri\u010dkoj saveznoj dr\u017eavi Delaware<sup class=\"modern-footnotes-footnote \" data-mfn=\"7\" data-mfn-post-scope=\"00000000000018500000000000000000_176211\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_176211-7\">7<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_176211-7\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"7\">Le Monde, 1.8.2022.<\/span> &#8211; diskretno kupovao Hermesove dionice i tako do listopada 2010. skupio 14% dionica.<\/p>\n\n\n\n<p>Prilikom kupnji, LVMH je namjerno ostajao ispod pod praga od 5 posto, koji nala\u017ee objavljivanje ste\u010denog udjela. Pokazat \u0107e se i da su u LVMH-ovim financijskim izvje\u0161\u0107ima akvizicije Hermesovih dionica bile nejasno i dvosmisleno dokumentirane.<\/p>\n\n\n\n<p>Istraga je pokazala i da je LVMH, u vrijeme kada je tr\u017ei\u0161na cijena Hermesovih dionica bila 100 dolara, nabavljao dionice po 80 dolara, \u0161to je upu\u0107ivalo i na kupnju dionica od \u010dlanova obitelji, a ne samo iz javne ponude:<\/p>\n\n\n\n<p>LVMH je bio u kontaktu s Bernardom Squarcinijem, prethodno glavnim ravnateljem francuske obavje\u0161tajne slu\u017ebe, a potom vlasnikom tvrtke koja se bavila sigurnosti. Putem svojih veza, Squarcini je LVMH-u dostavio za\u0161ti\u0107ene i privatne podatke o 12 klju\u010dnih dioni\u010dara unutar obitelji, a na temelju tih podataka LVMH je to\u010dno identificirao slabe karike, odnosno potencijalne prodava\u010de dionica koje nisu bile u javnoj ponudi.<\/p>\n\n\n<style>.wp-block-kadence-image.kb-image176211_e1c855-ab:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-md, 2rem);}<\/style>\n<div class=\"wp-block-kadence-image kb-image176211_e1c855-ab\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"266\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/martin-bureau-afp-squale.jpg\" alt=\"\" class=\"kb-img wp-image-176647\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/martin-bureau-afp-squale.jpg 400w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/martin-bureau-afp-squale-300x200.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><figcaption>Bernard Squarcini. Nakon \u0161to je u 2016. protiv njega podignut niz optu\u017enica vezan uz tajna pra\u0107enja, snimanja, dostavu za\u0161ti\u0107enih podataka LVMH-u, Hermes se uklju\u010dio u kazneni postupak kao zainteresirana o\u0161te\u0107ena strana. Vi\u0161e u sljede\u0107im nastavcima. Foto &#8211; izvor: <a href=\"https:\/\/www.mediapart.fr\/journal\/france\/161221\/affaire-squarcini-lvmh-reconnait-les-faits-et-accepte-une-amende-de-10-millions-d-euros\" target=\"_blank\" rel=\"noopener\">Mediapart.fr<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>K tome, umjesto gotovinskih pla\u0107anja, LVMH je poticao pla\u0107anja u Herm\u00e8sovim dionicama, a ta je strategija tako\u0111er odre\u0111eno vrijeme skrivala Arnaultove namjere. LVMH je tako\u0111er konvertirao derivative (slo\u017eene i slabo regulirane financijske instumente) u Hermesove dionice, \u010dime je njegov udio i vlasni\u0161tvu porastao na 17%.<\/p>\n\n\n\n<p>U trenutku kada je Arnault podigao slu\u0161alicu i nazvao Puecha, plan Merkur ve\u0107 je najve\u0107im dijelom bio proveden.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading176211_26c4f8-3c, .wp-block-kadence-advancedheading.kt-adv-heading176211_26c4f8-3c[data-kb-block=\"kb-adv-heading176211_26c4f8-3c\"]{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading176211_26c4f8-3c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading176211_26c4f8-3c[data-kb-block=\"kb-adv-heading176211_26c4f8-3c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading176211_26c4f8-3c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading176211_26c4f8-3c[data-kb-block=\"kb-adv-heading176211_26c4f8-3c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading176211_26c4f8-3c, .wp-block-kadence-advancedheading.kt-adv-heading176211_26c4f8-3c[data-kb-block=\"kb-adv-heading176211_26c4f8-3c\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading176211_26c4f8-3c, .wp-block-kadence-advancedheading.kt-adv-heading176211_26c4f8-3c[data-kb-block=\"kb-adv-heading176211_26c4f8-3c\"]{text-align:left!important;}}<\/style>\n<h2 class=\"kt-adv-heading176211_26c4f8-3c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading176211_26c4f8-3c\">Rat<\/h2>\n\n\n<style>.wp-block-kadence-image.kb-image176211_fcb4b0-49:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:var(--global-kb-spacing-md, 2rem);}<\/style>\n<div class=\"wp-block-kadence-image kb-image176211_fcb4b0-49\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1069\" height=\"1333\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/HermesRoof-1.jpg\" alt=\"\" class=\"kb-img wp-image-176516\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/HermesRoof-1.jpg 1069w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/HermesRoof-1-241x300.jpg 241w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/HermesRoof-1-768x958.jpg 768w\" sizes=\"auto, (max-width: 1069px) 100vw, 1069px\" \/><figcaption>Slavna skulptura konjanika artiljerije na vrhu Herm\u00e9sovog sjedi\u0161ta u 24 Fabourg Saint-Honor\u00e9. Foto &#8211; izvor: <a href=\"http:\/\/www.parisdailyphoto.com\/2007\/08\/herms.html\" target=\"_blank\" rel=\"noopener\">Paris Daily Photos<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>Nakon subotnjeg Arnaultovog trijumfalnog telefonskog poziva \u0161efa Bertrandu Puechu, u Herm\u00e8su je ogla\u0161en crveni alarm.