{"id":175149,"date":"2024-07-12T03:30:00","date_gmt":"2024-07-12T01:30:00","guid":{"rendered":"https:\/\/mirisna.com\/?p=175149"},"modified":"2025-05-05T11:24:18","modified_gmt":"2025-05-05T09:24:18","slug":"bernard-arnaud-lvmh-rat-za-gucci","status":"publish","type":"post","link":"https:\/\/mirisna.com\/hr\/bernard-arnaud-lvmh-rat-za-gucci\/","title":{"rendered":"Nova era i rat za Gucci"},"content":{"rendered":"\n<p>Pod Arnaultovom upravom, stare su se modne ku\u0107e &#8211; Dior, Givenchy i Vuitton &#8211; iz uspavanih ljepotica pretvorile u generatore dru\u0161tvene pa\u017enje i korporativne dobiti.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading175149_613798-9b, .wp-block-kadence-advancedheading.kt-adv-heading175149_613798-9b[data-kb-block=\"kb-adv-heading175149_613798-9b\"]{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading175149_613798-9b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading175149_613798-9b[data-kb-block=\"kb-adv-heading175149_613798-9b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading175149_613798-9b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading175149_613798-9b[data-kb-block=\"kb-adv-heading175149_613798-9b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading175149_613798-9b, .wp-block-kadence-advancedheading.kt-adv-heading175149_613798-9b[data-kb-block=\"kb-adv-heading175149_613798-9b\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading175149_613798-9b, .wp-block-kadence-advancedheading.kt-adv-heading175149_613798-9b[data-kb-block=\"kb-adv-heading175149_613798-9b\"]{text-align:left!important;}}<\/style>\n<h2 class=\"kt-adv-heading175149_613798-9b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading175149_613798-9b\">Veliko \u010di\u0161\u0107enje<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading175149_822877-95, .wp-block-kadence-advancedheading.kt-adv-heading175149_822877-95[data-kb-block=\"kb-adv-heading175149_822877-95\"]{padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading175149_822877-95 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading175149_822877-95[data-kb-block=\"kb-adv-heading175149_822877-95\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading175149_822877-95 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading175149_822877-95[data-kb-block=\"kb-adv-heading175149_822877-95\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading175149_822877-95, .wp-block-kadence-advancedheading.kt-adv-heading175149_822877-95[data-kb-block=\"kb-adv-heading175149_822877-95\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading175149_822877-95, .wp-block-kadence-advancedheading.kt-adv-heading175149_822877-95[data-kb-block=\"kb-adv-heading175149_822877-95\"]{text-align:left!important;}}<\/style>\n<h3 class=\"kt-adv-heading175149_822877-95 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading175149_822877-95\">Givenchy<\/h3>\n\n\n\n<p>U Givenchyju, Arnault je samo \u010dekao da istekne obaveza iz ugovora o kupnji Givenchyja, sklopljenog 1988. Naime, LVMH se tada obvezao zadr\u017eati osniva\u010da, grofa Huberta de Givenchyja jo\u0161 7 godina na mjestu kreativnog direktora.<\/p>\n\n\n\n<p>U 1995. je 68-godi\u0161nji Hubert de Givenchy osjetio Aarnaultovu brzinu:<\/p>\n\n\n<style>.wp-block-kadence-image.kb-image175149_f9dff8-5e:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-md, 2rem);}<\/style>\n<div class=\"wp-block-kadence-image kb-image175149_f9dff8-5e\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.nytimes.com\/1995\/07\/12\/garden\/galliano-is-named-designer-for-house-of-givenchy.html\" class=\"kb-advanced-image-link\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1027\" height=\"779\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Screenshot_20240706_224013_Chrome.jpg\" alt=\"\" class=\"kb-img wp-image-175986\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Screenshot_20240706_224013_Chrome.jpg 1027w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Screenshot_20240706_224013_Chrome-300x228.jpg 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Screenshot_20240706_224013_Chrome-768x583.jpg 768w\" sizes=\"auto, (max-width: 1027px) 100vw, 1027px\" \/><\/a><figcaption><a href=\"https:\/\/www.nytimes.com\/1995\/07\/12\/garden\/galliano-is-named-designer-for-house-of-givenchy.html\" target=\"_blank\" rel=\"noopener\">The NY Times, 12.7.1995.<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>&#8220;<em>Sat vremena nakon \u0161to je Hubert de Givenchy danas ovdje predstavio svoju posljednju haute couture kolekciju, vlasnici modne ku\u0107e Givenchy imenovali su svog novog dizajnera: Johna Galliana, britanskog dizajnera koji je zaslu\u017ean za uno\u0161enje couture stila u konfekcijsku odje\u0107u.<\/em> (&#8230;) <em>G. Givenchy nije bio uklju\u010den u izbor svog zamjenika, a g. Galliano je rekao da se nada da \u0107e se prvi put sastati s njim u rujnu.<\/em>&#8220;, izvijestio je The New York Times<sup class=\"modern-footnotes-footnote \" data-mfn=\"1\" data-mfn-post-scope=\"00000000000018500000000000000000_175149\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_175149-1\">1<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_175149-1\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"1\">SPINDLER, A. M. (1995).<em>&#8220;Galliano Is Named Designer for House of Givenchy&#8221;<\/em>. <strong>The New York Times, 12.7.1995.<\/strong> Link: <a href=\"https:\/\/www.nytimes.com\/1995\/07\/12\/garden\/galliano-is-named-designer-for-house-of-givenchy.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.nytimes.com\/1995\/07\/12\/garden\/galliano-is-named-designer-for-house-of-givenchy.html<\/a>(3.7.2024.)<\/span>, napominju\u0107i da je posljednja revija grofa mode bila vrlo emotivna te da su mu se njegovi dugogodi\u0161nji suradnici duboko naklonili.<\/p>\n\n\n<style>.wp-block-kadence-image.kb-image175149_020f57-7c:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-md, 2rem);}<\/style>\n<div class=\"wp-block-kadence-image kb-image175149_020f57-7c\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.washingtonpost.com\/news\/arts-and-entertainment\/wp\/2018\/03\/12\/what-hubert-de-givenchy-knew-before-the-rest-of-us-about-the-power-of-a-little-black-dress\/\" class=\"kb-advanced-image-link\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"701\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/2018-03-12T153429Z_2_LYNXNPEE2B124-ORVPE_RTROPTP_3_PEOPLE-US-PEOPLE-HUBERTDEGIVENCHY-OBITUARY.webp\" alt=\"\" class=\"kb-img wp-image-176020\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/2018-03-12T153429Z_2_LYNXNPEE2B124-ORVPE_RTROPTP_3_PEOPLE-US-PEOPLE-HUBERTDEGIVENCHY-OBITUARY.webp 960w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/2018-03-12T153429Z_2_LYNXNPEE2B124-ORVPE_RTROPTP_3_PEOPLE-US-PEOPLE-HUBERTDEGIVENCHY-OBITUARY-300x219.webp 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/2018-03-12T153429Z_2_LYNXNPEE2B124-ORVPE_RTROPTP_3_PEOPLE-US-PEOPLE-HUBERTDEGIVENCHY-OBITUARY-768x561.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><figcaption>Hubert de Givenchy na posljednjoj reviji, 12.7.1995. Izvor: <a href=\"https:\/\/www.washingtonpost.com\/news\/arts-and-entertainment\/wp\/2018\/03\/12\/what-hubert-de-givenchy-knew-before-the-rest-of-us-about-the-power-of-a-little-black-dress\/\" target=\"_blank\" rel=\"noopener\">The Washington Post<\/a><br><\/figcaption><\/figure><\/div>\n\n\n\n<p>Arnault je sli\u010dno postupio i 1996. s vlasnicima <strong>C\u00e9linea<\/strong>, nakon \u0161to je taj brend &#8211; djelomi\u010dno u njegovom vlasni\u0161tvu od 1984., u 1996. u cijelosti preuzeo LVMH.