{"id":173930,"date":"2024-07-14T01:00:18","date_gmt":"2024-07-13T23:00:18","guid":{"rendered":"https:\/\/mirisna.com\/?p=173930"},"modified":"2025-05-05T11:22:45","modified_gmt":"2025-05-05T09:22:45","slug":"bernard-arnaud-lvmh-vuk-u-kasmiru","status":"publish","type":"post","link":"https:\/\/mirisna.com\/hr\/bernard-arnaud-lvmh-vuk-u-kasmiru\/","title":{"rendered":"Vuk u ka\u0161miru"},"content":{"rendered":"\n<p>U travnju ove godine, na godi\u0161njoj skup\u0161tini dioni\u010dara na kojoj je LVMH objavio da je postao prva europska kompanija koja je probila granicu od 500 milijardi eura tr\u017ei\u0161ne vrijednosti<sup class=\"modern-footnotes-footnote \" data-mfn=\"1\" data-mfn-post-scope=\"00000000000018500000000000000000_173930\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_173930-1\">1<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_173930-1\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"1\">REID, J. (2023.) <em>&#8220;Luxury goods giant LVMH becomes the first European company to surpass $500 billion in market value.&#8221; <\/em><strong>CNBC, 24.2.2023. <\/strong>Link: <a href=\"https:\/\/www.cnbc.com\/2023\/04\/24\/lvmh-becomes-the-first-european-company-surpass-500-billion-in-value.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.cnbc.com\/2023\/04\/24\/lvmh-becomes-the-first-european-company-surpass-500-billion-in-value.html<\/a> (27.6.2024.)<\/span>, Arnault se osvrnuo i na svoju osobnost:<\/p>\n\n\n\n<p>&#8211; Mo\u017eda sam, kako bih rekao, <em>malo manje topao<\/em>. &#8211; komentirao je za Bloomberg Bussinesweek<sup class=\"modern-footnotes-footnote \" data-mfn=\"2\" data-mfn-post-scope=\"00000000000018500000000000000000_173930\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_173930-2\">2<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_173930-2\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"2\">STONE, B.. RASCOUET, A. (2024)<em>. &#8220;The big take -The House of Arnault.&#8221; <\/em><strong>Bloomberg Businessweek, 25.6.2024.<\/strong> Link: <a href=\"https:\/\/www.bloomberg.com\/features\/2024-lvmh-bernard-arnault\/?leadSource=uverify%20wall\" target=\"_blank\" rel=\"noopener\">https:\/\/www.bloomberg.com\/features\/2024-lvmh-bernard-arnault\/?leadSource=uverify%20wall<\/a> (27.6.2024.)<\/span>.<\/p>\n\n\n\n<p>Bloombergovi novinari kontaktirali su njegove dugogodi\u0161nje suradnike i biv\u0161e zaposlenike, a jedan je izjavio da, kada Arnault u\u0111e u sobu, temperatura padne za oko 8 stupnjeva.<\/p>\n\n\n\n<p>\u010clan obitelji Hermes nezaboravno ga je nazvao <em>&#8220;vukom u ka\u0161miru&#8221;<\/em>, a ovaj nadimak prati ga sve do danas, opisuju\u0107i njegovu osobnost i poslovni stil.<\/p>\n\n\n<style>.wp-block-kadence-image.kb-image173930_8fd9f1-12:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-md, 2rem);}<\/style>\n<div class=\"wp-block-kadence-image kb-image173930_8fd9f1-12\"><figure class=\"aligncenter size-medium_large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"568\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240627_093314_Chrome-768x568.jpg\" alt=\"\" class=\"kb-img wp-image-173952\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240627_093314_Chrome-768x568.jpg 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240627_093314_Chrome-300x222.jpg 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240627_093314_Chrome.jpg 1039w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption>Izvor Bloomberg Businessweek &#8211; iz \u010dlanka.<\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>Bernard&nbsp;Jean \u00c9tienne&nbsp;Arnault<\/strong> ro\u0111en je 5. o\u017eujka 1949. u Roubaixu na sjeveru Francuske<sup class=\"modern-footnotes-footnote \" data-mfn=\"3\" data-mfn-post-scope=\"00000000000018500000000000000000_173930\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_173930-3\">3<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_173930-3\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"3\">LVMH. <em>&#8220;Bernard Arnault.&#8221;<\/em> <strong>LVMH, 2024. <\/strong>Link: <a href=\"https:\/\/www.lvmh.com\/group\/about-lvmh\/governance\/executive-committee\/bernard-arnault\/ \" target=\"_blank\" rel=\"noopener\">https:\/\/www.lvmh.com\/group\/about-lvmh\/governance\/executive-committee\/bernard-arnault\/<\/a>(27.6.2024.)<\/span>. Njegov otac vodio je obiteljsku gra\u0111evinsku tvrtku Ferret-Savinel, a njegova je majka (navodno) nosila <em>Diorissimo<\/em>, \u0161to je bio prvi njegov kontakt s Diorom.<\/p>\n\n\n\n<p>Nakon \u0161kolovanja za klasi\u010dnog pijanista, Arnault je ocijenio da nije dovoljno dobar da se posveti toj karijeri pa 1971. diplomira in\u017einjerstvo na presti\u017enoj \u00c9cole Polytechnique.<\/p>\n\n\n\n<p>Nakon diplome, pridru\u017euje se obiteljskom poslu, a tri godine kasnije, u suglasnosti s ocem, njihova tvrtka se preusmjerava se iz gra\u0111evinarstva u biznis s nekretnimama i posve\u0107uje gradnji ku\u0107a za odmor na jugu Francuske.<\/p>\n\n\n\n<p>Tijekom &#8220;promjene bran\u0161e&#8221;, obitelj Arnault 1978. osniva obiteljsku investicijsku tvrtku <sup class=\"modern-footnotes-footnote \" data-mfn=\"4\" data-mfn-post-scope=\"00000000000018500000000000000000_173930\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_173930-4\">4<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_173930-4\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"4\">Prema javnoj bazi trgova\u010dkih dru\u0161tava North Data. Link: https:\/\/www.northdata.com\/Agache+SCA,+Paris\/Siren+314685454 (29.6.2024.) <\/span>&#8211; danas  <a href=\"https:\/\/www.financiereagache-finance.com\/en\/index-en\" target=\"_blank\" rel=\"noopener\"><strong>Financi\u00e8re Agache<\/strong><\/a> &#8211;  koja \u0107e u idu\u0107ih 40-ak godina prerasti u krovnu kompaniju carstva obitelji Arnault.<\/p>\n\n\n\n<p>U svibnju 1981.,  prvi puta od 1958., kada je usred al\u017eirskog rata general De Gaulle osnovao Petu Republiku, u Elizejsku pala\u010du dokazi socijalist, a k tome jo\u0161 i u koaliciji s komunistima. Francuskim poduzetni\u010dkim slojevima se od pobjede Fran\u00e7oisa Mitterranda na predsjedni\u010dkim izborima ledila krv u \u017eilama.<\/p>\n\n\n\n<p>Arnaultovi pakiraju kofere, sele s obitelji u New Rochelleu, blizu New Yorka, a njihova firma se u SAD zapo\u010dinje baviti gradnjom stanova na Floridi. <sup class=\"modern-footnotes-footnote \" data-mfn=\"5\" data-mfn-post-scope=\"00000000000018500000000000000000_173930\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_173930-5\">5<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_173930-5\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"5\"> <strong>Forestier, N., Ravai, N. (1992.)<\/strong><em>&#8220;The taste of luxury, Bernard Arnault and Moet Hennessy Louis Vuitton Story<\/em>.&#8221; London, Bloomsburry Publishing, 1992. Link: <a href=\"https:\/\/dokumen.pub\/the-taste-of-luxury-bernard-arnault-and-the-moet-hennessy-louis-vuitton-story-0747512027-9780747512028.html\" target=\"_blank\" rel=\"noopener\">https:\/\/dokumen.pub\/the-taste-of-luxury-bernard-arnault-and-the-moet-hennessy-louis-vuitton-story-0747512027-9780747512028.html<\/a> (27.6.2024.) Radi se o prvoj biografiji Bernarda Arnaulta, a obuhva\u0107a vrijeme do stupanja na \u010delo LVMH-a. Nad\u00e8ge Forestier, novinarka Le Figaroa, pratila je Arnaulta od samog po\u010detka njegovog poslovnog uspona. Tekst osigurava jasan i bogat kontekst, a \u010dita se kao pravi korporativni krimi\u0107. Dva izdanja knjige su rasprodana i iznimno te\u0161ko dostupna i u knji\u017enicama, no postoji skenirano PDF reizdanje koje potpisuje sama autorica.<\/span><\/p>\n\n\n\n<p>Prema Arnaultovim francuskim biografima, Nad\u00e8ge Forestier i Nazanine Ravai, znati\u017eelju vezanu uz povijesne francuske luksuzne brendove potaknuo je po\u010detkom 1970-ih razgovor s voza\u010dem taksija u New Yorku:<br>Arnault je pitao taksista zna li ime trenutnog francuskog predsjednika, a voza\u010d je odgovorio da zna samo jedno francusko ime &#8211; <strong>Christian Dior<\/strong>.<\/p>\n\n\n\n<p>Nakon \u0161to je 1983. Mitterrand napravio zaokret u ekonomskoj politici, Arnault u dogovoru s ocem i djedom<sup class=\"modern-footnotes-footnote \" data-mfn=\"6\" data-mfn-post-scope=\"00000000000018500000000000000000_173930\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_173930-6\">6<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_173930-6\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"6\"><strong>Kingdom of Dreams (2022.),<\/strong> dokumentarni serijal, ep. 1. Vi\u0161e: <a href=\"https:\/\/www.imdb.com\/title\/tt22046582\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.imdb.com\/title\/tt22046582\/<\/a> <\/span>kre\u0107e upravo po &#8211; Dior.<\/p>\n\n\n<style>.wp-block-kadence-image.kb-image173930_ede27e-cd:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-md, 2rem);}<\/style>\n<div class=\"wp-block-kadence-image kb-image173930_ede27e-cd\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"888\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Screenshot_20240705_175345_Chrome-1-1400x888.jpg\" alt=\"\" class=\"kb-img wp-image-175704\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Screenshot_20240705_175345_Chrome-1-1400x888.jpg 1400w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Screenshot_20240705_175345_Chrome-1-300x190.jpg 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Screenshot_20240705_175345_Chrome-1-768x487.jpg 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Screenshot_20240705_175345_Chrome-1.jpg 1535w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><figcaption>U ku\u0107i u kojoj je odrastao, Arnaud stavlja ruku na stol: &#8220;Za ovim stolom sam s ocem i djedom 1984. donio odluku da krenemo u preuzimanje Diora.