{"id":164377,"date":"2024-04-21T23:23:58","date_gmt":"2024-04-21T21:23:58","guid":{"rendered":"https:\/\/mirisna.com\/?p=164377"},"modified":"2025-05-11T22:52:16","modified_gmt":"2025-05-11T20:52:16","slug":"frederic-malle-odlazi-iz-svog-brenda","status":"publish","type":"post","link":"https:\/\/mirisna.com\/hr\/frederic-malle-odlazi-iz-svog-brenda\/","title":{"rendered":"Fr\u00e9d\u00e9ric Malle odlazi iz  svog brenda"},"content":{"rendered":"\n<p>Fr\u00e9d\u00e9ric Malle je 18. travnja objavio da s krajem lipnja ove godine odlazi iz svog istoimenog brenda:<\/p>\n\n\n\n<p>&#8220;Nekoliko rije\u010di da vas obavijestim da je danas va\u017ean korak u mom \u017eivotu i u \u017eivotu Editions de Parfums Fr\u00e9d\u00e9ric Malle, budu\u0107i da sam odlu\u010dio raskinuti s tvrtkom krajem lipnja&#8221;, rekao je Malle u izjavi, koju <a href=\"https:\/\/wwd.com\/beauty-industry-news\/beauty-features\/frederic-malle-leaving-fragrance-brand-1236320015\/\" target=\"_blank\" rel=\"noopener\"><strong>prenosi WWD<\/strong><\/a>.<\/p>\n\n\n\n<p>\u201cPrije dvadeset pet godina po\u010deo sam raditi na Editions de Parfums u poku\u0161aju stvaranja izravne veze izme\u0111u najboljih parfumera u industriji i najzahtjevnije javnosti. <\/p>\n\n\n\n<p>\u010cine\u0107i to, stvorio sam platformu na kojoj su se nosovi mogli u potpunosti izraziti i biti toliko ponosni na svoj rad da ga \u017eele potpisati svojim imenom. Nisam mogao predvidjeti da \u0107e ono \u0161to je postalo prva izdava\u010dka ku\u0107a za &#8216;noseve&#8217; na tako sna\u017ean na\u010din otkriti svijetu ove umjetnike svijetu te pokazati javnosti da parfem mo\u017ee biti i umjetni\u010dka forma i postaviti temelje artisanskog parfumerstva.<\/p>\n\n\n\n<p>\u201cOvaj uspjeh dugujem talentu i velikodu\u0161nosti parfumera koji su me tada slijedili i mnogim drugima koji su od tada obogatili na\u0161u eklekti\u010dnu kolekciju. Tako\u0111er \u017eelim zahvaliti svim drugim umjetnicima kao i na\u0161em osoblju, posebno stru\u010dnjacima za parfeme koji rade u na\u0161im trgovinama i poma\u017eu svakom posjetitelju da prona\u0111e parfem koji \u0107e odra\u017eavati njihovu osobnost. Njihov svakodnevni rad omogu\u0107uje potpunu kreativnu slobodu koju dajemo parfumerima. Posljednje, ali ne i najmanje va\u017eno, \u017eelim zahvaliti \u010dlanovima The\u00a0Est\u00e9e Lauder\u00a0Companies, koji su nakon 2015. razvili i za\u0161titili Editions de Parfums Fr\u00e9d\u00e9ric Malle, jer znam da \u0107e nastaviti provoditi temeljna na\u010dela koja brend koji sam stvorio \u010dine jedinstvenim.\u201d<\/p>\n\n\n<style>.wp-block-kadence-image.kb-image164377_7ea92e-58:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}<\/style>\n<div class=\"wp-block-kadence-image kb-image164377_7ea92e-58\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"602\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/04\/20YR_aboutFM_1M.jpg\" alt=\"\" class=\"kb-img wp-image-165111\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/04\/20YR_aboutFM_1M.jpg 660w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/04\/20YR_aboutFM_1M-300x274.jpg 300w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><figcaption>Fr\u00e9d\u00e9ric Malle, slika sa stranica brenda<a href=\"https:\/\/www.fredericmalle.com\/about\/frederic-malle\" target=\"_blank\" rel=\"noopener\"> EDP Fr\u00e9d\u00e9ric Malle<\/a>.<\/figcaption><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/wwd.com\/wp-content\/themes\/vip\/pmc-wwd-2021\/assets\/public\/lazyload-fallback.gif\" alt=\"Paco Rabanne&#039;s 1 Million\" title=\"\"><\/figure>\n\n\n\n<p>Brend EDP Fr\u00e9d\u00e9ric Malle osnovan je 2000. godine s idejom da bude izdava\u010dka ku\u0107a parfema koje uz neograni\u010den prora\u010dun i neograni\u010denu slobodu koji stvaraju i potpisuju najpoznatiji svjetski parfumeri. Suprotno tradiciji, koja je imena parfumera dr\u017eala izvan javnog diskursa, sva Malleova izdanja istaknula su imena autora &#8211; parfumera. <\/p>\n\n\n\n<p>U studenome 2014. Est\u00e9e Lauder Cos. objavila je da je potpisan ugovor o preuzimanju brenda, a Fr\u00e9d\u00e9ric Malle nastavio je raditi kao kreativni direktor novih izdanja brenda.