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading175149_dd9c08-57, .wp-block-kadence-advancedheading.kt-adv-heading175149_dd9c08-57[data-kb-block=\"kb-adv-heading175149_dd9c08-57\"]{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading175149_dd9c08-57 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading175149_dd9c08-57[data-kb-block=\"kb-adv-heading175149_dd9c08-57\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading175149_dd9c08-57 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading175149_dd9c08-57[data-kb-block=\"kb-adv-heading175149_dd9c08-57\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading175149_dd9c08-57, .wp-block-kadence-advancedheading.kt-adv-heading175149_dd9c08-57[data-kb-block=\"kb-adv-heading175149_dd9c08-57\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading175149_dd9c08-57, .wp-block-kadence-advancedheading.kt-adv-heading175149_dd9c08-57[data-kb-block=\"kb-adv-heading175149_dd9c08-57\"]{text-align:left!important;}}<\/style>\n<h3 class=\"kt-adv-heading175149_dd9c08-57 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading175149_dd9c08-57\">Dior<\/h3>\n\n\n<style>.wp-block-kadence-image.kb-image175149_b3e7cc-dd:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:var(--global-kb-spacing-md, 2rem);}<\/style>\n<div class=\"wp-block-kadence-image kb-image175149_b3e7cc-dd\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"832\" height=\"1400\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/1800x-1-1-832x1400.jpg\" alt=\"\" class=\"kb-img wp-image-174414\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/1800x-1-1-832x1400.jpg 832w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/1800x-1-1-178x300.jpg 178w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/1800x-1-1-768x1293.jpg 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/1800x-1-1-912x1536.jpg 912w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/1800x-1-1-1217x2048.jpg 1217w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/1800x-1-1-scaled.jpg 1400w\" sizes=\"auto, (max-width: 832px) 100vw, 832px\" \/><figcaption>Princeza Diana u posjetu Argentini, 1995. Na slici s Diorovom crnom torbom od janje\u0107e ko\u017ee s metalnim privjescima, koju je dizajnirao Gian Franco Ferre. <br>U stalnoj borbi s konkurentskim Chanelom, Arnault je torbu preimenovao je u Lady Dior, nakon \u010dega je prodaja modela eksplodirala. Izvor: Bloomberg, \u010dlanak.<\/figcaption><\/figure><\/div>\n\n\n\n<p><em>&#8220;U zadnjih godinu dana, taj je \u010dovjek isporu\u010dio jedinu modnu dramu, a on uop\u0107e nije dizajner. Radi se o Bernardu Arnaultu, predsjednik LVMH Moet Hennessy-Louis Vuitton, koji je podr\u017eao Christiana Lacroixa, postavio Johna Galliana u Givenchy i sada tra\u017ei dizajnera koji bi zamijenio Gianfranca Ferrea u Christian Dioru. Ta je potraga &#8211; a ne porubi, ne inovacije, ne trendovi &#8211; bila jedina vijest na revijama u Parizu koje su zavr\u0161ile pro\u0161le srijede.  Vezano uz sudbinu couturea najbolje bi bilo pri\u010dati o moralu, no jedino se \u0161u\u0161kalo o dolarima.<\/em><br><br><em>Posljednja couture kolekcija g. Ferrea za Christian Dior bila je zadivljuju\u0107a. <\/em><br><em>No, kada je pola dvorane ustalo da se pozdravi s otpu\u0161tenim dizajnerom, g. Arnault &#8211; i mnogi koji ovise o njegovim reklamama &#8211; odbili su ustati. <\/em><br><em>Ipak, gospodin Arnault je taj koji stvara modne vijesti, a ne njegovi zaposlenici<\/em>.&#8221;, zajedljivo je prenio The NY Times Arnaultov postupak na posljednjoj reviji GianFrancea Ferrea, koji je vodio njegov Dior od 1989. sve do 1996..<br>(&#8230;)<br>&#8220;<em>Posljednja revija g. Ferrea u Dioru ozna\u010dila je kraj jedne ere u toj ku\u0107i. Ako je gospodin Galliano mogao odbaciti svaki potpis Givenchyja, zamjena gospodina Ferrea mogla bi u\u010diniti isto.&#8221;<\/em>, pi\u0161e u zaklju\u010dku. <sup class=\"modern-footnotes-footnote \" data-mfn=\"2\" data-mfn-post-scope=\"00000000000018500000000000000000_175149\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_175149-2\">2<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_175149-2\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"2\">SPINDLER, A. M. (1996.). &#8220;Review\/Fashion: What&#8217;s New in Couture? Nothing.&#8221; The New York Times, 16.7.1996. Link: <a href=\"https:\/\/www.nytimes.com\/1996\/07\/16\/style\/review-fashion-what-s-new-in-couture-nothing.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.nytimes.com\/1996\/07\/16\/style\/review-fashion-what-s-new-in-couture-nothing.html<\/a> (1.7.2024.)<\/span><\/p>\n\n\n\n<p>Zaklju\u010dak se pokazao to\u010dan &#8211; Arnault je napravio isto i u Givenchyju, i to tako \u0161to je prebacio Galliana iz Givenchyja u Dior. <\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading175149_efa063-46, .wp-block-kadence-advancedheading.kt-adv-heading175149_efa063-46[data-kb-block=\"kb-adv-heading175149_efa063-46\"]{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading175149_efa063-46 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading175149_efa063-46[data-kb-block=\"kb-adv-heading175149_efa063-46\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading175149_efa063-46 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading175149_efa063-46[data-kb-block=\"kb-adv-heading175149_efa063-46\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading175149_efa063-46, .wp-block-kadence-advancedheading.kt-adv-heading175149_efa063-46[data-kb-block=\"kb-adv-heading175149_efa063-46\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading175149_efa063-46, .wp-block-kadence-advancedheading.kt-adv-heading175149_efa063-46[data-kb-block=\"kb-adv-heading175149_efa063-46\"]{text-align:left!important;}}<\/style>\n<h2 class=\"kt-adv-heading175149_efa063-46 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading175149_efa063-46\">Nova era <\/h2>\n\n\n\n<p>&#8220;<em>Bernard Arnault je pru\u017eao veliku podr\u0161ku svojim dizajnerskim zvijezdama i doista je vjerovao u njih. No, njegovi su ciljevi bili razli\u010diti od njihovih: za njih, novac je bio nusprodukt njihovog talenta, rada i posve\u0107enosti njihovoj strasti prema modi. Za Arnaulta, novac je bio cilj.<\/em>&#8220;, komentira pripovjeda\u010d u Kingdom of Dreams. <\/p>\n\n\n<style>.wp-block-kadence-image.kb-image175149_f8a9f7-28:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-md, 2rem);}<\/style>\n<div class=\"wp-block-kadence-image kb-image175149_f8a9f7-28\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1133\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Screenshot_20240705_163054_Chrome-1.jpg\" alt=\"\" class=\"kb-img wp-image-175694\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Screenshot_20240705_163054_Chrome-1.jpg 1080w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Screenshot_20240705_163054_Chrome-1-286x300.jpg 286w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Screenshot_20240705_163054_Chrome-1-768x806.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption>Sjajan uvod u utjecaj Arnaulta na visoku modu u brendovima pod kapom LVMH-a daje dokumentarna serija Kingdom of Dreams (2022.).<\/figcaption><\/figure><\/div>\n\n\n\n<p>U drugoj polovini 1990-ih Arnault je u svojim brendovima okupio i impresivan skup tada novih dizajnerskih imena: <\/p>\n\n\n\n<p>Nakon <strong>Johna Galliana<\/strong>, kojeg ve\u0107 1996. premje\u0161ta na mjesto kreativnog direktora Diora, u 1996. U Givenchy dovodi jo\u0161 jednog mladog i talentiranog Britanca &#8211; <strong>Alexandera McQuina<\/strong>.<\/p>\n\n\n\n<p><em>&#8220;Audrey Hepburn je mrtva.&#8221;,<\/em> objavio je 1996. McQueen po\u010detak nove ere.<\/p>\n\n\n\n<p>U 1997. Arnault je za Vuiton anga\u017eirao <strong>Marca Jacobsa<\/strong> (1997. &#8211; 2014.), a za C\u00e9line <strong>Michaela Korsa<\/strong> (1997. &#8211; 2004.). Jacobs je imao zada\u0107u o\u017eivjeti brend koji je tradicionalno proizvodio jednoobrazne klasi\u010dne torbe i prtljagu te pokrenuti liniju odje\u0107e, koja danas \u010dini 10% prodaje Louis Vuittona.<\/p>\n\n\n<style>.wp-block-kadence-image.kb-image175149_bc9d93-f9:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-md, 2rem);}<\/style>\n<div class=\"wp-block-kadence-image kb-image175149_bc9d93-f9\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1048\" height=\"817\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Screenshot_20240706_143218_Chrome-1.jpg\" alt=\"\" class=\"kb-img wp-image-175866\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Screenshot_20240706_143218_Chrome-1.jpg 1048w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Screenshot_20240706_143218_Chrome-1-300x234.jpg 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Screenshot_20240706_143218_Chrome-1-768x599.jpg 768w\" sizes=\"auto, (max-width: 1048px) 100vw, 1048px\" \/><figcaption>Arnault u dru\u0161tvu s kreatorima svojih brendova: Mark Jacobs, Alexander McQueen i John Galiano. Izvor: Kingdom of Dreams (2022.) ep. 2<\/figcaption><\/figure><\/div>\n\n\n\n<p>Pritisak za pove\u0107anjem prodaje u LVMH-ovim brendovima bio je ogroman: s polugodi\u0161njeg, LVMH je postupno prelazio na na kontinuirano predstavljanje novih, ogromnih kolekcija. LVMH-ovi brendovi bili su stalno prisutni u javnosti, a Arnaultovi odabranici i vrhunski talentirani kreativci su jedan po jedan pregorijevali pod pritiskom profita.