<\/p>\n\n\n\n<p>Axel Dumas bio je voljan vratiti se \u0161to je prije mogu\u0107e iz Sjedinjenih Dr\u017eava, no obitelj je odlu\u010dila ostane na Harvardu, kako ne bi stvorili dojam panike, koliko god je bila stvarna.<\/p>\n\n\n\n<p>Odmah u ponedjeljak, obiteljski odvjetnik Philippe Ginesti\u00e9 organizirao je sastanak u H\u00f4telu Bristol, na pola puta izme\u0111u sjedi\u0161ta Herm\u00e8sa i LVMH-a. S jedne strane nalazio se Arnault i njegova desna ruka God\u00e9, a s druge strane, Bertrand Puech i Patrick Thomas, izvr\u0161ni direktor Herm\u00e8sa.<\/p>\n\n\n\n<p>Ginesti\u00e9 se za Le Monde prisjetio susreta dva vrlo razli\u010dita \u010dovjeka:<\/p>\n\n\n\n<p>&#8211; U mom svijetu &#8211; rekao je Puech &#8211; kada preumemo dionice, prije nego \u0161to preumemo dionice, prvo o tome  razgovaramo za ru\u010dkom, kako bismo bili sigurni da je sve u redu.<\/p>\n\n\n\n<p> &#8211; Nije bilo vremena. &#8211; odgovorio je Arnault.<\/p>\n\n\n\n<p>&#8211; Kupujete na\u0161e dionice nekoliko godina i niste imali vremena? To sam i govorio, nismo iz istog svijeta. &#8211; uzvratio je ugledni \u010dlan obitelji Herm\u00e8s.<\/p>\n\n\n\n<p>Bilo je jasno da, u ovakvim okolnostima, na dnevnom redu vi\u0161e nema mjesta za  pristojnost. <\/p>\n\n\n<style>.wp-block-kadence-image.kb-image176211_37f307-1a:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-md, 2rem);}<\/style>\n<div class=\"wp-block-kadence-image kb-image176211_37f307-1a\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1260\" height=\"840\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/b64fd64_1657553765193-000-was2858416.jpg\" alt=\"\" class=\"kb-img wp-image-176424\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/b64fd64_1657553765193-000-was2858416.jpg 1260w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/b64fd64_1657553765193-000-was2858416-300x200.jpg 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/b64fd64_1657553765193-000-was2858416-768x512.jpg 768w\" sizes=\"auto, (max-width: 1260px) 100vw, 1260px\" \/><figcaption>Bertrand Puech (lijevo) i Patrick Thomas (desno)  9.2.2010. &#8211; izvor: <a href=\"https:\/\/www.lemonde.fr\/en\/summer-reads\/article\/2022\/08\/01\/hermes-the-family-that-united-against-lvmh-s-wolf-in-cashmere_5992158_183.html\" target=\"_blank\" rel=\"noopener\">Le Monde<\/a> (foto: STAN HONDA \/ AFP)<\/figcaption><\/figure><\/div>\n\n\n\n<p>&#8211; Mi smo potpuno miroljubiv investitor. &#8211; prenosio je The NY Times Arnaultove izjave medijima. &#8211; No, kao lider u proizvoizvdnji najkvalitetnijih luksuznih proizvoda na svijetu, vjerujemo da mo\u017eemo unijeti odre\u0111eni savoir-faire u pobolj\u0161anje funkcioniranja poslovanja. To razmi\u0161ljanje vrijedi i za Herm\u00e8s. Nikad ne bih umanjio kvalitetu Herm\u00e8sa. Herm\u00e8s bi mogao biti jo\u0161 rje\u0111i i kvalitetniji, kada bi htio suradnju.<\/p>\n\n\n\n<p>&#8211; Ako ne \u017eelite da vas preuzmu, ne stavljajte svoje dionice u javnu prodaju. &#8211; jasno je poantirao Karl Lagerfeld, kreativni direktor nezavisnog Chanela i bliski prijatelj Bertranda Arnaulta.<\/p>\n\n\n\n<p>Bila je to potpuna istina.<br>Me\u0111utim, u kontekstu Thomasove izjave o silovanju, izjava slavnog kreatora usporediva je s tvrdnjom o \u017eeni koja je iza\u0161la iz ku\u0107e u minici pa je zbog toga sama kriva za ono \u0161to se dogodilo.<\/p>\n\n\n\n<p>&#8211; Da, bili smo naivni, ali izme\u0111u utopije i naivnosti je vrlo mala razlika. Ne mislim da je sudbina ovoga svijeta birati izme\u0111u toga da pojede\u0161, ili bude\u0161 pojeden. &#8211; javno je replicirao Thomas.<sup class=\"modern-footnotes-footnote \" data-mfn=\"8\" data-mfn-post-scope=\"00000000000018500000000000000000_176211\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_176211-8\">8<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_176211-8\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"8\">The New York Times, 5.3.2011.<\/span><\/p>\n\n\n<style>.wp-block-kadence-image.kb-image176211_36eb2f-a4:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-md, 2rem);}<\/style>\n<div class=\"wp-block-kadence-image kb-image176211_36eb2f-a4\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"934\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/6647efc1-142f-4c12-a216-f9c6d84487c4_218f8c0f-1400x934.jpg\" alt=\"\" class=\"kb-img wp-image-176460\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/6647efc1-142f-4c12-a216-f9c6d84487c4_218f8c0f-1400x934.jpg 1400w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/6647efc1-142f-4c12-a216-f9c6d84487c4_218f8c0f-300x200.jpg 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/6647efc1-142f-4c12-a216-f9c6d84487c4_218f8c0f-768x513.jpg 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/6647efc1-142f-4c12-a216-f9c6d84487c4_218f8c0f-1536x1025.jpg 1536w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/6647efc1-142f-4c12-a216-f9c6d84487c4_218f8c0f.jpg 1999w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><figcaption>Karl Lagerferld i Bertrand Arnault, 2010-e. Foto- izvor: <a href=\"https:\/\/www.scmp.com\/magazines\/style\/celebrity\/article\/3218585\/inside-rise-bernard-arnault-worlds-richest-man-lvmh-billionaire-owns-luxury-brands-louis-vuitton-and\" target=\"_blank\" rel=\"noopener\">Business Insider<\/a>.