{"id":175138,"date":"2024-07-13T02:00:19","date_gmt":"2024-07-13T00:00:19","guid":{"rendered":"https:\/\/mirisna.com\/?p=175138"},"modified":"2025-05-05T11:23:26","modified_gmt":"2025-05-05T09:23:26","slug":"bernard-arnault-lvmh-pod-lvmh-kisobranom","status":"publish","type":"post","link":"https:\/\/mirisna.com\/hr\/bernard-arnault-lvmh-pod-lvmh-kisobranom\/","title":{"rendered":"Pod LVMH-ovim ki\u0161obranom"},"content":{"rendered":"\n<p>Iako Bernard Arnault nije on izmislio niti luksuz niti potro\u0161nju, luksuz je \u2013 upravo zahvaljuju\u0107i njemu \u2013 postao <em>globalan biznis<\/em>.<\/p>\n\n\n\n<p>Po\u010detkom 1990-ih, kada je krenuo u stvaranje svog carstva, Arnault je osjetio trend &#8211; elita se ubrzano zapo\u010dela bogatiti, a jaz izme\u0111u bogatih i siroma\u0161nih se pove\u0107avao:<\/p>\n\n\n\n<p>Naspram 420 multimilijardera u 1995., pro\u0161le godine (2023.) bilo ih je vi\u0161e od dvije i pol tisu\u0107e <sup class=\"modern-footnotes-footnote \" data-mfn=\"1\" data-mfn-post-scope=\"00000000000018500000000000000000_175138\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_175138-1\">1<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_175138-1\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"1\">STONE, B.. RASCOUET, A. (2024.)The big take -The House of Arnault.&nbsp;<strong>Bloomberg Businessweek, 25.6.2024.<\/strong> Link:&nbsp;<a href=\"https:\/\/www.bloomberg.com\/features\/2024-lvmh-bernard-arnault\/?leadSource=uverify%20wall\" target=\"_blank\" rel=\"noopener\">https:\/\/www.bloomberg.com\/features\/2024-lvmh-bernard-arnault\/?leadSource=uverify%20wall<\/a>&nbsp;(27.6.2024.)<\/span>. <br>Tome treba pridodati mno\u0161tvo novih milijuna\u0161a spremnih potvrditi svoj status kupnjom luksuznih brendova.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading175138_29191b-af, .wp-block-kadence-advancedheading.kt-adv-heading175138_29191b-af[data-kb-block=\"kb-adv-heading175138_29191b-af\"]{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-style:normal;text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading175138_29191b-af mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading175138_29191b-af[data-kb-block=\"kb-adv-heading175138_29191b-af\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading175138_29191b-af img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading175138_29191b-af[data-kb-block=\"kb-adv-heading175138_29191b-af\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading175138_29191b-af, .wp-block-kadence-advancedheading.kt-adv-heading175138_29191b-af[data-kb-block=\"kb-adv-heading175138_29191b-af\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading175138_29191b-af, .wp-block-kadence-advancedheading.kt-adv-heading175138_29191b-af[data-kb-block=\"kb-adv-heading175138_29191b-af\"]{text-align:left!important;}}<\/style>\n<h2 class=\"kt-adv-heading175138_29191b-af wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading175138_29191b-af\">Golbalni biznis luksuzom<\/h2>\n\n\n\n<p>Arnaultov biznis s luksuzom po\u010diva na razra\u0111enoj ideji da luksuzni brendovi ne prodaju samo luksuzne predmete \u2013 kreatorsku odje\u0107u i modne dodatake, satove i nakit te presti\u017ena pi\u0107a.<br>Njihove logotipe i imena ukra\u0161ava aura povijesnog naslije\u0111a i implicitno obe\u0107anje da kupnja luksuznog predmeta predstavlja potvrdu dru\u0161tvenog statusa i\/ili simboli\u010dan ulazak u ekskluzivan klub onih koji si to mogu priu\u0161titi.<\/p>\n\n\n\n<p>&#8211; Kad kupujete Dom P\u00e9rignon, Diorov parfem ili Vuitton torbu, ne znate da pripada istoj grupi. Tek se iza pozornice vidi da temelj na\u0161eg uspjeha po\u010diva na ekonomiji razmjera. &#8211; izjavio je Arnault za New York Magazine 1999. godine.<sup class=\"modern-footnotes-footnote \" data-mfn=\"2\" data-mfn-post-scope=\"00000000000018500000000000000000_175138\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_175138-2\">2<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_175138-2\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"2\"> KIRKPATRICK, D. D. (1999.) &#8220;The Luxury Wars&#8221; <strong>The New York Magazine, 26.4.1999. <\/strong>Link: <a href=\"https:\/\/nymag.com\/nymetro\/shopping\/fashion\/features\/865\/ \" target=\"_blank\" rel=\"noopener\">https:\/\/nymag.com\/nymetro\/shopping\/fashion\/features\/865\/ <\/a> (28.6.2024.)<\/span>.<\/p>\n\n\n\n<p>&#8211; To je bila ideja koju sam imao nakon \u0161to sam kupio Dior &#8211; podsjetio je za srpanjski Bloomberg Businessweek.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading175138_1c47d9-3f, .wp-block-kadence-advancedheading.kt-adv-heading175138_1c47d9-3f[data-kb-block=\"kb-adv-heading175138_1c47d9-3f\"]{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading175138_1c47d9-3f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading175138_1c47d9-3f[data-kb-block=\"kb-adv-heading175138_1c47d9-3f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading175138_1c47d9-3f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading175138_1c47d9-3f[data-kb-block=\"kb-adv-heading175138_1c47d9-3f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading175138_1c47d9-3f, .wp-block-kadence-advancedheading.kt-adv-heading175138_1c47d9-3f[data-kb-block=\"kb-adv-heading175138_1c47d9-3f\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading175138_1c47d9-3f, .wp-block-kadence-advancedheading.kt-adv-heading175138_1c47d9-3f[data-kb-block=\"kb-adv-heading175138_1c47d9-3f\"]{text-align:left!important;}}<\/style>\n<h3 class=\"kt-adv-heading175138_1c47d9-3f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading175138_1c47d9-3f\">Strate\u0161ka sinergija<\/h3>\n\n\n\n<p>&#8211; Mislim da bi generalni trend za te nezavisne kompanije bio da se integriraju u mo\u0107ne grupe. Uvijek \u0107e postojati iznimke koje potvr\u0111uju pravilo, ali meni se trend \u010dini o\u010dit iz financijskih i drugih razloga. &#8211;<em> <\/em>najavio je jo\u0161 1989. u intervjuu za Institutional investor<sup class=\"modern-footnotes-footnote \" data-mfn=\"3\" data-mfn-post-scope=\"00000000000018500000000000000000_175138\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_175138-3\">3<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_175138-3\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"3\">INSTITUTIONAL INVESTOR (1989.) &#8220;<em>Bernatd Arnault of LVMH &#8211; Luxurious takeovers&#8221;<\/em>. <strong>Institutional Investor, studeni 1989. <\/strong>Str. 55-56.<\/span>. <\/p>\n\n\n\n<p>No, i koncept i generalni trend kreirao je on, inaugurirav\u0161i pojam &#8220;<em>strate\u0161ke<\/em> <em>sinergije&#8221; <\/em>brendova unutar grupe.