<\/p>\n\n\n\n<p>&#8211; Tijekom ovih godina kao kreativni direktor ove ku\u0107e nisam shva\u0107ao da je njezin uspjeh, mno\u017eenje prodaje s \u010detiri, imao destruktivnu i pretjeranu cijenu: moje fizi\u010dko i mentalno zdravlje. Uvijek vi\u0161e posla, uvijek vi\u0161e obaveza, uvijek vi\u0161e pritiska, opasna i patolo\u0161ka spirala, bez kontrole. &#8211; izjavio je Galliano 2014.<sup class=\"modern-footnotes-footnote \" data-mfn=\"3\" data-mfn-post-scope=\"00000000000018500000000000000000_175149\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_175149-3\">3<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_175149-3\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"3\">FRIEDMAN, V. (2014.) <em>&#8220;Should Herm\u00e8s, LVMH and Kering Keep Their Fights Private?&#8221;. <\/em><strong>The New York Times, 11.11.2014.<\/strong> Link: <a href=\"https:\/\/www.nytimes.com\/2014\/11\/13\/fashion\/should-hermes-lvmh-kering-keep-their-court-fights-private.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.nytimes.com\/2014\/11\/13\/fashion\/should-hermes-lvmh-kering-keep-their-court-fights-private.html<\/a> (3.7.2024.)<\/span><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading175149_5414d6-9b, .wp-block-kadence-advancedheading.kt-adv-heading175149_5414d6-9b[data-kb-block=\"kb-adv-heading175149_5414d6-9b\"]{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-style:normal;text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading175149_5414d6-9b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading175149_5414d6-9b[data-kb-block=\"kb-adv-heading175149_5414d6-9b\"] mark.kt-highlight{font-size:20px;font-family:HEADING;font-weight:400;font-style:normal;color:var(--global-palette3, #1A202C);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading175149_5414d6-9b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading175149_5414d6-9b[data-kb-block=\"kb-adv-heading175149_5414d6-9b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading175149_5414d6-9b[data-kb-block=\"kb-adv-heading175149_5414d6-9b\"] a, .kt-adv-heading-link175149_5414d6-9b, .kt-adv-heading-link175149_5414d6-9b .kt-adv-heading175149_5414d6-9b[data-kb-block=\"kb-adv-heading175149_5414d6-9b\"]{color:var(--global-palette1, #3182CE);}.wp-block-kadence-advancedheading.kt-adv-heading175149_5414d6-9b[data-kb-block=\"kb-adv-heading175149_5414d6-9b\"] a:hover, .kt-adv-heading-link175149_5414d6-9b:hover, .kt-adv-heading-link175149_5414d6-9b:hover .kt-adv-heading175149_5414d6-9b[data-kb-block=\"kb-adv-heading175149_5414d6-9b\"]{color:var(--global-palette1, #3182CE);}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading175149_5414d6-9b, .wp-block-kadence-advancedheading.kt-adv-heading175149_5414d6-9b[data-kb-block=\"kb-adv-heading175149_5414d6-9b\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading175149_5414d6-9b, .wp-block-kadence-advancedheading.kt-adv-heading175149_5414d6-9b[data-kb-block=\"kb-adv-heading175149_5414d6-9b\"]{text-align:left!important;}}<\/style>\n<h3 class=\"kt-adv-heading175149_5414d6-9b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading175149_5414d6-9b\">Rat za Gucci (1999.)<\/h3>\n\n\n\n<p>Sredinom 1990-ih u Gucciju se pojavila nova zvijezda: <strong>Tom Ford<\/strong>, koji \u0107e do kraja 1990-ih postati i komercijalno i kreativno najuspje\u0161niji novi dizajner.<\/p>\n\n\n\n<p>Iako je LVMH pod svojim ki\u0161obranom imao brojna zvu\u010dna kreatorska imena &#8211; ipak nije imao najve\u0107eg.<\/p>\n\n\n\n<p>Zato je Arnault bacio oko na Gucci, s kojim bi utjecaj LVMH-a u svijetu mode poprimio Napoleonovu razinu dominacije.<\/p>\n\n\n\n<p>Arnaultovim neuspjelim poku\u0161ajem neprijateljskog preuzimanja Guccija nisu se bavili samo mediji, koji su ga prozvali &#8220;<em>ratom torbica<\/em>&#8220;, ve\u0107 je zbog financijskog i fiskalnog konteksta postao i studija slu\u010daja (case study) kojim se bave i teoreti\u010dari i prakti\u010dari modernog biznisa.<sup class=\"modern-footnotes-footnote \" data-mfn=\"4\" data-mfn-post-scope=\"00000000000018500000000000000000_175149\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_175149-4\">4<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_175149-4\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"4\">Za ovaj dio teksta koristila sam sljede\u0107e izvore:<br><br>KIRKPATRICK, D. D. (1999.) <em>\u201cThe Luxury Wars\u201d <\/em><strong>The New York Magazine, 26.4.1999. <\/strong>Link: <em><a href=\"https:\/\/nymag.com\/nymetro\/shopping\/fashion\/features\/865\/\" target=\"_blank\" rel=\"noopener\">https:\/\/nymag.com\/nymetro\/shopping\/fashion\/features\/865\/<\/a> (28.6.2024.)<\/em><br>\u010clanak je u objavljen jeku &#8220;rata torbica&#8221; (travanj 1999.), a i Arnault i De Sole dali su svoje izjave za NY Magazinea.<br><br>BURROUGH, B. (2009.) <em>&#8220;Gucci and Goliath&#8221;<\/em>. <strong>Vanity Fair, srpanj 1999.<\/strong> Link: <a href=\"https:\/\/archive.vanityfair.com\/article\/1999\/7\/gucci-and-goliath\" target=\"_blank\" rel=\"noopener\">https:\/\/archive.vanityfair.com\/article\/1999\/7\/gucci-and-goliath<\/a> (27.6.2024.)<br><br>JOUDAT, S. (2014.) &#8220;<em>Gucci &amp; LVMH: A hostile takover battle across the Atlantic<\/em>&#8220;.<em> <\/em><strong>Sais Europe Journal od Global Affairs, Vol 18, <\/strong>str. 84-96.:<br><br><strong>Kingdom of Dreams (2022.)<\/strong> ep. 2 &#8211; izjave neposrednih aktera i arhivski snimci.<\/span><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading175149_7b9d74-85, .wp-block-kadence-advancedheading.kt-adv-heading175149_7b9d74-85[data-kb-block=\"kb-adv-heading175149_7b9d74-85\"]{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading175149_7b9d74-85 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading175149_7b9d74-85[data-kb-block=\"kb-adv-heading175149_7b9d74-85\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading175149_7b9d74-85 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading175149_7b9d74-85[data-kb-block=\"kb-adv-heading175149_7b9d74-85\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading175149_7b9d74-85, .wp-block-kadence-advancedheading.kt-adv-heading175149_7b9d74-85[data-kb-block=\"kb-adv-heading175149_7b9d74-85\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading175149_7b9d74-85, .wp-block-kadence-advancedheading.kt-adv-heading175149_7b9d74-85[data-kb-block=\"kb-adv-heading175149_7b9d74-85\"]{text-align:left!important;}}<\/style>\n<h3 class=\"kt-adv-heading175149_7b9d74-85 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading175149_7b9d74-85\">Od bankrota do najpo\u017eeljnije ku\u0107e<\/h3>\n\n\n\n<p>Do 1993. je Gucci, u vlasni\u0161tvu arapskog Intercorpa, bio pred bankrotom: unutra\u0161nji sukobi \u010dlanova obitelji, postupno srozavanje ugleda i kreativne snage brenda napravili su svoje. Maurizio Gucci anga\u017eirao je korporativnog pravnika, <strong>Domenica De Solea <\/strong>da spasi kompaniju.<\/p>\n\n\n\n<p>U 1994., kada je Intercorp odlu\u010dio izlistati Guccijeve dionice na burzi, kompanija je bila procijenjena na oko 800 milijuna dolara, a bilanca je iskazivala minus od 22 milijuna dolara.<\/p>\n\n\n\n<p>De Sole je kao Guccijev CEO uzalud poku\u0161avao prona\u0107i investitora: modna ku\u0107a ponu\u0111ena je i LVMH-u po cijeni od svega 350 milijuna dolara. No, Arnault je odbio preuzeti posrnulu modnu ku\u0107u, uz obja\u0161njenje da njezine dionice ne vrijede ni\u0161ta.<\/p>\n\n\n\n<p>Stvari su se ubrzo promijenile, a razliku je donio &#8211; <strong>Tom Ford<\/strong>:<\/p>\n\n\n<style>.wp-block-kadence-image.kb-image175149_6654c1-55:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-md, 2rem);}<\/style>\n<div class=\"wp-block-kadence-image kb-image175149_6654c1-55\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1068\" height=\"827\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240701_135525_Chrome.jpg\" alt=\"\" class=\"kb-img wp-image-174693\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240701_135525_Chrome.jpg 1068w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240701_135525_Chrome-300x232.jpg 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240701_135525_Chrome-768x595.jpg 768w\" sizes=\"auto, (max-width: 1068px) 100vw, 1068px\" \/><figcaption>Tom Ford i Domenico De Sole. Izvor slike: <a href=\"https:\/\/www.townandcountrymag.com\/style\/fashion-trends\/a9169742\/domenico-de-sole-interview\/\" target=\"_blank\" rel=\"noopener\">Town and Country<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>Tom Ford je stigao u Gucci 1990., kada je Gucci zapao u probleme. Tada je bio zgodan 29-godi\u0161nji glumac i model s diplomom arhitekta interijera i tek nekoliko godina iskustva u dizajnu. U Gucciju je bio anga\u017eiran u jednom od najmanje va\u017enih segmenata &#8211; kao kreator pletene odje\u0107e.