<\/figcaption><\/figure><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading176211_ca64e4-9f, .wp-block-kadence-advancedheading.kt-adv-heading176211_ca64e4-9f[data-kb-block=\"kb-adv-heading176211_ca64e4-9f\"]{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading176211_ca64e4-9f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading176211_ca64e4-9f[data-kb-block=\"kb-adv-heading176211_ca64e4-9f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading176211_ca64e4-9f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading176211_ca64e4-9f[data-kb-block=\"kb-adv-heading176211_ca64e4-9f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading176211_ca64e4-9f, .wp-block-kadence-advancedheading.kt-adv-heading176211_ca64e4-9f[data-kb-block=\"kb-adv-heading176211_ca64e4-9f\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading176211_ca64e4-9f, .wp-block-kadence-advancedheading.kt-adv-heading176211_ca64e4-9f[data-kb-block=\"kb-adv-heading176211_ca64e4-9f\"]{text-align:left!important;}}<\/style>\n<h2 class=\"kt-adv-heading176211_ca64e4-9f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading176211_ca64e4-9f\">Op\u0107a mobilizacija<\/h2>\n\n\n\n<p>U prosincu 2011. Arnault je objavio da je LVMH postao vlasnik 22,6% udjela u Herm\u00e8su.<\/p>\n\n\n\n<p>Axel Dumas vratio se u Pariz. Odmah je imenovan izvr\u0161nim direktorom, a potoim i CEO-om, uz Thomasa. Sada nitko vi\u0161e nije mogao osporiti \u010dinjenicu da je na \u010delu Herm\u00e8sa predstavnik obitelji.<\/p>\n\n\n\n<p>U Hermes se s izvr\u0161ne pozicije na \u010delu Rothschildovog investicijskog fonda vratila i <strong>Julie Guerrand<\/strong>, kako bi pomogla obrani kompanije. <\/p>\n\n\n\n<p>&#8211; Neprijateljski napad bio je poziv na bu\u0111enje. &#8211; komentirao je Axel Dumas. &#8211; Na neki na\u010din, ovo nas je sve zbli\u017eilo. U obitelji uvijek ima sva\u0111a, ali \u010dinjenica je da smo se nakon objave svi zbili u redove, a da o tome nismo ni raspravljali. \u017delimo za\u0161tititi Herm\u00e8s.<\/p>\n\n\n\n<p>Budu\u0107i da rastu\u0107i udjel LVMH-a u Hermesu nije prethodno bio iskazan, <em>Autorit\u00e9 des march\u00e9s financiers <\/em>(AMF), francuski regulator financijskog tr\u017ei\u0161ta, ve\u0107 je 2010. pokrenuo slu\u017ebenu istragu, a tijekom 2011. su detalji istrage su postupno curili u javnost, uglavnom preko Le Mondea.<\/p>\n\n\n\n<p>&#8211; Upravo kapitalisti\u010dki trenutak dopu\u0161ta LVMH-u da sudjeluje. No, to nema nikakve veze s na\u010dinom na koji kasnije upravljamo brendom. &#8211;  izjavio je Arnault, dok je svjetska javnost pratila zbivanja oko Herm\u00e8sa.  <\/p>\n\n\n\n<p>&#8211; Bilo to jedno stolje\u0107e ili dva, LVMH \u0107e do\u010dekati Herm\u00e8s. Ako obitelj ikada odlu\u010di oti\u0107i, mi smo sposobni razbiti strahove da smo mass-market kompanija. &#8211; paralelno je putem medija poru\u010divao Pierre Gode, zamjenik predsjednika LVMH-a u Arnaultova desna ruka u zadnjih 30 godina.<sup class=\"modern-footnotes-footnote \" data-mfn=\"9\" data-mfn-post-scope=\"00000000000018500000000000000000_176211\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_176211-9\">9<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_176211-9\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"9\">The New York Times, 5.3.2011.<\/span>.<\/p>\n\n\n\n<p>No, Puech i Thomas smislili su plan.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading176211_66e866-7c, .wp-block-kadence-advancedheading.kt-adv-heading176211_66e866-7c[data-kb-block=\"kb-adv-heading176211_66e866-7c\"]{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading176211_66e866-7c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading176211_66e866-7c[data-kb-block=\"kb-adv-heading176211_66e866-7c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading176211_66e866-7c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading176211_66e866-7c[data-kb-block=\"kb-adv-heading176211_66e866-7c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading176211_66e866-7c, .wp-block-kadence-advancedheading.kt-adv-heading176211_66e866-7c[data-kb-block=\"kb-adv-heading176211_66e866-7c\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading176211_66e866-7c, .wp-block-kadence-advancedheading.kt-adv-heading176211_66e866-7c[data-kb-block=\"kb-adv-heading176211_66e866-7c\"]{text-align:left!important;}}<\/style>\n<h2 class=\"kt-adv-heading176211_66e866-7c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading176211_66e866-7c\">H51 &#8211; strate\u0161ka sinergija \u00e0 la Herm\u00e8s<\/h2>\n\n\n\n<p>Prvi korak bio je to\u010dan uvid u udjele svih \u010dlanova obitelji. Od svih pripadnika obitelji zatra\u017eeno je da dostave podatke o svakom udjelu u Herm\u00e8su koji prelazi 0,5% kapitala.<\/p>\n\n\n\n<p>Nakon toga, 14. prosinca 2011. odr\u017ean je veliki obiteljski sastanak: <br>U 10 ujutro \u0161ezdesetak nasljednika sastalo se Potel et Chabot, vrhunskom restoranu u 16. arondismanu Pariza, a cilj je bio uvjeriti 50-ak velikih dioni\u010dara da se ujedine. <\/p>\n\n\n\n<p>Odvjetnici su objasnili strategiju koja je trebala sprije\u010diti da LVMH postane najve\u0107i dioni\u010dar &#8211; osnivanje nove kompanije:<br>Novi holding trebao je okupiti vlasnike 62,85% obiteljskih dionica.<\/p>\n\n\n\n<p>Kao jedini na\u010din da se osigura neovisnost ku\u0107e Herm\u00e8s, kompanija je sveukupno trebala vrijediti 8 milijardi eura.<\/p>\n\n\n\n<p>Zato se od pripadnika obitelji s vlasni\u010dkim udjelom tra\u017eila i velika \u017ertva &#8211; zamrzavanje 80% njihove imovine na punih 20 godina, \u0161to bi omogu\u0107ilo da se jedna tre\u0107ina godi\u0161nje dobiti reinvestira u kupnju preostalih plutaju\u0107ih dionica, kako ne bi pale u neprijateljske ruke.