See you at Pitti Fragranze, 17 - 19 September 2021! Screenshot 20210731 002037

From 17 to 19 September Stazione Leopolda in Florence will host the return of Pitti Fragranze.

After last year’s exibition was skipped due to epidemic, Florence will again host the world of the artistic perfumery and offer the excitement of smelling new fragrances and exploring new fragrance houses, learning new trends, meeting new people and reuniting with perfume friends and colleagues!

Pitti Fragranze returns to present artistic perfumery, market trends, and the more contemporary olfactory culture, also thanks to a series of events and special projects featuring key industry players: a new edition of RAW, the format on the world of raw materials that has become an unmissable event; the retrospective focus on the great masters of artistic perfumery, curated by Chandler Burr, leading expert in the sector and artistic director of the fair, who will also present his very popular talks on the hot topics of the moment; the events of the Fragranze brands, special participations, the most popular international experts.

Pitti Fragranze Highlights

A calendar of special events is available here.

Have a look at the list of brands that have already confirmed their participation here.

I’m so much looking forward to smelling, bonding, learning and writing from Pitti Fragranze!

See you at Pitti!