&#8221; Izvor: Kingdom of Dreams (2022.), ep. 1. <\/figcaption><\/figure><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading173930_bbb34a-26, .wp-block-kadence-advancedheading.kt-adv-heading173930_bbb34a-26[data-kb-block=\"kb-adv-heading173930_bbb34a-26\"]{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-style:normal;text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading173930_bbb34a-26 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading173930_bbb34a-26[data-kb-block=\"kb-adv-heading173930_bbb34a-26\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading173930_bbb34a-26 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading173930_bbb34a-26[data-kb-block=\"kb-adv-heading173930_bbb34a-26\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading173930_bbb34a-26, .wp-block-kadence-advancedheading.kt-adv-heading173930_bbb34a-26[data-kb-block=\"kb-adv-heading173930_bbb34a-26\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading173930_bbb34a-26, .wp-block-kadence-advancedheading.kt-adv-heading173930_bbb34a-26[data-kb-block=\"kb-adv-heading173930_bbb34a-26\"]{text-align:left!important;}}<\/style>\n<h2 class=\"kt-adv-heading173930_bbb34a-26 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading173930_bbb34a-26\">DIOR &#8211; klju\u010dna akvizicija <\/h2>\n\n\n\n<p>Godine 1984., tada 35-godi\u0161nji Bernard Arnault napravio je prvi korak u sektor luksuznih brendova:<\/p>\n\n\n\n<p>Saznao je da je pari\u0161ka modna ku\u0107a Christian Dior na prodaju. Boussac, velika tekstilna kompanija, podnijela je zahtjev za bankrot pa je francuska vlada tra\u017eila je kupca za kompaniju u \u010dijem su se sastavu nalazile brojne tvrtke, uklju\u010duju\u0107i i Dior. <\/p>\n\n\n\n<p>Uz pomo\u0107 Antoinea Bernheima, starijeg partnera u banci Lazard Fr\u00e8res, koja \u0107e ga pratiti i u kasnijim investicimaja, Arnault pomo\u0107u obiteljske investicijske tvrtke Financi\u00e8re Agache ula\u017ee 15 milijuna dolara svog novca, a ostatak do 45 milijuna dolara investirao je Lazard Fr\u00e8res, banka koja \u0107e ga i kasnije pratiti u poslovanju.<\/p>\n\n\n\n<p>U roku od dvije godine od preuzimanja Boussaca, Arnault rascjepkao tvrtku i prodao sve njezine dijelove za 500 milijuna dolara te otpustio 8 tisu\u0107a radnika<sup class=\"modern-footnotes-footnote \" data-mfn=\"7\" data-mfn-post-scope=\"00000000000018500000000000000000_173930\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_173930-7\">7<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_173930-7\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"7\"><strong>Forestier, N., Ravai, N. (1992)<\/strong>. Tako\u0111er, u dokumentarnom filmu <em>Merci, Patron <\/em>(2016.) prikazan je ulomak TV intervjua s Arnaultom u kojem potvr\u0111uje tu brojku. <br><br>TFL &#8211; THE FASHION LAW (2024). <em>&#8220;LVMH: A Timeline Behind the Building of the World\u2019s Most Valuable Luxury Goods Group.&#8221;<\/em> <strong>TFL, 26.1.2024.<\/strong> Link: <a href=\"https:\/\/www.thefashionlaw.com\/lvmh-a-timeline-behind-the-building-of-a-conglomerate\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.thefashionlaw.com\/lvmh-a-timeline-behind-the-building-of-a-conglomerate\/<\/a>(27.6.2024). Zadr\u017eao je samo Dior i robnu ku\u0107u Le Bon March\u00e9 na Lijevoj obali Seine.<\/span><\/p>\n\n\n<style>.wp-block-kadence-image.kb-image173930_6e351b-64:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-md, 2rem);}<\/style>\n<div class=\"wp-block-kadence-image kb-image173930_6e351b-64\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1276\" height=\"929\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Screenshot_20240705_175403_Chrome.jpg\" alt=\"\" class=\"kb-img wp-image-175709\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Screenshot_20240705_175403_Chrome.jpg 1276w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Screenshot_20240705_175403_Chrome-300x218.jpg 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Screenshot_20240705_175403_Chrome-768x559.jpg 768w\" sizes=\"auto, (max-width: 1276px) 100vw, 1276px\" \/><figcaption>Arhivski snimci &#8211; izvor: Kingdom of Dreams (2022.), ep. 1.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Zadr\u017eao je samo<strong> Dior<\/strong> i robnu ku\u0107i <strong>Le Bon March\u00e9<\/strong> <strong>Rive Gauche<\/strong>, tako\u0111er simbol Pariza.<\/p>\n\n\n\n<p>Francuska socijalisti\u010dka vlada, koja je odobrila prodaju posrnulog Boussaca, bila je \u0161okirana obratom. Francuski tisak, zate\u010den brutalnim tipom ameri\u010dkog kapitalizma, nazvao je Arnaulta &#8220;Terminatorom&#8221;:<\/p>\n\n\n<style>.wp-block-kadence-image.kb-image173930_073176-f6:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-md, 2rem);}<\/style>\n<div class=\"wp-block-kadence-image kb-image173930_073176-f6\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"942\" height=\"1400\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240628_145414_Brave-942x1400.jpg\" alt=\"\" class=\"kb-img wp-image-174245\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240628_145414_Brave-942x1400.jpg 942w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240628_145414_Brave-202x300.jpg 202w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240628_145414_Brave-768x1141.jpg 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240628_145414_Brave-1034x1536.jpg 1034w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240628_145414_Brave.jpg 1080w\" sizes=\"auto, (max-width: 942px) 100vw, 942px\" \/><figcaption>Upravo tada, 1984., prvi hit sa Schwarzenegerom poharao je svjetska kina. Nadimak se povremeno pojavljuje uz Arnaulta i danas.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Obilje svje\u017eeg novca stabiliziralo je Dior i omogu\u0107ilo Arnaultu da otka\u017ee licence s tre\u0107im stranama koje su proizvodile proizvode s oznakom Dior po niskim cijenama, \u0161to je razvodnjavalo brend. Kontrola kvalitete omogu\u0107ila mu je i podizanje cijena, \u0161to je Dior \u010dinilo manje dostupnim, ali luksuznijim i po\u017eeljnijim te u kona\u010dnici donosilo ve\u0107u dobit. <\/p>\n\n\n\n<p>Dior je 1984. imao tri trgovine i prihod ekvivalentan 90 milijuna eura, dok danas ima 439 trgovina, a prihod u 2023. iznosio je 9,5 milijardi eura. <sup class=\"modern-footnotes-footnote \" data-mfn=\"8\" data-mfn-post-scope=\"00000000000018500000000000000000_173930\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_173930-8\">8<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_173930-8\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"8\"><strong>Bloomberg Businessweek, 25.6.2024.<\/strong> <br>S ulaskom Arnaultovog kapitala u LVMH (1988.) te njegovom stupanjem na \u010delo te kompanije (1989.) za Dior se nije ni\u0161ta promijenilo: vlasnik Diora S.A. i jedini deklarirani ve\u0107i je Groupe Arnault, odnosno Financiere Agache. Nakon 2017., kada je u dijelu medija objavljeno da LVMH kupuje Dior, do\u0161lo je tek do razmje\u0161taja udjela unutar istog krovnog vlasnika:<br>HOANG, L. (2017.) <em>&#8220;LVMH Takes Control of Christian Dior in $13 Billion Deal.&#8221;<\/em> <strong>The Bussiness of Fashion, 25.4.2017.<\/strong> Link: <a href=\"https:\/\/www.businessoffashion.com\/articles\/news-analysis\/lvmh-to-buy-christian-dior-couture-for-13-billion\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.businessoffashion.com\/articles\/news-analysis\/lvmh-to-buy-christian-dior-couture-for-13-billion\/<\/a> (27.6.2024.) <br><strong>TFL (2024)<\/strong>.<\/span><\/p>\n\n\n<style>.wp-block-kadence-image.kb-image173930_4fbf9a-8e:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-md, 2rem);}.kb-image173930_4fbf9a-8e img.kb-img, .kb-image173930_4fbf9a-8e .kb-img img{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);}@media all and (max-width: 1024px){.kb-image173930_4fbf9a-8e img.kb-img, .kb-image173930_4fbf9a-8e .kb-img img{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);}}@media all and (max-width: 767px){.kb-image173930_4fbf9a-8e img.kb-img, .kb-image173930_4fbf9a-8e .kb-img img{border-top:1px solid var(--global-palette7, #EDF2F7);border-right:1px solid var(--global-palette7, #EDF2F7);border-bottom:1px solid var(--global-palette7, #EDF2F7);border-left:1px solid var(--global-palette7, #EDF2F7);}}<\/style>\n<div class=\"wp-block-kadence-image kb-image173930_4fbf9a-8e\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"977\" height=\"1168\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240702_131731_Chrome.jpg\" alt=\"\" class=\"kb-img wp-image-174835\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240702_131731_Chrome.jpg 977w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240702_131731_Chrome-251x300.jpg 251w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240702_131731_Chrome-768x918.jpg 768w\" sizes=\"auto, (max-width: 977px) 100vw, 977px\" \/><figcaption>Jezgru &#8220;Ku\u0107e Arnault&#8221;, danas \u010dini <strong>Financi\u00e8re Agache<\/strong>, privatna obiteljska tvrtka u \u010dijem su vlasni\u0161tvu <strong>LVMH i Dior<\/strong>.<br>Izvor: <a href=\"https:\/\/www.financiereagache-finance.com\/en\/index-en\" target=\"_blank\" rel=\"noopener\">Financiere Agache<\/a> (2024.)