<\/p>\n\n\n\n<p>Tako\u0111er, od suvlasnika iz obitelji zatra\u017eeno je da se usuglase da pristaju da kompanija zabrani prodaju njihovih udjela te na pravo prvokupa. <\/p>\n\n\n\n<p>Kada je zatra\u017eeno da svi \u010dlanovi obitelji koji su za prijedlog ustanu, nije bilo oklijevanja i cijela je prostorija jednoglasno stajala. &#8211; Ve\u010deras sam jo\u0161 ponosniji \u0161to sam Herm\u00e8s! &#8211; navodno je zaviknuo je jedan od ro\u0111aka Guerrandovih.<\/p>\n\n\n\n<p>Ro\u0111en je H51 &#8211; kompanija u vlasni\u0161tvu 51 \u010dlana obitelji, a odvjetnici su trebali samo napisati pravila dioni\u010darskog ugovora. <br><br>Nicolas Puech, Bertrandov brat, jedini je odbio sa svojoim imovinom sudjelovati u novoj kompaniji, a istraga je kasnije pokazala i za\u0161to: <\/p>\n\n\n\n<p>Upravo on je omogu\u0107io Arnaultov napad, prodajom 8,8 milijuna dionica bankama koje je ovlastila Arnaultova tvrtka. Bez njegovih dionica, banke ne bi mogle provesti zamjenu kapitala, neprozirni aran\u017eman koji je gotovo omogu\u0107io neprijateljsko preuzimanje.<\/p>\n\n\n\n<p>Na \u010delo H51 postavljena je Julie Guerrand, pripadnica \u0161este generacije.<\/p>\n\n\n\n<p>U sije\u010dnju 2011. &#8211; na temelju informacija koje je prikupio u dotada\u0161njoj istrazi, a koje su u me\u0111uvremenu iscurile u javnost &#8211; AMF je dopustio obitelji da udru\u017ei svoju imovinu u novu tvrtku bez ponude otkupa manjinskih dioni\u010dara. <\/p>\n\n\n\n<p>Prema postoje\u0107em zakonu, radilo se o iznimci, ali i o podru\u0161ki u slu\u010daju o\u010digledno neprijateljskog preuzimanja:<br>Prema odluci AMF-a, LVMH-u vi\u0161e nije bilo dopu\u0161teno da otkupljuje manjinske dionice Herm\u00e8sa, \u0161to je trebalo u praksi prekinuti  mogu\u0107nost neprijateljskog preuzimanja.<\/p>\n\n\n\n<p>Nakon AMF-ove odluke, Patrick Thomas izgovorio je legendarnu re\u010denicu o lijepoj \u017eeni, a rat se nastavio na sudu.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading176211_c98084-37, .wp-block-kadence-advancedheading.kt-adv-heading176211_c98084-37[data-kb-block=\"kb-adv-heading176211_c98084-37\"]{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading176211_c98084-37 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading176211_c98084-37[data-kb-block=\"kb-adv-heading176211_c98084-37\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading176211_c98084-37 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading176211_c98084-37[data-kb-block=\"kb-adv-heading176211_c98084-37\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading176211_c98084-37, .wp-block-kadence-advancedheading.kt-adv-heading176211_c98084-37[data-kb-block=\"kb-adv-heading176211_c98084-37\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading176211_c98084-37, .wp-block-kadence-advancedheading.kt-adv-heading176211_c98084-37[data-kb-block=\"kb-adv-heading176211_c98084-37\"]{text-align:left!important;}}<\/style>\n<h3 class=\"kt-adv-heading176211_c98084-37 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading176211_c98084-37\">Rat na sudu<\/h3>\n\n\n\n<p>LVMH je AMF-ovu odluku osporavao sudskim putem, a u srpnju 2012. obitelj je saznala da LVMH svejedno nastavlja kupovati plutaju\u0107e dionice, te reagirala podno\u0161enjem kaznene prijave:<\/p>\n\n\n\n<p>Herm\u00e8s je optu\u017eio luksuzni konglomerat za trgovanje povla\u0161tenim informacijama, tajni dogovor i manipuliranje cijenama dionica. <\/p>\n\n\n\n<p>U rujnu 2012. je LVMH odgovorio tu\u017ebom zbog \u201cucjene, klevete i nepo\u0161tene konkurencije\u201d, tvrde\u0107i da je Hermes podnio kaznenu prijavu bez da \u010deka slu\u017ebene rezultate AMF-ove istrage, zbog \u010dega prijava sadr\u017ei ozbiljne i neutemeljene optu\u017ebe o tr\u017ei\u0161nim propustima.\u201d<sup class=\"modern-footnotes-footnote \" data-mfn=\"10\" data-mfn-post-scope=\"00000000000018500000000000000000_176211\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_176211-10\">10<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_176211-10\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"10\">The Fashion Law, 14.7.2017.<\/span><\/p>\n\n\n\n<p>No, mjesec dana kasnije AMF je slu\u017ebeno objavio preliminardne rezultate istrage te ustvrdio da postoje dokazi o prekr\u0161ajima, zbog \u010dega je pokrenuto odlu\u010divanje o kazni  za LVMH.<br><br>U travnju i svibnju 2013. objavljeni su slu\u017ebeni rezultati AMF-ove istrage, koja je potvrdila da se radilo o neprijateljskom preuzimanju, pri kojem je LVMH prek\u0161io niz propisa.<\/p>\n\n\n\n<p>\u2013  Nismo planirali biti dioni\u010dari ove firme. Neo\u010dekivano smo postali suvlasnici. Napravili smo financijsku investiciju i ta je financijska investicija imala ishod koji nismo o\u010dekivali. &#8211; hladno izjavio je Bernard Arnault u govoru 9. travnja 2013., na godi\u0161njoj skup\u0161tini LVMH-a u Parizu.<sup class=\"modern-footnotes-footnote \" data-mfn=\"11\" data-mfn-post-scope=\"00000000000018500000000000000000_176211\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_176211-11\">11<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_176211-11\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"11\">The Fashion Law, 14.7.2017.<\/span><\/p>\n\n\n\n<p>Na temelju rezultata slu\u017ebene istrage, Hermes je u lipnju 2013. podnio tu\u017ebu protiv LVMH-a i zatra\u017eio poni\u0161tenje nepropisnih transakcija, koje je nazvao <em>&#8220;nazvao najve\u0107om prijevarom u povijesti francuske burze&#8221;<\/em> te povrat u prethodno stanje.