<\/p>\n\n\n\n<p>Povodom odlaska osniva\u010da iz brenda pod kapom Est\u00e9e Lauder, St\u00e9phane de La Faverie, izvr\u0161na predsjednica kompanije, izjavila je: <\/p>\n\n\n\n<p>\u201cKada je Fr\u00e9d\u00e9ric 2000. lansirao svoj brend, uzburkao je industriju mirisa daju\u0107i glas i platformu najve\u0107im svjetskim parfumerima. Fr\u00e9d\u00e9ricov avangardni pristup vra\u0107anju slobode i kreativnosti parfumerstvu rezultirao je stvaranjem istinski luksuznog brenda mirisnih remek-djela.<\/p>\n\n\n\n<p>Ponosni smo \u0161to smo gradili Editions de Parfums Fr\u00e9d\u00e9ric Malle zajedno s Fr\u00e9d\u00e9ricom i nastavit \u0107emo po\u0161tovati njegovu inspiraciju i beskompromisnu predanost parfumerstvu. Tako\u0111er smo mu zahvalni suradnji, kreativnosti i viziji te mu \u017eelimo puno uspjeha.&#8221;<\/p>\n\n\n\n<p>Dan prije objave ove vijesti, 17. travnja, \u0161vedski brend Acne Studios predstavio je svoj prvi parfem, kreiran u suradnji s Malleom &#8211; <em>Acne Studios par Fr\u00e9d\u00e9ric Malle.<\/em> Parfem je predstavljen kao susret umova \u2014 i estetike.<\/p>\n\n\n<style>.wp-block-kadence-image.kb-image164377_28462d-4e:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-md, 2rem);}.kb-image164377_28462d-4e.kb-image-is-ratio-size, .kb-image164377_28462d-4e .kb-image-is-ratio-size{max-width:600px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image164377_28462d-4e.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image164377_28462d-4e .kb-image-is-ratio-size{align-self:unset;}.kb-image164377_28462d-4e figure{max-width:600px;}.kb-image164377_28462d-4e .image-is-svg, .kb-image164377_28462d-4e .image-is-svg img{width:100%;}<\/style>\n<div class=\"wp-block-kadence-image kb-image164377_28462d-4e\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"887\" height=\"988\" src=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/04\/Screenshot_20240421_234557_Gmail-01.jpeg\" alt=\"\" class=\"kb-img wp-image-165127\" title=\"\" srcset=\"https:\/\/mirisna.com\/wp-content\/uploads\/2024\/04\/Screenshot_20240421_234557_Gmail-01.jpeg 887w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/04\/Screenshot_20240421_234557_Gmail-01-269x300.jpeg 269w, https:\/\/mirisna.com\/wp-content\/uploads\/2024\/04\/Screenshot_20240421_234557_Gmail-01-768x855.jpeg 768w\" sizes=\"auto, (max-width: 887px) 100vw, 887px\" \/><figcaption><a href=\"https:\/\/www.acnestudios.com\/us\/en\/search-content?cid=acne-studios-par-frederic-malle-launch\" target=\"_blank\" rel=\"noopener\">Acne Studios par Fr\u00e9d\u00e9ric Malle<\/a><\/figcaption><\/figure><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading164377_82e250-93, .wp-block-kadence-advancedheading.kt-adv-heading164377_82e250-93[data-kb-block=\"kb-adv-heading164377_82e250-93\"]{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:1rem;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading164377_82e250-93 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading164377_82e250-93[data-kb-block=\"kb-adv-heading164377_82e250-93\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading164377_82e250-93 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading164377_82e250-93[data-kb-block=\"kb-adv-heading164377_82e250-93\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading164377_82e250-93, .wp-block-kadence-advancedheading.kt-adv-heading164377_82e250-93[data-kb-block=\"kb-adv-heading164377_82e250-93\"]{font-size:0.9rem;text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading164377_82e250-93 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading164377_82e250-93\"><strong>Izvor:  <\/strong><a href=\"https:\/\/wwd.com\/beauty-industry-news\/beauty-features\/frederic-malle-leaving-fragrance-brand-1236320015\/\" target=\"_blank\" rel=\"noopener\"><strong>WWD<\/strong> &#8211; <em>Fr\u00e9d\u00e9ric Malle Is Leaving His Eponymous Fragrance Brand<\/em><\/a><em>,<\/em> <\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading164377_5b408a-14, .wp-block-kadence-advancedheading.kt-adv-heading164377_5b408a-14[data-kb-block=\"kb-adv-heading164377_5b408a-14\"]{text-align:left;font-size:1rem;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading164377_5b408a-14 