<\/p>\n\n\n<style>.wp-block-kadence-image.kb-image175138_25ae59-b9:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:var(--global-kb-spacing-md, 2rem);}<\/style>\n<div class=\"wp-block-kadence-image kb-image175138_25ae59-b9\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1012\" height=\"1400\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Foi54kmX0AIqbzZ-1.jpg_large-1-1012x1400.jpg\" alt=\"\" class=\"kb-img wp-image-175592\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Foi54kmX0AIqbzZ-1.jpg_large-1-1012x1400.jpg 1012w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Foi54kmX0AIqbzZ-1.jpg_large-1-217x300.jpg 217w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Foi54kmX0AIqbzZ-1.jpg_large-1-768x1062.jpg 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Foi54kmX0AIqbzZ-1.jpg_large-1-1111x1536.jpg 1111w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Foi54kmX0AIqbzZ-1.jpg_large-1.jpg 1397w\" sizes=\"auto, (max-width: 1012px) 100vw, 1012px\" \/><figcaption>Institutional investor, studeni 1989., mjesec dana prije nego \u0161to \u0107e stati na \u010delo LVMH-a. <\/figcaption><\/figure><\/div>\n\n\n\n<p>&#8211; Postoji nekoliko vrsta strate\u0161ke sinergije. &#8211; objasnio je &#8211; Jedna je distribucija, jer je jedna od tajni u na\u0161em poslu danas kontrola na\u0161ih distributivnih kanala i na\u0161ih butika. Kada se u Hong Kongu ili Singapuru otvori veliki trgova\u010dki centar luksuznih proizvoda i mi stignemo s presti\u017enim brendovima kao \u0161to su Dior, Celine, Vuitton, Givenchy i Christian Lacroix, to nam daje nevjerojatnu pregovara\u010dku snagu i omogu\u0107ava nam da za svoje brendove odaberemo najbolje trgovine. <br>(&#8230;.) <br>Imamo i veliki istra\u017eiva\u010dki centar koji centralizirano obavlja temeljna istra\u017eivanja proizvoda te tako\u0111er primijenjena istra\u017eivanja na podru\u010dju biologije i biotehnologije, vezano uz, primjerice, ko\u017eu za na\u0161e proizvode. Jedna smo od rijetkih kompanija koja mo\u017ee financirati takve istra\u017eiva\u010dke centre. <br>(&#8230;)<br>Tu je i sinergija na razini kreativnosti: Primjerice, idu\u0107eg sije\u010dnja \u0107emo lansirati parfem za Christian Lacroix, koji upravo razvija na\u0161a podru\u017enica Dior Perfumes. Ne samo da koristimo kreativnu snagu Christiana Diora &#8211; koji je ve\u0107 uspje\u0161no lansirao parfeme <em>Farenheit<\/em> i <em>Poison<\/em><sup class=\"modern-footnotes-footnote \" data-mfn=\"4\" data-mfn-post-scope=\"00000000000018500000000000000000_175138\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_175138-4\">4<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_175138-4\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"4\">Radi se o prvim parfemima koje je Parfums Dior lansirao nakon Arnaultovog preuzimanja: <em>Poison<\/em> (Edouard Fl\u00e9chier \/ Maurice Roger) je stavljen na tr\u017ei\u0161te 1985., a <em>Farenheit<\/em> (Jean-Louis Sieuzac \/ Michel Almairac \/ Maurice Roger) 1988.<\/span> &#8211; kako bi razvili parfem za Christian Lacroix, ve\u0107 \u0107emo koristiti i Diorovu globalnu prodajnu mre\u017eu kako bismo plasirali proizvod. Izgraditi takvu mre\u017eu iz ni\u010dega bilo bi vrlo skupo. <br>(&#8230;)<br>Tu je i sinergija u ogla\u0161avanju. Alkoholna pi\u0107a, na primjer. Kada grupno kupujemo oglasni prostor za konjake, \u0161ampanjce &#8211; a sada i whiskey, jer imamo dogovor s Guinnessom &#8211; to nam u pregovorima daje veliku prednost pred svima drugima. Tu prednost mo\u017eemo koristiti kako bismo ugovorili najbolje cijene ili najbolja spremi\u0161ta mjesta u skladi\u0161tima. Budu\u0107i da nudimo najpresti\u017enije proizvode, mo\u017eemo insistirati da budu distribuirani u najbolje trgovine i da u tim trgovinama budu izlo\u017eeni na najboljim mjestima.<sup class=\"modern-footnotes-footnote \" data-mfn=\"5\" data-mfn-post-scope=\"00000000000018500000000000000000_175138\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_175138-5\">5<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_175138-5\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"5\">I<strong>nstitutional Investor, studeni 1989. <\/strong><\/span><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading175138_f8db36-77, .wp-block-kadence-advancedheading.kt-adv-heading175138_f8db36-77[data-kb-block=\"kb-adv-heading175138_f8db36-77\"]{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-style:normal;text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading175138_f8db36-77 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading175138_f8db36-77[data-kb-block=\"kb-adv-heading175138_f8db36-77\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading175138_f8db36-77 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading175138_f8db36-77[data-kb-block=\"kb-adv-heading175138_f8db36-77\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading175138_f8db36-77, .wp-block-kadence-advancedheading.kt-adv-heading175138_f8db36-77[data-kb-block=\"kb-adv-heading175138_f8db36-77\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading175138_f8db36-77, .wp-block-kadence-advancedheading.kt-adv-heading175138_f8db36-77[data-kb-block=\"kb-adv-heading175138_f8db36-77\"]{text-align:left!important;}}<\/style>\n<h2 class=\"kt-adv-heading175138_f8db36-77 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading175138_f8db36-77\">AKVIZICIJE<\/h2>\n\n\n\n<p>Prilikom osnivanja 1987., LVMH je u svom portfelju imao svega 4 brenda, od \u010dega 3 iz portfelja vina i alkoholnih pi\u0107a (Moet Chandon, Hennesey, Dom Perignon) te samo jedan modni &#8211; <strong>Louis Vuitton<\/strong>.<br>Prema Bloombergu, danas Louis Vuitton \u010dini oko \u010detvrtinu ukupnog prihoda LVMH-a i polovicu njegove dobiti.<\/p>\n\n\n\n<p>Broj brendova se pove\u0107ao na 8 u vrijeme kada na \u010delo kompanije dolazi Arnault, jer je tijekom frakcijskih borbi, 1988., Henry Racamier, unato\u010d protivljenju partnera, kupio <strong>Veuve Cliqopt<\/strong>, a s njime u portfelj LVMH-a ulazi i <strong>Givenchy<\/strong>, koji je bio u vlasni\u0161tvu kupljenog proizvo\u0111a\u010da \u0161ampanjca.<\/p>\n\n\n\n<p>Danas <a href=\"https:\/\/www.lvmh.com\/houses\/\" target=\"_blank\" rel=\"noopener\"><strong>stranice kompanije<\/strong><\/a> unutar 6 LVMH-ovih odjela (<em>vina i pi\u0107a<\/em>, <em>moda i ko\u017ena galanterija<\/em>, <em>parfemi i kozmetika<\/em>, <em>satovi i nakit<\/em>, <em>selektivna prodaja<\/em>, <em>ostale aktivnosti<\/em>) danas isti\u010du sveukupno 75 LVMH-ovih brendova (nekada\u0161njih ku\u0107a), a broj dalje raste.<\/p>\n\n\n<style>.wp-block-kadence-image.kb-image175138_03770e-92:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}<\/style>\n<div class=\"wp-block-kadence-image kb-image175138_03770e-92\"><figure class=\"aligncenter size-medium_large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"712\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240628_122941_Chrome-768x712.jpg\" alt=\"\" class=\"kb-img wp-image-174181\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240628_122941_Chrome-768x712.jpg 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240628_122941_Chrome-300x278.jpg 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240628_122941_Chrome.jpg 1080w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-kadence-image kb-image175138_ed1bc9-3e\"><figure class=\"aligncenter size-medium_large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"417\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240628_123022_Chrome-768x417.jpg\" alt=\"\" class=\"kb-img wp-image-174183\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240628_123022_Chrome-768x417.jpg 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240628_123022_Chrome-300x163.jpg 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240628_123022_Chrome.jpg 1080w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption>izvor: LVMH (2024.) &#8211; <a href=\"https:\/\/www.lvmh.com\/group\/\" target=\"_blank\" rel=\"noopener\">stranice kompanije<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>Prve akvizicije pod Arnaultovom upravom LMVH je proveo tek u prvoj polovini 1990-ih, nakon \u0161to se Arnaultu\u010dvrstio na \u010delu kompanije.