<\/p>\n\n\n\n<p>Krajem 1994., svega nekoliko mjeseci prije nego \u0161to je ubijen, Maurizio Gucci, ocijenio je da je Tom Ford &#8220;nedovoljo klasi\u010dan&#8221; da postane kreativni direktor brenda, no De Sole je ustrajao da zauzme tu poziciju &#8211; Gucci ionako nije mogao anga\u017eirati nikoga drugog.<\/p>\n\n\n\n<p>&#8211; U tom su trenutku svi napustili tvrtku, a jedini ljudi u blizini bili smo ja i gospodin Ford. &#8211; prisjetio se De Sole za NY Magazine razdoblja nakon ubojstva Maurizia Guccija u o\u017eujku 1995.<\/p>\n\n\n\n<p>Ispostavilo se da Tom i Dom sjajan tim: ve\u0107 dvije godine kasnije, 1997., kompanija Gucci je procijenjena na 1.2 milijarde dolara. <\/p>\n\n\n\n<p>U \u010detiri godine, Ford i De Sole digli su Gucci na noge: Tom Ford je postao zvijezdani kreator, a De Sole je poslovno osna\u017eio ku\u0107u i pozicionirao ju kao ozbiljnog konkurenta LVMH-ovim brendovima.<\/p>\n\n\n<style>.wp-block-kadence-image.kb-image175149_b77dc5-a9:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-md, 2rem);}<\/style>\n<div class=\"wp-block-kadence-image kb-image175149_b77dc5-a9\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"1022\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/MTg1MDAzNDkwNDA4NDA4NTUx.webp\" alt=\"\" class=\"kb-img wp-image-175888\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/MTg1MDAzNDkwNDA4NDA4NTUx.webp 700w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/MTg1MDAzNDkwNDA4NDA4NTUx-205x300.webp 205w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption>Gucci je postao potpuni hit. Madonna na dodjeli MTV-jevih nagrada 1995., od glave do pete u Gucciju iz Fordove kolekcije jesen\/zima 1996. Izvor slike: <a href=\"https:\/\/fashionista.com\/2021\/11\/madonna-1995-vmas-blue-tom-ford-gucci\" target=\"_blank\" rel=\"noopener\">Fashionista<\/a>.<\/figcaption><\/figure><\/div>\n\n\n\n<p>&#8211; Prodaja je dramati\u010dno rasla. O\u010dito, genij koji je to napravio bio je Tom Ford, ne ja. No opet, ja sam bio tamo i vodio kompaniju. &#8211; izjavio je za Kingdom of Dreams Tom Sole, a Tom Ford je objasnio njihov odnos:<\/p>\n\n\n\n<p>&#8211; Imamo posebnu vezu. Vrlo sam sretan, jer vjerujem da mnogo dizajnera nema svoju poslovnu &#8220;drugu polovinu&#8221;. On mi potpuno vjeruje kada se radi o dizajnu, a ja potpuno vjerujem Domenicu kada se radi o poslovnoj strani. Zapravo mo\u017eemo raditi potpuno nezavisno, ali zajedno, zbog \u010dega vjerujem da smo dvostruko ja\u010di od mnogih na\u0161ih konkurenata.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading175149_db39af-17, .wp-block-kadence-advancedheading.kt-adv-heading175149_db39af-17[data-kb-block=\"kb-adv-heading175149_db39af-17\"]{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading175149_db39af-17 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading175149_db39af-17[data-kb-block=\"kb-adv-heading175149_db39af-17\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading175149_db39af-17 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading175149_db39af-17[data-kb-block=\"kb-adv-heading175149_db39af-17\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading175149_db39af-17, .wp-block-kadence-advancedheading.kt-adv-heading175149_db39af-17[data-kb-block=\"kb-adv-heading175149_db39af-17\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading175149_db39af-17, .wp-block-kadence-advancedheading.kt-adv-heading175149_db39af-17[data-kb-block=\"kb-adv-heading175149_db39af-17\"]{text-align:left!important;}}<\/style>\n<h3 class=\"kt-adv-heading175149_db39af-17 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading175149_db39af-17\">Napad<\/h3>\n\n\n\n<p>Nakon \u0161to je Gucciju krenulo, pojavili su se investitori: u lipnju 1998. prvi je na vrata pokucao Patrizio Bertelli, CEO Prade, koji je obavijestio De Solea da je njegova tvrtka kupila 9,5% udjela u Gucciju i  ponudio partnerstvo. <\/p>\n\n\n\n<p>De Sole to odbio i aktivirao sve za\u0161titne mehanizme protiv preuzimanja, kojih Gucci nije imao mnogo.<\/p>\n\n\n\n<p>Uspje\u0161an Guccijev dvojac \u017eelio je zadr\u017eati Gucci, a s njime i svoju kreativnu i poslovnu nezavisnost.<\/p>\n\n\n\n<p>\u0160est mjeseci kasnije, po\u010detkom sije\u010dnja 1999., LVMH je objavio da ima 5% udjela u Gucciju. Kupnje su po\u010dele jo\u0161 1995.<\/p>\n\n\n\n<p>&#8211; Razgovarao sam s visoko pozicioniranim \u010dlanom LVMH-ovog tima. U to vrijeme odnosi su jo\u0161 bili vrlo prijateljski, i pitao sam ga: &#8220;Kao znak dobre vjere, reci mi koliko ste dionica kupili?&#8221; Odgovorio je: &#8220;Ne sje\u0107am se&#8221;. To me u\u010dinilo sumnji\u010davim. &#8211; prenosi Kingdom of Dreams Solea izjavu s arhivskog snimka.<\/p>\n\n\n\n<p>Do kraja istog mjeseca, Pradin Bertelli prodao je svoje dionice Arnaultu, a ukupan LVMH-ov udio u Gucciju naglo je sko\u010dio na 34%.<\/p>\n\n\n<style>.wp-block-kadence-image.kb-image175149_c4f33b-13:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-md, 2rem);}<\/style>\n<div class=\"wp-block-kadence-image kb-image175149_c4f33b-13\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1075\" height=\"696\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240629_183613_Chrome.jpg\" alt=\"\" class=\"kb-img wp-image-174395\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240629_183613_Chrome.jpg 1075w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240629_183613_Chrome-300x194.jpg 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240629_183613_Chrome-768x497.jpg 768w\" sizes=\"auto, (max-width: 1075px) 100vw, 1075px\" \/><figcaption><em>&#8220;Gucci i Golijat&#8221;  &#8211; <\/em>Vanity Fair, <a href=\"https:\/\/archive.vanityfair.com\/article\/1999\/7\/gucci-and-goliath\" target=\"_blank\" rel=\"noopener\">srpanj 1999.<\/a> <\/figcaption><\/figure><\/div>\n\n\n\n<p>Krajem sije\u010dnja 1999., Arnault je izravno kontaktirao De Solea. Prema Arnautovim izjavama za The New York Magazine, to je trebao biti &#8220;<em>susret upoznavanja na kojem mu je trebao pru\u017eiti maslinovu gran\u010dicu i ponuditi prijateljsku suradnju koja bi se mogla razviti u dugu vezu<\/em>.&#8221;<\/p>\n\n\n\n<p>&#8211; Rekao mi je da sam najbolja stvar koja se dogodila jo\u0161 otkad je kruh narezan na kri\u0161ke. &#8211; prisjetio se De Sole za The NY Magazine po\u010detka sastanka, koji je ubrzo postao puno manje ljubazan.<\/p>\n\n\n\n<p>S nove pozicije jednog od najve\u0107ih dioni\u010dara Guccija, Arnault je predlo\u017eio da dobije pravo imenovanja direktora u upravni odbor Gucci kompanije, \u0161to De Soleu nikako nije izgledalo kao prijateljska suradnja. Novi direktori bili bi Arnaultove &#8220;o\u010di i u\u0161i&#8221; u odboru konkurentske kompanije, na \u010dijim se sastancima redovito raspravljalo o strategijama u odnosu na poslovne poteze Louisa Vuittona.<\/p>\n\n\n\n<p>De Sole je izrazio sumnju da se radi o &#8220;puzaju\u0107em preuzimanju&#8221;, pri kojem je namjera postupno kupiti dovoljnan udio da stekne prevlast u broju \u010dlanova upravnog odbora kompanije, bez da zapravo dioni\u010darima plati kontrolni paket. Takva taktika, prethodno uobi\u010dajena u poslovnom svijetu, ve\u0107 je bila zabranjena u SAD, kako bi se za\u0161titili mali investitori.<\/p>\n\n\n\n<p>De Sole odlu\u010dio blokirati Arnaulta svim mogu\u0107im sredstvima. Tom Ford se izjasnio da odbija raditi za Arnaulta i upozorio da \u0107e napustiti Gucci, ako Arnault preuzme kontrolu nad ku\u0107om:<\/p>\n\n\n\n<p>&#8211; Dom i ja vodili smo kompaniju kao da je na\u0161a i tu je bilo pitanje autonomije u djelovanju. Duboko vjerujem da, ako si odgovoran za ne\u0161to, mora\u0161 imati i mogu\u0107nost sam donositi odluke.<\/p>\n\n\n\n<p>De Sole se vratio s prijedlogom da LVMH smanji svoj udio na 20% i omogu\u0107i Gucciju samostalnost u odlukama, a zauzvrat Arnault bi dobio dva mjesta u odboru. Po\u010detkom velja\u010de 1999. LVMH je glatko odbio taj prijedlog. <\/p>\n\n\n\n<p>De Sole zatim ponudio cijenu od 85 dolara po dionici, \u0161to je bilo 30 dolara vi\u0161e od prethodne cijene, no LVMH je i to odbio &#8211; Arnault je bio uvjeren da Gucci nema \u0161anse.<\/p>\n\n\n\n<p>Kao hitnu mjeru spasa, uz podr\u0161ku svog sindikata, Gucci je uklju\u010dio fond zaposlenika u dioni\u010dare Guccija, \u010dime je razrijedio dionice pa je vlasni\u010dki udio LVMH-a pao na 20,7%<\/p>\n\n\n\n<p>Arnaut je tu\u017eio Gucci nastoje\u0107i poni\u0161titi tu odluku, a s druge strane Gucci je tu\u017eio LVMH zbog puzaju\u0107eg preuzimanja.