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading164377_5b408a-14[data-kb-block=\"kb-adv-heading164377_5b408a-14\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading164377_5b408a-14 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading164377_5b408a-14[data-kb-block=\"kb-adv-heading164377_5b408a-14\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading164377_5b408a-14, .wp-block-kadence-advancedheading.kt-adv-heading164377_5b408a-14[data-kb-block=\"kb-adv-heading164377_5b408a-14\"]{font-size:0.9rem;text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading164377_5b408a-14 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading164377_5b408a-14\"><strong>Naslovna fotografija: <\/strong><a href=\"https:\/\/www.nytimes.com\/2017\/06\/05\/fashion\/mens-style\/how-frederic-malle-makes-a-new-perfume.html\" target=\"_blank\" rel=\"noopener\"><em>NY Times, credit: <\/em><\/a><strong><a href=\"https:\/\/www.nytimes.com\/2017\/06\/05\/fashion\/mens-style\/how-frederic-malle-makes-a-new-perfume.html\" target=\"_blank\" rel=\"noopener\">Emily Andrews<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WWD prenosi priop\u0107enje Fr\u00e9d\u00e9rica Mallea, koji  s krajem lipnja ove godine odlazi iz svog istoimenog brenda. EDP Fr\u00e9d\u00e9ric Malle, pod kapom kompanije Est\u00e9e Lauder od 2015, nastavlja bez svog kreativnog direktora i osniva\u010da. <\/p>\n","protected":false},"author":1,"featured_media":165105,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[3887],"tags":[],"kreator":[],"topic":[3889],"brand":[2784],"parfemska_grupa":[],"note":[],"organization":[],"osobe":[],"serijal":[],"class_list":["post-164377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vijesti-i-info","topic-brendovi","brand-editions-de-parfums-frederic-malle"],"acf":{"show_related_posts":false,"related-post_1":null,"related-post_2":null,"related-post_3":null,"related-post_4":null,"related-post_5":null,"related-post_6":null,"related-post_7":null,"related-post_8":null,"related-post_9":null,"related-post_10":null},"taxonomy_info":{"category":[{"value":3887,"label":"Vijesti i info"}],"topic":[{"value":3889,"label":"Brendovi"}],"brand":[{"value":2784,"label":"EDP Frederic Malle"}]},"featured_image_src_large":["https:\/\/mirisna.com\/wp-content\/uploads\/2024\/04\/09MALLE-superJumbo-1400x934.jpg",1360,907,true],"author_info":{"display_name":"Iva Mirisna","author_link":"https:\/\/mirisna.com\/hr\/author\/miradmin\/"},"comment_info":0,"category_info":[{"term_id":3887,"name":"Vijesti i info","slug":"vijesti-i-info","term_group":0,"term_taxonomy_id":3887,"taxonomy":"category","description":"","parent":2980,"count":17,"filter":"raw","term_order":"0","cat_ID":3887,"category_count":17,"category_description":"","cat_name":"Vijesti i info","category_nicename":"vijesti-i-info","category_parent":2980}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/posts\/164377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/comments?post=164377"}],"version-history":[{"count":0,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/posts\/164377\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/media\/165105"}],"wp:attachment":[{"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/media?parent=164377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/categories?post=164377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/tags?post=164377"},{"taxonomy":"kreator","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/kreator?post=164377"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/topic?post=164377"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/brand?post=164377"},{"taxonomy":"parfemska_grupa","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/parfemska_grupa?post=164377"},{"taxonomy":"note","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/note?post=164377"},{"taxonomy":"organization","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/organization?post=164377"},{"taxonomy":"osobe","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/osobe?post=164377"},{"taxonomy":"serijal","embeddable":true,"href":"https:\/\/mirisna.com\/hr\/wp-json\/wp\/v2\/serijal?post=164377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}