<sup class=\"modern-footnotes-footnote \" data-mfn=\"6\" data-mfn-post-scope=\"00000000000018500000000000000000_175138\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_175138-6\">6<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_175138-6\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"6\">TFL \u2013 THE FASHION LAW (2024).&nbsp;<em>\u201cLVMH: A Timeline Behind the Building of the World\u2019s Most Valuable Luxury Goods Group.\u201d<\/em>&nbsp;<strong>TFL, 26.1.2024.<\/strong>&nbsp;Link:&nbsp;<a href=\"https:\/\/www.thefashionlaw.com\/lvmh-a-timeline-behind-the-building-of-a-conglomerate\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.thefashionlaw.com\/lvmh-a-timeline-behind-the-building-of-a-conglomerate\/<\/a>(27.6.2024).&nbsp;<\/span><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading175138_9916b3-3e, .wp-block-kadence-advancedheading.kt-adv-heading175138_9916b3-3e[data-kb-block=\"kb-adv-heading175138_9916b3-3e\"]{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading175138_9916b3-3e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading175138_9916b3-3e[data-kb-block=\"kb-adv-heading175138_9916b3-3e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading175138_9916b3-3e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading175138_9916b3-3e[data-kb-block=\"kb-adv-heading175138_9916b3-3e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading175138_9916b3-3e, .wp-block-kadence-advancedheading.kt-adv-heading175138_9916b3-3e[data-kb-block=\"kb-adv-heading175138_9916b3-3e\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading175138_9916b3-3e, .wp-block-kadence-advancedheading.kt-adv-heading175138_9916b3-3e[data-kb-block=\"kb-adv-heading175138_9916b3-3e\"]{text-align:left!important;}}<\/style>\n<h5 class=\"kt-adv-heading175138_9916b3-3e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading175138_9916b3-3e\">Moda i ko\u017ena galanterija<\/h5>\n\n\n\n<p class=\"has--font-size\">Uz Dior, Givenchy i Vuitton, LVMH tijekom 1990-ih u protfelj mode i ko\u017ene galanterije priklju\u010duje <strong>Kenzo<\/strong> (1993.) <strong>Berluti<\/strong> (1993.) <strong>Loewe<\/strong> (1996.) <strong>Celine<\/strong> (1996.) i <strong>Marc Jacobs<\/strong> (1998.).<\/p>\n\n\n\n<p class=\"has--font-size\">U 2000-ima u modni portfelj ulaze jo\u0161 i <strong>Pucci<\/strong> (2000.), <strong>Rosimoda<\/strong> (2000.), <strong>Fendi<\/strong> (2001.), <strong>Moyant<\/strong> (2010.), Patou (<strong>2018<\/strong>.), <strong>Loro Piana <\/strong>(2013.), <strong>Vuarnet<\/strong> (2023.) i <strong>Barton Perreira<\/strong> (2023.).<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading175138_271b89-23, .wp-block-kadence-advancedheading.kt-adv-heading175138_271b89-23[data-kb-block=\"kb-adv-heading175138_271b89-23\"]{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading175138_271b89-23 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading175138_271b89-23[data-kb-block=\"kb-adv-heading175138_271b89-23\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading175138_271b89-23 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading175138_271b89-23[data-kb-block=\"kb-adv-heading175138_271b89-23\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading175138_271b89-23, .wp-block-kadence-advancedheading.kt-adv-heading175138_271b89-23[data-kb-block=\"kb-adv-heading175138_271b89-23\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading175138_271b89-23, .wp-block-kadence-advancedheading.kt-adv-heading175138_271b89-23[data-kb-block=\"kb-adv-heading175138_271b89-23\"]{text-align:left!important;}}<\/style>\n<h5 class=\"kt-adv-heading175138_271b89-23 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading175138_271b89-23\">Parfemi i kozmetika<\/h5>\n\n\n\n<p>Uz <strong>Parfums Christian Dior<\/strong> i&nbsp;<strong>Givenchy Parfums<\/strong>&nbsp;(1988) u portfelju su 1990-ih u\u0161li&nbsp;<strong>Kenzo Parfums<\/strong>&nbsp;(1993.),&nbsp;<strong>Guerlain&nbsp;<\/strong>(1994.),&nbsp;<strong>Loewe Perfumes<\/strong>&nbsp;(1996.),&nbsp;<strong>Make Up For Ever  <\/strong>(1999.), <strong>Benefit Cosmetics<\/strong> (1999.) i <strong>Fresh<\/strong> (1999.).<\/p>\n\n\n\n<p>U 2000-ima LVMH preuzima <strong>Acqua di Parmu<\/strong>&nbsp;(2001.), Olehenriksen (2011.), <strong>Maison Francis Kurkdjian (2017.)<\/strong>, <strong>Stellu by Stella McCartney <\/strong>(2019.), <strong>KVD Beauty<\/strong> (2020.), <strong>Officine Universelle Buly<\/strong> (<strong>2021.<\/strong>). <\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading175138_bad94a-21, .wp-block-kadence-advancedheading.kt-adv-heading175138_bad94a-21[data-kb-block=\"kb-adv-heading175138_bad94a-21\"]{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading175138_bad94a-21 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading175138_bad94a-21[data-kb-block=\"kb-adv-heading175138_bad94a-21\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading175138_bad94a-21 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading175138_bad94a-21[data-kb-block=\"kb-adv-heading175138_bad94a-21\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading175138_bad94a-21, .wp-block-kadence-advancedheading.kt-adv-heading175138_bad94a-21[data-kb-block=\"kb-adv-heading175138_bad94a-21\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading175138_bad94a-21, .wp-block-kadence-advancedheading.kt-adv-heading175138_bad94a-21[data-kb-block=\"kb-adv-heading175138_bad94a-21\"]{text-align:left!important;}}<\/style>\n<h5 class=\"kt-adv-heading175138_bad94a-21 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading175138_bad94a-21\">Satovi i nakit<\/h5>\n\n\n\n<p class=\"has--font-size\">LVMH zapo\u010dinje stvarati i portfelj satova i nakita kupnjom <strong>Freda<\/strong> (1995), a 1999. portfelju priklju\u010duje <strong>Chaumet<\/strong>, <strong>Tag Heuer<\/strong> i <strong>Zenit<\/strong>.<br> U 2000-ima u portfelj satova i nakita LVMH ulaze <strong>Hubolt<\/strong> (2008.), <strong>Bvlgari<\/strong> (2011.), <strong>Repossy<\/strong> (2015.). Posljednja velika Arnaultova akvizicija je <strong>Tiffany&amp;Co<\/strong> (2020.), ameri\u010dki simbol.<\/p>\n\n\n\n<p>U vrijeme pisanja ovog teksta objavljena je i vijest da je LVMH je preuzeo tvrtku Swiza, vlasnika <strong>L&#8217;Ep\u00e9e 1839<\/strong>, \u0161vicarskog proizvo\u0111a\u010da vrhunskih satova. <sup class=\"modern-footnotes-footnote \" data-mfn=\"7\" data-mfn-post-scope=\"00000000000018500000000000000000_175138\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_175138-7\">7<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_175138-7\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"7\">SINGH, P. (2024). <em>&#8220;LVMH acquires high-end Swiss clock maker L&#8217;Ep\u00e9e 1839.&#8221;<\/em> <strong>The Fashion Law, 26.6.2024.<\/strong> Link: <a href=\"https:\/\/fashionunited.uk\/news\/business\/lvmh-acquires-high-end-swiss-clock-maker-lepee-1839\/2024062676314\" target=\"_blank\" rel=\"noopener\">https:\/\/fashionunited.uk\/news\/business\/lvmh-acquires-high-end-swiss-cloc<\/a><\/span>.