<\/p>\n\n\n\n<p>Zapo\u010deo je otvoreni rat na svim poljima &#8211; u poslovnim krugovima, sudnici i medijima:<\/p>\n\n\n<style>.wp-block-kadence-advancedgallery.kb-gallery-wrap-id-175149_1c0757-b1{margin-bottom:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-advancedgallery .kb-gallery-type-grid.kb-gallery-id-175149_1c0757-b1{margin:-5px;}.kb-gallery-type-grid.kb-gallery-id-175149_1c0757-b1 .kadence-blocks-gallery-item{padding:5px;}.kb-gallery-id-175149_1c0757-b1 .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-175149_1c0757-b1 .kb-slide-item .kb-gal-image-radius img{border-radius:0px 0px 0px 0px;;}.kb-gallery-id-175149_1c0757-b1 .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption{font-size:16px;font-family:'HEADING Bold';font-weight:400;color:var(--global-palette3, #1A202C);}.kb-gallery-caption-style-cover-hover.kb-gallery-id-175149_1c0757-b1 .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption, .kb-gallery-caption-style-below.kb-gallery-id-175149_1c0757-b1 .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption{background:var(--global-palette9, #ffffff);}@media all and (max-width: 767px){.kb-gallery-id-175149_1c0757-b1 .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption{font-size:15px;}}<\/style><div class=\"kb-gallery-wrap-id-175149_1c0757-b1 alignnone wp-block-kadence-advancedgallery\"><ul class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-grid kb-gallery-id-175149_1c0757-b1 kb-gallery-caption-style-below kb-gallery-filter-none\" data-image-filter=\"none\" data-item-selector=\".kadence-blocks-gallery-item\" data-lightbox-caption=\"true\" data-columns-xxl=\"2\" data-columns-xl=\"2\" data-columns-md=\"2\" data-columns-sm=\"2\" data-columns-xs=\"1\" data-columns-ss=\"1\"><li class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure\" style=\"max-width:1400px;\"><div class=\"kb-gal-image-radius\" style=\"max-width:1400px;\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-inherit kb-has-image-ratio-inherit\" style=\"padding-bottom:68%;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240706_175154-1400x956.jpg\" width=\"1400\" height=\"956\" alt=\"\" data-full-image=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240706_175154-scaled.jpg\" data-light-image=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240706_175154-scaled.jpg\" data-id=\"175899\" class=\"wp-image-175899\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240706_175154-1400x956.jpg 1400w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240706_175154-300x205.jpg 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240706_175154-768x524.jpg 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240706_175154-1536x1049.jpg 1536w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240706_175154-2048x1398.jpg 2048w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/div><\/div><\/figure><\/div><\/li><li class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure\" style=\"max-width:1400px;\"><div class=\"kb-gal-image-radius\" style=\"max-width:1400px;\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-inherit kb-has-image-ratio-inherit\" style=\"padding-bottom:53%;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240706_175224-1400x750.jpg\" width=\"1400\" height=\"750\" alt=\"\" data-full-image=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240706_175224-scaled.jpg\" data-light-image=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240706_175224-scaled.jpg\" data-id=\"175901\" class=\"wp-image-175901\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240706_175224-1400x750.jpg 1400w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240706_175224-300x161.jpg 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240706_175224-768x412.jpg 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240706_175224-1536x823.jpg 1536w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240706_175224-2048x1098.jpg 2048w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/div><\/div><\/figure><\/div><\/li><li class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure\" style=\"max-width:1400px;\"><div class=\"kb-gal-image-radius\" style=\"max-width:1400px;\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-inherit kb-has-image-ratio-inherit\" style=\"padding-bottom:54%;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240706_175209-1400x769.jpg\" width=\"1400\" height=\"769\" alt=\"\" data-full-image=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240706_175209-scaled.jpg\" data-light-image=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240706_175209-scaled.jpg\" data-id=\"175903\" class=\"wp-image-175903\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240706_175209-1400x769.jpg 1400w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240706_175209-300x165.jpg 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240706_175209-768x422.jpg 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240706_175209-1536x843.jpg 1536w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240706_175209-2048x1125.jpg 2048w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/div><\/div><\/figure><\/div><\/li><li class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-has-caption\" style=\"max-width:1400px;\"><div class=\"kb-gal-image-radius\" style=\"max-width:1400px;\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-inherit kb-has-image-ratio-inherit\" style=\"padding-bottom:54%;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240706_175218-1400x759.jpg\" width=\"1400\" height=\"759\" alt=\"\" data-full-image=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240706_175218-scaled.jpg\" data-light-image=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240706_175218-scaled.jpg\" data-id=\"175905\" class=\"wp-image-175905\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240706_175218-1400x759.jpg 1400w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240706_175218-300x163.jpg 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240706_175218-768x416.jpg 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240706_175218-1536x833.jpg 1536w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240706_175218-2048x1110.jpg 2048w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/div><\/div><figcaption class=\"kadence-blocks-gallery-item__caption\">Iz medija. Izvor: Kingdom of Dreams (2022.)<\/figcaption><\/figure><\/div><\/li><\/ul><\/div>\n\n\n<p>Tra\u017ee\u0107i izlaz, Guccijev dvojac okupio je tim odvjetnika i bankara s Wall Streeta i gr\u010devito tra\u017eio &#8220;<em>bijelog viteza&#8221;<\/em> &#8211; investitora koji \u0107e kupiti Gucci, samo da ne padne u ruke Arnaultu. <\/p>\n\n\n\n<p>Nisu prona\u0161li nikoga i bili su se spremni predati i napustiti Gucci.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading175149_8dd50f-de, .wp-block-kadence-advancedheading.kt-adv-heading175149_8dd50f-de[data-kb-block=\"kb-adv-heading175149_8dd50f-de\"]{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading175149_8dd50f-de mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading175149_8dd50f-de[data-kb-block=\"kb-adv-heading175149_8dd50f-de\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading175149_8dd50f-de img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading175149_8dd50f-de[data-kb-block=\"kb-adv-heading175149_8dd50f-de\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading175149_8dd50f-de, .wp-block-kadence-advancedheading.kt-adv-heading175149_8dd50f-de[data-kb-block=\"kb-adv-heading175149_8dd50f-de\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading175149_8dd50f-de, .wp-block-kadence-advancedheading.kt-adv-heading175149_8dd50f-de[data-kb-block=\"kb-adv-heading175149_8dd50f-de\"]{text-align:left!important;}}<\/style>\n<h3 class=\"kt-adv-heading175149_8dd50f-de wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading175149_8dd50f-de\">Bijeli vitez <\/h3>\n\n\n\n<p>&#8211; O\u010dito, razmi\u0161ljali smo o potencijalnim bijelim vitezovima, ali nikada nisam \u010duo za <strong>Fran\u00e7oisa Pinaulta<\/strong>. &#8211; prisje\u0107a se De Sole u dokumentarcu &#8211; Fran\u00e7ois Pinault je pristupio meni, rekao mi je: &#8220;Htio bi da popri\u010damo&#8221;. Odgovorio sam: &#8220;Ok, u redu.&#8221;. Sve je bilo napravljeno u potpunoj tajnosti, tako da nitko nije uop\u0107e posumnjao: Odletio sam u Pariz, pokupio me veliki mercedes, vozio me po cijelom Parizu, parkirao se u gara\u017ei. Tamo me \u010dekao maleni peugeot, isko\u010dio sam iz mercedesa, usko\u010dio u peugeot, opet se vozio po cijelom Parizu i na kraju zavr\u0161io u ku\u0107i Fran\u00e7oisa Pinaulta. I, znate, stvarno mi se svi\u0111ao. Ne znam o \u010demu se radi, ali, instinktivno, on je tip osobe koja vam se svi\u0111a. Kliknuli smo odmah.