<\/p>\n\n\n\n<p>U srpnju 2013. je AMF izrekao LVMH-u najavljenu kaznu od 10 milijuna eura, a LVMH je objavio da se ne\u0107e \u017ealiti &#8220;<em>jer bi takav postupak ometao dobro upravljanje ulaganjem u Herm\u00e8s.<\/em>&#8220;<\/p>\n\n\n\n<p>LVMH-ov udio u Herm\u00e8su tada je bio  23.1%.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading176211_0d8d28-80, .wp-block-kadence-advancedheading.kt-adv-heading176211_0d8d28-80[data-kb-block=\"kb-adv-heading176211_0d8d28-80\"]{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading176211_0d8d28-80 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading176211_0d8d28-80[data-kb-block=\"kb-adv-heading176211_0d8d28-80\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading176211_0d8d28-80 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading176211_0d8d28-80[data-kb-block=\"kb-adv-heading176211_0d8d28-80\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading176211_0d8d28-80, .wp-block-kadence-advancedheading.kt-adv-heading176211_0d8d28-80[data-kb-block=\"kb-adv-heading176211_0d8d28-80\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading176211_0d8d28-80, .wp-block-kadence-advancedheading.kt-adv-heading176211_0d8d28-80[data-kb-block=\"kb-adv-heading176211_0d8d28-80\"]{text-align:left!important;}}<\/style>\n<h3 class=\"kt-adv-heading176211_0d8d28-80 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading176211_0d8d28-80\">Hermes se obranio, a Arnault je zaradio<\/h3>\n\n\n\n<p>Sukob je na kraju rije\u0161en nagodbom u rujnu 2014. <\/p>\n\n\n\n<p>Axel Dumas i Bernard Arnault objavili su zajedni\u010dku izjavu u kojoj <em>&#8220;izra\u017eavaju svoje zadovoljstvo \u0161to su dobri odnosi izme\u0111u dviju kompanija koje predstavljaju francuski savoir-faire sada obnovljeni.\u201d&nbsp;<\/em><sup class=\"modern-footnotes-footnote \" data-mfn=\"12\" data-mfn-post-scope=\"00000000000018500000000000000000_176211\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_176211-12\">12<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_176211-12\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"12\">Capital, 3.9.2014. Isto i: The Fashion Law, 14.7.2017.<\/span><br><br>Kako to se to radi, u medijskim naslovima  prevladavao je citat izjave koja je potcrtavala obnovu dobrih odnosa, iako je u to malo tko mogao vjerovati, no prenosio se i sadr\u017eaj sudske nagodbe:<\/p>\n\n\n\n<p>LVMH se obvezao da u sljede\u0107ih 5 godina vi\u0161e ne\u0107e nabavljati dionice Hermesa te da \u0107e svojim dioni\u010darima te institucionalnim investitorima staviti na raspolaganje svih 23 posto udjela u Hermesu, pri \u010demu \u0107e Arnaultu kao investitoru mo\u0107i ostati 8,5% dionica. Kao rok za potpunu prodaju Hermesovih dionica odre\u0111en je prosinac 2015.<\/p>\n\n\n\n<p>Hermes se obranio.<\/p>\n\n\n\n<p>Dioni\u010darski ugovor me\u0111u \u010dlanovima obitelji udru\u017eenima u H51 je 2014. produljen na jo\u0161 20 godina, \u010dime je obitelj svoju tvrtku u\u010dinila do 2044. izvana prakti\u010dki nedodirljivom.<\/p>\n\n\n<style>.wp-block-kadence-image.kb-image176211_cd00a8-c5:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-md, 2rem);}<\/style>\n<div class=\"wp-block-kadence-image kb-image176211_cd00a8-c5\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"985\" height=\"888\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/116a268_1657544765787-axel-et-pierre-alexis-dumas-studio-des-fleurs.jpg\" alt=\"\" class=\"kb-img wp-image-176389\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/116a268_1657544765787-axel-et-pierre-alexis-dumas-studio-des-fleurs.jpg 985w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/116a268_1657544765787-axel-et-pierre-alexis-dumas-studio-des-fleurs-300x270.jpg 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/116a268_1657544765787-axel-et-pierre-alexis-dumas-studio-des-fleurs-768x692.jpg 768w\" sizes=\"auto, (max-width: 985px) 100vw, 985px\" \/><figcaption>Dvojac na \u010delu Hermesa: Axel Dumas, predsjednik uprave i Pierre-Alexis Dumas, kreativni direktor. Izvor: <a href=\"https:\/\/www.lemonde.fr\/en\/summer-reads\/article\/2022\/08\/01\/hermes-the-family-that-united-against-lvmh-s-wolf-in-cashmere_5992158_183.html\" target=\"_blank\" rel=\"noopener\">Le Monde<\/a>.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Reputacijski, Arnault je izgubio, a tu je bio i gorak okus da mu je iz ruke iskliznuo dugo vreban plijen.<\/p>\n\n\n\n<p>No, avantura s Hermesom mu se debelo financijski isplatila: ve\u0107inu dionica je od 2002. do 2010. kupovao po cijeni od prosje\u010dno 85 eura, a tr\u017ei\u0161na cijena tih  dionica, kada ih je nakon nagodbe morao prodati, bila je skoro 280 eura po dionici.<\/p>\n\n\n\n<p>Okvirno, Arnault  je zaradio 3.8 milijardi eura<sup class=\"modern-footnotes-footnote \" data-mfn=\"13\" data-mfn-post-scope=\"00000000000018500000000000000000_176211\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_176211-13\">13<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_176211-13\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"13\">The New York Times, 3.9.2014.<\/span>. Za primjer, LVMH-ova kupnja Bvlgarija 2011. ko\u0161tala je 4 milijarde.<\/p>\n\n\n\n<p>Zarada na avanturi koja je \u010dvrsto ujedinila Hermesove klanove, dala je zamah njegovim budu\u0107im investicijama.