<\/figcaption><\/figure><\/div>\n\n\n\n<p>Me\u0111utim, klju\u010dno je da je svojim prvim neprijateljskim preuzimanjem Arnault presko\u010dio kriti\u010dnu stepenicu u razvoju biznisa: <\/p>\n\n\n\n<p>Zarada na kupnji Diora, odnosno prodaji ostatka, omogu\u0107ila mu je da pokrije svoju prvu investiciju i stekne kapital za kasniji &#8220;veliki biznis&#8221;:<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading173930_7af41e-cc, .wp-block-kadence-advancedheading.kt-adv-heading173930_7af41e-cc[data-kb-block=\"kb-adv-heading173930_7af41e-cc\"]{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-style:normal;text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading173930_7af41e-cc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading173930_7af41e-cc[data-kb-block=\"kb-adv-heading173930_7af41e-cc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading173930_7af41e-cc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading173930_7af41e-cc[data-kb-block=\"kb-adv-heading173930_7af41e-cc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading173930_7af41e-cc, .wp-block-kadence-advancedheading.kt-adv-heading173930_7af41e-cc[data-kb-block=\"kb-adv-heading173930_7af41e-cc\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading173930_7af41e-cc, .wp-block-kadence-advancedheading.kt-adv-heading173930_7af41e-cc[data-kb-block=\"kb-adv-heading173930_7af41e-cc\"]{text-align:left!important;}}<\/style>\n<h2 class=\"kt-adv-heading173930_7af41e-cc wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading173930_7af41e-cc\">Preuzimanje LVMH-a<\/h2>\n\n\n\n<p>Tri godine nakon akvizicije Diora, Arnault je iskoristio okolnosti pri osnivanju i formiranju LVMH grupe.<\/p>\n\n\n\n<p>U lipnju 1987. do\u0161lo je do spajanja <strong>Louis Vuittona<\/strong> i <strong>M\u00f6et-Hennessyja<\/strong> u novu tvrtku, <strong>LVMH  (Mo\u00ebt Hennessy Louis Vuitton SA)<\/strong>. Prilikom udru\u017eivanja, nova tvrtka postala je i najve\u0107a europska tvrtka u sektoru luksuza, a njezina vrijednost bila je 4 milijarde dolara.<sup class=\"modern-footnotes-footnote \" data-mfn=\"9\" data-mfn-post-scope=\"00000000000018500000000000000000_173930\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_173930-9\">9<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_173930-9\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"9\"><strong>Fundinguniverse.com <\/strong>&#8211; LVMH Mo\u00ebt Hennessy Louis Vuitton SA&nbsp;History.<br>LINK:<a href=\" http:\/\/www.fundinguniverse.com\/company-histories\/lvmh-mo%C3%ABt-hennessy-louis-vuitton-sa-history\/\"> http:\/\/www.fundinguniverse.com\/company-histories\/lvmh-mo%C3%ABt-hennessy-louis-vuitton-sa-history\/<\/a>.<\/span><\/p>\n\n\n\n<p>Spajanje je trebalo osigurati interese obaju strana: Louis Vuitton \u017eelio je prove\u0107ati investicije u luksuzni biznis, dok se M\u00f6et-Hennessy spa\u0161avao od prijetnje preuzimanja.<\/p>\n\n\n\n<p>LVMH je bio stvoren upravo na premisi da je takva kompanija prevelik za zalogaj za neprijateljsko preuzimanje. Me\u0111utim, osniva\u010di nisu uzeli u obzir poku\u0161aj da se kompanija preuzme &#8211; iznutra.<\/p>\n\n\n\n<p>Prilikom pripajanja po\u0161tovana je puna autonomija obaju kompanija nad vlastitim podru\u017enicama &#8211; ku\u0107ama u sastavu, a niti jedna strana nije imala kontrolni paket dionica.<\/p>\n\n\n\n<p>Kako je M\u00f6et-Hennessy (osnovan 1971.)<sup class=\"modern-footnotes-footnote \" data-mfn=\"10\" data-mfn-post-scope=\"00000000000018500000000000000000_173930\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_173930-10\">10<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_173930-10\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"10\">Moet Hennesy je nastao 1971., spajanjem posrnule tvrtke tradicionalnog francuskog proizvo\u0111a\u010da \u0161ampanjca&nbsp;Mo\u00ebt &amp; Chandon&nbsp;(osnovanog 1743.) i&nbsp;proizvo\u0111a\u010da&nbsp;slavnog konjaka&nbsp;Hennessy (osnovanog 1765. godine)<\/span> bio tri puta ve\u0107i od Louisa Vuittona (osnovanog 1854.), predsjednik MH, <strong>Alain Chevalier<\/strong>, imenovan je predsjednikom nove kompanije, dok je <strong>Henry Racamier<\/strong> iz LV postao izvr\u0161ni potpredsjednik.<\/p>\n\n\n\n<p>Me\u0111utim, prilikom udru\u017eivanja u LVMH, 60% udjela Henryja Racamiera i obitelj Vuitton u Louis Vuittonu pretvoreno je u samo 17% udjela u LVMH-u, a uprava Louis Vuittona ubrzo je krenula vjerovati da M\u00f6et-Hennessy poku\u0161ava apsorbirati njihove operacije.<\/p>\n\n\n\n<p>Uslijedili su duboki sukobi Racamiera i Chevaliera, a bitke oko poslovnih odluka u novoj kompaniji prijetile su raspadom LVMH-a i gubitkom novca za obje strane. <\/p>\n\n\n\n<p>Nadaju\u0107i se da \u0107e uz pomo\u0107 mladog i proaktivnog Bertranda Arnaulta u\u010dvrstiti svoj polo\u017eaj unutar LVMH-a, Henry Racamier, predsjednik LV, pozvao ga je da kupi LVMH-ove dionice i u\u0111e u vlasni\u0161tvo tvrtke.<\/p>\n\n\n<style>.wp-block-kadence-image.kb-image173930_65aae0-62:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-md, 2rem);}<\/style>\n<div class=\"wp-block-kadence-image kb-image173930_65aae0-62\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"928\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/2ab763aa-ac31-4a4c-b3e2-1d8b21e922fb_000972e6-2-1400x928.jpg\" alt=\"\" class=\"kb-img wp-image-176465\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/2ab763aa-ac31-4a4c-b3e2-1d8b21e922fb_000972e6-2-1400x928.jpg 1400w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/2ab763aa-ac31-4a4c-b3e2-1d8b21e922fb_000972e6-2-300x199.jpg 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/2ab763aa-ac31-4a4c-b3e2-1d8b21e922fb_000972e6-2-768x509.jpg 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/2ab763aa-ac31-4a4c-b3e2-1d8b21e922fb_000972e6-2-1536x1018.jpg 1536w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/2ab763aa-ac31-4a4c-b3e2-1d8b21e922fb_000972e6-2.jpg 1999w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><figcaption>Bernard Arnault, 1988. Izvor: <a href=\"https:\/\/www.scmp.com\/magazines\/style\/celebrity\/article\/3218585\/inside-rise-bernard-arnault-worlds-richest-man-lvmh-billionaire-owns-luxury-brands-louis-vuitton-and\" data-type=\"link\" data-id=\"https:\/\/www.scmp.com\/magazines\/style\/celebrity\/article\/3218585\/inside-rise-bernard-arnault-worlds-richest-man-lvmh-billionaire-owns-luxury-brands-louis-vuitton-and\" target=\"_blank\" rel=\"noopener\">Busines Insider<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>U srpnju 1988., uz pomo\u0107 francuske investicijske banke Lazard Fr\u00e8res i britanskog diva za proizvodnju alkoholnih pi\u0107a Guinness plc, Arnault je ulo\u017eio 1,6 milijardi dolara za osnivanje holdinga s Guinnessom koji je dr\u017eao 24% dionica LVMH-a.<\/p>\n\n\n\n<p>&#8211; Kada sam u lipnju 1988. s njim potpisao ugovor o savezni\u0161tvu, ispru\u017eio sam ruku. Bilo je to kao da dr\u017eim mlohavu krpu. &#8211; rekao je Racamier kasnije Forestier i Ravai.<sup class=\"modern-footnotes-footnote \" data-mfn=\"11\" data-mfn-post-scope=\"00000000000018500000000000000000_173930\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_173930-11\">11<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_173930-11\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"11\"><strong>Forestier, N., Ravai, N. (1992)<\/strong> <em>Cit. <\/em>pogl. 12, str. 110 (PDF). <\/span><\/p>\n\n\n<style>.wp-block-kadence-image.kb-image173930_945067-05:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-md, 2rem);}<\/style>\n<div class=\"wp-block-kadence-image kb-image173930_945067-05\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"895\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Screenshot_20240705_175648_Chrome-1400x895.jpg\" alt=\"\" class=\"kb-img wp-image-175707\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Screenshot_20240705_175648_Chrome-1400x895.jpg 1400w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Screenshot_20240705_175648_Chrome-300x192.jpg 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Screenshot_20240705_175648_Chrome-768x491.jpg 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Screenshot_20240705_175648_Chrome-1536x982.jpg 1536w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Screenshot_20240705_175648_Chrome.jpg 1577w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><figcaption>Henry Racamier (LV), Alain Chevalier (MH) i Bernard Arnault &#8211; arhivska snimka, izvor: Kingdom of Dreams (2022.), ep. 1.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Od rujna 1988. do 1989. poslovni svijet fascinirano je pratio &#8220;aferu LVMH&#8221;, a mediji su izvje\u0161tavali o preokretima i krakovima intriga u frakcijskoj borbi za prevlast nad kompanijom (1987. &#8211; 1989.)<\/p>\n\n\n\n<p>Ve\u0107 u prvoj polovini 1990-ih &#8220;LVMH afera&#8221; objavljena je u \u010dak tri knjige<sup class=\"modern-footnotes-footnote \" data-mfn=\"12\" data-mfn-post-scope=\"00000000000018500000000000000000_173930\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_173930-12\">12<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_173930-12\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"12\"><strong>Monnin, P.<\/strong>, <strong>Claude V.<\/strong> <strong>(1990.)<\/strong>,<em>&nbsp;&#8220;Guerre du luxe&#8211;L&#8217;affaire LVMH&#8221;<\/em>.Paris, Fran\u00e7ois Bourin, 1990.<br><br><strong>Forestier, N., Ravai, N. (1992) <\/strong><br><br><strong>Sebag-Montefiore, H. (1992.)<\/strong>,&nbsp;Kings on the Catwalk: The Louis Vuitton and M\u00f6et-Hennessy Affair,&nbsp;London, Chapmans, 1992. .