&#8221;<\/p>\n\n\n<style>.wp-block-kadence-image.kb-image175149_6b14ba-ad:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-md, 2rem);}<\/style>\n<div class=\"wp-block-kadence-image kb-image175149_6b14ba-ad\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1162\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240706_212931-1400x1162.jpg\" alt=\"\" class=\"kb-img wp-image-175972\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240706_212931-1400x1162.jpg 1400w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240706_212931-300x249.jpg 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240706_212931-768x637.jpg 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240706_212931-1536x1275.jpg 1536w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240706_212931-scaled.jpg 1687w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><figcaption>Fran\u00e7ois Pinault, izvor: Kingdom of Dreams (2022.).<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"has--font-size\">Pinaultov plan bio je pretvoriti Gucci, pod vodstvom De Solea i Forda, u novog jakog igra\u010da na tr\u017ei\u0161tu luksuzom te izravnog konkurenta Arnaultovom LMVH-u.<\/p>\n\n\n\n<p class=\"has--font-size\">Sve je provedeno u najve\u0107oj tajnosti: od prvog kontakta do realizacije 3 milijarde dolara vrijednog poslovnog pothvata pro\u0161lo je svega 18 dana, a svijet je bio \u0161okiran obratom:<\/p>\n\n\n\n<p>U o\u017eujku 1999., na iznenada sazvanoj tiskovnoj konferenciji, Ford i De Sole objavili su da je <strong>Pinault Printemps Redoute grupa (PPV)<\/strong> (kasnije<strong> Kering<\/strong>) postala ve\u0107inski vlasnik Guccija.<\/p>\n\n\n\n<p>Pinaultov PPV je kupio 42% Guccija za 75 dolara po dionici, \u0161to je bilo zna\u010dajnih 10 dolara ni\u017ee od cijene koju je De Sole tra\u017eio od Arnaultovog LVMH-a. <\/p>\n\n\n\n<p>&#8211; Tom i ja smo totalno, potpuno apsolutno posve\u0107eni uspjehu ovog saveza &#8211; rekao je De Sole pred novinarima, nagla\u0161avaju\u0107o svaku rije\u010d lupanjem \u0161ake o stol.<\/p>\n\n\n<style>.wp-block-kadence-image.kb-image175149_2dbdeb-33:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-md, 2rem);}<\/style>\n<div class=\"wp-block-kadence-image kb-image175149_2dbdeb-33\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"972\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240707_023923-1400x972.jpg\" alt=\"\" class=\"kb-img wp-image-176109\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240707_023923-1400x972.jpg 1400w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240707_023923-300x208.jpg 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240707_023923-768x533.jpg 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240707_023923-1536x1066.jpg 1536w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240707_023923-2048x1422.jpg 2016w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240707_023923-scaled.jpg 2017w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><figcaption>Pinault, Ford i Sole, o\u017eujak 1999. Poslovni tim Ford-De Sole oti\u0161ao je iz Guccija istoga dana 2004., a De Sole je Forda pratio u osnivanju njegove kompanije. Ostao mu je poslovna podr\u0161ka do danas. <\/figcaption><\/figure><\/div>\n\n\n\n<p>&#8211; Skoro sam pripremio formalan govor, no mi smo stvarno sretni s ovim partnerstvom i vrlo sam uzbu\u0111en projektom u kojem \u0107emo izgraditi grupu luksuznih brendova &#8211; nadovezao Ford i bacio me\u0111u prisutne novinare vijest koja je odjeknula kao bomba.  <\/p>\n\n\n\n<p>No, to nije bilo sve: Istom prilikom poslovni partneri objavili su da PPV pretvara Gucci u Gucci grupu modnih brendova, koju \u0107e voditi Dom&amp;Tom tim &#8211; De Sole i Ford.<\/p>\n\n\n\n<p>Fran\u00e7ois Pinault je vrlo brzo objavio da je njegov PPR je od me\u0111unarodnog farmaceutskog koncerna Sanofi kupio brendove <strong>Yves Saint Laurent<\/strong> i <strong>Oscar de la Renta <\/strong>i odmah ih prodao natrag Gucci grupi po istoj cijeni.<\/p>\n\n\n\n<p>Arnaultov odgovor na te\u017eak udarac egu stigao je odmah &#8211; tu\u017eio je osobno De Solea za lo\u0161e upravljanje kompanijom.<\/p>\n\n\n\n<p>Sudski postupci vezani uz Gucci zaklju\u010deni su 2001.: LVMH je odustao od privatne tu\u017ebe protiv De Solea, a dogovor Arnaulta i Punaulta kojim je Gucci postupno pre\u0161ao u puno vlasni\u0161tvo PPV-a (Keringa) ko\u0161tao je obje strane.<\/p>\n\n\n\n<p>Arnault je po prvi puta do\u017eivio glasan javni neuspjeh, a kre\u0107u\u0107i 1999. u rat za Gucci nije to mogao predvidjeti:<\/p>\n\n\n<style>.wp-block-kadence-image.kb-image175149_18f480-c0:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-md, 2rem);}<\/style>\n<div class=\"wp-block-kadence-image kb-image175149_18f480-c0\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1063\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240707_165705-1400x1063.jpg\" alt=\"\" class=\"kb-img wp-image-176139\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240707_165705-1400x1063.jpg 1400w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240707_165705-300x228.jpg 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240707_165705-768x583.jpg 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240707_165705-1536x1167.jpg 1536w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240707_165705-2048x1555.jpg 1844w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/20240707_165705.jpg 1843w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><figcaption>Kingdom of Dreams (2022.), ep. 2, arhivski snimak<\/figcaption><\/figure><\/div>\n\n\n\n<p>&#8211; S gospodinom Pinaultom sam u vrlo prijateljskim odnosima, ali on je i\u0161ao na Gucci bez da me uop\u0107e nazove &#8211; komentirao je Arnault pred novinarima \u0161okantan obrat.<\/p>\n\n\n\n<p>S druge strane Pinault, je odgovarao &#8211; Mi nikada ne otkrivamo kada \u0107emo objaviti rat te vrijeme i mjesto napada.<\/p>\n\n\n\n<p>LVMH je dobio sna\u017enog konkurenta.<\/p>\n\n\n\n<p>&#8211; Posjetila sam Arnaulta u njegovim uredu u Parizu &#8211; prisjetila se <strong>Dana Thomas<\/strong>, danas autorica i urednica-suradnica britanskog Voguea, a 1999. novinarka Newsweeka. &#8211; Pri\u010dao je sa mnom kao i obi\u010dno, vrlo mirno,  tiho i stali\u017eeno i rekao: &#8220;Cijela je stvar prenapuhana.&#8221; A onda je dodao: &#8220;Sada je prona\u0161ao <em>bijelog viteza.<\/em> Ali, znate, nekada se bijeli vitez pretvori u <em>crnog viteza. <\/em>Vidjet \u0107emo koliko \u0107e to trajati.&#8221; Nakon svih ovih godina koliko smo ga pratili i pisali o njegovom LVMH-u, mislim da je upravo tada po prvi puta bio otvoren &#8211; upravo mi je rekao kako on djeluje: otpu\u0161tanje 8 tisu\u0107a ljudi kada je on bio <em>bijeli vitez<\/em> koji je do\u0161ao spasiti Boussac, pokazivanje vrata Hubertu de Givenchyju. On je bio bijeli vitez koji se pretvorio u crnog.<\/p>\n\n\n\n<p>Pinault je startao kao \u017eestoki konkurent: Kada je nezadovoljan McQueen tra\u017eio izlaz iz Givenchyja kako bi se istrgnuo se iz Arnaultovog stiska, a Pinault mu je otvorio vrata svoje grupe.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading175149_106cbd-56, .wp-block-kadence-advancedheading.kt-adv-heading175149_106cbd-56[data-kb-block=\"kb-adv-heading175149_106cbd-56\"]{text-align:left;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading175149_106cbd-56 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading175149_106cbd-56[data-kb-block=\"kb-adv-heading175149_106cbd-56\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading175149_106cbd-56 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading175149_106cbd-56[data-kb-block=\"kb-adv-heading175149_106cbd-56\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading175149_106cbd-56, .wp-block-kadence-advancedheading.kt-adv-heading175149_106cbd-56[data-kb-block=\"kb-adv-heading175149_106cbd-56\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading175149_106cbd-56, .wp-block-kadence-advancedheading.kt-adv-heading175149_106cbd-56[data-kb-block=\"kb-adv-heading175149_106cbd-56\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading175149_106cbd-56 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading175149_106cbd-56\">Nakon \u0161to je u prosincu 2000. Gucci grupa kupila je 51% modne ku\u0107e Alexandera McQueena, konkurencija je prerasla u <a data-kb-tooltip-content=\"Vi\u0161e u nasavku &quot;Zmija i Lav&quot;.