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading176211_413290-7d, .wp-block-kadence-advancedheading.kt-adv-heading176211_413290-7d[data-kb-block=\"kb-adv-heading176211_413290-7d\"]{padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:0px;margin-bottom:0px;text-align:center;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading176211_413290-7d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading176211_413290-7d[data-kb-block=\"kb-adv-heading176211_413290-7d\"] mark.kt-highlight{font-style:normal;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading176211_413290-7d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading176211_413290-7d[data-kb-block=\"kb-adv-heading176211_413290-7d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading176211_413290-7d, .wp-block-kadence-advancedheading.kt-adv-heading176211_413290-7d[data-kb-block=\"kb-adv-heading176211_413290-7d\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading176211_413290-7d, .wp-block-kadence-advancedheading.kt-adv-heading176211_413290-7d[data-kb-block=\"kb-adv-heading176211_413290-7d\"]{text-align:center!important;}}<\/style>\n<p class=\"kt-adv-heading176211_413290-7d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading176211_413290-7d\"><em>Nastavlja se<\/em>&#8230;<\/p>\n\n\n<style>.kb-block-show-more-container176211_08b55e-be{margin-top:var(--global-kb-spacing-sm, 1.5rem);}.kb-block-show-more-container176211_08b55e-be > .wp-block-kadence-advancedbtn{margin-top:1em;}.kb-block-show-more-container176211_08b55e-be > .wp-block-kadence-advancedbtn .kt-btn-wrap:nth-child(2), .kb-block-show-more-container176211_08b55e-be > .wp-block-kadence-advancedbtn .wp-block-kadence-singlebtn:nth-of-type(2){display:none;}.kb-block-show-more-container176211_08b55e-be > .wp-block-kadence-column{max-height:90px;overflow-y:hidden;-webkit-mask-image:linear-gradient(to bottom, black 70%, transparent 100%);mask-image:linear-gradient(to bottom, black 70%, transparent 100%);}.kb-block-show-more-container176211_08b55e-be.kb-smc-open > .wp-block-kadence-column{max-height:none;-webkit-mask-image:none;mask-image:none;overflow-y:unset;}.kb-block-show-more-container176211_08b55e-be.kb-smc-open > .wp-block-kadence-advancedbtn .kt-btn-wrap:nth-child(1), .kb-block-show-more-container176211_08b55e-be.kb-smc-open > .wp-block-kadence-advancedbtn 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.kt-inside-inner-col{flex-direction:column;}.kadence-column176211_cb2d3a-48 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column176211_cb2d3a-48 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column176211_cb2d3a-48{position:relative;}@media all and (max-width: 1024px){.kadence-column176211_cb2d3a-48 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column176211_cb2d3a-48 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column176211_cb2d3a-48 kb-show-more-content\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading176211_281c6c-6a, .wp-block-kadence-advancedheading.kt-adv-heading176211_281c6c-6a[data-kb-block=\"kb-adv-heading176211_281c6c-6a\"]{text-align:left;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading176211_281c6c-6a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading176211_281c6c-6a[data-kb-block=\"kb-adv-heading176211_281c6c-6a\"] mark.kt-highlight{font-family:'HEADING Bold';font-weight:400;font-style:normal;color:var(--global-palette3, #1A202C);border-top:1px solid var(--global-palette5, #4A5568);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-advancedheading.kt-adv-heading176211_281c6c-6a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading176211_281c6c-6a[data-kb-block=\"kb-adv-heading176211_281c6c-6a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading176211_281c6c-6a, .wp-block-kadence-advancedheading.kt-adv-heading176211_281c6c-6a[data-kb-block=\"kb-adv-heading176211_281c6c-6a\"]{text-align:left!important;}}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading176211_281c6c-6a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading176211_281c6c-6a[data-kb-block=\"kb-adv-heading176211_281c6c-6a\"] mark.kt-highlight{border-top:1px solid var(--global-palette5, #4A5568);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading176211_281c6c-6a, .wp-block-kadence-advancedheading.kt-adv-heading176211_281c6c-6a[data-kb-block=\"kb-adv-heading176211_281c6c-6a\"]{text-align:left!important;}.wp-block-kadence-advancedheading.kt-adv-heading176211_281c6c-6a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading176211_281c6c-6a[data-kb-block=\"kb-adv-heading176211_281c6c-6a\"] mark.kt-highlight{border-top:1px solid var(--global-palette5, #4A5568);}}<\/style>\n<p class=\"kt-adv-heading176211_281c6c-6a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading176211_281c6c-6a\"><mark class=\"kt-highlight\">Bilje\u0161ke<\/mark><a href=\"https:\/\/www.forbes.com\/sites\/susanadams\/2019\/10\/31\/the-100-billion-man-how-bernard-arnault-stitched-together-the-worlds-third-biggest-fortune-with-louis-vuitton-dior-and-77-other-brandsand-why-hes-not-done-yet\/\" target=\"_blank\" rel=\"noopener\"><br><\/a><ul class=\"modern-footnotes-list \"><li><span>1<\/span><div>MILLINGAN, L. (2010.)<em> &#8220;Herm\u00e8s: No love lost&#8221;<\/em>. <strong>British Vogue, 7.3.2011.<\/strong> Link: <a href=\"https:\/\/www.vogue.co.uk\/article\/hermes-ceo-patrick-thomas-on-lvmh-bernard-arnault-rape\">https:\/\/www.vogue.co.uk\/article\/hermes-ceo-patrick-thomas-on-lvmh-bernard-arnault-rape<\/a> (4.7.2024.)<br><br>TFL (2017.)<em> &#8220;Herm\u00e8s vs. LVMH: A Timeline of the Legal Drama&#8221;.<\/em> <strong>The Fashion Law, 14.7.2017. <\/strong>Link: <a href=\"https:\/\/www.thefashionlaw.com\/hermes-vs-lvmh-a-timeline-of-the-drama\/\">https:\/\/www.thefashionlaw.com\/hermes-vs-lvmh-a-timeline-of-the-drama\/<\/a> (2.7.2024.)