<\/span><\/p>\n\n\n<style>.kb-row-layout-id173930_d415a9-8b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id173930_d415a9-8b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id173930_d415a9-8b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id173930_d415a9-8b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id173930_d415a9-8b > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id173930_d415a9-8b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id173930_d415a9-8b alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column173930_e5883e-df > .kt-inside-inner-col,.kadence-column173930_e5883e-df > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column173930_e5883e-df > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column173930_e5883e-df > .kt-inside-inner-col{flex-direction:column;}.kadence-column173930_e5883e-df > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column173930_e5883e-df > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column173930_e5883e-df{position:relative;}@media all and (max-width: 1024px){.kadence-column173930_e5883e-df > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column173930_e5883e-df > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column173930_e5883e-df\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-image.kb-image173930_74221c-95:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:var(--global-kb-spacing-md, 2rem);}<\/style>\n<div class=\"wp-block-kadence-image kb-image173930_74221c-95\"><figure class=\"aligncenter size-medium_large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1215\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240628_133749_Chrome-768x1215.jpg\" alt=\"\" class=\"kb-img wp-image-174227\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240628_133749_Chrome-768x1215.jpg 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240628_133749_Chrome-190x300.jpg 190w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240628_133749_Chrome-885x1400.jpg 885w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240628_133749_Chrome-971x1536.jpg 971w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240628_133749_Chrome.jpg 1080w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption>Prvu knjigu su ve\u0107 1990. u Francuskoj objavili novinari Claude Vincent i Philippe Monnin, koji su pratili LVMH od njegova osnivanja 1987. do stupanja Bernarda Arnaulta na \u010delo kompanije 1989. godine.<\/figcaption><\/figure><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column173930_5267f4-ca > .kt-inside-inner-col,.kadence-column173930_5267f4-ca > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column173930_5267f4-ca > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column173930_5267f4-ca > .kt-inside-inner-col{flex-direction:column;}.kadence-column173930_5267f4-ca > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column173930_5267f4-ca > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column173930_5267f4-ca{position:relative;}@media all and (max-width: 1024px){.kadence-column173930_5267f4-ca > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column173930_5267f4-ca > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column173930_5267f4-ca\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-image.kb-image173930_95c85e-33:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:var(--global-kb-spacing-md, 2rem);}@media all and (max-width: 767px){.wp-block-kadence-image.kb-image173930_95c85e-33:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;}}<\/style>\n<div class=\"wp-block-kadence-image kb-image173930_95c85e-33\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"1400\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240628_173045_Chrome-920x1400.jpg\" alt=\"\" class=\"kb-img wp-image-174257\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240628_173045_Chrome-920x1400.jpg 920w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240628_173045_Chrome-197x300.jpg 197w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240628_173045_Chrome-768x1169.jpg 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240628_173045_Chrome.jpg 950w\" sizes=\"auto, (max-width: 920px) 100vw, 920px\" \/><figcaption><em>The taste of luxury Bernard Arnault and Moet Hennessy Louis Vuitton Story<\/em>,  novinarke Le Figaroa Nad\u00e8ge Forestier i Nazanine Ravai &#8211; objavljena je 1992. u Velikoj Britaniji. Radi se o prvoj (i za sada jedinoj) biografiji Bernarda Arnaulta, a obuhva\u0107a vrijeme do stupanja na \u010delo LVMH-a. Knjiga osigurava jasan i bogat kontekst, a \u010dita se kao pravi korporativni krimi\u0107.<\/figcaption><\/figure><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column173930_83de0e-87 > .kt-inside-inner-col,.kadence-column173930_83de0e-87 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column173930_83de0e-87 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column173930_83de0e-87 > .kt-inside-inner-col{flex-direction:column;}.kadence-column173930_83de0e-87 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column173930_83de0e-87 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column173930_83de0e-87{position:relative;}@media all and (max-width: 1024px){.kadence-column173930_83de0e-87 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column173930_83de0e-87 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column173930_83de0e-87\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-image.kb-image173930_252acb-d0:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:var(--global-kb-spacing-md, 2rem);}@media all and (max-width: 767px){.wp-block-kadence-image.kb-image173930_252acb-d0:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;}}<\/style>\n<div class=\"wp-block-kadence-image kb-image173930_252acb-d0\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"795\" height=\"1235\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240628_174117_Chrome.jpg\" alt=\"\" class=\"kb-img wp-image-174260\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240628_174117_Chrome.jpg 795w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240628_174117_Chrome-193x300.jpg 193w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Screenshot_20240628_174117_Chrome-768x1193.jpg 768w\" sizes=\"auto, (max-width: 795px) 100vw, 795px\" \/><figcaption>Pone\u0161to romansiranu verziju pri\u010de &#8211; autora Hugha Sebag-Montefiore objavio je londonski Chapman 1992.<\/figcaption><\/figure><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p>Tijekom ljeta, Arnault je zadobio podr\u0161ku Alaina Chevaliera i obitelji Moet, \u010dije je poslove financirala ista banka &#8211; Lazard Freres. Bio je to izravan no\u017e u le\u0111a savezniku. Saznav\u0161i to, Racamier je pregovarao podr\u0161ku i s konkurentskim L&#8217;Orealom, \u0161to po Arnaultu bilo neoprostivo.<\/p>\n\n\n\n<p>Ve\u0107 u rujnu 1988., Arnault je za 600 milijuna dolara kupio jo\u0161 13,5% LVMH-a, te postao najve\u0107i pojedina\u010dni dioni\u010dar LVMH-a.<\/p>\n\n\n\n<p><em>&#8220;Pojavila se klju\u010dna figura u Moet-Vuitton feudu&#8221;<\/em>, objavio je The New York Times 19. rujna 1988., nakon \u0161to je Arnault stavio karte na stol.<\/p>\n\n\n\n<p>NY Times je opisao Arnaulta kao &#8220;<em>tihog direktora<\/em>&#8221; i istaknuo: &#8220;Prije samo \u010detiri godine, gospodin Arnault bio je malo poznati biznismen, \u017eivio je u New Rochelleu, N.Y., i radio za ameri\u010dku podru\u017enicu skromnog obiteljskog poslovanja s nekretninama.&#8221;<sup class=\"modern-footnotes-footnote \" data-mfn=\"13\" data-mfn-post-scope=\"00000000000018500000000000000000_173930\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_173930-13\">13<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_173930-13\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"13\">GREENHOUSE, S. (1988.) <em>&#8220;Pivotal Figure Emerges In Moet-Vuitton Feud.&#8221;<\/em><strong>The New York Times, 19.9.1988. <\/strong>Link: <a href=\"https:\/\/www.nytimes.com\/1988\/09\/19\/business\/pivotal-figure-emerges-in-moet-vuitton-feud.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.nytimes.com\/1988\/09\/19\/business\/pivotal-figure-emerges-in-moet-vuitton-feud.html<\/a> (29.6.2024.)<\/span>.<\/p>\n\n\n\n<p>&#8211; Postavio sam si cilj u\u010diniti na\u0161u grupu vode\u0107om luksuznom grupom u svijetu. Rekao bih da smo na dobrom putu. &#8211; izjavio je Arnault za NYT.<\/p>\n\n\n\n<p>Borba izme\u0111u Arnaulta i Racamiera postala osobna i prljava: uz odvjetnike i investicijske bankare te konkurentske kompanije, mobilizirala je medije naklonjene svakoj od strana, kao i privatne detektive koji su otkrivali neugodne dijelove pro\u0161losti.<\/p>\n\n\n\n<p>U sektoru starih luksuza nikada se ranije nije dogodilo ni\u0161ta sli\u010dno, a u jeku &#8220;afere LVMH&#8221; \u010dak je i francuski predsjednik Fran\u00e7ois Mitterand na nacionalnoj televiziji komentirao zbivanja u LVMH-u.<\/p>\n\n\n\n<p>U sije\u010dnju 1989. Arnault je ulo\u017eio i dodatnih 500 milijuna dolara, kako bi stekao kontrolu nad ukupno 43,5% dionica LVMH-a i 35% njegovih glasa\u010dkih prava, \u010dime je postao vlasnik kontrolnog paketa.<\/p>\n\n\n\n<p>Iako su unutar samog LVMH-a postojale spekulacije da bi mladi Arnault, nakon \u0161to stekne kontrolni paket, mogao ostaviti uglednog i starijeg Alaina Chevaliera na \u010delu kompanije do njegove penzije, <em>&#8220;kako to ne bi izgledalo lo\u0161e po njega&#8221;<\/em> , bile su neutemeljene, jer je Arnault bio jasan:<\/p>\n\n\n\n<p>&#8211; Sla\u017eem se s njegovim<em> (Chevalierovim, op.) <\/em>strategijama. Njegov problem je \u0161to nije veliki dioni\u010dar. U poduze\u0107ima kojima upravljam, ja sam glavni dioni\u010dar i to mi poma\u017ee da kontroliram situaciju. &#8211; izjavio je jo\u0161 u rujnu prethodne godine za New York Times.