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading175138_fab2c9-14, .wp-block-kadence-advancedheading.kt-adv-heading175138_fab2c9-14[data-kb-block=\"kb-adv-heading175138_fab2c9-14\"]{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading175138_fab2c9-14 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading175138_fab2c9-14[data-kb-block=\"kb-adv-heading175138_fab2c9-14\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading175138_fab2c9-14 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading175138_fab2c9-14[data-kb-block=\"kb-adv-heading175138_fab2c9-14\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading175138_fab2c9-14, .wp-block-kadence-advancedheading.kt-adv-heading175138_fab2c9-14[data-kb-block=\"kb-adv-heading175138_fab2c9-14\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading175138_fab2c9-14, .wp-block-kadence-advancedheading.kt-adv-heading175138_fab2c9-14[data-kb-block=\"kb-adv-heading175138_fab2c9-14\"]{text-align:left!important;}}<\/style>\n<h5 class=\"kt-adv-heading175138_fab2c9-14 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading175138_fab2c9-14\">Je li Richemont sljede\u0107i?<\/h5>\n\n\n\n<p>&#8211; Imamo ideje za budu\u0107nost, ali o\u010dito vam ne mogu re\u0107i. Znam da bi nekoliko brendova jako dobro odgovaralo, i znam da bi vlasnici bili vrlo sretni. &#8211; odgovorio <em>Vuk u ka\u0161miru <\/em> novinarima Bloomberg Businessweeka na pitanje lovi li i dalje. <br>LVMH je tako\u0111er slu\u017ebeno odbio komentirati ikakve planove o budu\u0107im preuzimanjima.<\/p>\n\n\n\n<p>No, samo dan nakon \u0161to objavljen \u010dlanak s njegovom izjavom, LVMH je slu\u017ebeno objavio potvrdu glasina da je Aenault zainteresiran za Richemont, u \u010dujem sastavu je <strong>Cartier<\/strong><sup class=\"modern-footnotes-footnote \" data-mfn=\"8\" data-mfn-post-scope=\"00000000000018500000000000000000_175138\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_175138-8\">8<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_175138-8\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"8\">ADEGEEST, D. (2024). <em>&#8220;Bernard Arnault, LVMH chief, buys shares in Richemont&#8221;.<\/em> <strong>The Fashion Law, 26.6.2024. <\/strong>Link: <a href=\"https:\/\/fashionunited.uk\/news\/business\/bernard-arnault-lvmh-chief-buys-shares-in-richemont\/2024062676342\" target=\"_blank\" rel=\"noopener\">https:\/\/fashionunited.uk\/news\/business\/bernard-arnault-lvmh-chief-buys-shares-in-richemont\/2024062676342<\/a> (27.6.2024.)<\/span>, zbog kojih su novinari Arnaultu postavili pitanje.<\/p>\n\n\n\n<p>Iako Arnaultov osobni udio u Richemontu ne utje\u010de na upravlja\u010dka prava, u sije\u010dnju ove godine javno izjavio da ako Johann Rupert, ju\u017enoafri\u010dki milijarder koji kontrolira Richemont, <em>&#8220;treba podr\u0161ku za odr\u017eavanje svoje neovisnosti, bit \u0107u tu.&#8221; <\/em><\/p>\n\n\n\n<p>Zvu\u010di poznato.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading175138_3118ee-ca, .wp-block-kadence-advancedheading.kt-adv-heading175138_3118ee-ca[data-kb-block=\"kb-adv-heading175138_3118ee-ca\"]{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-style:normal;text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading175138_3118ee-ca mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading175138_3118ee-ca[data-kb-block=\"kb-adv-heading175138_3118ee-ca\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading175138_3118ee-ca img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading175138_3118ee-ca[data-kb-block=\"kb-adv-heading175138_3118ee-ca\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading175138_3118ee-ca, .wp-block-kadence-advancedheading.kt-adv-heading175138_3118ee-ca[data-kb-block=\"kb-adv-heading175138_3118ee-ca\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading175138_3118ee-ca, .wp-block-kadence-advancedheading.kt-adv-heading175138_3118ee-ca[data-kb-block=\"kb-adv-heading175138_3118ee-ca\"]{text-align:left!important;}}<\/style>\n<h2 class=\"kt-adv-heading175138_3118ee-ca wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading175138_3118ee-ca\">Konkurenti<\/h2>\n\n\n\n<p>&#8211; Sje\u0107am se da su mi govorili da nema smisla spajati toliko brendova. No, to je bio priznat uspjeh &#8211; prisjetio se kritika s po\u010detka 1990-ih, u intervjuu za CNBC (2018.) &#8211; Posljednjih 10 godina nas svaki konkurent poku\u0161ava imitirati, \u0161to je vrlo korisno i za nas. Mislim da nisu uspje\u0161ni, ali poku\u0161avaju.<sup class=\"modern-footnotes-footnote \" data-mfn=\"9\" data-mfn-post-scope=\"00000000000018500000000000000000_175138\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_175138-9\">9<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_175138-9\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"9\">MUSADDIQUE, Sh. (2018.). <em>&#8220;Louis Vuitton chief Bernard Arnault says he regrets selling his Apple shares too early.&#8221;<\/em> <strong>CNBC, 1.5.2018. <\/strong>Link: <a href=\"https:\/\/www.cnbc.com\/2018\/05\/01\/lvmh-ceo-bernard-arnault-regrets-selling-his-apple-shares-too-early.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.cnbc.com\/2018\/05\/01\/lvmh-ceo-bernard-arnault-regrets-selling-his-apple-shares-too-early.html<\/a> (27.6.2024.)<\/span><\/p>\n\n\n\n<p>Nakon \u0161to je Arnault je s LVMH-om po\u010detkom 1990-ih krenuo pretvarati luksuz u globalan biznis, ostalima nije preostalo drugo nego da slijede trend.<br>Krajem 1990-ih, kada je konkurenciji postalo jasno da nije ostalo puno prostora za druga\u010diji oblik globalnog poslovanja, Arnault je bio u prednosti punih 10 godina.<\/p>\n\n\n\n<p>U u\u017eem sektoru luksuza, Arnault  prakti\u010dki sam stvorio svog najve\u0107eg (ali vi\u0161e ne i najja\u010deg) konkurenta:<\/p>\n\n\n\n<p><strong>Kering<\/strong>, Fran\u00e7ois-Henrija Pinaulta  je u\u0161ao u sektor luksuza 1999., tijekom LVMH-ovog poku\u0161aja preuzimanja Guccija, a danas posjeduje Gucci, Yves Saint Laurent, Balenciagu, Bottegu Venettu, Creed (2023.) i Valentino (2024.).<\/p>\n\n\n<style>.wp-block-kadence-image.kb-image175138_29c4ec-36:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-md, 2rem);}<\/style>\n<div class=\"wp-block-kadence-image kb-image175138_29c4ec-36\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1154\" height=\"769\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/10-Things-You-Didnt-Know-About-Francois-Henri-Pinault-niood-1154x769-1.jpeg\" alt=\"\" class=\"kb-img wp-image-175832\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/10-Things-You-Didnt-Know-About-Francois-Henri-Pinault-niood-1154x769-1.jpeg 1154w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/10-Things-You-Didnt-Know-About-Francois-Henri-Pinault-niood-1154x769-1-300x200.jpeg 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/10-Things-You-Didnt-Know-About-Francois-Henri-Pinault-niood-1154x769-1-768x512.jpeg 768w\" sizes=\"auto, (max-width: 1154px) 100vw, 1154px\" \/><figcaption>Fran\u00e7oise-Henri Pinault. Izvor: <a href=\"https:\/\/niood.com\/10-things-you-didnt-know-about-francois-henri-pinault\/\" target=\"_blank\" rel=\"noopener\">Niood<\/a>.<\/figcaption><\/figure><\/div>\n\n\n\n<p>S druge strane, s najmanjim konkurentom &#8211; <strong>Prada grupom <\/strong>u \u010dijem su vlasni\u0161tvu Prada, Miu Miu, Church&#8217;s, Car Shoe i Marchesi 1824 i Luna Rossa sura\u0111ivao je u poslovnim poduhvatima.