<br><br>ADAMS, S. (2014.) <em>&#8220;Inside Herm\u00e8s: Luxury&#8217;s Secret Empire Forbes&#8221;<\/em>. <strong>Forbes, 20.8.2014. <\/strong>Link: <a href=\"https:\/\/www.forbes.com\/sites\/susanadams\/2014\/08\/20\/inside-hermes-luxury-secret-empire\/\">https:\/\/www.forbes.com\/sites\/susanadams\/2014\/08\/20\/inside-hermes-luxury-secret-empire\/<\/a> (3.7.2024.)<\/div><\/li><li><span>2<\/span><div>Uz izvore navedene u prethodnoj bilje\u0161ci, koristila sam i:<br><br>ALDERMAN, L.<em>&#8220;Off the Catwalk, the Battle for Herm\u00e8s&#8221;. <\/em><strong>The New York Times, 5.3.2011. <\/strong>Link: <a href=\"https:\/\/www.nytimes.com\/2011\/03\/06\/business\/06luxury.html \">https:\/\/www.nytimes.com\/2011\/03\/06\/business\/06luxury.html <\/a>(5.7.2024.)<br><br>JOLLY, D. (2013.) &#8220;LVMH-Herm\u00e8s Dispute at a Boil&#8221; The New York Times, 29.3.2013. Link:  <a href=\"https:\/\/www.nytimes.com\/2013\/05\/30\/business\/global\/lvmh-hermes-dispute-at-a-boil.html\">https:\/\/www.nytimes.com\/2013\/05\/30\/business\/global\/lvmh-hermes-dispute-at-a-boil.html<\/a> (29.5.2024.).  <br><br>JOLLY, D. (2013.)<em> &#8220;LVMH-Herm\u00e8s Dispute at a Boil&#8221; <\/em><strong>The New York Times, 29.5.2013. <\/strong>Link: <a href=\"https:\/\/www.nytimes.com\/2013\/05\/30\/business\/global\/lvmh-hermes-dispute-at-a-boil.html \">https:\/\/www.nytimes.com\/2013\/05\/30\/business\/global\/lvmh-hermes-dispute-at-a-boil.html <\/a>(29.6.2024.) <br><br>JOLLY, D. (2013.)<em> &#8220;French Regulator Fines LVMH for Herm\u00e8s Stake&#8221;<\/em> The New York Times, 1.7.2013. Link: <a href=\"https:\/\/www.nytimes.com\/2013\/07\/02\/business\/global\/02iht-lvmh02.html\">https:\/\/www.nytimes.com\/2013\/07\/02\/business\/global\/02iht-lvmh02.html<\/a> (29.6.2013.)<br><br>JOLLY, D. (2014.) <em>&#8220;LVMH Boss and Herm\u00e8s Family in Pact&#8221;<\/em> <strong>The New York Times, 3.9.2014.<\/strong> Link: <a href=\"https:\/\/www.nytimes.com\/2014\/09\/04\/business\/international\/lvmh-and-hermes-strike-deal-to-end-shareholder-dispute.html\">https:\/\/www.nytimes.com\/2014\/09\/04\/business\/international\/lvmh-and-hermes-strike-deal-to-end-shareholder-dispute.html<\/a> (29.6.2024.)<br><br>DENIS, P. (2014.)<em> &#8220;La bataille du luxe a pris fin entre Herm\u00e8s et LVMH&#8221;<\/em>. <strong>Capital, 3.9.2014.<\/strong> Link:  <a href=\"https:\/\/www.capital.fr\/entreprises-marches\/la-bataille-du-luxe-a-pris-fin-entre-hermes-et-lvmh-959161\">https:\/\/www.capital.fr\/entreprises-marches\/la-bataille-du-luxe-a-pris-fin-entre-hermes-et-lvmh-959161<\/a> (1.7.2024.)<br><br>TFR (2020.) <em>&#8220;LMVH vs. Herm\u00e8s: A decade of dispute over ownership.&#8221;<\/em> <strong>The Finery Report (TFR), 4.12.2020. <\/strong>Link:<a href=\" https:\/\/tfr.news\/news\/2020\/11\/30\/what-went-down-between-lmvh-and-hermes\"> https:\/\/tfr.news\/news\/2020\/11\/30\/what-went-down-between-lmvh-and-hermes<\/a> (28.6.2024.)<br><br>THE PR ADVISOR(2020.). <em>&#8220;Clash of the French Titans: The Herm\u00e8s Family vs LVMH&#8221;<\/em>. <strong>The PR Advisor, 30.11.2020. <\/strong>Link: <a href=\"https:\/\/thepradvisor.com\/the-hermes-family-and-lvmh-battle\/\">https:\/\/thepradvisor.com\/the-hermes-family-and-lvmh-battle\/<\/a> (28.6.2024).<br><br>BACQE, R., SCHNEIDER, V.(2022.). <em>&#8220;Herm\u00e8s, the family that united against LVMH&#8217;s &#8216;Wolf in Cashmere'&#8221;<\/em> <strong>Le Monde<\/strong>, <strong>1.8.2022.<\/strong> Link: <a href=\"https:\/\/www.lemonde.fr\/en\/summer-reads\/article\/2022\/08\/01\/hermes-the-family-that-united-against-lvmh-s-wolf-in-cashmere_5992158_183.html \">https:\/\/www.lemonde.fr\/en\/summer-reads\/article\/2022\/08\/01\/hermes-the-family-that-united-against-lvmh-s-wolf-in-cashmere_5992158_183.html <\/a>(2.7.2024.)<br>Ovaj \u010dlanak sumira informacije iz slu\u010daja koji je le monde detaljno pratio. Dokumenti iz istraga regulatornih tijela koji su procurili u javnost objavljivao je upravo Le Monde.<br><br>BUSINES INSIDER(2023.). &#8220;<em>Inside the rise of Bernard Arnault, world\u2019s richest man: the LVMH billionaire owns luxury brands Louis Vuitton and Dior, was a friend to Steve Jobs and Karl Lagerfeld, and is a rival to Fran\u00e7ois Pinault&#8221;.<\/em> <strong>Business Insider, 28.4.2023.<\/strong> Link: <a href=\"https:\/\/www.scmp.com\/magazines\/style\/celebrity\/article\/3218585\/inside-rise-bernard-arnault-worlds-richest-man-lvmh-billionaire-owns-luxury-brands-louis-vuitton-and\">https:\/\/www.scmp.com\/magazines\/style\/celebrity\/article\/3218585\/inside-rise-bernard-arnault-worlds-richest-man-lvmh-billionaire-owns-luxury-brands-louis-vuitton-and<\/a> (3.7.2024.)<\/div><\/li><li><span>3<\/span><div>Vidi poglavlje: &#8220;Pod LVMH-ovim ki\u0161obranom&#8221;. <br><em>&#8220;Mislim da bi generalni trend za te nezavisne kompanije bio da se integriraju u mo\u0107ne grupe. Uvijek \u0107e postojati iznimke koje potvr\u0111uju pravilo, ali meni se trend \u010dini o\u010dit iz financijskih i drugih razloga.&#8221;<\/em>, izjavio je Arnault 1989. za ameri\u010dki institutional investor:<br><br>INSTITUTIONAL INVESTOR (1989.) \u201c<em>Bernatd Arnault of LVMH \u2013 Luxurious takeovers\u201d<\/em>.&nbsp;<strong>Institutional Investor, studeni 1989.<\/strong>&nbsp;Str. 55-56.<\/div><\/li><li><span>4<\/span><div>The New York Times, 5.3.2011. <\/div><\/li><li><span>5<\/span><div>Le Monde, 1.8.2022.<\/div><\/li><li><span>6<\/span><div>Le Monde, 1.8.2022.