<\/p>\n\n\n\n<p>Alain Chevalier je odstupio s mjesta predsjednika kompanije, a 13. sije\u010dnja 1989., Bernard Arnault je jednoglasno izabran za novog predsjednika i izvr\u0161nog direktora LVMH-a.<\/p>\n\n\n<style>.wp-block-kadence-image.kb-image173930_4e7574-a6:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-md, 2rem);}<\/style>\n<div class=\"wp-block-kadence-image kb-image173930_4e7574-a6\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/62e2e2e8536a2300191221ff.jpeg\" alt=\"\" class=\"kb-img wp-image-174763\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/62e2e2e8536a2300191221ff.jpeg 1000w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/62e2e2e8536a2300191221ff-300x225.jpeg 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/62e2e2e8536a2300191221ff-768x576.jpeg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>Alain Chevalier i Bernard Arnault. Izvor: Getti IMG.<\/figcaption><\/figure><\/div>\n\n\n\n<p>&#8211; Ja sam \u0161ef. Bit \u0107u ovdje u ponedjeljak ujutro i osobno \u0107u voditi kompaniju. Ne\u0107e biti nikakvog vakuuma u prijenosu vlasti. Od sada nadalje, ja \u0107u nadzirati komunikaciju grupe. &#8211; izjavio je navodno Arnault \u010dlanovima upravnog odbora, prilikom stupanja na \u010delo kompanije. <sup class=\"modern-footnotes-footnote \" data-mfn=\"14\" data-mfn-post-scope=\"00000000000018500000000000000000_173930\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_173930-14\">14<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_173930-14\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"14\"><strong>Forestier, N., Ravai, N. (1992)<\/strong>, pogl. 12, str. 108 <\/span><\/p>\n\n\n\n<p>Bernard Arnault je tada imao nepunih 40 godina. <\/p>\n\n\n\n<p>U prvom sljede\u0107em potezu, Arnault se okomio se na Racamiera: <\/p>\n\n\n\n<p>Unato\u010d tome \u0161to je prodaja LV \u010dinila tre\u0107inu prihoda od prodaje kompanije, Arnault je izbacio Racamiera iz upravnog odbora LVMH-a, nakon \u010dega je uslijedila nova 18-mjese\u010dna pravna bitka izme\u0111u Racamiera i Arnaulta.<\/p>\n\n\n<style>.wp-block-kadence-image.kb-image173930_d58822-f3:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-md, 2rem);}<\/style>\n<div class=\"wp-block-kadence-image kb-image173930_d58822-f3\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1005\" height=\"1400\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Dizajn-bez-naslova_20240629_172302_0000-1005x1400.jpg\" alt=\"\" class=\"kb-img wp-image-174372\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Dizajn-bez-naslova_20240629_172302_0000-1005x1400.jpg 1005w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Dizajn-bez-naslova_20240629_172302_0000-215x300.jpg 215w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Dizajn-bez-naslova_20240629_172302_0000-768x1070.jpg 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/Dizajn-bez-naslova_20240629_172302_0000.jpg 1049w\" sizes=\"auto, (max-width: 1005px) 100vw, 1005px\" \/><figcaption>Bernard Arnault (slika gore) i Hernry Racamier (slika dolje), 1989.<br>Izvor: Forestier, N., Ravai, N. (1992).<\/figcaption><\/figure><\/div>\n\n\n\n<p>Sud je 1991. dao prednost Arnaultu, a Racamier je istoga dana oti\u0161ao iz kompanije. Po njegovom odlasku, Arnault je uklonio iz LVMH-a sve \u010dlanove managementa Louisa Vuittona koji nisu oti\u0161li zajedno s gazdom i zapo\u010deo okupljati svoje novo luksuzno carstvo.<\/p>\n\n\n\n<p>Iste godine LVMH je izlistan na svjetskim burzama, a njujor\u0161ka frankoameri\u010dka gospodarska komora proglasila je Arnaulta &#8216;\u010dovjekom godine&#8217;. Sve\u010dana ve\u010dera odr\u017eana je 17. listopada 1991. u hotelu Plaza uz Central Park.<\/p>\n\n\n\n<p>&#8211; Ne\u0107u vam dosa\u0111ivati s duga\u010dkim govorom. Umjesto toga, dopustite mi da vam odsviram Gershwina.  &#8211; rekao je Arnault i uspio iznenaditi 400 uzvanka: <\/p>\n\n\n\n<p>Zajedno sa svojom novom suprugom, kanadskom pijanisticom Helene Mercier, pro\u0161etao do klavira i odsvirao <em>&#8216;Kicking the Clouds Away&#8217;<\/em>, koji je Helene aran\u017eirala za \u010detiri ruke<sup class=\"modern-footnotes-footnote \" data-mfn=\"15\" data-mfn-post-scope=\"00000000000018500000000000000000_173930\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_173930-15\">15<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_173930-15\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"15\"><strong>Forestier, N., Ravai, N. (1992)<\/strong> Cit. pogl. 23, str. 181 (PDF)<\/span>.<\/p>\n\n\n<style>.wp-block-kadence-image.kb-image173930_e492f0-a1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-md, 2rem);}<\/style>\n<div class=\"wp-block-kadence-image kb-image173930_e492f0-a1\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.forbes.at\/artikel\/fuer-immer-jung.html\" class=\"kb-advanced-image-link\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/1960x0-1400x933.jpg\" alt=\"\" class=\"kb-img wp-image-174809\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/1960x0-1400x933.jpg 1400w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/1960x0-300x200.jpg 300w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/1960x0-768x512.jpg 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/06\/1960x0.jpg 1440w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/a><figcaption>Foto: <a href=\"https:\/\/www.forbes.at\/artikel\/fuer-immer-jung.html\" target=\"_blank\" rel=\"noopener\">Forbes<\/a>.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Odabir Gershwina &#8211; poznatog po <em>Amerikancu u Parizu<\/em>, nastalom u doba <em>velikih orkestara <\/em>&#8211; bio je sve, samo ne slu\u010dajan, a Arnault je ugla\u0111eno, bez ijedne rije\u010di, poslao sna\u017enu poslovnu i osobnu poruku:<br><br>U zoru ro\u0111enja druga\u010dijih <em>velikih orkestara<\/em> &#8211; konglomerata luksuznih kompanija &#8211; njegov poslovni habitus imao je sva obilje\u017eja Amerikanca u Parizu, a osobno je bio spreman \u0161utnuti i oblake s neba na putu do uspjeha.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading173930_73b027-77, .wp-block-kadence-advancedheading.kt-adv-heading173930_73b027-77[data-kb-block=\"kb-adv-heading173930_73b027-77\"]{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading173930_73b027-77 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading173930_73b027-77[data-kb-block=\"kb-adv-heading173930_73b027-77\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading173930_73b027-77 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading173930_73b027-77[data-kb-block=\"kb-adv-heading173930_73b027-77\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading173930_73b027-77, .wp-block-kadence-advancedheading.kt-adv-heading173930_73b027-77[data-kb-block=\"kb-adv-heading173930_73b027-77\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading173930_73b027-77, .wp-block-kadence-advancedheading.kt-adv-heading173930_73b027-77[data-kb-block=\"kb-adv-heading173930_73b027-77\"]{text-align:left!important;}}<\/style>\n<h2 class=\"kt-adv-heading173930_73b027-77 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading173930_73b027-77\">Pragmati\u010dno umivanje<\/h2>\n\n\n\n<p>Uz taktove <em>Kicking the couds away<\/em>, Bernard Arnault je po\u010detkom 1990-ih postao poslovna zvijezda. No, njegova poslovna interpretacija <em>Amerikanca u Parizu<\/em> ostavila je trag na javnom imid\u017eu.<\/p>\n\n\n\n<p> U studenome 1989. Arnault je dao  intervuu za Institutional investor<sup class=\"modern-footnotes-footnote \" data-mfn=\"16\" data-mfn-post-scope=\"00000000000018500000000000000000_173930\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_173930-16\">16<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_173930-16\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"16\">INSTITUTIONAL INVESTOR (1989.) &#8220;<em>Bernatd Arnault of LVMH &#8211; Luxurious takeovers&#8221;<\/em>. <strong>Institutional Investor, studeni 1989. <\/strong>Str. 55-56.<\/span>  \u010clanak. je objavljen samo mjesec dana prije nego \u0161to \u0107e Arnault stati na \u010delo LVMH-a, a ameri\u010dki poslovni \u010dasopis pitao ga je koja je poslovna iskustva usvojio u Americi i zadr\u017eao do danas:<\/p>\n\n\n\n<p>&#8211; Zadr\u017eao sam pragmatizam. Ameri\u010dki na\u010din vo\u0111enja biznisa je mnogo konkretniji, a stvari se odvijaju mnogo br\u017ee nego u Europi. Treba se suo\u010diti sa stvarno\u0161\u0107u: stvari su takve kakve jesu, a ne onakve kakve bismo \u017eeljeli da budu. Ali, sve vi\u0161e i vi\u0161e, biznis u Francuskoj po\u010dinje se voditi na pragmati\u010dan na\u010din. &#8211; odgovorio je.<\/p>\n\n\n\n<p>Kako je i javna percepcija jedan od klju\u010deva poslovnog uspjeha, od 1990-ih nadalje, Arnault \u0107e postupno i s promjenjivim uspjehom nastojati utjecati na svoj javni image.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading173930_cdfe5e-d9, .wp-block-kadence-advancedheading.kt-adv-heading173930_cdfe5e-d9[data-kb-block=\"kb-adv-heading173930_cdfe5e-d9\"]{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading173930_cdfe5e-d9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading173930_cdfe5e-d9[data-kb-block=\"kb-adv-heading173930_cdfe5e-d9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading173930_cdfe5e-d9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading173930_cdfe5e-d9[data-kb-block=\"kb-adv-heading173930_cdfe5e-d9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading173930_cdfe5e-d9, .wp-block-kadence-advancedheading.kt-adv-heading173930_cdfe5e-d9[data-kb-block=\"kb-adv-heading173930_cdfe5e-d9\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading173930_cdfe5e-d9, .wp-block-kadence-advancedheading.kt-adv-heading173930_cdfe5e-d9[data-kb-block=\"kb-adv-heading173930_cdfe5e-d9\"]{text-align:left!important;}}<\/style>\n<h2 class=\"kt-adv-heading173930_cdfe5e-d9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading173930_cdfe5e-d9\">&#8220;Mrzim malodu\u0161na srca, koja previ\u0161e mare za posljedice i ne usu\u0111uju se ni\u0161ta poduzeti.