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading175138_ab64e1-95, .wp-block-kadence-advancedheading.kt-adv-heading175138_ab64e1-95[data-kb-block=\"kb-adv-heading175138_ab64e1-95\"]{text-align:left;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading175138_ab64e1-95 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading175138_ab64e1-95[data-kb-block=\"kb-adv-heading175138_ab64e1-95\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading175138_ab64e1-95 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading175138_ab64e1-95[data-kb-block=\"kb-adv-heading175138_ab64e1-95\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading175138_ab64e1-95, .wp-block-kadence-advancedheading.kt-adv-heading175138_ab64e1-95[data-kb-block=\"kb-adv-heading175138_ab64e1-95\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading175138_ab64e1-95, .wp-block-kadence-advancedheading.kt-adv-heading175138_ab64e1-95[data-kb-block=\"kb-adv-heading175138_ab64e1-95\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading175138_ab64e1-95 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading175138_ab64e1-95\">Oko <strong>Richemonta<\/strong> ju\u017enoafri\u010dkog milijardera Johanna Ruperta, u \u010dijem su vlasni\u0161tvu, me\u0111u ostalima, <em>Cartier<\/em> i <em>Van Cleef &amp; Arpels<\/em> obilazi kao ma\u010dak oko vru\u0107e ka\u0161e, <a data-kb-tooltip-content=\"U sljede\u0107im nastavcima.\" class=\"kb-tooltips\">a pose\u017eu\u0107i prema <strong>Hermesu<\/strong>, danas najsna\u017enijim konkurentu, dobio je po prstima.<\/a><\/p>\n\n\n<style>.wp-block-kadence-image.kb-image175138_f6ccd6-95:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-md, 2rem);}<\/style>\n<div class=\"wp-block-kadence-image kb-image175138_f6ccd6-95\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"638\" height=\"393\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/https___d1e00ek4ebabms.cloudfront.net_production_bf3670cf-f8b5-4b5f-98a5-5ef6a1ed28e5-1.jpeg\" alt=\"\" class=\"kb-img wp-image-175829\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/https___d1e00ek4ebabms.cloudfront.net_production_bf3670cf-f8b5-4b5f-98a5-5ef6a1ed28e5-1.jpeg 638w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/https___d1e00ek4ebabms.cloudfront.net_production_bf3670cf-f8b5-4b5f-98a5-5ef6a1ed28e5-1-300x185.jpeg 300w\" sizes=\"auto, (max-width: 638px) 100vw, 638px\" \/><figcaption>Johann Rupert, vlasnik Richemonta.Izvor: <a href=\"https:\/\/www.ft.com\/content\/666977ef-e0c3-403b-b29b-e8ff9a247097\" target=\"_blank\" rel=\"noopener\">Financial Times<\/a>.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Dok se po\u010detkom 2000-ih, razlika izme\u0111u LVMH-a i glavnih konkurenata nije se \u010dinila prakti\u010dki nedosti\u017ena, Arnaul ih je ostavio daleko iza sebe:<\/p>\n\n\n\n<p>Danas je LVMH sedam puta ve\u0107i od Keringa, pet puta ve\u0107i od Richemonta te okvirno 20 puta od Monclera i Prada grupe.<\/p>\n\n\n<style>.wp-block-kadence-image.kb-image175138_df5c25-97:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-md, 2rem);}<\/style>\n<div class=\"wp-block-kadence-image kb-image175138_df5c25-97\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"528\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/1694605116641-1.jpeg\" alt=\"\" class=\"kb-img wp-image-174493\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/1694605116641-1.jpeg 800w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/1694605116641-1-300x198.jpeg 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/1694605116641-1-768x507.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption>Sektor luksuza, najve\u0107i prema poslovnim pokazateljima za 2023.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Najsna\u017eniji LVMH-ov konkurent, Hermes International SCA, &#8220;samo&#8221; je upola manji, no unutar sebe objedinjuje i odje\u0107u, i parfeme, i ko\u017enu galanteriju.<\/p>\n\n\n\n<p>Hermes predstavlja i iznimku koja potvr\u0111uje pravilo o kojem je Arnault govorio u intervjuu iz 1989. Ujedno je i primjer da <em>strate\u0161ka sinergija<\/em> funkcionira kao ruka s pet prstiju koji mogu puno, no jo\u0161 vi\u0161e kada se stisnu u \u0161aku<sup class=\"modern-footnotes-footnote \" data-mfn=\"10\" data-mfn-post-scope=\"00000000000018500000000000000000_175138\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_175138-10\">10<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_175138-10\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"10\">Ovu sjajnu sporedbu sam preuzela od PR Advisora, koji daje kvalitetnu usporednu analizu strate\u0161kih odluka Hermesa i LVMH-a u kontekstu njihovih temeljnih vrijednosti i poslovnih rezultata te predvi\u0111anja njihovih rasta: <strong>The<\/strong> <strong>PR Advisor<\/strong>. <em>Clash of the French Titans: The Herm\u00e8s Family vs LVMH<\/em>.  The PR Advisor, s.a. Link: <a href=\"https:\/\/thepradvisor.com\/the-hermes-family-and-lvmh-battle\/\" target=\"_blank\" rel=\"noopener\">https:\/\/thepradvisor.com\/the-hermes-family-and-lvmh-battle\/<\/a> (27.6.2024)<\/span>.<\/p>\n\n\n<style>.wp-block-kadence-image.kb-image175138_a8dd5f-01:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-md, 2rem);}<\/style>\n<div class=\"wp-block-kadence-image kb-image175138_a8dd5f-01\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"631\" height=\"787\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/portrait_axel_dumas.jpg.jpg\" alt=\"\" class=\"kb-img wp-image-174872\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/portrait_axel_dumas.jpg.jpg 631w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/portrait_axel_dumas.jpg-241x300.jpg 241w\" sizes=\"auto, (max-width: 631px) 100vw, 631px\" \/><figcaption>Axel Dumas, CEO Hermesa, izvor:&nbsp;<a href=\"https:\/\/finance.hermes.com\/en\/axel-dumas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hermes<\/a><\/figcaption><\/figure><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading175138_d22168-dd, .wp-block-kadence-advancedheading.kt-adv-heading175138_d22168-dd[data-kb-block=\"kb-adv-heading175138_d22168-dd\"]{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading175138_d22168-dd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading175138_d22168-dd[data-kb-block=\"kb-adv-heading175138_d22168-dd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading175138_d22168-dd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading175138_d22168-dd[data-kb-block=\"kb-adv-heading175138_d22168-dd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading175138_d22168-dd, .wp-block-kadence-advancedheading.kt-adv-heading175138_d22168-dd[data-kb-block=\"kb-adv-heading175138_d22168-dd\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading175138_d22168-dd, .wp-block-kadence-advancedheading.kt-adv-heading175138_d22168-dd[data-kb-block=\"kb-adv-heading175138_d22168-dd\"]{text-align:left!important;}}<\/style>\n<h2 class=\"kt-adv-heading175138_d22168-dd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading175138_d22168-dd\">Kina kao klju\u010d uspjeha<\/h2>\n\n\n\n<p>Jo\u0161 po\u010detkom 1990-ih, LVMH je prvi me\u0111u konkurencijom dobio licence za otvaranje svojih trgovina u Kini, te je iskoristio rani ulazak na ogromno kinesko tr\u017ei\u0161te i najuspje\u0161niju ekonomsku pri\u010du posljednjih 100 godina.<\/p>\n\n\n<style>.wp-block-kadence-image.kb-image175138_189ce0-75:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-md, 2rem);}<\/style>\n<div class=\"wp-block-kadence-image kb-image175138_189ce0-75\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2023-09-14\/lvmh-luxury-sector-cut-at-barclays-on-risk-of-china-slowdown\" class=\"kb-advanced-image-link\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/1200x800.jpg\" alt=\"\" class=\"kb-img wp-image-175776\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/1200x800.jpg 1200w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/1200x800-300x200.jpg 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/1200x800-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><figcaption>Trgovina Louisa Vuittona u \u0160angaju. Izvor: <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2023-09-14\/lvmh-luxury-sector-cut-at-barclays-on-risk-of-china-slowdown\" target=\"_blank\" rel=\"noopener\">Bloomberg, fotograf: Raul Ariano<\/a>.