\" class=\"kb-tooltips\">osobni rat izme\u0111u Bernarda Arnaulta i Fran\u00e7oisa Pinaulta, koji traje do danas<\/a>.<\/p>\n\n\n\n<p>No, Arnault je stvorio pravila nove ere i mogao je biti samo u pravu kada je rekao Dani Thomas <em>&#8220;vidjet \u0107emo koliko \u0107e to trajati&#8221;<\/em>:<\/p>\n\n\n\n<p><em>Bijeli vitezovi<\/em> koji pristi\u017eu iz financijskih krugova neumitno se pretvaraju u <em>crne<\/em> &#8211; ili te slome, kao \u0161to su se redom slomili &#8220;Arnaultovi de\u010dki&#8221;<sup class=\"modern-footnotes-footnote \" data-mfn=\"5\" data-mfn-post-scope=\"00000000000018500000000000000000_175149\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_175149-5\">5<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_175149-5\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"5\">Alexander Mc Queen je 2010. po\u010dinio samoubojstvo.   Galliano je puknuo nakon predoziranja i smrti i njegove desne ruke, a njegova ovisnost o tabletama, alkoholu i drogama je 2011. rezlutirala antisemitskim ispadom koji je snimljen i emitiran, nakon \u010dega ga je LVMH odmah otpustio. Karijera mu je bila prekinuta na punih 10 godina. Danas se poku\u0161ava vratiti, no vrata velikih su mu zatvorena. Mark Jacobs je nekoliko puta zavr\u0161avao na rehabilitaciji zbog ovisnosti, a oti\u0161ao je 2014., jer vi\u0161e nije mogao izdr\u017eati pritisak.<\/span>, ili mora\u0161 oti\u0107i.<\/p>\n\n\n\n<p>Zbog nesuglasica u vo\u0111enju iznimno uspje\u0161nih brendova, Pinault je 2004. otpustio Forda, a De Sole se istoga dana pokupio za njim.<br>Tom Ford je za Kingdom of Dreams izjavio da se osje\u0107a kao da je dio svog \u017eivota bacio u vjetar, a De Sole da nije plakao niti na pogrebu svojih roditelja, ali da je plakao opra\u0161taju\u0107i se od svojih dugogodi\u0161njih suradnika u Gucciju.<\/p>\n\n\n\n<p>U 2006. su zajedno pokrenuli novu nezavisnu pri\u010du &#8211; kompaniju Tom Ford. Njihova nova pri\u010da je opet bila svje\u017ea i dobra, a zatim se pojavio i novi bijeli vitez<sup class=\"modern-footnotes-footnote \" data-mfn=\"6\" data-mfn-post-scope=\"00000000000018500000000000000000_175149\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_175149-6\">6<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_175149-6\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"6\">ESTEE LAUDER (2023.)<em>The Est\u00e9e Lauder Companies Completes Acquisition of the Tom Ford Brand<\/em>. <strong>Est\u00e9e Lauder Companies, 2023.<\/strong> Link: <a href=\"https:\/\/www.elcompanies.com\/en\/news-and-media\/newsroom\/press-releases\/2023\/04-28-2023-171511000\" target=\"_blank\" rel=\"noopener\">https:\/\/www.elcompanies.com\/en\/news-and-media\/newsroom\/press-releases\/2023\/04-28-2023-171511000<\/a> (29.6.2023.)<\/span>.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading175149_44abdd-6a, .wp-block-kadence-advancedheading.kt-adv-heading175149_44abdd-6a[data-kb-block=\"kb-adv-heading175149_44abdd-6a\"]{padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:0px;margin-bottom:0px;text-align:center;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading175149_44abdd-6a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading175149_44abdd-6a[data-kb-block=\"kb-adv-heading175149_44abdd-6a\"] mark.kt-highlight{font-style:normal;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading175149_44abdd-6a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading175149_44abdd-6a[data-kb-block=\"kb-adv-heading175149_44abdd-6a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading175149_44abdd-6a, .wp-block-kadence-advancedheading.kt-adv-heading175149_44abdd-6a[data-kb-block=\"kb-adv-heading175149_44abdd-6a\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading175149_44abdd-6a, .wp-block-kadence-advancedheading.kt-adv-heading175149_44abdd-6a[data-kb-block=\"kb-adv-heading175149_44abdd-6a\"]{text-align:center!important;}}<\/style>\n<p class=\"kt-adv-heading175149_44abdd-6a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading175149_44abdd-6a\"><em>Nastavlja se<\/em>&#8230;<\/p>\n\n\n<style>.kb-block-show-more-container175149_42fcb8-39{margin-top:var(--global-kb-spacing-sm, 1.5rem);}.kb-block-show-more-container175149_42fcb8-39 > .wp-block-kadence-advancedbtn{margin-top:1em;}.kb-block-show-more-container175149_42fcb8-39 > .wp-block-kadence-advancedbtn .kt-btn-wrap:nth-child(2), .kb-block-show-more-container175149_42fcb8-39 > .wp-block-kadence-advancedbtn .wp-block-kadence-singlebtn:nth-of-type(2){display:none;}.kb-block-show-more-container175149_42fcb8-39 > .wp-block-kadence-column{max-height:90px;overflow-y:hidden;-webkit-mask-image:linear-gradient(to bottom, black 70%, transparent 100%);mask-image:linear-gradient(to bottom, black 70%, transparent 100%);}.kb-block-show-more-container175149_42fcb8-39.kb-smc-open > .wp-block-kadence-column{max-height:none;-webkit-mask-image:none;mask-image:none;overflow-y:unset;}.kb-block-show-more-container175149_42fcb8-39.kb-smc-open > .wp-block-kadence-advancedbtn .kt-btn-wrap:nth-child(1), .kb-block-show-more-container175149_42fcb8-39.kb-smc-open > .wp-block-kadence-advancedbtn .wp-block-kadence-singlebtn:nth-of-type(1){display:none;}.kb-block-show-more-container175149_42fcb8-39.kb-smc-open > .wp-block-kadence-advancedbtn .kt-btn-wrap:nth-child(2), .kb-block-show-more-container175149_42fcb8-39.kb-smc-open > .wp-block-kadence-advancedbtn .wp-block-kadence-singlebtn:nth-of-type(2){display:inline-flex;}.kb-block-show-more-container175149_42fcb8-39.kb-smc-open > .wp-block-kadence-advancedbtn.kt-force-btn-fullwidth .kt-btn-wrap:nth-child(2){display:block;}<\/style>\n<div class=\"wp-block-kadence-show-more kb-block-show-more-container kb-block-show-more-container175149_42fcb8-39\"><style>.kadence-column175149_d276b8-c8 > .kt-inside-inner-col,.kadence-column175149_d276b8-c8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column175149_d276b8-c8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column175149_d276b8-c8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column175149_d276b8-c8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column175149_d276b8-c8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column175149_d276b8-c8{position:relative;}@media all and (max-width: 1024px){.kadence-column175149_d276b8-c8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column175149_d276b8-c8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column175149_d276b8-c8 kb-show-more-content\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading175149_b798c8-81, .wp-block-kadence-advancedheading.kt-adv-heading175149_b798c8-81[data-kb-block=\"kb-adv-heading175149_b798c8-81\"]{text-align:left;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading175149_b798c8-81 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading175149_b798c8-81[data-kb-block=\"kb-adv-heading175149_b798c8-81\"] mark.kt-highlight{font-family:'HEADING Bold';font-weight:400;font-style:normal;color:var(--global-palette3, #1A202C);border-top:1px solid var(--global-palette5, #4A5568);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-advancedheading.kt-adv-heading175149_b798c8-81 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading175149_b798c8-81[data-kb-block=\"kb-adv-heading175149_b798c8-81\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading175149_b798c8-81, .wp-block-kadence-advancedheading.kt-adv-heading175149_b798c8-81[data-kb-block=\"kb-adv-heading175149_b798c8-81\"]{text-align:left!important;}}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading175149_b798c8-81 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading175149_b798c8-81[data-kb-block=\"kb-adv-heading175149_b798c8-81\"] mark.kt-highlight{border-top:1px solid var(--global-palette5, #4A5568);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading175149_b798c8-81, .wp-block-kadence-advancedheading.kt-adv-heading175149_b798c8-81[data-kb-block=\"kb-adv-heading175149_b798c8-81\"]{text-align:left!important;}.wp-block-kadence-advancedheading.kt-adv-heading175149_b798c8-81 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading175149_b798c8-81[data-kb-block=\"kb-adv-heading175149_b798c8-81\"] mark.kt-highlight{border-top:1px solid var(--global-palette5, #4A5568);}}<\/style>\n<p class=\"kt-adv-heading175149_b798c8-81 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading175149_b798c8-81\"><mark class=\"kt-highlight\">Bilje\u0161ke<\/mark><a href=\"https:\/\/www.forbes.com\/sites\/susanadams\/2019\/10\/31\/the-100-billion-man-how-bernard-arnault-stitched-together-the-worlds-third-biggest-fortune-with-louis-vuitton-dior-and-77-other-brandsand-why-hes-not-done-yet\/\" target=\"_blank\" rel=\"noopener\"><br><\/a><ul class=\"modern-footnotes-list \"><li><span>1<\/span><div>SPINDLER, A. M. (1995).