<\/div><\/li><li><span>7<\/span><div>Le Monde, 1.8.2022.<\/div><\/li><li><span>8<\/span><div>The New York Times, 5.3.2011.<\/div><\/li><li><span>9<\/span><div>The New York Times, 5.3.2011.<\/div><\/li><li><span>10<\/span><div>The Fashion Law, 14.7.2017.<\/div><\/li><li><span>11<\/span><div>The Fashion Law, 14.7.2017.<\/div><\/li><li><span>12<\/span><div>Capital, 3.9.2014. Isto i: The Fashion Law, 14.7.2017.<\/div><\/li><li><span>13<\/span><div>The New York Times, 3.9.2014.<\/div><\/li><\/ul>&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btnsbutton-one-16{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btnsbutton-one-16 .kt-button{font-weight:normal;font-style:normal;}.kt-btnsbutton-one-16 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btnsbutton-one-16 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btnsbutton-one-16 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btnsbutton-one-16 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btnsbutton-one-16 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btnsbutton-one-16 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btnsbutton-one-16 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btnsbutton-one-16 kb-show-more-buttons\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn176211_034a6e-ef.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn176211_034a6e-ef.kb-button{padding-top:4px;padding-right:10px;padding-bottom:4px;padding-left:10px;}<\/style><button class=\"kb-button kt-button button kb-btn176211_034a6e-ef kt-btn-size-small kt-btn-width-type-auto kb-btn-global-inherit  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-button__link wp-block-kadence-singlebtn\"><span class=\"kt-btn-inner-text\">Pregledaj<\/span><\/button>\n\n<style>ul.menu .wp-block-kadence-advancedbtn .kb-btn176211_0397c8-34.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn176211_0397c8-34.kb-button{padding-top:4px;padding-right:10px;padding-bottom:4px;padding-left:10px;}<\/style><button class=\"kb-button kt-button button kb-btn176211_0397c8-34 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-inherit  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-button__link wp-block-kadence-singlebtn\"><span class=\"kt-btn-inner-text\">Zatvori<\/span><\/button><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Rat za Herm\u00e8s trajao je pune 4 godine, od 2010. do 2014. Iako je Herm\u00e8s bio financijski znatno slabiji, iz tog rata iza\u0161ao je kao pobjednik i &#8211; ja\u010di nego ikada. &#8220;Ne radi se o financijskoj borbi, jer bismo je izgubili. Radi se o kulturnoj borbi.&#8221;, izjavio je usred poku\u0161aja neprijateljskog preuzimanja Patrick Thomas, izvr\u0161ni direktor Herm\u00e8sa. <\/p>\n","protected":false},"author":1,"featured_media":176212,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1],"tags":[],"kreator":[],"topic":[],"brand":[2387],"parfemska_grupa":[],"note":[],"organization":[],"osobe":[],"serijal":[3347],"class_list":["post-176211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nekategorizirano","brand-hermes-hr","serijal-bernard-arnault-lvmh"],"acf":{"show_related_posts":false,"related-post_1":null,"related-post_2":null,"related-post_3":null,"related-post_4":null,"related-post_5":null,"related-post_6":null,"related-post_7":null,"related-post_8":null,"related-post_9":null,"related-post_10":null},"taxonomy_info":{"category":[{"value":1,"label":"NEKATEGORIZIRANO"}],"brand":[{"value":2387,"label":"Herm\u00e8s"}],"serijal":[{"value":3347,"label":"Bernard Arnault (LVMH)"}]},"featured_image_src_large":["https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/1x-1-2-1400x933.jpg",1360,906,true],"author_info":{"display_name":"Iva Mirisna","author_link":"https:\/\/mirisna.com\/hr\/author\/miradmin\/"},"comment_info":0,"category_info":[{"term_id":1,"name":"NEKATEGORIZIRANO","slug":"nekategorizirano","term_group":0,"term_taxonomy_id":1,"taxonomy":"category","description":"","parent":0,"count":5,"filter":"raw","term_order":"0","cat_ID":1,"category_count":5,"category_description":"","cat_name":"NEKATEGORIZIRANO","category_nicename":"nekategorizirano","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/posts\/176211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/comments?post=176211"}],"version-history":[{"count":0,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/posts\/176211\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/media\/176212"}],"wp:attachment":[{"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/media?parent=176211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/categories?post=176211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/tags?post=176211"},{"taxonomy":"kreator","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/kreator?post=176211"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/topic?post=176211"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/brand?post=176211"},{"taxonomy":"parfemska_grupa","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/parfemska_grupa?post=176211"},{"taxonomy":"note","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/note?post=176211"},{"taxonomy":"organization","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/organization?post=176211"},{"taxonomy":"osobe","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/osobe?post=176211"},{"taxonomy":"serijal","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/serijal?post=176211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}