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Arnault je prvi puta posjetio komunisti\u010dku Kinu 1992. godine, zbog otvaranja prve Louis Vuitton trgovine u Pekingu, u podrumu hotela Palace.<\/p>\n\n\n\n<p>\u2013 Kada sam stigao, nije bilo automobila, niti poslovnih zgrada. Nije bilo ni tople vode u hotelu. \u2013 prisjetio se za Bloomberg Bussinesweek<sup class=\"modern-footnotes-footnote \" data-mfn=\"11\" data-mfn-post-scope=\"00000000000018500000000000000000_175138\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_175138-11\">11<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_175138-11\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"11\"><strong>Bloomberg Businessweek, 25.6.2024.<\/strong><\/span> i napomenuo da je ve\u0107ina ljudi na ulici bila obu\u010dena identi\u010dno u Mao odijela. \u2013 Sje\u0107am se da sam nazvao CEO-a Vuittona i pitao: \u201cJesi li siguran da \u0107emo ne\u0161to prodati?\u201d<\/p>\n\n\n\n<p>Kina je pro\u0161le godine bila drugo najve\u0107e tr\u017ei\u0161te za LVMH, iza SAD-a: uz 54 Louis Vuitton trgovine, jo\u0161 23 druga LVMH- brenda otvorila su dodatnih 58 trgovina, a sve trgovine imaju lokalni dodir.<\/p>\n\n\n<style>.wp-block-kadence-image.kb-image175138_63745f-bf:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-md, 2rem);}<\/style>\n<div class=\"wp-block-kadence-image kb-image175138_63745f-bf\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1095\" height=\"962\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/15b129b81ce2d67b4e2c096aa71bcc8909adf3e3-1863x1280-1-1400x962-1.jpg\" alt=\"\" class=\"kb-img wp-image-175826\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/15b129b81ce2d67b4e2c096aa71bcc8909adf3e3-1863x1280-1-1400x962-1.jpg 1095w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/15b129b81ce2d67b4e2c096aa71bcc8909adf3e3-1863x1280-1-1400x962-1-300x264.jpg 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/15b129b81ce2d67b4e2c096aa71bcc8909adf3e3-1863x1280-1-1400x962-1-768x675.jpg 768w\" sizes=\"auto, (max-width: 1095px) 100vw, 1095px\" \/><figcaption>LV instalacija na dokovima \u0160angaja, prosinac 2023. izvor: <a href=\"https:\/\/jingdaily.com\/posts\/china-affection-pharrell-williams\" target=\"_blank\" rel=\"noopener\">Jing Daily.<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>The New York Times je pisao, a i sam je Arnault to ponovio u \u010dlanku za Bloomberg, da su ga Kinezi prilikom njegovog posljednjeg posjeta \u010dak tra\u017eili da blagoslovi njihove bebe<sup class=\"modern-footnotes-footnote \" data-mfn=\"12\" data-mfn-post-scope=\"00000000000018500000000000000000_175138\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_175138-12\">12<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_175138-12\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"12\">ALDERMAN, L., FRIEDMAN, V. (2023.) <em>&#8220;Bernard Arnault Built a Luxury Empire on \u2018Desirability.\u2019 Who Will Inherit It?&#8221;<\/em>. <strong>The New York Times, 14.9.2023.<\/strong> Link: <a href=\"https:\/\/www.nytimes.com\/2023\/09\/14\/business\/bernard-arnault-lvmh-family-succession.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.nytimes.com\/2023\/09\/14\/business\/bernard-arnault-lvmh-family-succession.html<\/a> (27.6.2024.)<\/span>.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading175138_8238c5-15, .wp-block-kadence-advancedheading.kt-adv-heading175138_8238c5-15[data-kb-block=\"kb-adv-heading175138_8238c5-15\"]{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading175138_8238c5-15 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading175138_8238c5-15[data-kb-block=\"kb-adv-heading175138_8238c5-15\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading175138_8238c5-15 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading175138_8238c5-15[data-kb-block=\"kb-adv-heading175138_8238c5-15\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading175138_8238c5-15, .wp-block-kadence-advancedheading.kt-adv-heading175138_8238c5-15[data-kb-block=\"kb-adv-heading175138_8238c5-15\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading175138_8238c5-15, .wp-block-kadence-advancedheading.kt-adv-heading175138_8238c5-15[data-kb-block=\"kb-adv-heading175138_8238c5-15\"]{text-align:left!important;}}<\/style>\n<h2 class=\"kt-adv-heading175138_8238c5-15 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading175138_8238c5-15\">Lokacija, lokacija, lokacija&#8230;<\/h2>\n\n\n\n<p>U odnosu na dio konkurenata, LVMH-ova snaga ne le\u017ei samo u veli\u010dini bazena koji generira sinergiju, ve\u0107 i u znatno prozai\u010dnijem rezanju, odnosno <em>skaliranju<\/em> tro\u0161kova vezanih uz proizvodnju, uklju\u010duju\u0107i i cijenu rada:<\/p>\n\n\n\n<p>Proizvodni pogoni su danas mahom izmje\u0161teni na istok i jug Europe te u Aziju i Kinu, o \u010demu je rije\u010d u nastavku &#8220;Hvala, Gazda!&#8221;<\/p>\n\n\n\n<p>No, upravo zahvaljuju\u0107i strategiji upravljanja nekretninama, Arnault nije uspio samo presti\u0107i svoje konkurente, ve\u0107 ih danas dr\u017ei na kratkom povodcu.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading175138_8bf165-c3, .wp-block-kadence-advancedheading.kt-adv-heading175138_8bf165-c3[data-kb-block=\"kb-adv-heading175138_8bf165-c3\"]{padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:0px;margin-bottom:0px;text-align:center;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading175138_8bf165-c3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading175138_8bf165-c3[data-kb-block=\"kb-adv-heading175138_8bf165-c3\"] mark.kt-highlight{font-style:normal;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading175138_8bf165-c3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading175138_8bf165-c3[data-kb-block=\"kb-adv-heading175138_8bf165-c3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading175138_8bf165-c3, .wp-block-kadence-advancedheading.kt-adv-heading175138_8bf165-c3[data-kb-block=\"kb-adv-heading175138_8bf165-c3\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading175138_8bf165-c3, .wp-block-kadence-advancedheading.kt-adv-heading175138_8bf165-c3[data-kb-block=\"kb-adv-heading175138_8bf165-c3\"]{text-align:center!important;}}<\/style>\n<p class=\"kt-adv-heading175138_8bf165-c3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading175138_8bf165-c3\"><em>Nastavlja se<\/em>&#8230;<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading175138_35494f-39, .wp-block-kadence-advancedheading.kt-adv-heading175138_35494f-39[data-kb-block=\"kb-adv-heading175138_35494f-39\"]{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:18px;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading175138_35494f-39 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading175138_35494f-39[data-kb-block=\"kb-adv-heading175138_35494f-39\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading175138_35494f-39 