&#8221; <\/h2>\n\n\n\n<p>Premda 1984 nije vi\u0161e bila toliko blizu, 1989. nije bila niti predaleko: <\/p>\n\n\n\n<p><em>&#8220;Njegovo spa\u0161avanje propalog tekstilnog carstva Boussac bilo je prvi korak u lancu akvizicija&#8221;<\/em>, napisao je Institutional investor u uvodu u intervju, &#8220;podsje\u0107aju\u0107i&#8221; na Arnaultov prvi i klju\u010dan poslovni pothvat<sup class=\"modern-footnotes-footnote \" data-mfn=\"17\" data-mfn-post-scope=\"00000000000018500000000000000000_173930\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_173930-17\">17<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_173930-17\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"17\"><strong>Institutional investor, studeni 1989.<\/strong> <\/span>.<\/p>\n\n\n\n<p>No, kod ku\u0107e u Francuskoj \u0107e se i petnaestak godina kasnije \u017eivo sje\u0107ati <em>&#8220;tres americaine&#8221;<\/em> akvizicije Diora po modelu &#8220;rascjepkaj, otpusti pa prodaj&#8221;, koja nije bila ni blizu &#8220;spa\u0161avanju&#8221;.<\/p>\n\n\n\n<p>Umivanje je globalno ipak i\u0161lo lak\u0161e, pa je Arnault postupno spinao percepciju, pribli\u017eavaju\u0107i sliku <em>Terminatora<\/em> slici <em>Vuka u ka\u0161miru<\/em>:<\/p>\n\n\n\n<p>&#8211; Nastojim izgraditi br. 1 grupu luksuznih proizvoda na svijetu, a ne kupovati kompanije da bih ih prodao dvije godine kasnije. Uklju\u010den sam dugoro\u010dno, \u0161to zna\u010di da i financiranje akvizicija mora biti dugoro\u010dno. Mi ne mo\u017eemo raditi s &#8220;junk&#8221; obveznicama, trebamo stvarni kapital. Kompanija kojoj sam na \u010delu, Financiere Agache, ina\u010de krovna kompanija LVMH-a, nikada nije posu\u0111ivala novac zbog akvizicija. Mi prijateljski zamolimo investitore da sudjeluju u kupnji, kako bi se povezali s nama te investirani novac ostavili u kompaniji. &#8211; objasnio je Arnault razliku izme\u0111u akvizicije kakvu je proveo s Diorom te akvizicija kakve planira provoditi s LVMH-om. Ujedno je ameri\u010dkim poslovnjacima pojasnio i &#8220;potato\/potato&#8221; razliku izme\u0111u preuzimanja i <em>ugla\u0111enog<\/em> preuzimanja.<\/p>\n\n\n\n<p>Do po\u010detka 2000-ih strategija je djelomi\u010dno urodila plodom.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading173930_178bd9-92, .wp-block-kadence-advancedheading.kt-adv-heading173930_178bd9-92[data-kb-block=\"kb-adv-heading173930_178bd9-92\"]{text-align:left;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading173930_178bd9-92 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading173930_178bd9-92[data-kb-block=\"kb-adv-heading173930_178bd9-92\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading173930_178bd9-92 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading173930_178bd9-92[data-kb-block=\"kb-adv-heading173930_178bd9-92\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading173930_178bd9-92, .wp-block-kadence-advancedheading.kt-adv-heading173930_178bd9-92[data-kb-block=\"kb-adv-heading173930_178bd9-92\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading173930_178bd9-92, .wp-block-kadence-advancedheading.kt-adv-heading173930_178bd9-92[data-kb-block=\"kb-adv-heading173930_178bd9-92\"]{text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading173930_178bd9-92 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading173930_178bd9-92\">No, nakon avanture s neuspjelim i <a data-kb-tooltip-content=\"U sljede\u0107im nastavcima.\" class=\"kb-tooltips\">krajnje neprijateljskim preuzimanjem Guccija 1999. godine<\/a>, Arnault je ponovo trebao intenzivnije poraditi na osobnom imageu:<\/p>\n\n\n\n<p>U 2000. je New York Times je pod naslovom<em> &#8220;Knjiga o Arnaultu na \u010dekanju&#8221;<\/em> objavio zanimljivu vijest:<\/p>\n\n\n\n<p><em>&#8220;Autorizirana biografija Bernarda Arnaulta ugledne francuske spisateljice Marie-France Pochna, \u010dini se, nai\u0161la je na prepreku. Arnault je u nedjelju na Louis Vuitton Classicu potvrdio glasine da je knjiga, koju u Francuskoj treba objaviti Editions Robert Laffont, na \u010dekanju i rekao da tra\u017ei neke promjene i druga\u010diji pristup. Pochna, \u010dija prethodna djela uklju\u010duju biografiju Giannija Agnellija i Christiana Diora, odbila je komentirati odgodu svog rada, na temelju opse\u017enog niza intervjua. Glasnogovornik Laffonta rekao je u ponedjeljak da trenutno nije odre\u0111en datum objavljivanja knjige&#8221;.<\/em><sup class=\"modern-footnotes-footnote \" data-mfn=\"18\" data-mfn-post-scope=\"00000000000018500000000000000000_173930\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_173930-18\">18<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_173930-18\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"18\">INTERNATIONAL HERALD TRIBUNE. <em>&#8220;Arnault Book on Hold&#8221; <\/em>. <strong>The New York Times, 12.9.2000.<\/strong> Link: <a href=\"https:\/\/www.nytimes.com\/2000\/09\/12\/style\/IHT-arnault-book-on-hold.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.nytimes.com\/2000\/09\/12\/style\/IHT-arnault-book-on-hold.html<\/a> (3.7.2024.).  <\/span><\/p>\n\n\n\n<p>Ugledna novinarka i povjesni\u010darka mode Marie-France Pochna objavila je 1994.  biografsku knjigu o Christianu Dioru, a zbog kontroverznie \u010dinjenice da je Dior bio gay, kreatorpva obitelj nastojala ju je zabraniti. <\/p>\n\n\n\n<p>Arnault je tada stao iza ugledne kriti\u010darke: <em>&#8220;Za pohvalu, ku\u0107a Dior, sada u vlasni\u0161tvu Bernarda Arnaulta, stala je uz autoricu Marie-France Pochna, francusku novinarku i televizijsku voditeljicu. Arnault je privatno rekao prijateljima kako ne nalazi ni\u0161ta \u0161okantno u 1994. godini, u raspravi o \u017eivotu dizajnera koji je umro prije 37 godina &#8211; i to u kontekstu ozbiljne knjige koja Diora predstavlja kao marketin\u0161kog pionira, ali i kao kreativnog duha.&#8221;<\/em>, prenio je 1994. The NY Times.<sup class=\"modern-footnotes-footnote \" data-mfn=\"19\" data-mfn-post-scope=\"00000000000018500000000000000000_173930\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_173930-19\">19<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_173930-19\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"19\">MENKES, S. <em>&#8220;Dior: Measuring the Man&#8221;<\/em>. <strong>The New York Times, 6.12.1994<\/strong>. Link: <a href=\"https:\/\/www.nytimes.com\/1994\/12\/06\/style\/IHT-dior-measuring-the-man.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.nytimes.com\/1994\/12\/06\/style\/IHT-dior-measuring-the-man.html<\/a> (2.7.2024.)<\/span><\/p>\n\n\n\n<p>Autorizirana biografska knjiga bazirana na intervjuima je ipak iza\u0161la godinu dana kasnije, 2001. &#8211; ali bez ugledne Pochne i bez kriti\u010dkog pristupa<sup class=\"modern-footnotes-footnote \" data-mfn=\"20\" data-mfn-post-scope=\"00000000000018500000000000000000_173930\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_173930-20\">20<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_173930-20\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"20\"> <strong>Arnault, B. (2001.)<\/strong> <em>La passion cr\u00e9ative : entretiens avec Yves Messarovitch<\/em>. Pariz, Plon, 2001. Link: <a href=\"https:\/\/archive.org\/details\/lapassioncreativ0000arna\/page\/56\/mode\/2up\" target=\"_blank\" rel=\"noopener\">https:\/\/archive.org\/details\/lapassioncreativ0000arna\/page\/56\/mode\/2up<\/a> (1.7.2024.)<\/span>:<\/p>\n\n\n<style>.wp-block-kadence-image.kb-image173930_057535-52:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:var(--global-kb-spacing-md, 2rem);}<\/style>\n<div class=\"wp-block-kadence-image kb-image173930_057535-52\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"861\" height=\"1400\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Screenshot_20240705_132825_Chrome-1-861x1400.jpg\" alt=\"\" class=\"kb-img wp-image-175631\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Screenshot_20240705_132825_Chrome-1-861x1400.jpg 861w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Screenshot_20240705_132825_Chrome-1-185x300.jpg 185w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Screenshot_20240705_132825_Chrome-1-768x1248.jpg 768w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Screenshot_20240705_132825_Chrome-1-945x1536.jpg 945w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Screenshot_20240705_132825_Chrome-1.jpg 999w\" sizes=\"auto, (max-width: 861px) 100vw, 861px\" \/><figcaption>Izvor slike: Internet Archives.org (v. bilje\u0161ku)<\/figcaption><\/figure><\/div>\n\n\n\n<p>Arnault je sam potpisao knjigu svojih intervjua, naslovljenu &#8220;<em>Stvarala\u010dka strast, intervjui s Yvesom Messarovitchem<\/em>&#8220;, a knjiga zapo\u010dinje citatom Molierea:<br><em>&#8220;Mrzim malodu\u0161na srca, koja previ\u0161e mare za posljedice i ne usu\u0111uju se ni\u0161ta poduzeti.&#8221; <\/em><sup class=\"modern-footnotes-footnote \" data-mfn=\"21\" data-mfn-post-scope=\"00000000000018500000000000000000_173930\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_173930-21\">21<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_173930-21\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"21\"><strong>Arnault, B (2001.) <\/strong>str. 7.