<em>&#8220;Galliano Is Named Designer for House of Givenchy&#8221;<\/em>. <strong>The New York Times, 12.7.1995.<\/strong> Link: <a href=\"https:\/\/www.nytimes.com\/1995\/07\/12\/garden\/galliano-is-named-designer-for-house-of-givenchy.html\">https:\/\/www.nytimes.com\/1995\/07\/12\/garden\/galliano-is-named-designer-for-house-of-givenchy.html<\/a>(3.7.2024.)<\/div><\/li><li><span>2<\/span><div>SPINDLER, A. M. (1996.). &#8220;Review\/Fashion: What&#8217;s New in Couture? Nothing.&#8221; The New York Times, 16.7.1996. Link: <a href=\"https:\/\/www.nytimes.com\/1996\/07\/16\/style\/review-fashion-what-s-new-in-couture-nothing.html\">https:\/\/www.nytimes.com\/1996\/07\/16\/style\/review-fashion-what-s-new-in-couture-nothing.html<\/a> (1.7.2024.)<\/div><\/li><li><span>3<\/span><div>FRIEDMAN, V. (2014.) <em>&#8220;Should Herm\u00e8s, LVMH and Kering Keep Their Fights Private?&#8221;. <\/em><strong>The New York Times, 11.11.2014.<\/strong> Link: <a href=\"https:\/\/www.nytimes.com\/2014\/11\/13\/fashion\/should-hermes-lvmh-kering-keep-their-court-fights-private.html\">https:\/\/www.nytimes.com\/2014\/11\/13\/fashion\/should-hermes-lvmh-kering-keep-their-court-fights-private.html<\/a> (3.7.2024.)<\/div><\/li><li><span>4<\/span><div>Za ovaj dio teksta koristila sam sljede\u0107e izvore:<br><br>KIRKPATRICK, D. D. (1999.) <em>\u201cThe Luxury Wars\u201d <\/em><strong>The New York Magazine, 26.4.1999. <\/strong>Link: <em><a href=\"https:\/\/nymag.com\/nymetro\/shopping\/fashion\/features\/865\/\">https:\/\/nymag.com\/nymetro\/shopping\/fashion\/features\/865\/<\/a> (28.6.2024.)<\/em><br>\u010clanak je u objavljen jeku &#8220;rata torbica&#8221; (travanj 1999.), a i Arnault i De Sole dali su svoje izjave za NY Magazinea.<br><br>BURROUGH, B. (2009.) <em>&#8220;Gucci and Goliath&#8221;<\/em>. <strong>Vanity Fair, srpanj 1999.<\/strong> Link: <a href=\"https:\/\/archive.vanityfair.com\/article\/1999\/7\/gucci-and-goliath\">https:\/\/archive.vanityfair.com\/article\/1999\/7\/gucci-and-goliath<\/a> (27.6.2024.)<br><br>JOUDAT, S. (2014.) &#8220;<em>Gucci &amp; LVMH: A hostile takover battle across the Atlantic<\/em>&#8220;.<em> <\/em><strong>Sais Europe Journal od Global Affairs, Vol 18, <\/strong>str. 84-96.:<br><br><strong>Kingdom of Dreams (2022.)<\/strong> ep. 2 &#8211; izjave neposrednih aktera i arhivski snimci.<\/div><\/li><li><span>5<\/span><div>Alexander Mc Queen je 2010. po\u010dinio samoubojstvo.   Galliano je puknuo nakon predoziranja i smrti i njegove desne ruke, a njegova ovisnost o tabletama, alkoholu i drogama je 2011. rezlutirala antisemitskim ispadom koji je snimljen i emitiran, nakon \u010dega ga je LVMH odmah otpustio. Karijera mu je bila prekinuta na punih 10 godina. Danas se poku\u0161ava vratiti, no vrata velikih su mu zatvorena. Mark Jacobs je nekoliko puta zavr\u0161avao na rehabilitaciji zbog ovisnosti, a oti\u0161ao je 2014., jer vi\u0161e nije mogao izdr\u017eati pritisak.<\/div><\/li><li><span>6<\/span><div>ESTEE LAUDER (2023.)<em>The Est\u00e9e Lauder Companies Completes Acquisition of the Tom Ford Brand<\/em>. <strong>Est\u00e9e Lauder Companies, 2023.<\/strong> Link: <a href=\"https:\/\/www.elcompanies.com\/en\/news-and-media\/newsroom\/press-releases\/2023\/04-28-2023-171511000\">https:\/\/www.elcompanies.com\/en\/news-and-media\/newsroom\/press-releases\/2023\/04-28-2023-171511000<\/a> (29.6.2023.)<\/div><\/li><\/ul>&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btnsbutton-one-16{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btnsbutton-one-16 .kt-button{font-weight:normal;font-style:normal;}.kt-btnsbutton-one-16 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btnsbutton-one-16 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btnsbutton-one-16 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btnsbutton-one-16 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btnsbutton-one-16 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btnsbutton-one-16 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btnsbutton-one-16 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btnsbutton-one-16 kb-show-more-buttons\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn175149_068655-1c.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn175149_068655-1c.kb-button{padding-top:4px;padding-right:10px;padding-bottom:4px;padding-left:10px;}<\/style><button class=\"kb-button kt-button button kb-btn175149_068655-1c kt-btn-size-small kt-btn-width-type-auto kb-btn-global-inherit  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-button__link wp-block-kadence-singlebtn\"><span class=\"kt-btn-inner-text\">Pregledaj<\/span><\/button>\n\n<style>ul.menu .wp-block-kadence-advancedbtn .kb-btn175149_ccee54-9c.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn175149_ccee54-9c.kb-button{padding-top:4px;padding-right:10px;padding-bottom:4px;padding-left:10px;}<\/style><button class=\"kb-button kt-button button kb-btn175149_ccee54-9c kt-btn-size-small kt-btn-width-type-auto kb-btn-global-inherit  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-button__link wp-block-kadence-singlebtn\"><span class=\"kt-btn-inner-text\">Zatvori<\/span><\/button><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Unato\u010d predatorskim strategijama Vuka u ka\u0161miru, neki slavni brendovi su se \u017eestoko borili protiv ve\u0107eg i ja\u010deg te &#8211; pobijedili. Arnaultovi neuspjeli poku\u0161aji neprijateljskih preuzimanja i rat za Gucci (1999.) i Hermes (2010.) podjednako su pratili modni i poslovni krugovi.<\/p>\n","protected":false},"author":1,"featured_media":175180,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1],"tags":[],"kreator":[],"topic":[],"brand":[],"parfemska_grupa":[],"note":[],"organization":[],"osobe":[],"serijal":[3347],"class_list":["post-175149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nekategorizirano","serijal-bernard-arnault-lvmh"],"acf":{"show_related_posts":false,"related-post_1":null,"related-post_2":null,"related-post_3":null,"related-post_4":null,"related-post_5":null,"related-post_6":null,"related-post_7":null,"related-post_8":null,"related-post_9":null,"related-post_10":null},"taxonomy_info":{"category":[{"value":1,"label":"NEKATEGORIZIRANO"}],"serijal":[{"value":3347,"label":"Bernard Arnault (LVMH)"}]},"featured_image_src_large":["https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Dizajn-bez-naslova-\u2013-kopija-\u2013-kopija-\u2013-kopija_20240221_212830_0000.pdf_20240704_011522_0000-1400x788.jpg",1360,765,true],"author_info":{"display_name":"Iva Mirisna","author_link":"https:\/\/mirisna.com\/hr\/author\/miradmin\/"},"comment_info":0,"category_info":[{"term_id":1,"name":"NEKATEGORIZIRANO","slug":"nekategorizirano","term_group":0,"term_taxonomy_id":1,"taxonomy":"category","description":"","parent":0,"count":5,"filter":"raw","term_order":"0","cat_ID":1,"category_count":5,"category_description":"","cat_name":"NEKATEGORIZIRANO","category_nicename":"nekategorizirano","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/posts\/175149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/comments?post=175149"}],"version-history":[{"count":0,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/posts\/175149\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/media\/175180"}],"wp:attachment":[{"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/media?parent=175149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/categories?post=175149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/tags?post=175149"},{"taxonomy":"kreator","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/kreator?post=175149"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/topic?post=175149"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/brand?post=175149"},{"taxonomy":"parfemska_grupa","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/parfemska_grupa?post=175149"},{"taxonomy":"note","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/note?post=175149"},{"taxonomy":"organization","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/organization?post=175149"},{"taxonomy":"osobe","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/osobe?post=175149"},{"taxonomy":"serijal","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/serijal?post=175149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}