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading175138_35494f-39[data-kb-block=\"kb-adv-heading175138_35494f-39\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading175138_35494f-39, .wp-block-kadence-advancedheading.kt-adv-heading175138_35494f-39[data-kb-block=\"kb-adv-heading175138_35494f-39\"]{font-size:16px;text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading175138_35494f-39, .wp-block-kadence-advancedheading.kt-adv-heading175138_35494f-39[data-kb-block=\"kb-adv-heading175138_35494f-39\"]{font-size:15px;text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading175138_35494f-39 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading175138_35494f-39\">Naslovna fotografija: <a href=\"https:\/\/www.modaes.com\/back-stage\/bernard-arnault-se-reafirma-en-el-top-tres-de-las-personas-mas-ricas-del-mundo\" target=\"_blank\" rel=\"noopener\">Modaes<\/a><\/p>\n\n\n<style>.kb-block-show-more-container175138_f5df04-2b{margin-top:var(--global-kb-spacing-sm, 1.5rem);}.kb-block-show-more-container175138_f5df04-2b > .wp-block-kadence-advancedbtn{margin-top:1em;}.kb-block-show-more-container175138_f5df04-2b > .wp-block-kadence-advancedbtn .kt-btn-wrap:nth-child(2), .kb-block-show-more-container175138_f5df04-2b > .wp-block-kadence-advancedbtn .wp-block-kadence-singlebtn:nth-of-type(2){display:none;}.kb-block-show-more-container175138_f5df04-2b > .wp-block-kadence-column{max-height:90px;overflow-y:hidden;-webkit-mask-image:linear-gradient(to bottom, black 70%, transparent 100%);mask-image:linear-gradient(to bottom, black 70%, transparent 100%);}.kb-block-show-more-container175138_f5df04-2b.kb-smc-open > .wp-block-kadence-column{max-height:none;-webkit-mask-image:none;mask-image:none;overflow-y:unset;}.kb-block-show-more-container175138_f5df04-2b.kb-smc-open > .wp-block-kadence-advancedbtn .kt-btn-wrap:nth-child(1), .kb-block-show-more-container175138_f5df04-2b.kb-smc-open > .wp-block-kadence-advancedbtn .wp-block-kadence-singlebtn:nth-of-type(1){display:none;}.kb-block-show-more-container175138_f5df04-2b.kb-smc-open > .wp-block-kadence-advancedbtn .kt-btn-wrap:nth-child(2), .kb-block-show-more-container175138_f5df04-2b.kb-smc-open > .wp-block-kadence-advancedbtn .wp-block-kadence-singlebtn:nth-of-type(2){display:inline-flex;}.kb-block-show-more-container175138_f5df04-2b.kb-smc-open > .wp-block-kadence-advancedbtn.kt-force-btn-fullwidth .kt-btn-wrap:nth-child(2){display:block;}<\/style>\n<div class=\"wp-block-kadence-show-more kb-block-show-more-container kb-block-show-more-container175138_f5df04-2b\"><style>.kadence-column175138_c6a3fd-88 > .kt-inside-inner-col,.kadence-column175138_c6a3fd-88 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column175138_c6a3fd-88 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column175138_c6a3fd-88 > .kt-inside-inner-col{flex-direction:column;}.kadence-column175138_c6a3fd-88 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column175138_c6a3fd-88 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column175138_c6a3fd-88{position:relative;}@media all and (max-width: 1024px){.kadence-column175138_c6a3fd-88 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column175138_c6a3fd-88 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column175138_c6a3fd-88 kb-show-more-content\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading175138_1c8e78-79, .wp-block-kadence-advancedheading.kt-adv-heading175138_1c8e78-79[data-kb-block=\"kb-adv-heading175138_1c8e78-79\"]{text-align:left;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading175138_1c8e78-79 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading175138_1c8e78-79[data-kb-block=\"kb-adv-heading175138_1c8e78-79\"] mark.kt-highlight{font-family:'HEADING Bold';font-weight:400;font-style:normal;color:var(--global-palette3, #1A202C);border-top:1px solid var(--global-palette5, #4A5568);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-advancedheading.kt-adv-heading175138_1c8e78-79 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading175138_1c8e78-79[data-kb-block=\"kb-adv-heading175138_1c8e78-79\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading175138_1c8e78-79, .wp-block-kadence-advancedheading.kt-adv-heading175138_1c8e78-79[data-kb-block=\"kb-adv-heading175138_1c8e78-79\"]{text-align:left!important;}}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading175138_1c8e78-79 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading175138_1c8e78-79[data-kb-block=\"kb-adv-heading175138_1c8e78-79\"] mark.kt-highlight{border-top:1px solid var(--global-palette5, #4A5568);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading175138_1c8e78-79, .wp-block-kadence-advancedheading.kt-adv-heading175138_1c8e78-79[data-kb-block=\"kb-adv-heading175138_1c8e78-79\"]{text-align:left!important;}.wp-block-kadence-advancedheading.kt-adv-heading175138_1c8e78-79 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading175138_1c8e78-79[data-kb-block=\"kb-adv-heading175138_1c8e78-79\"] mark.kt-highlight{border-top:1px solid var(--global-palette5, #4A5568);}}<\/style>\n<p class=\"kt-adv-heading175138_1c8e78-79 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading175138_1c8e78-79\"><mark class=\"kt-highlight\">Bilje\u0161ke<\/mark><a href=\"https:\/\/www.forbes.com\/sites\/susanadams\/2019\/10\/31\/the-100-billion-man-how-bernard-arnault-stitched-together-the-worlds-third-biggest-fortune-with-louis-vuitton-dior-and-77-other-brandsand-why-hes-not-done-yet\/\" target=\"_blank\" rel=\"noopener\"><br><\/a><ul class=\"modern-footnotes-list \"><li><span>1<\/span><div>STONE, B.. RASCOUET, A. (2024.)The big take -The House of Arnault.&nbsp;<strong>Bloomberg Businessweek, 25.6.2024.<\/strong> Link:&nbsp;<a href=\"https:\/\/www.bloomberg.com\/features\/2024-lvmh-bernard-arnault\/?leadSource=uverify%20wall\">https:\/\/www.bloomberg.com\/features\/2024-lvmh-bernard-arnault\/?leadSource=uverify%20wall<\/a>&nbsp;(27.6.2024.)<\/div><\/li><li><span>2<\/span><div> KIRKPATRICK, D. D. (1999.) &#8220;The Luxury Wars&#8221; <strong>The New York Magazine, 26.4.1999. <\/strong>Link: <a href=\"https:\/\/nymag.com\/nymetro\/shopping\/fashion\/features\/865\/ \">https:\/\/nymag.com\/nymetro\/shopping\/fashion\/features\/865\/ <\/a> (28.6.2024.)<\/div><\/li><li><span>3<\/span><div>INSTITUTIONAL INVESTOR (1989.) &#8220;<em>Bernatd Arnault of LVMH &#8211; Luxurious takeovers&#8221;<\/em>. <strong>Institutional Investor, studeni 1989. <\/strong>Str. 55-56.<\/div><\/li><li><span>4<\/span><div>Radi se o prvim parfemima koje je Parfums Dior lansirao nakon Arnaultovog preuzimanja: <em>Poison<\/em> (Edouard Fl\u00e9chier \/ Maurice Roger) je stavljen na tr\u017ei\u0161te 1985., a <em>Farenheit<\/em> (Jean-Louis Sieuzac \/ Michel Almairac \/ Maurice Roger) 1988.<\/div><\/li><li><span>5<\/span><div>I<strong>nstitutional Investor, studeni 1989. <\/strong><\/div><\/li><li><span>6<\/span><div>TFL \u2013 THE FASHION LAW (2024).&nbsp;<em>\u201cLVMH: A Timeline Behind the Building of the World\u2019s Most Valuable Luxury Goods Group.\u201d<\/em>&nbsp;<strong>TFL, 26.1.2024.<\/strong>&nbsp;Link:&nbsp;<a href=\"https:\/\/www.thefashionlaw.com\/lvmh-a-timeline-behind-the-building-of-a-conglomerate\/\">https:\/\/www.thefashionlaw.com\/lvmh-a-timeline-behind-the-building-of-a-conglomerate\/<\/a>(27.6.2024).&nbsp;<\/div><\/li><li><span>7<\/span><div>SINGH, P. (2024). <em>&#8220;LVMH acquires high-end Swiss clock maker L&#8217;Ep\u00e9e 1839.&#8221;<\/em> <strong>The Fashion Law, 26.6.2024.