<\/span><\/p>\n\n\n\n<p>Predgovor, koji je napisao svakako anonimniji Yves Messarovich, ne sadr\u017ei ba\u0161 nikakav kriti\u010dki osvrt, a poglavlja &#8211; <em>Luksuzni cilj, Klju\u010devi uspjeha, Upoznavanje, LVMH ili kreacija industrije luksuza. Privatna osoba, Avantura Internet<\/em> te <em>Kapitalizam,<\/em> <em>Europa i politika<\/em> &#8211;  zapravo predstavljaju tematski vo\u0111ene intervjue, bez ikakvog komentara. <\/p>\n\n\n\n<p>U 2003. u sti\u017ee i izravna rekacija na ovakvu vrstu Arnaultovog osobnog marketinga &#8211; jo\u0161 jedna biografska knjiga: <em>An\u0111eo istrebljiva\u010d &#8211; pravi \u017eivot Bernarda Arnaulta<\/em> <sup class=\"modern-footnotes-footnote \" data-mfn=\"22\" data-mfn-post-scope=\"00000000000018500000000000000000_173930\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_173930-22\">22<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_173930-22\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"22\"><strong>Routier, A. (2003.)<\/strong> &#8220;<em>L&#8217;Ange exterminateur &#8211; La vraie vie de Bernard Arnault.&#8221; <\/em>Paris, Albin Michel, 2003. Link: <a href=\"https:\/\/archive.org\/details\/langeexterminate0000rout\/\" target=\"_blank\" rel=\"noopener\">https:\/\/archive.org\/details\/langeexterminate0000rout\/<\/a> (1.7.2024.)<\/span>.<\/p>\n\n\n\n<p>Knjiga Airyja Routiera naslovom sugerira da &#8220;pravi \u017eivot&#8221; Bernarda Arnaulta nema puno veze s njegovom knjigom, a uvodno i citira Arnaultovu izjavu iz &#8220;Stvarala\u010dke strasti&#8221;:  <\/p>\n\n\n\n<p><em>&#8220;Prvo od mojih na\u010dela sastoji se od toga da nikada ne la\u017eem, \u0161to je vrlo va\u017eno u poslu gdje je transparentnost bitna, \u010dak i odlu\u010duju\u0107a.<\/em>&#8220;<sup class=\"modern-footnotes-footnote \" data-mfn=\"23\" data-mfn-post-scope=\"00000000000018500000000000000000_173930\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000018500000000000000000_173930-23\">23<\/a><\/sup><span id=\"mfn-content-00000000000018500000000000000000_173930-23\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"23\"> <strong>Routier, A. (2003.)<\/strong>, str. 7<\/span><\/p>\n\n\n<style>.wp-block-kadence-image.kb-image173930_7bf5f8-c1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:var(--global-kb-spacing-md, 2rem);}<\/style>\n<div class=\"wp-block-kadence-image kb-image173930_7bf5f8-c1\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"847\" height=\"1348\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Screenshot_20240705_121425_Chrome.jpg\" alt=\"\" class=\"kb-img wp-image-175613\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Screenshot_20240705_121425_Chrome.jpg 847w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Screenshot_20240705_121425_Chrome-189x300.jpg 189w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/07\/Screenshot_20240705_121425_Chrome-768x1222.jpg 768w\" sizes=\"auto, (max-width: 847px) 100vw, 847px\" \/><figcaption><em> An\u0111eo istrebljiva\u010d<\/em> &#8211; druga po redu Arnaultove biografija.<br>Izvor slike: Internet Archives.org (v. bilje\u0161ku) <\/figcaption><\/figure><\/div>\n\n\n\n<p>Naslovom <em>An\u0111eo istrebljiva\u010d &#8211; <\/em> Routier je nerazmrsivo objedinio samu bit Arnaultove pojave: osobno samozatajan, staroeuropski tip ugla\u0111enosti i brutalno predatorske poslovne instinkte.<\/p>\n\n\n\n<p>Na isto \u0107e se (ne\u0161to kasnije) referirati i nadimak<em>Vuk u ka\u0161miru<\/em>. <\/p>\n\n\n\n<p>Ako se zanemare strate\u0161ka podila\u017eenja i osobni marketing, pragmati\u010dno umivanje sve do danas nije moglo posti\u0107i vi\u0161e od toga.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading173930_80e4ca-ed, .wp-block-kadence-advancedheading.kt-adv-heading173930_80e4ca-ed[data-kb-block=\"kb-adv-heading173930_80e4ca-ed\"]{padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:0px;margin-bottom:0px;text-align:center;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading173930_80e4ca-ed mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading173930_80e4ca-ed[data-kb-block=\"kb-adv-heading173930_80e4ca-ed\"] mark.kt-highlight{font-style:normal;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading173930_80e4ca-ed img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading173930_80e4ca-ed[data-kb-block=\"kb-adv-heading173930_80e4ca-ed\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading173930_80e4ca-ed, .wp-block-kadence-advancedheading.kt-adv-heading173930_80e4ca-ed[data-kb-block=\"kb-adv-heading173930_80e4ca-ed\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading173930_80e4ca-ed, .wp-block-kadence-advancedheading.kt-adv-heading173930_80e4ca-ed[data-kb-block=\"kb-adv-heading173930_80e4ca-ed\"]{text-align:center!important;}}<\/style>\n<p class=\"kt-adv-heading173930_80e4ca-ed wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading173930_80e4ca-ed\"><em>Nastavlja se<\/em>&#8230;<\/p>\n\n\n<style>.kb-block-show-more-container173930_6f2d1c-fe{margin-top:var(--global-kb-spacing-xl, 4rem);}.kb-block-show-more-container173930_6f2d1c-fe > .wp-block-kadence-advancedbtn{margin-top:1em;}.kb-block-show-more-container173930_6f2d1c-fe > .wp-block-kadence-advancedbtn .kt-btn-wrap:nth-child(2), .kb-block-show-more-container173930_6f2d1c-fe > .wp-block-kadence-advancedbtn .wp-block-kadence-singlebtn:nth-of-type(2){display:none;}.kb-block-show-more-container173930_6f2d1c-fe > .wp-block-kadence-column{max-height:90px;overflow-y:hidden;-webkit-mask-image:linear-gradient(to bottom, black 70%, transparent 100%);mask-image:linear-gradient(to bottom, black 70%, transparent 100%);}.kb-block-show-more-container173930_6f2d1c-fe.kb-smc-open > .wp-block-kadence-column{max-height:none;-webkit-mask-image:none;mask-image:none;overflow-y:unset;}.kb-block-show-more-container173930_6f2d1c-fe.kb-smc-open > .wp-block-kadence-advancedbtn .kt-btn-wrap:nth-child(1), .kb-block-show-more-container173930_6f2d1c-fe.kb-smc-open > .wp-block-kadence-advancedbtn .wp-block-kadence-singlebtn:nth-of-type(1){display:none;}.kb-block-show-more-container173930_6f2d1c-fe.kb-smc-open > .wp-block-kadence-advancedbtn .kt-btn-wrap:nth-child(2), .kb-block-show-more-container173930_6f2d1c-fe.kb-smc-open > .wp-block-kadence-advancedbtn .wp-block-kadence-singlebtn:nth-of-type(2){display:inline-flex;}.kb-block-show-more-container173930_6f2d1c-fe.kb-smc-open > .wp-block-kadence-advancedbtn.kt-force-btn-fullwidth .kt-btn-wrap:nth-child(2){display:block;}<\/style>\n<div class=\"wp-block-kadence-show-more kb-block-show-more-container kb-block-show-more-container173930_6f2d1c-fe\"><style>.kadence-column173930_be7a2c-db > .kt-inside-inner-col,.kadence-column173930_be7a2c-db > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column173930_be7a2c-db > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column173930_be7a2c-db > .kt-inside-inner-col{flex-direction:column;}.kadence-column173930_be7a2c-db > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column173930_be7a2c-db > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column173930_be7a2c-db{position:relative;}@media all and (max-width: 1024px){.kadence-column173930_be7a2c-db > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column173930_be7a2c-db > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column173930_be7a2c-db kb-show-more-content\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading173930_df3e45-fd, .wp-block-kadence-advancedheading.kt-adv-heading173930_df3e45-fd[data-kb-block=\"kb-adv-heading173930_df3e45-fd\"]{text-align:left;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading173930_df3e45-fd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading173930_df3e45-fd[data-kb-block=\"kb-adv-heading173930_df3e45-fd\"] mark.kt-highlight{font-family:'HEADING Bold';font-weight:400;font-style:normal;color:var(--global-palette3, #1A202C);border-top:1px solid var(--global-palette5, #4A5568);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-advancedheading.kt-adv-heading173930_df3e45-fd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading173930_df3e45-fd[data-kb-block=\"kb-adv-heading173930_df3e45-fd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading173930_df3e45-fd, .wp-block-kadence-advancedheading.kt-adv-heading173930_df3e45-fd[data-kb-block=\"kb-adv-heading173930_df3e45-fd\"]{text-align:left!important;}}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading173930_df3e45-fd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading173930_df3e45-fd[data-kb-block=\"kb-adv-heading173930_df3e45-fd\"] mark.kt-highlight{border-top:1px solid var(--global-palette5, #4A5568);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading173930_df3e45-fd, .wp-block-kadence-advancedheading.kt-adv-heading173930_df3e45-fd[data-kb-block=\"kb-adv-heading173930_df3e45-fd\"]{text-align:left!important;}.wp-block-kadence-advancedheading.kt-adv-heading173930_df3e45-fd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading173930_df3e45-fd[data-kb-block=\"kb-adv-heading173930_df3e45-fd\"] mark.kt-highlight{border-top:1px solid var(--global-palette5, #4A5568);}}<\/style>\n<p class=\"kt-adv-heading173930_df3e45-fd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading173930_df3e45-fd\"><mark class=\"kt-highlight\">Bilje\u0161ke<\/mark><br><ul class=\"modern-footnotes-list \"><li><span>1<\/span><div>REID, J. (2023.) <em>&#8220;Luxury goods giant LVMH becomes the first European company to surpass $500 billion in market value.&#8221; <\/em><strong>CNBC, 24.2.2023. <\/strong>Link: <a href=\"https:\/\/www.cnbc.com\/2023\/04\/24\/lvmh-becomes-the-first-european-company-surpass-500-billion-in-value.html\">https:\/\/www.cnbc.com\/2023\/04\/24\/lvmh-becomes-the-first-european-company-surpass-500-billion-in-value.html<\/a> (27.6.2024.)<\/div><\/li><li><span>2<\/span><div>STONE, B.. RASCOUET, A. (2024)<em>. &#8220;The big take -The House of Arnault.&#8221; <\/em><strong>Bloomberg Businessweek, 25.6.2024.<\/strong> Link: <a href=\"https:\/\/www.bloomberg.com\/features\/2024-lvmh-bernard-arnault\/?leadSource=uverify%20wall\">https:\/\/www.bloomberg.com\/features\/2024-lvmh-bernard-arnault\/?leadSource=uverify%20wall<\/a> (27.6.2024.)<\/div><\/li><li><span>3<\/span><div>LVMH. <em>&#8220;Bernard Arnault.&#8221;<\/em> <strong>LVMH, 2024. <\/strong>Link: <a href=\"https:\/\/www.lvmh.com\/group\/about-lvmh\/governance\/executive-committee\/bernard-arnault\/ \">https:\/\/www.lvmh.com\/group\/about-lvmh\/governance\/executive-committee\/bernard-arnault\/<\/a>(27.6.2024.)<\/div><\/li><li><span>4<\/span><div>Prema javnoj bazi trgova\u010dkih dru\u0161tava North Data. Link: https:\/\/www.northdata.com\/Agache+SCA,+Paris\/Siren+314685454 (29.6.2024.) <\/div><\/li><li><span>5<\/span><div> <strong>Forestier, N., Ravai, N. (1992.)<\/strong><em>&#8220;The taste of luxury, Bernard Arnault and Moet Hennessy Louis Vuitton Story<\/em>.&#8221; London, Bloomsburry Publishing, 1992. Link: <a href=\"https:\/\/dokumen.pub\/the-taste-of-luxury-bernard-arnault-and-the-moet-hennessy-louis-vuitton-story-0747512027-9780747512028.html\">https:\/\/dokumen.pub\/the-taste-of-luxury-bernard-arnault-and-the-moet-hennessy-louis-vuitton-story-0747512027-9780747512028.html<\/a> (27.6.2024.) Radi se o prvoj biografiji Bernarda Arnaulta, a obuhva\u0107a vrijeme do stupanja na \u010delo LVMH-a. Nad\u00e8ge Forestier, novinarka Le Figaroa, pratila je Arnaulta od samog po\u010detka njegovog poslovnog uspona. Tekst osigurava jasan i bogat kontekst, a \u010dita se kao pravi korporativni krimi\u0107. Dva izdanja knjige su rasprodana i iznimno te\u0161ko dostupna i u knji\u017enicama, no postoji skenirano PDF reizdanje koje potpisuje sama autorica.<\/div><\/li><li><span>6<\/span><div><strong>Kingdom of Dreams (2022.),<\/strong> dokumentarni serijal, ep. 1. Vi\u0161e: <a href=\"https:\/\/www.imdb.com\/title\/tt22046582\/\">https:\/\/www.imdb.com\/title\/tt22046582\/<\/a> <\/div><\/li><li><span>7<\/span><div><strong>Forestier, N., Ravai, N. (1992)<\/strong>. Tako\u0111er, u dokumentarnom filmu <em>Merci, Patron <\/em>(2016.) prikazan je ulomak TV intervjua s Arnaultom u kojem potvr\u0111uje tu brojku. <br><br>TFL &#8211; THE FASHION LAW (2024). <em>&#8220;LVMH: A Timeline Behind the Building of the World\u2019s Most Valuable Luxury Goods Group.&#8221;<\/em> <strong>TFL, 26.1.2024.<\/strong> Link: <a href=\"https:\/\/www.thefashionlaw.com\/lvmh-a-timeline-behind-the-building-of-a-conglomerate\/\">https:\/\/www.thefashionlaw.com\/lvmh-a-timeline-behind-the-building-of-a-conglomerate\/<\/a>(27.6.2024). Zadr\u017eao je samo Dior i robnu ku\u0107u Le Bon March\u00e9 na Lijevoj obali Seine.<\/div><\/li><li><span>8<\/span><div><strong>Bloomberg Businessweek, 25.6.2024.<\/strong> <br>S ulaskom Arnaultovog kapitala u LVMH (1988.) te njegovom stupanjem na \u010delo te kompanije (1989.) za Dior se nije ni\u0161ta promijenilo: vlasnik Diora S.A. i jedini deklarirani ve\u0107i je Groupe Arnault, odnosno Financiere Agache. Nakon 2017., kada je u dijelu medija objavljeno da LVMH kupuje Dior, do\u0161lo je tek do razmje\u0161taja udjela unutar istog krovnog vlasnika:<br>HOANG, L. (2017.) <em>&#8220;LVMH Takes Control of Christian Dior in $13 Billion Deal.&#8221;<\/em> <strong>The Bussiness of Fashion, 25.4.2017.<\/strong> Link: <a href=\"https:\/\/www.businessoffashion.com\/articles\/news-analysis\/lvmh-to-buy-christian-dior-couture-for-13-billion\/\">https:\/\/www.businessoffashion.com\/articles\/news-analysis\/lvmh-to-buy-christian-dior-couture-for-13-billion\/<\/a> (27.6.2024.) <br><strong>TFL (2024)<\/strong>.<\/div><\/li><li><span>9<\/span><div><strong>Fundinguniverse.com <\/strong>&#8211; LVMH Mo\u00ebt Hennessy Louis Vuitton SA&nbsp;History.<br>LINK:<a href=\" http:\/\/www.fundinguniverse.com\/company-histories\/lvmh-mo%C3%ABt-hennessy-louis-vuitton-sa-history\/\"> http:\/\/www.fundinguniverse.com\/company-histories\/lvmh-mo%C3%ABt-hennessy-louis-vuitton-sa-history\/<\/a>.<\/div><\/li><li><span>10<\/span><div>Moet Hennesy je nastao 1971., spajanjem posrnule tvrtke tradicionalnog francuskog proizvo\u0111a\u010da \u0161ampanjca&nbsp;Mo\u00ebt &amp; Chandon&nbsp;(osnovanog 1743.) i&nbsp;proizvo\u0111a\u010da&nbsp;slavnog konjaka&nbsp;Hennessy (osnovanog 1765. godine)<\/div><\/li><li><span>11<\/span><div><strong>Forestier, N., Ravai, N. (1992)<\/strong> <em>Cit. <\/em>pogl. 12, str. 110 (PDF). <\/div><\/li><li><span>12<\/span><div><strong>Monnin, P.<\/strong>, <strong>Claude V.<\/strong> <strong>(1990.)<\/strong>,<em>&nbsp;&#8220;Guerre du luxe&#8211;L&#8217;affaire LVMH&#8221;<\/em>.Paris, Fran\u00e7ois Bourin, 1990.<br><br><strong>Forestier, N., Ravai, N. (1992) <\/strong><br><br><strong>Sebag-Montefiore, H. (1992.)<\/strong>,&nbsp;Kings on the Catwalk: The Louis Vuitton and M\u00f6et-Hennessy Affair,&nbsp;London, Chapmans, 1992. .<\/div><\/li><li><span>13<\/span><div>GREENHOUSE, S. (1988.) <em>&#8220;Pivotal Figure Emerges In Moet-Vuitton Feud.&#8221;<\/em><strong>The New York Times, 19.9.1988. <\/strong>Link: <a href=\"https:\/\/www.nytimes.com\/1988\/09\/19\/business\/pivotal-figure-emerges-in-moet-vuitton-feud.html\">https:\/\/www.nytimes.com\/1988\/09\/19\/business\/pivotal-figure-emerges-in-moet-vuitton-feud.html<\/a> (29.6.2024.)<\/div><\/li><li><span>14<\/span><div><strong>Forestier, N., Ravai, N. (1992)<\/strong>, pogl. 12, str. 108 <\/div><\/li><li><span>15<\/span><div><strong>Forestier, N., Ravai, N. (1992)<\/strong> Cit. pogl. 23, str. 181 (PDF)<\/div><\/li><li><span>16<\/span><div>INSTITUTIONAL INVESTOR (1989.) &#8220;<em>Bernatd Arnault of LVMH &#8211; Luxurious takeovers&#8221;<\/em>. <strong>Institutional Investor, studeni 1989. <\/strong>Str. 55-56.<\/div><\/li><li><span>17<\/span><div><strong>Institutional investor, studeni 1989.<\/strong> <\/div><\/li><li><span>18<\/span><div>INTERNATIONAL HERALD TRIBUNE. <em>&#8220;Arnault Book on Hold&#8221; <\/em>. <strong>The New York Times, 12.9.2000.<\/strong> Link: <a href=\"https:\/\/www.nytimes.com\/2000\/09\/12\/style\/IHT-arnault-book-on-hold.html\">https:\/\/www.nytimes.com\/2000\/09\/12\/style\/IHT-arnault-book-on-hold.html<\/a> (3.7.2024.).  <\/div><\/li><li><span>19<\/span><div>MENKES, S. <em>&#8220;Dior: Measuring the Man&#8221;<\/em>. <strong>The New York Times, 6.12.1994<\/strong>. Link: <a href=\"https:\/\/www.nytimes.com\/1994\/12\/06\/style\/IHT-dior-measuring-the-man.html\">https:\/\/www.nytimes.com\/1994\/12\/06\/style\/IHT-dior-measuring-the-man.html<\/a> (2.7.2024.)<\/div><\/li><li><span>20<\/span><div> <strong>Arnault, B. (2001.)<\/strong> <em>La passion cr\u00e9ative : entretiens avec Yves Messarovitch<\/em>. Pariz, Plon, 2001. Link: <a href=\"https:\/\/archive.org\/details\/lapassioncreativ0000arna\/page\/56\/mode\/2up\">https:\/\/archive.org\/details\/lapassioncreativ0000arna\/page\/56\/mode\/2up<\/a> (1.7.2024.)<\/div><\/li><li><span>21<\/span><div><strong>Arnault, B (2001.) <\/strong>str. 7.<\/div><\/li><li><span>22<\/span><div><strong>Routier, A. (2003.)<\/strong> &#8220;<em>L&#8217;Ange exterminateur &#8211; La vraie vie de Bernard Arnault.&#8221; <\/em>Paris, Albin Michel, 2003. Link: <a href=\"https:\/\/archive.org\/details\/langeexterminate0000rout\/\">https:\/\/archive.org\/details\/langeexterminate0000rout\/<\/a> (1.7.2024.)<\/div><\/li><li><span>23<\/span><div> <strong>Routier, A. (2003.)<\/strong>, str. 7<\/div><\/li><\/ul>&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btnsbutton-one-16{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btnsbutton-one-16 .kt-button{font-weight:normal;font-style:normal;}.kt-btnsbutton-one-16 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btnsbutton-one-16 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btnsbutton-one-16 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btnsbutton-one-16 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btnsbutton-one-16 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btnsbutton-one-16 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btnsbutton-one-16 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btnsbutton-one-16 kb-show-more-buttons\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn173930_136998-98.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn173930_136998-98.kb-button{padding-top:4px;padding-right:10px;padding-bottom:4px;padding-left:10px;}<\/style><button class=\"kb-button kt-button button kb-btn173930_136998-98 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-inherit  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-button__link wp-block-kadence-singlebtn\"><span class=\"kt-btn-inner-text\">Pregledaj<\/span><\/button>\n\n<style>ul.menu .wp-block-kadence-advancedbtn .kb-btn173930_8cdd8a-a9.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn173930_8cdd8a-a9.kb-button{padding-top:4px;padding-right:10px;padding-bottom:4px;padding-left:10px;}<\/style><button class=\"kb-button kt-button button kb-btn173930_8cdd8a-a9 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-inherit  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-button__link wp-block-kadence-singlebtn\"><span class=\"kt-btn-inner-text\">Zatvori<\/span><\/button><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Po\u010deci. Akvizicija Diora 1984., zbog koje su ga francuski mediji nazvali Terminatorom. 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