<\/strong> Link: <a href=\"https:\/\/fashionunited.uk\/news\/business\/lvmh-acquires-high-end-swiss-clock-maker-lepee-1839\/2024062676314\">https:\/\/fashionunited.uk\/news\/business\/lvmh-acquires-high-end-swiss-cloc<\/a><\/div><\/li><li><span>8<\/span><div>ADEGEEST, D. (2024). <em>&#8220;Bernard Arnault, LVMH chief, buys shares in Richemont&#8221;.<\/em> <strong>The Fashion Law, 26.6.2024. <\/strong>Link: <a href=\"https:\/\/fashionunited.uk\/news\/business\/bernard-arnault-lvmh-chief-buys-shares-in-richemont\/2024062676342\">https:\/\/fashionunited.uk\/news\/business\/bernard-arnault-lvmh-chief-buys-shares-in-richemont\/2024062676342<\/a> (27.6.2024.)<\/div><\/li><li><span>9<\/span><div>MUSADDIQUE, Sh. (2018.). <em>&#8220;Louis Vuitton chief Bernard Arnault says he regrets selling his Apple shares too early.&#8221;<\/em> <strong>CNBC, 1.5.2018. <\/strong>Link: <a href=\"https:\/\/www.cnbc.com\/2018\/05\/01\/lvmh-ceo-bernard-arnault-regrets-selling-his-apple-shares-too-early.html\">https:\/\/www.cnbc.com\/2018\/05\/01\/lvmh-ceo-bernard-arnault-regrets-selling-his-apple-shares-too-early.html<\/a> (27.6.2024.)<\/div><\/li><li><span>10<\/span><div>Ovu sjajnu sporedbu sam preuzela od PR Advisora, koji daje kvalitetnu usporednu analizu strate\u0161kih odluka Hermesa i LVMH-a u kontekstu njihovih temeljnih vrijednosti i poslovnih rezultata te predvi\u0111anja njihovih rasta: <strong>The<\/strong> <strong>PR Advisor<\/strong>. <em>Clash of the French Titans: The Herm\u00e8s Family vs LVMH<\/em>.  The PR Advisor, s.a. Link: <a href=\"https:\/\/thepradvisor.com\/the-hermes-family-and-lvmh-battle\/\">https:\/\/thepradvisor.com\/the-hermes-family-and-lvmh-battle\/<\/a> (27.6.2024)<\/div><\/li><li><span>11<\/span><div><strong>Bloomberg Businessweek, 25.6.2024.<\/strong><\/div><\/li><li><span>12<\/span><div>ALDERMAN, L., FRIEDMAN, V. (2023.) <em>&#8220;Bernard Arnault Built a Luxury Empire on \u2018Desirability.\u2019 Who Will Inherit It?&#8221;<\/em>. <strong>The New York Times, 14.9.2023.<\/strong> Link: <a href=\"https:\/\/www.nytimes.com\/2023\/09\/14\/business\/bernard-arnault-lvmh-family-succession.html\">https:\/\/www.nytimes.com\/2023\/09\/14\/business\/bernard-arnault-lvmh-family-succession.html<\/a> (27.6.2024.)<\/div><\/li><\/ul>&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btnsbutton-one-16{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btnsbutton-one-16 .kt-button{font-weight:normal;font-style:normal;}.kt-btnsbutton-one-16 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btnsbutton-one-16 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btnsbutton-one-16 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btnsbutton-one-16 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btnsbutton-one-16 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btnsbutton-one-16 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btnsbutton-one-16 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btnsbutton-one-16 kb-show-more-buttons\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn175138_d79f63-1b.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn175138_d79f63-1b.kb-button{padding-top:4px;padding-right:10px;padding-bottom:4px;padding-left:10px;}<\/style><button class=\"kb-button kt-button button kb-btn175138_d79f63-1b kt-btn-size-small kt-btn-width-type-auto kb-btn-global-inherit  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-button__link wp-block-kadence-singlebtn\"><span class=\"kt-btn-inner-text\">Pregledaj<\/span><\/button>\n\n<style>ul.menu .wp-block-kadence-advancedbtn .kb-btn175138_dbd4f6-93.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn175138_dbd4f6-93.kb-button{padding-top:4px;padding-right:10px;padding-bottom:4px;padding-left:10px;}<\/style><button class=\"kb-button kt-button button kb-btn175138_dbd4f6-93 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-inherit  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-button__link wp-block-kadence-singlebtn\"><span class=\"kt-btn-inner-text\">Zatvori<\/span><\/button><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kada je Arnault stupio na \u010delo LVMH-a, u portfelju kompanije bilo je 8 brendova. Od 1990-ih nadalje, brendovi su jedan po jedan zavr\u0161avali pod LVMH-ovim ki\u0161obranom. Danas ih je u portfelju 75, a taj broj vjerojatno raste.<br \/>\nLVMH je sada vi\u0161estruko ja\u010di od najve\u0107ih konkurenata: prvi je pretvorio  luksuz u globalano prisutnu industriju i prvi je jo\u0161 1992. u\u0161ao na do tada \u010dvrsto zatvoreno kinesko tr\u017ei\u0161te. Konkurencija je mogla samo &#8211; slijediti primjer. <\/p>\n","protected":false},"author":1,"featured_media":176267,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1],"tags":[],"kreator":[],"topic":[],"brand":[3038,2386,3037,2392],"parfemska_grupa":[],"note":[],"organization":[],"osobe":[],"serijal":[3347],"class_list":["post-175138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nekategorizirano","brand-dior","brand-guerlain-hr","brand-kenzo","brand-maison-francis-kurkdjian-hr","serijal-bernard-arnault-lvmh"],"acf":{"show_related_posts":false,"related-post_1":null,"related-post_2":null,"related-post_3":null,"related-post_4":null,"related-post_5":null,"related-post_6":null,"related-post_7":null,"related-post_8":null,"related-post_9":null,"related-post_10":null},"taxonomy_info":{"category":[{"value":1,"label":"NEKATEGORIZIRANO"}],"brand":[{"value":3038,"label":"Dior"},{"value":2386,"label":"Guerlain"},{"value":3037,"label":"Kenzo"},{"value":2392,"label":"Maison Francis Kurkdjian"}],"serijal":[{"value":3347,"label":"Bernard Arnault (LVMH)"}]},"featured_image_src_large":["https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Negocios_BernardArnault_louis-vuitton-1.jpg",660,371,false],"author_info":{"display_name":"Iva Mirisna","author_link":"https:\/\/mirisna.com\/hr\/author\/miradmin\/"},"comment_info":0,"category_info":[{"term_id":1,"name":"NEKATEGORIZIRANO","slug":"nekategorizirano","term_group":0,"term_taxonomy_id":1,"taxonomy":"category","description":"","parent":0,"count":5,"filter":"raw","term_order":"0","cat_ID":1,"category_count":5,"category_description":"","cat_name":"NEKATEGORIZIRANO","category_nicename":"nekategorizirano","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/posts\/175138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/comments?post=175138"}],"version-history":[{"count":0,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/posts\/175138\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/media\/176267"}],"wp:attachment":[{"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/media?parent=175138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/categories?post=175138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/tags?post=175138"},{"taxonomy":"kreator","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/kreator?post=175138"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/topic?post=175138"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/brand?post=175138"},{"taxonomy":"parfemska_grupa","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/parfemska_grupa?post=175138"},{"taxonomy":"note","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/note?post=175138"},{"taxonomy":"organization","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/organization?post=175138"},{"taxonomy":"osobe","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/osobe?post=175138"},{"taxonomy":"serijal","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/serijal?post=175138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}